Groundwork Therapy

What Groundwork Therapy does

Groundwork Therapy Psychological Services, PLLC is a Brooklyn, NY-based group psychology practice founded in 2018 that delivers outpatient mental health services through a team of eight licensed clinicians, including two Co-Directors with doctorates in psychology (PsyD), postdoctoral psychologists, and licensed master social workers (LMSWs). The practice serves individuals, couples, teens, families, and groups across Brooklyn and Manhattan in person and across New York State (plus overseas expats) via virtual therapy. Its clinical orientation is contemporary relational psychodynamic psychotherapy, supplemented with CBT/DBT techniques, trauma-informed and gender-and-sexuality-affirmative care, and specialized work in Gottman/EFT couples therapy, perinatal mental health, neurodiversity-affirming ADHD and autism assessment, and a weekly Supervision Group for external clinicians.

The service menu spans ten distinct offerings — individual therapy, teen therapy, couples therapy, a premarital counseling program, family therapy, group therapy, supervision and consultation, ADHD and autism assessments, in-person Brooklyn therapy, and virtual therapy (including an expat track). The technology stack is described only as a standard telehealth video platform; there is no proprietary software, no app, and no disclosed integrations. The practice maintains HIPAA-compliant Notice of Privacy Practices and issues Good Faith Estimates under the No Surprises Act.

Groundwork operates on a direct-to-consumer, recurring session-based revenue model where clients book through a website contact form, complete a free phone consultation, and are matched to a clinician. Fees are not publicly disclosed, vary by therapist, and are partially offset by insurance reimbursement depending on the clinician's panel status. Cancellation policy treats weekly appointments as a subscription product (three excused cancellations per 12-month cycle) while biweekly appointments carry no free cancellations, indicating deliberate revenue-stabilization mechanics. Marketing relies on content (the "Musings" blog), organic search, social media, and community referrals. The firm has no disclosed funding, no parent company, no subsidiaries, no partnerships, no patents, and no executive hires outside the founding Co-Directors — consistent with an independently owner-operated professional services practice.

Name

Groundwork Therapy

Legal name

Groundwork Therapy Psychological Services, PLLC

Website

https://groundworktherapybrooklyn.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Groundwork Therapy is a Brooklyn-based group psychology practice founded in 2018, employing eight licensed clinicians to deliver individual, couples, teen, family, and group psychotherapy in person and via telehealth, serving NYC residents and expats.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

akta.pro secondary industry

Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ)

Keywords

• Group psychology practice
• Individual psychotherapy
• Couples therapy services
• Mental health counseling
• Psychological assessments

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Therapy Sessions: 45-minute psychotherapy sessions offered on a weekly or biweekly basis. Clients pay per session with fees not publicly disclosed on the website. Insurance reimbursement varies by therapist.
2. Couples Therapy Sessions: 45-minute couples therapy sessions following similar weekly appointment structure. Therapists are trained in Gottman, EFT, psychodynamic couples therapy, and narrative relational sex therapy approaches.
3. Group Therapy: Interpersonal process therapy groups offered both virtually and in-person. Weekly group sessions provide another service line.
4. Psychological Assessment: Comprehensive ADHD and autism evaluations for teens and adults, including clinical interviews, standardized measures, and developmental history exploration.
5. Supervision and Consultation: Supervision group for therapists held weekly, led by Dr. Melissa Johnson. Provides professional development for therapists of all degrees and experience levels.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Groundwork Therapy is a Brooklyn-based group psychology practice providing individual, couples, teen, family, and group psychotherapy, along with ADHD and autism assessments, premarital counseling, and supervision for therapists. The practice uses a contemporary relational psychodynamic framework integrated with CBT and DBT techniques, delivered in-person at its Brooklyn office and virtually across New York State, with specialized offerings for LGBTQIA+ affirming care, perinatal mental health, and expats abroad.

