Gusto

What Gusto does

Gusto (operating under the trade name Gustomio) is a French B2B food distributor founded in 2012 by Laurent Knibbe, whose engagement with restaurant industry sourcing dates to 2002. The company is headquartered in Wissous, Île-de-France, in immediate proximity to the MIN de Rungis — the largest wholesale food market in Europe — a location that materially shapes its procurement economics and delivery capability. Gusto serves professional gastronomy clients including starred restaurants, MOF-designated craftsmen, pizzerias, bakeries, and caterers across the Paris region and, via partner logistics, the broader French market.

Gusto operates from a 4,500m² warehouse and deploys an owned 15-vehicle fleet to provide next-day delivery across Île-de-France. The product platform is built on Italian specialty sourcing as the foundational competency, supplemented by membership in GRAL — a buying group of approximately 60 independent distributors providing aggregated access to more than 12,000 SKUs from over 220 suppliers. In 2021, the company acquired a subsidiary specializing in Tex-Mex, Japanese, and Asian food products, extending its catalog into ethnic and exotic cuisine verticals. The company also offers custom sourcing services for chefs seeking specific products outside the standard catalog.

The business model is wholesale food distribution with margin-based revenue mechanics typical of the sector, anchored on Rungis-proximate infrastructure, owned last-mile logistics, and curated specialty imports. Customer segments are diversified across professional food service sub-categories, with no apparent concentration in any single account or segment. The company is private and bootstrapped, with no external investment disclosed, and reports approximately 30 employees.

Name

Gusto

Legal name

Gustomio

Website

https://gusto.gral-gie.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Gusto (Gustomio) is a French B2B food distributor founded in 2012, serving professional gastronomy clients — restaurants, pizzerias, bakeries, and caterers — across Île-de-France and nationwide via partner logistics, with Italian and exotic cuisine specialties from a Rungis-proximate warehouse.

Ownership category

akta.pro rank

Product category

Wholesale Food Distribution

NAICS

Grocery and Related Product Merchant Wholesalers (4244)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Import/Export Broadline Foodservice Distributors (AFAIAAAH)

akta.pro secondary industries

Ethnic & International Foods Wholesale Distribution (CRAOAAAJ), International Specialty Ingredients & Import Markets (CRAHAFAL)

Keywords

• B2B food distribution
• Italian food wholesale
• Professional gastronomy supplies
• Fresh frozen products
• Restaurant wholesale

Headquarters

HQ city

Wissous

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Food Distribution: Distribution of Italian food products, French products, and international flavors (Japan, Asia, Mexico, America) to restaurants, catering professionals, and food service businesses. Products include fresh, ambient, and frozen foods as well as small supplies.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Gustomio (Gusto) imports and wholesale-distributes more than 12,000 Italian and international food SKUs sourced from over 220 suppliers to professional gastronomy customers such as restaurants, pizzerias, caterers, and bakeries. The company manages a 4,500 m² multi-temperature warehouse in Wissous and a 15-vehicle fleet that delivers fresh, frozen, dry, and chilled products, with same-day delivery in Île-de-France and national coverage via partner carriers.

Product overview

Gustomio (also referred to as GUSTO/Gusto) is a French food distributor and importer serving professionals in gastronomy. The company operates as a single unified distribution service offering Italian specialty products and international flavors, supplemented by the GRAL network of over 12,000 products from 220+ suppliers. The core offering includes fresh, ambient, and frozen products across categories: beef, charcuterie (deli meats), dairy/creameries, grocery items, and cheeses/butters. The company differentiates through custom sourcing services, proximity delivery in Île-de-France via a 15-vehicle fleet, and nationwide delivery capabilities from 4,500+ m² warehouses near Rungis market.

Differentiator

Problem solved

Functional benefit

Products and services

• Gustomio Food Distribution Service (Italian & International Specialty Foods) Core B2B wholesale distribution service through which Gustomio imports and resells more than 12,000 specialty food SKUs from over 220 suppliers to professional kitchens in France. Customers can order across fresh, frozen, dry, and chilled categories, with same-day delivery in Île-de-France and national delivery via partner carriers.
• Beef Product Range Wholesale beef assortment distributed to professional gastronomy clients as a distinct product category within the Gustomio catalog, covering fresh and frozen beef cuts suitable for restaurants and caterers.
• Charcuterie Product Range Wholesale Italian and European charcuterie assortment (cured meats, salumi, hams, sausages) sold to professional kitchens as a standalone catalog category within the Gustomio range.
• Crèmerie (Dairy) Product Range Wholesale dairy assortment — creams, milks, yogurts, and fresh dairy products — distributed under temperature-controlled conditions to professional food-service clients as a distinct catalog category.
• Épicerie (Grocery) Product Range Wholesale dry grocery assortment — pasta, rice, oils, vinegars, sauces, canned goods, condiments, and ambient Italian and international staples — sold to professional kitchens as a standalone catalog category.
• Cheeses and Butters Range Wholesale assortment of cheeses and butters — including Italian and European specialty cheeses and culinary butters — distributed under refrigerated conditions to professional gastronomy clients as a distinct catalog category.
• Custom Product Sourcing Service Bespoke product-sourcing service through which Gustomio procures specific Italian or international products on request for professional clients who cannot find them through standard wholesale channels.
• Delivery and Logistics Service Delivery service covering same-day distribution across Île-de-France via the in-house 15-vehicle fleet and next-day national France and international shipments via partner carriers, handling fresh, frozen, dry, and chilled goods in temperature-controlled conditions.

