What Haddtrack does

Haddtrack is an Australian fleet management solutions provider founded in 2014 and headquartered in North Tamworth, NSW. The company operates as an authorized dealer and implementation partner for Teletrac Navman (TN360 platform), Mobileye (collision avoidance), and Seeing Machines (Guardian driver monitoring), layering its own branded services on top of these technologies. Haddtrack serves 100+ managed clients across 5,000+ managed devices in trucking & logistics, mining, stock transport, and delivery. Its core products are Vehicle Monitoring (real-time GPS tracking), Driver Fatigue Management (Seeing Machines-based AI detection), Fuel-Tax Credits Manager (ATO-backed HD-GPS optimization), and an NHVR-approved Electronic Work Diary. The stack also includes IVMS for mining, video telematics (IQ Camera, Multi-Camera, Smart Dashcam), and Order Management / AI-powered Job Scheduling dashboards built on TN360.

The business operates four revenue streams: recurring subscription for the TN360 platform and FTC Manager; hardware sales and installation of Navman tracking units, iFace tablets, and cameras; professional services covering EWD onboarding, FBT surveys, sub-contractor onboarding, Virtual Transport Manager, and Haddtrack Consulting; and regulatory compliance consulting. Distribution is direct, through field business development managers and inbound phone/website inquiries, with referrals from Teletrac Navman, Mobileye, and Seeing Machines ecosystems. Haddtrack monetizes regulatory expertise in NHVR, ATO, and IVMS frameworks as a wedge for selling integrated telematics subscriptions into Australian mid-market and enterprise fleets, with differentiators including the exclusive Seeing Machines/NTI insurance-linked offering and deep vertical specialization in compliance-heavy fleets.

Name

Haddtrack

Legal name

Haddtrack Pty Ltd

Website

https://haddtrack.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Haddtrack is an Australian fleet management solutions provider serving 100+ commercial fleet operators across trucking, mining, stock transport, and delivery. It distributes Teletrac Navman, Mobileye, and Seeing Machines technologies with added implementation, regulatory compliance (NHVR/ATO), and managed services.

Ownership category

akta.pro rank

Product category

Fleet Management Services

NAICS

Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF)

akta.pro secondary industries

Telematics Hardware, Sensors & Installation Services (TLABAJAL), Maintenance & Diagnostics Telematics (OBD/CAN, Predictive) (TLABAJAH)

Keywords

• Fleet management solutions
• Vehicle telematics services
• Electronic work diary
• Driver fatigue monitoring
• Fuel tax credit management

Headquarters

HQ city

North Tamworth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Fleet Management Software Services: Recurring subscription fees for access to TN360 platform, vehicle monitoring, EWD, and reporting capabilities. Customers pay for software licensing and cloud data storage.
2. Hardware Sales and Installation: Sale and installation of Navman tracking devices, iFace tablets, cameras (IQ Camera, Smart Dashcam, Multi-Camera), sensors, and associated vehicle hardware.
3. Professional Services: EWD Onboarding, FBT Service, Sub-Contractor Onboarding, Virtual Transport Manager, and Haddtrack Consulting services for implementation, training, and ongoing support.
4. Fuel-Tax Credit Optimization: Fuel Tax Manager solution helping businesses maximize FTC claims using accurate GPS data, potentially generating significant tax rebates for clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Haddtrack is an authorized Australian dealer and implementation partner for Teletrac Navman, Mobileye, and Seeing Machines, delivering fleet management subscriptions, hardware (Navman tracking devices, dashcams, sensors, iFace tablets), and professional services for commercial vehicle operators. Core offerings include NHVR-approved Electronic Work Diary, AI-powered driver fatigue monitoring, ATO-backed Fuel-Tax Credit optimization, video telematics, and IVMS-compliant mining solutions, supported by onboarding, training, FBT surveys, sub-contractor onboarding, and consulting services.