Product overview

Groundwork Therapy is a group practice of licensed clinical psychologists and therapists offering a comprehensive suite of mental health services. The practice operates as a unified service offering with multiple therapy modalities including individual therapy, couples therapy, teen therapy, group therapy, family therapy, and specialized services such as premarital counseling, ADHD/autism assessment, and supervision for other therapists. Services are delivered in-person at their Brooklyn office or virtually across New York State, with additional expat virtual therapy for clients abroad. The practice emphasizes a relational psychodynamic approach while integrating evidence-based techniques like CBT and DBT, with specialties in gender and sexuality diversity, perinatal mental health, depression, and anxiety.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy Active, depth-oriented, collaborative therapy for adults working from a contemporary relational psychodynamic perspective, incorporating CBT and DBT techniques when helpful, with trauma-informed and gender-and-sexuality-affirmative care.
• Couples Therapy Active, engaged, flexible couples therapy drawing from Gottman, EFT, psychodynamic couples therapy, and narrative relational sex therapy approaches, tailored to each partnership's specific needs and goals.
• Premarital Counseling Program Semi-structured premarital counseling program for couples preparing for marriage or long-term commitment, guiding them through conversations about communication, conflict, sexual intimacy, finances, family relationships, values, and future goals.
• Teen Therapy Therapeutic support for teenagers facing stress, relationships, school, family, and identity challenges in a safe, supportive space where teens can talk, vent, ask questions, and gain self-understanding.
• Group Therapy Interpersonal process therapy groups focusing on in-the-moment connection, exploring how members relate to others, gaining insight into patterns, and practicing new ways of connecting in a supportive environment, offered both virtually and in-person.
• Family Therapy Therapy for parents, adult children, siblings, and other family members seeking to strengthen relationships, understand communication patterns, navigate life transitions, mental health concerns, and relationship strain.
• Supervision & Consultation Supportive, thoughtful supervision and consultation for therapists of all degrees and experience levels, including a weekly Supervision Group led by Dr. Melissa Johnson that provides a collaborative space to reflect on clinical work, deepen therapeutic skills, and explore professional development.
• ADHD & Autism Assessment Comprehensive, collaborative evaluations for ADHD and autism in teens and adults, integrating clinical interviews, standardized measures, and thorough exploration of developmental, educational, and psychosocial history, delivered as neurodiversity-affirming evaluations.
• Virtual Therapy Video-based therapy sessions for clients across New York State, providing flexible access to therapeutic support remotely for individuals, couples, teens, and families.
• Expat Virtual Therapy Virtual therapy services for Americans and English speakers living overseas, offering consistent therapeutic support with flexible scheduling across time zones for continuity of care while living abroad.

Named customers1 record

Segments9 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ellie Mental Health: Franchise-based outpatient mental health group with multi-state clinics offering therapy, couples counseling, and assessments. Comparable as a multi-clinician group practice serving individuals, couples, and families.
• Two Chairs: Multi-location group therapy practice operating in California and New York with a similar therapist-matching model, in-person and virtual delivery, and emphasis on high-quality clinician talent. Comparable in client experience design and group practice operating model.
• Octave: Group therapy practice offering in-person and virtual therapy with multiple specialties, clinician matching, and a focus on quality outcomes. Closely comparable in operating model, geographic footprint (NY), and group-practice delivery approach.
• Thriveworks: National group therapy practice with both in-person and telehealth services across many states, offering individual, couples, family, and psychiatric services. Comparable as a scaled group practice serving similar client needs and clinician employment model.

Emerging players

• Grow Therapy: Therapist platform providing insurance billing, marketing, and telehealth tooling to mental health practices. Comparable as a competing infrastructure option for group practices expanding their reach.
• Headway: Platform that handles insurance credentialing and billing for therapists, enabling practices to scale insurance-accepted services. Comparable as infrastructure layer that competing therapy practices leverage to access insurance markets.
• Alma: Therapist network and platform providing insurance billing, marketing, and matching infrastructure to independent and group practices. Comparable as a competitive ecosystem for both clients seeking therapy and clinicians seeking employment infrastructure.

Broad incumbents

• Talkspace: Public, large-scale virtual therapy platform with thousands of licensed therapists across the U.S. Comparable as a competing virtual therapy provider offering individual, couples, and teen therapy with insurance support.
• Brightside Health: Mental health platform combining therapy and medication management with insurance coverage. Comparable as a hybrid therapy/psychiatry platform targeting similar anxiety and depression client segments with virtual delivery.
• BetterHelp: Largest consumer online therapy platform with a global network of licensed therapists. Comparable as a competing mass-market virtual therapy provider competing for the same individual client base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/groundwork-therapy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groundwork Therapy