Green Decor

What Green Decor does

Green Decor is an Indian online plant nursery and direct-to-consumer e-commerce retailer headquartered in New Delhi (D Mall, Pitampura), serving the Delhi NCR region including Gurgaon and Noida. The company operates the storefront greendecor.in, selling indoor plants, outdoor plants, air-purifying plants, bonsai, succulents, cacti, flowering plants, herbal and fruit plants, and specialty items such as Money Tree and Lucky Bamboo, alongside accessories including decorative pots, organic soil, organic fertilizer, and grow kits. The catalog spans 193 pages and is structured for organic SEO across plant categories and Delhi NCR location keywords.

Green Decor's customer experience differentiates on a WhatsApp-first ordering workflow that includes pre-delivery photo approval, handpicked quality-inspected plants, free white plastic pots with each order, and curated combo packs targeted at occasions such as Diwali, Corporate Gifting, Birthdays, Anniversaries, and Monsoon. The company serves two primary segments: individual home/office buyers in Delhi NCR and corporate/SME clients seeking plant-based gifting for employees, clients, and festive occasions.

The business model is a direct-to-consumer e-commerce operation with one-time transactional plant and accessory sales at unit prices ranging from ₹180 (Tulsi/Chilli) to ₹8,100 (Money Tree). Free shipping applies above ₹990, and a 10% first-purchase discount (code GOGREEN10) is offered. Green Decor is a privately held, bootstrapped company with no disclosed institutional funding, no subsidiaries, and no public listing. Payment processing is handled through Visa, Mastercard, Maestro, American Express, and PayUmoney, with Google/Facebook social login for account creation. The company has been operating since 2017 and reports serving thousands of customers with continuous service.

Name

Green Decor

Legal name

Green Decor

Website

https://greendecor.in

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Decor is a Delhi NCR-based online plant nursery selling indoor, outdoor, air-purifying, bonsai, succulent, herb, and gift plants plus accessories via greendecor.in. It serves individual home/office buyers and corporate gifting clients through direct-to-consumer e-commerce with WhatsApp-based ordering.

Ownership category

akta.pro rank

Product category

Online Plant Nursery and Garden Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

• Online plant nursery
• Indoor outdoor plants
• Garden accessories retail
• Corporate plant gifting
• Pots and planters

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Plant and Garden Product Sales: Green Decor generates revenue through direct one-time sales of indoor/outdoor plants, pots, accessories, soil, fertilizer, and combo packs via its e-commerce platform. Revenue is transactional per order with no recurring subscription component described.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Green Decor is an online plant nursery that sells indoor and outdoor plants, decorative pots, organic soil, organic fertilizer, and grow kits through its e-commerce storefront greendecor.in, with doorstep delivery across Delhi NCR. The catalog spans air purifying, aromatic, bonsai, succulent, cactus, flowering, herbal, fruit, feng shui, and religious plant categories, plus curated combo packs and dedicated corporate and Diwali gifting collections. Quality is managed through pre-delivery WhatsApp image approval and a plant health inspection checklist.