Product overview

Haddtrack is a fleet management solutions provider operating as a Teletrac Navman dealer. Their offering is a platform-plus-modules architecture built on Teletrac Navman's TN360 platform. Core products include Vehicle Monitoring (real-time GPS tracking and compliance), Driver Fatigue Management (AI-powered using Seeing Machines technology), Fuel-Tax Credits Manager (ATO-backed GPS-based fuel tax optimization), and Electronic Work Diary (NHVR-approved fatigue compliance). Additional modules include Video Telematics (IQ Camera, Multi-Camera, Smart Dashcam), professional services (Dashboards, EWD Onboarding, FBT Service, Sub-Contractor Onboarding, Consulting, Virtual Transport Manager), and Sentinel EWD for WA customers. All solutions integrate through the TN360 platform for unified fleet management.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Monitoring Real-time GPS tracking, compliance management software, and safety reports using intelligent vehicle monitoring technology from Teletrac Navman, enabling businesses to monitor vehicle location, driver behaviour, and operational efficiency. Targeted at commercial fleet operators across trucking, mining, stock transport, and delivery.
• Driver Fatigue Management AI-powered fatigue detection using Seeing Machines technology to monitor driver alertness, identify signs of drowsiness such as erratic steering, sudden lane changes, and prolonged periods without breaks, and provide real-time alerts to prevent accidents. Scientifically proven to reduce fatigue by upwards of 90%. For commercial fleet operators in trucking, logistics, and mining.
• Fuel-Tax Credits (FTC) Manager Backed by ATO product and class rulings, uses high-definition GPS tracking to calculate off-road travel and auxiliary fuel consumption, optimising fuel-tax rebate claims for Australian fleet businesses.
• Electronic Work Diary (EWD) NHVR-approved fatigue management solution replacing manual written work diaries with real-time digital tracking of work and rest hours, integrated with Fringe Benefits Tax reporting and Haddtrack's ongoing support services. For Australian heavy-vehicle operators needing NHVR compliance.
• Video Telematics Range of fully connected cameras including IQ Camera, Multi-Camera, and Smart Dashcam-Dual solutions integrated with TN360 for real-time visibility, driver coaching, AI-powered dashcam analysis, and incident documentation. For fleet operators needing driver behaviour analysis and risk management.
• Dashboards (Order Management, Job Scheduling, Fleet Tracking) Professional service delivering real-time dashboards for customer order capture and management (with eNVD integration), AI-powered job scheduling optimising fleet allocation considering EWD, driver availability, trailers, route planning, and compliance requirements, plus fleet tracking visualisation integrated with TN360. For fleet operators needing operational dashboards and AI-powered scheduling, especially stock transport businesses.
• EWD Onboarding Service End-to-end transition service for NHVR-approved Electronic Work Diary rollout including rollout planning, system setup, Record Keeper training, Driver training, and ongoing support, ensuring smooth adoption of the EWD solution. For heavy-vehicle operators transitioning to electronic work diaries.
• FBT (Fringe Benefits Tax) Service Complete support for running accurate 6-12 week Fringe Benefits Tax (FBT) surveys including planning, system setup, driver training, progress monitoring dashboard, and final report generation. For Australian fleet operators needing FBT compliance.
• Sub-Contractor Onboarding Service Streamlined onboarding service to integrate sub-contractors into TN360 using consistent Navman product bundles, ensuring fleet visibility, compliance, and standardisation across parent-company and subcontracted fleets. For transport companies onboarding sub-contractor fleets.
• Haddtrack Consulting Expert transport consulting services to solve operational challenges, optimise business processes, improve compliance, and implement tailored technology solutions across Australian transport operations.
• Virtual Transport Manager Virtual fleet management services including TN360/Director configuration, health checks, issue resolution, and implementation of tools such as Inspections, Messaging, Forms, and Mass Management, acting as an outsourced transport management function.
• Sentinel EWD Electronic work diary application that monitors and records work and rest times; a voluntary alternative to written work diaries approved by Main Roads WA for Western Australian customers.

