L'Hamburgheria di Eataly

What L'Hamburgheria di Eataly does

L'Hamburgheria di Eataly is a single-location fast-casual restaurant operating from Piazza Solferino 16/A in Turin, Italy, founded in 2011 under legal entity MAC SRL (P.IVA 10379830010). The concept was created within the Eataly brand framework to combine quick-service speed and price points with premium Italian ingredients, positioning itself as the first high-quality fast-food concept associated with the Eataly name. The restaurant serves individual food consumers — local professionals, tourists, families, and evening groups — through dine-in, takeaway, and home delivery.

The core product portfolio centers on gourmet hamburgers (signature 'Il Giotto' at 130g of Slow Food Presidio La Granda Piedmontese beef in a stone-milled flour bun), alongside premium hot dogs (Il Granda Dog), piadina-wrapped kebabs (Il Kebabun), fish options, plant-based Beyond Meat burgers, salads, artisanal pastries, craft beers (Baladin), and Italian wines. Pricing is unit-based, with sandwiches ranging from €8 to €12.80 and combo menus from €14 to €22.80. Underlying technology is limited to consumer-facing digital channels: a proprietary iOS/Android mobile application (offering 10% off via promo code APP10), a branded e-commerce ordering site (shop.hamburgheriadieataly.it), and integration with the Glovo third-party delivery aggregator, along with PayPal payment processing and Google Maps location display.

The business operates a direct-to-consumer transactional revenue model with no subscription, contract, or B2B component. A recurring events programme — most prominently the weekly Sunday 'Aperitivo Mai Sbagliato' featuring chef Mago Rabin, plus karaoke nights and holiday activations — drives footfall and community engagement, supported by Instagram and Facebook organic social channels. The company reports 9 employees and serves the Piedmont/Turin market exclusively with no disclosed expansion to additional cities despite firmographic data listing multiple Italian cities.

Name

L'Hamburgheria di Eataly

Legal name

MAC SRL

Website

https://hamburgheriadieataly.it

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

L'Hamburgheria di Eataly is a single-location fast-casual restaurant in Turin, founded in 2011, serving premium hamburgers and Italian fast food made with Slow Food Presidio La Granda Piedmontese beef to individual food consumers via dine-in, takeaway, delivery, and its own mobile app.

Ownership category

akta.pro rank

Product category

Fast-Casual Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

akta.pro secondary industry

Sandwiches & Wraps Fast Casual (THAFABAG)

Keywords

• Gourmet hamburger restaurant
• Fast-casual dining
• Italian beef burgers
• Artisanal burger menu
• Premium fast food

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in and takeaway food sales: The primary revenue stream is one-time transaction-based food and beverage sales at the single restaurant location in Turin, covering a full menu of burgers, hot dogs, kebabs, fish items, salads, desserts, and drinks including beer and wine.
2. Home delivery and takeaway orders: Orders placed via the company's own e-commerce site (shop.hamburgheriadieataly.it) and mobile app, as well as through third-party delivery aggregator Glovo, generating incremental transaction revenue from the same menu.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Operates a single fast-casual restaurant in Turin, Italy, serving gourmet burgers and complementary Italian fast-casual dishes (hot dogs, piadina kebabs, fish items, salads, pastries, and craft beverages) made with premium, traceable Italian ingredients such as Slow Food Presidio La Granda Piedmontese beef. Sells meals through dine-in, takeaway, and home delivery via its own mobile app, branded e-commerce site, and the Glovo third-party delivery aggregator.

Product overview

L'Hamburgheria di Eataly is a fast-casual dining concept founded in 2011 in Turin, Italy, representing the first high-quality fast food experience. The core product portfolio centers on gourmet burgers (Il Giotto and its variations), premium hot dogs (Il Granda Dog), and piadina sandwiches (Il Kebabun). Supporting offerings include fish options, vegetarian selections (Beyond Meat), salads, artisanal pastries, craft beverages, and wines. The restaurant operates a proprietary mobile app for ordering alongside third-party delivery integration with Glovo. The concept differentiates through Slow Food Presidio ingredients, particularly La Granda Piedmontese beef, stone-ground flour buns, and locally sourced Italian products. Additional services include private event hosting featuring weekly Sunday aperitivo events.