Named customers11 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• GRAL (Groupement d'Intérêt Économique)coreChannel Partner/ Reseller/ DistributorGustomio joined the GRAL network in January 2019. GRAL is an economic interest group bringing together nearly 60 independent distributors. The partnership provides access to more than 12,000 products from over 220 recognized national and international suppliers, with negotiated rates from major French and European producers. GRAL is particularly recognized for its GRANCŒUR brand.
• DebicminorOthersDebic is a partner brand providing professional dessert bases including whipped cream, liquid desserts, creams, and pastry products. Featured in recipes and product offerings on the Gustomio platform.
• Galbani ProfessionaleminorOthersItalian dairy brand specializing in mozzarella, including Mozzarella di Bufala Campana DOP and Fiordilatte products for professional kitchens.
• GrancœurminorOthersBrand of the GRAL network offering French charcuterie, cheeses, and dairy products including rosette, ham, bacon, lardons, emmental, and creams.
• Socopa RestaurationminorOthersFrench beef specialist providing quality fresh and frozen beef products for professional catering, including cuts and prepared beef items.
• OvoteamminorOthersEgg products specialist providing poached eggs, liquid eggs, and egg-based preparations for professional kitchens.
• Les Vergers BoironminorOthersPremium fruit purees and concentrates for pastry and culinary applications, certified B Corp with IGP labeled citrus products.
• Andros Foodservice (NOVA)minorOthersDairy product range including yogurts and desserts with Agri-Ethique France certification, eligible for EGALIM requirements in collective catering.
• Sodiaal ProfessionnelminorOthersFrench dairy cooperative providing milk, butter, cheeses (21+ AOP/IGP), and creams for professional catering under brands including Entremont Professionnel, La Vie de Château, and Le Pays Fromager.
• Vandemoortele - RissominorOthersPremium culinary solutions brand for professionals providing sauces, cream alternatives, and vegetable-based fats created by and for chefs since 1959.
• DélicemerminorOthersFrench company specializing in seafood appetizers and delicatessen products, founded in 1984, providing shrimp, spreads, antipasti, and vegetarian specialties with approximately 350 product references.
• Nudisco - DiamirminorOthersSpanish company specializing in canned food products exporting to over 70 countries under Diamir and Montey brands, providing canned fish, vegetables, sauces, and preserves.
• Ital PassionminorOthersFounded in 2002 by Roberto Mengozzi, based in Monaco, specializing in fine Italian grocery import and distribution including antipasti, Italian wines, olive oils, sauces, pastas, and sweet products under Florelli and Toscoro brands.
• RougiéminorOthersPremium duck product specialist providing magret, foie gras, and duck preparations for gastronomy professionals.
• Jean RouthiauminorOthersReady-to-use poultry products including kebab-style chicken slices for professional catering.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Krill (regroupement de distributeurs indépendants): Network of independent French food distributors pooling sourcing and logistics to compete with national broadliners. Comparable to Gusto in being a smaller independent distributor leveraging a collective network for supplier access and pricing — analogous to Gusto's GRAL membership model.

Broad incumbents

• Sysco France: French arm of the global foodservice distribution leader Sysco (formerly Brake France/Davigel). Comparable broadline B2B food distribution model serving professional kitchens, but with vastly larger scale, broader SKU range, and national coverage.
• METRO France: Cash-and-carry / foodservice wholesaler serving HoReCa professionals across France. Comparable as a B2B food supplier to restaurants and caterers, but operates an extensive self-service outlet model and broader product mix than Gusto's delivery-led specialist distribution.

Direct peers

• Pro à Pro: Foodservice distribution subsidiary of Carrefour supplying independent restaurants, caterers, and food retailers across France. Comparable direct B2B foodservice distribution model with broad catalog, though serving a more generalist customer base than Gusto's gastronomy focus.
• Européenne de Produits (EP): French specialty foodservice distributor with strong Italian and Mediterranean product focus serving restaurants and caterers. Comparable to Gusto in scale, customer base (French gastronomy professionals), and Mediterranean/Italian specialty orientation.
• Pomona (PassionFroid, TerreAzur): France's leading multi-specialty foodservice distribution group with dedicated divisions for fresh produce (TerreAzur) and frozen foods (PassionFroid). Comparable to Gusto as a specialist B2B foodservice supplier to professional chefs, though at significantly greater scale and with broader category coverage.
• Transgourmet France: One of France's largest broadline foodservice distributors serving restaurants, caterers, and food retailers across the country. Comparable to Gusto as a B2B food wholesaler targeting professional kitchens, but operating at materially larger scale and with a broader (less Italian-specialist) catalog.
• France Frais: French foodservice distributor specializing in fresh dairy and fresh prepared products for restaurants and caterers. Comparable as a specialist B2B fresh-foods distributor to professional kitchens, particularly relevant given Gusto's dairy, cheese, and fresh-product emphasis.
• Marie (foodservice, Sysco): French foodservice brand under Sysco offering ambient and refrigerated products (sauces, dairies, breads) tailored for professional kitchens. Comparable as a B2B foodservice supplier to restaurants and caterers, with overlapping categories in dairy, charcuterie, and grocery.
• Davigel (Sysco): French frozen and fresh foodservice specialist (now part of Sysco) supplying restaurants, caterers, and collective catering operators. Comparable as a specialist B2B foodservice distributor focused on frozen products for professional kitchens, though at substantially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gustomio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gusto