Griffin Insurance

What Griffin Insurance does

Griffin Insurance is an independent insurance agency founded in 1973 in North Carolina, originally operating as Mike Griffin Insurance Agency. The firm now functions as part of Leavitt Elite Insurance Advisors, LLC, a network formed when multiple legacy independent agencies (Mike Griffin, Bill Abee, Andy Patton, and Simmons Insurance Agency) joined with the Leavitt Group. Headquartered within 16 offices across North Carolina (Lincolnton, Denver, Greensboro, Hickory, High Point, Mooresville, Mount Holly, Pilot Mountain, Shelby, Southern Pines, Statesville, Tryon, West Jefferson, Wilkesboro, Winston Salem, and Yadkinville), Griffin Insurance operates as a broker representing 19+ national and regional insurance carriers including Nationwide, Progressive, Liberty Mutual, Auto Owners, Travelers, The Hartford, Chubb, Cincinnati, FCCI, Hagerty, Safeco, and Selective.

The agency offers a broad portfolio of personal and commercial insurance products. Personal lines include auto, homeowners, renters, landlord, life, disability, flood, Medicare, long-term care, identity theft, and specialty coverages (ATV, boat, classic car, motorcycle). Commercial offerings span workers compensation, general liability, commercial auto, commercial property, commercial umbrella, cyber liability, executive and professional liability, surety/bonds, and key person life insurance. Griffin Insurance also runs dedicated industry programs for agribusiness, construction, contractors, food and beverage, food manufacturing and bakery, golf courses, habitational, landscaping, manufacturing, property management, and restaurants/bars/taverns. Operations rely on standard independent-agency tooling — a website, client portal for claims and payments, quote request forms, and direct agent contact — with no proprietary technology disclosed.

Griffin Insurance earns revenue through commissions paid by insurance carriers for policies sold and renewed, classified as recurring subscription-like revenue, with quote-based pricing that varies by client risk profile and selected carrier. The go-to-market motion is sales-led and relationship-based, with agents providing personalized consultations and annual policy reviews; customer acquisition relies heavily on word-of-mouth referrals and testimonials. The company is privately held with no public listing, no disclosed funding, and no management team profiles in the source data, employing 17 people and serving both individual/family and small-to-medium business clients across North Carolina.

Name

Griffin Insurance

Legal name

Leavitt Elite Insurance Advisors, LLC

Website

https://griffin.insure

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Griffin Insurance is an independent insurance agency serving North Carolina individuals, families, and small-to-medium businesses since 1973, now part of the Leavitt Elite Insurance Advisors network. It brokers personal, commercial, and industry-specific insurance across 19+ carriers from 16 NC offices.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industries

Standalone Cyber Liability Insurance (FSAJAOAA), Personal Umbrella Insurance (FSAJANAA), General Liability Insurance (FSAJAMAE)

Keywords

• Independent insurance agency
• Commercial insurance brokerage
• Personal insurance services
• Multi-carrier insurance broker
• Business insurance solutions

Headquarters

HQ city

Lincolnton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: As an independent insurance agency, Griffin Insurance earns revenue through commissions paid by insurance carriers for policies sold and renewed. Agents represent multiple insurance companies allowing them to find appropriate coverage for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Griffin Insurance is an independent insurance agency that brokers personal and commercial insurance products from 19+ national and regional carriers. The agency matches clients with appropriate coverage across auto, home, life, business, and specialty insurance lines, earning commissions on policies sold and renewed. It serves individuals, families, and small-to-medium businesses across North Carolina through 16+ office locations.