Quantifiable outcome

• Driver fatigue reduction of upwards of 90% with Seeing Machines technology
• +5 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Seeing MachinescoreTechnology or Integration · 10 March 2021Seeing Machines provides Guardian, a driver monitoring system (DMS) technology for fatigue and distraction detection. Partnership includes exclusive insurance benefits with NTI for customers with Guardian installed. Guardian detects fatigue and distraction-related driver events in real time and is integrated into Haddtrack's fleet solutions.
• National Transport Insurance (NTI)flagshipStrategic or Co-development Partner · 10 March 2021Exclusive partnership between Seeing Machines and NTI promotes Guardian DMS technology to NTI policyholders. Benefits include: no driver restrictions for vehicles with Guardian, $2,500 excess reduction for on-road accidents, Market Value Plus 20% for total loss settlements, and premium adjustments for fatigue claim reductions. Haddtrack delivers the Guardian solution to qualifying customers.
• Teletrac NavmancoreTechnology or Integration · 12 November 2020Primary technology partner providing the TN360 fleet management platform, GPS tracking hardware, EWD solution (NHVR-approved December 2020), SmartNav navigation, and FTC Manager. Haddtrack is an authorized dealer and implementation partner for Teletrac Navman in Australia.
• MobileyecoreTechnology or IntegrationMobileye provides driver assistance and collision avoidance technology integrated into Haddtrack's fleet management solutions for trucking, logistics, and mining industries.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Teletrac Navman: Core technology partner whose TN360 platform underpins virtually all of Haddtrack's solutions. Also a direct competitor when Teletrac Navman sells to Australian fleets through other dealers or its own direct sales force, so the relationship is both symbiotic and a structural exposure for Haddtrack.
• MiX Telematics: Fleet management and driver safety solutions provider with comparable telematics, video, and compliance offerings. Operates globally including resources deployed to mining and transport verticals similar to Haddtrack's focus areas.
• Lytx: Provider of video telematics, AI-powered driver behavior monitoring, and fleet safety solutions. Highly comparable on driver fatigue/distraction detection where Haddtrack also leverages Seeing Machines technology.

Broad incumbents

• Samsara: Cloud-based fleet management and video telematics platform with overlapping AI dashcam, GPS tracking, and compliance modules. Operates globally but does not currently offer NHVR-specific EWD or ATO FTC localization that Haddtrack provides.
• Webfleet (Bridgestone): Bridgestone-owned fleet management SaaS platform offering GPS tracking, vehicle diagnostics, and driver behavior tools. Comparable in the core telematics proposition though serving larger enterprise fleets with a broader geographic reach.
• Geotab: Global fleet telematics incumbent with MyGeotab platform offering GPS tracking, vehicle diagnostics, and driver behavior analytics. Comparable on the core fleet telematics and driver-safety value proposition though operating at much greater scale than Haddtrack.
• Trimble Transportation: Enterprise-grade transportation management and telematics suite covering fleet compliance, ELD/equivalent solutions, and safety. Larger incumbent that competes for complex transport and logistics fleet accounts.

Regional players

• EROAD: New Zealand-based fleet telematics and compliance provider with comparable EWD, electronic logging, and road-user-charge solutions across ANZ. Targets similar regulatory and vertical segments (transport, logistics) with a regional competitor footprint in Australia.

Others

• Mobileye: Driver-assistance and collision-avoidance technology provider integrated into Haddtrack's fleet solutions for trucking, logistics, and mining. Adjacent enabler of the broader safety stack rather than a head-to-head channel competitor.
• Seeing Machines: Guardian DMS technology provider that supplies Haddtrack's fatigue-detection layer. Critical enabler of the product offering and partner in the NTI insurance program; comparable as a technology supplier rather than direct channel competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/haddtrack

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haddtrack