Product overview

Green Decor is an online plant nursery operating in Delhi NCR, India, offering a comprehensive e-commerce platform for purchasing plants and gardening accessories. The product portfolio centers on live plants organized across multiple categories: Indoor Plants (foliage plants like Ficus, Dracaena, Aglaonema, Croton), Air Purifying Plants (Peace Lily, Snake Plant, Spider Plant), Succulents (Jade, Echeveria, Aloe), Cactus varieties, Flowering Plants (Gerbera, Hibiscus, Petunia), Herbal Plants (Tulsi, Basil, Mint, Chilli, Curry Leaves), Fruit Plants (Pomegranate, Lemon, Orange), and Specialty Plants (Bonsai, Money Tree, Lucky Bamboo). The business model combines direct plant sales with gift-oriented combo packs (Air Purifying Combo, Kitchen Herbs Combo, Office Plants Combo, Lucky Bamboo Gift Pack) and accessories (Pots, Organic Soil, Fertilizers, Grow Kits). Additional services include Corporate Gifting and Diwali Plant Gifts. The company operates on a direct-to-consumer e-commerce model with doorstep delivery in Delhi NCR.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Plants Wide selection of indoor foliage plants such as Ficus, Dracaena, Croton, Philodendron, Dieffenbachia, Aglaonema, and ornamental varieties for home and office decoration, sold as individual potted plants with doorstep delivery across Delhi NCR.
• Air Purifying Plants Plants known for indoor air purification including Peace Lily, Snake Plant, Spider Plant, Boston Fern, Chinese Evergreen, and Areca Palm, sold to consumers looking to improve indoor air quality in Delhi NCR homes and offices.
• Bonsai Plants Artistic bonsai specimens including Ficus bonsai varieties, Adenium Obesum, and Podacate aimed at plant collectors and enthusiasts in Delhi NCR.
• Succulent Plants Low-maintenance succulent varieties including Jade Plant, Echeveria, Haworthia, Kalanchoe, Aloe, and Elephant Bush, sold as individual potted plants for Delhi NCR consumers.
• Cactus Plants Desert cactus varieties including Silver Torch, Grafted Cactus, Echinocactus Grusonii, Bunny Ears, and Huernia Schneideriana sold as low-maintenance ornamental plants.
• Flower Plants Flowering plants including Gerbera, Petunia, Hibiscus, Bougainvillea, Lantana, Ixora, and Mogra sold for garden color and fragrance.
• Herbal Plants Culinary and medicinal herbs including Tulsi, Mint, Basil, Chilli, Curry Leaves, Thyme, Sage, Rosemary, Oregano, and Stevia for kitchen gardens and home use.
• Fruit Plants Fruit-bearing plants for home gardening including Pomegranate, Lemon, Orange, Amla, and Anjeer sold as potted plants.
• Lucky Bamboo Plants Lucky Bamboo plants in single, two-layer, three-layer, and combo pack arrangements with decorative pots, marketed for feng shui and gifting purposes.
• Office Table Top Plants Compact plants suitable for office desks including Syngonium, Peace Lily, Money Plant, and Marble Money Plant paired with ceramic pots, targeted at office buyers and corporate clients.
• Pots and Planters Decorative pots including ceramic, elephant-shaped, square, and colored options in various sizes and designs, available as standalone purchases or premium upgrades bundled with plants.
• Organic Soil Quality organic potting soil mixes formulated for potted plants, sold as standalone accessory items.
• Organic Fertilizer Natural and organic fertilizers for plant nutrition, sold as standalone accessory items.
• Grow Kits Complete kits for growing potted plants at home, sold as standalone accessory items.
• Pack of 3 Air Purifying Plants Combo Combo pack of three air purifying plants (Peace Lily, Snake Plant, Jade Plant) designed to fight air pollution and improve indoor air quality, targeted at Delhi NCR consumers.
• Indoor Plant Combo Combo of five indoor plants including Aglaonema Red, Peace Lily, Broadleaf Lady Palm, Areca Palm, and Money Plant packaged for complete home décor.
• Kitchen Herbs Combo Combo pack of five culinary herbs including Tulsi, Mint, Basil, Chilli Green, and Lemon Grass sold for kitchen gardening.
• Lucky Bamboo Plants Combo Gift Pack Gift combo of Two Layer Lucky Bamboo, Three Layer Lucky Bamboo, and Dancing Bamboo packaged for Feng Shui and gifting occasions.
• Corporate Plant Gifting Curated plant-based gifting solutions for corporate occasions, employee gifting, client appreciation, and business events, with bulk order handling and Delhi NCR delivery.
• Occasion-Based Plant Combos Pre-curated plant gift combo packs targeted at festive and personal occasions including Diwali, Christmas, New Year, Birthday, Anniversary, Monsoon, and Independence Day.

Quantifiable outcome

• Low dissatisfaction rate leading to minimal refund orders, per company claims.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

One partnership is on record.

• Payment Gateways (Visa, Mastercard, Maestro, American Express, PayU Money)minorOthersGreen Decor integrates with major payment gateways including Visa, Mastercard, Maestro, American Express, and PayU Money to process online transactions on its e-commerce platform, enabling secure credit/debit card payments for customers.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PlantsGuru: PlantsGuru is an Indian online plant nursery selling indoor/outdoor plants, pots, and garden accessories via its own e-commerce platform - the same model, customer base, and category overlap as Green Decor.
• MyBageecha: MyBageecha is an Indian online plant retailer offering plants, pots, and gardening supplies with delivery across India - directly comparable in product breadth and e-commerce-only D2C model.
• NurseryLive: NurseryLive is an Indian online nursery retailing plants, seeds, and garden supplies - overlapping with Green Decor in plant categories, target customer (urban Indian households), and online-only distribution.
• Ugaoo: Ugaoo is one of India's largest direct-to-consumer online plant brands selling indoor plants, pots, and gardening accessories with doorstep delivery - a near-identical business model to Green Decor and the most directly comparable peer.
• FlowerAura: FlowerAura is an Indian online gifting and plant delivery platform with similar occasion-based combo offerings and corporate gifting services that compete directly with Green Decor's gifting pages.
• FernsNPetals: FernsNPetals is India's largest gifting platform and a key competitor for Green Decor's plant gifting vertical (Diwali, corporate gifting), with overlapping occasion-based gift bundles and pan-India delivery.

Emerging players

• TrustBasket: TrustBasket is an Indian D2C brand selling gardening and plant-care supplies (soil, fertilizers, pots) - overlapping with Green Decor's accessory SKUs but with less emphasis on live plants.

Broad incumbents

• Flipkart: Flipkart's marketplace includes plant and garden sellers, offering pan-India reach and competitive pricing that pressures specialized plant retailers like Green Decor on convenience and scale.
• IKEA India: IKEA India sells indoor plants, pots, and home décor as part of a much broader home furnishings assortment - a broad incumbent that intersects Green Decor's indoor plant category from a wider retail footprint.
• Amazon India: Amazon India's Garden & Outdoor marketplace hosts numerous plant and nursery sellers, competing with Green Decor on selection, price, and Prime delivery from a vastly larger platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/green-decor-delhi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Decor