Product overview

Griffin Insurance operates as an independent insurance agency offering a broad portfolio of insurance products. The core offerings consist of Business Insurance (covering commercial auto, property, liability, workers compensation, cyber liability, and specialized coverages), Personal Insurance (auto, home, life, and specialty coverage), and Industry-Specific Programs (targeting sectors such as agribusiness, construction, food and beverage, manufacturing, and hospitality). The agency functions as a broker representing multiple insurance carriers, providing clients with options across different providers rather than a single proprietary insurance platform. Key products include commercial and personal auto insurance, home and condo coverage, business liability, workers compensation, cyber liability, and specialized industry programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Nationwide InsurancecoreChannel Partner/ Reseller/ DistributorPrimary carrier partner. Many customer testimonials specifically mention Nationwide as their insurance provider through Griffin Insurance.
• Progressive InsuranceminorChannel Partner/ Reseller/ DistributorCarrier partner represented for auto and other insurance products
• Liberty Mutual InsuranceminorChannel Partner/ Reseller/ DistributorCarrier partner represented for personal and commercial insurance products
• Auto Owners InsuranceminorChannel Partner/ Reseller/ DistributorRegional carrier partner represented through Leavitt Elite network
• Travelers InsuranceminorChannel Partner/ Reseller/ DistributorNational carrier partner represented for commercial and personal lines
• The HartfordminorChannel Partner/ Reseller/ DistributorCarrier partner represented for business and personal insurance products
• ChubbminorChannel Partner/ Reseller/ DistributorPremium carrier partner represented for high-value personal and commercial coverage
• 19+ Insurance Carriers (Full Network)coreChannel Partner/ Reseller/ DistributorFull carrier network including: Auto Owners, CHUBB, Cincinnati, FCCI, Foremost, Frederick Mutual, Hagerty, Liberty Mutual, National General, Nationwide, Penn National, Progressive, Safeco, Selective, State Auto, The Hartford, Travelers, Utica National, Westfield. This multi-carrier model allows agents to shop coverage options for clients.

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Hub International: Large North American insurance brokerage built through roll-ups of regional independent agencies; comparable in operating model (multi-carrier brokerage, personal + commercial lines, local offices backed by national scale).
• Brown & Brown, Inc. Large U.S. insurance brokerage that acquires and operates independent agencies like Griffin; comparable as a consolidator with multi-carrier access, personal/commercial lines focus, and a similar commission-based revenue model across regional markets.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with significant retail brokerage operations; comparable as a multi-carrier intermediary offering personal, commercial, and specialty lines through a network of local offices.
• Acrisure: Fast-growing insurance brokerage built through aggressive roll-ups of independent agencies; comparable business model and target customer segments (personal + commercial lines via multi-carrier appointments).
• Lockton Companies: Largest independent insurance brokerage in the U.S.; comparable as a privately-held, multi-carrier agency offering personal, commercial, and specialty coverages, similar to the independent agency model Griffin operates.
• Leavitt Group: Parent organization of Leavitt Elite Insurance Advisors; a diversified insurance services conglomerate operating numerous regional agency networks across the U.S. Comparable as the umbrella entity whose brand, carrier appointments, and infrastructure Griffin Insurance directly leverages.
• Marsh McLennan: Global professional services firm including Marsh, a leading insurance brokerage and risk advisor; comparable in the multi-carrier retail brokerage function and personal/commercial lines intermediation, though at vastly larger scale.

Regional players

• Erie Insurance Group: Regional insurance carrier that distributes primarily through captive agents in the Mid-Atlantic and Southeast U.S.; comparable as a regionally focused insurance distribution model serving personal and small commercial lines in markets adjacent to Griffin's North Carolina footprint.

Others

• Assurex Global / Worldwide Broker Network: Network of independent commercial insurance brokerages that collaborate on large/complex risks; comparable as the type of partnership ecosystem an independent agency like Griffin relies on for carrier reach and specialty expertise.
• National General Insurance: Personal lines carrier represented within Griffin's 19+ carrier network; comparable as a channel partner whose non-standard auto and personal lines products Griffin places, illustrating the type of carrier relationship central to the agency's revenue model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/leavitteliteinsurance
• LinkedInlinkedin.com/company/griffininsurance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Griffin Insurance