Differentiator

Problem solved

Functional benefit

Products and services

• Il Giotto (Signature Burger) Signature hamburger featuring 130g of 100% Piedmontese beef La Granda (Slow Food Presidio) in a stone-milled flour bun with iceberg lettuce, tomato, and choice of sauce. Sandwich priced at €9.00, Menu (panino + fries + drink) at €14.50.
• Il Granda Dog (Premium Hot Dog) Premium hot dog made with wurstel from Macelleria Cis Massimo using 70% Piedmontese beef and 30% Italian pork. Served as a core item of the restaurant's hot dog line.
• Il Kebabun (Piadina Kebab) Roast beef from Piedmontese La Granda bovine (Slow Food Presidio) served in a preservative-free Romagna piadina from Fresco Piada.
• Beyond Meat Burger (Plant-Based Option) 100% plant-based burger designed to resemble and satisfy like meat, served with tomato, iceberg lettuce, and organic vegan mayo. Targets vegetarian and flexitarian diners.
• Il Pesce (Fish Menu) Fish options including salmon hamburger and octopus carpaccio served in piadina from Fresco Piada.
• Le Specialità (Signature Specialties) Signature dishes including La Cruda de La Granda (raw beef), Tagliata Superiore di Manzo La Granda, Il Vitello è Tonnato, and meatball selections.
• Le Insalate (Salads) Selection of salads featuring Italian fresh vegetables from small Piedmontese local producers, including La Normale, La Ricchissima, La Buona, La Sana, and La Giusta. Prices range from €9.80 to €13.50.
• La Pasticceria (Desserts) Gourmet artisanal pastry selections including tiramisu, cheesecake varieties, and traditional Italian desserts. Prices range from €2.80 to €6.00.
• Le Bevande (Beverages) Selection of beverages including craft beers (Baladin), Italian wines, and traditional soft drinks without colorants or preservatives. Draft beers €4.50–€6.00; wines from €5.00 per glass to €30.00 per bottle.
• Aperitivo Mai Sbagliato (Sunday Event) Weekly Sunday event from 18:00 featuring a cocktail plus a chef's plate prepared by Chef Mago Rabin, accompanied by a DJ musical selection. Drives evening footfall and community engagement.
• Event Hosting Service Private event hosting services including karaoke nights and special celebrations (Valentine's Day, Christmas), with space available for large groups and families.
• L'Hamburgheria di Eataly Mobile App Proprietary iOS and Android mobile application enabling customers to browse the full menu, place takeaway or delivery orders, and receive a 10% discount using code APP10. Direct ordering channel that reduces reliance on third-party delivery aggregators.

Quantifiable outcome

• First high-quality fast food concept under the Eataly brand, founded in 2011

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• La GrandacoreStrategic or Co-development PartnerLa Granda is the primary meat supplier for all burgers and meat products. It is a Slow Food Presidio, representing a network of Piedmontese cattle farmers committed to sustainable and ethical livestock practices. La Granda provides 100% Piedmontese beef, with the breed recognized as a Slow Food Presidio for its superior quality, tenderness, and welfare standards.
• Agricoltura SimbioticacoreStrategic or Co-development PartnerFresh vegetables are sourced exclusively from producers certified under the Agricoltura Simbiotica system, which guarantees process-based traceability and Certification of Process for superior-quality agricultural products. This certification ensures sustainable farming practices including crop rotation and natural soil symbiosis.
• Cereal TerracoreStrategic or Co-development PartnerSauces are produced by Cereal Terra using eggs and organic Italian raw materials, processed according to traditional methods to deliver fresh and authentic products. sauces are a key component in the signature burger recipes.
• Fresco PiadacoreStrategic or Co-development PartnerThe Romagna piadina used in the Kebabun product line is supplied by Fresco Piada, a producer that makes piadina without preservatives. This flatbread is central to the Kebabun product identity.
• Mulino MarinocoreStrategic or Co-development PartnerStone-milled flour is sourced from Mulino Marino for the production of the restaurant's signature bread, which is baked by DelPer bakery. The use of stone-milled flour contributes to better digestibility and natural taste, differentiating the burger buns from conventional fast-food buns.
• EatalycoreStrategic or Co-development PartnerEataly is the parent brand under which L'Hamburgheria di Eataly operates. Eataly provides ingredient sourcing support, brand recognition, and the foundational philosophy of combining high-quality Italian food with accessible fast-food service. The concept was created by Eataly in 2011.
• Cis Massimo (Macelleria Cis Massimo)minorStrategic or Co-development PartnerSupplier of the Granda Dog hot-dog sausage, which is made with 70% Piedmontese beef and 30% Italian pork. This product is the core ingredient of the Granda Dog line.
• DelPer (Bakery)minorStrategic or Co-development PartnerDelPer bakery produces the signature burger buns using stone-milled flour from Mulino Marino, extra virgin olive oil, and sesame seeds — without butter or lard — for natural taste and improved digestibility.
• GlovominorChannel Partner/ Reseller/ DistributorThird-party food delivery aggregator enabling customers in Turin to order L'Hamburgheria di Eataly products via the Glovo app. Glovo extends the restaurant's delivery reach and customer acquisition in the local market.
• Slow FoodcoreStrategic or Co-development PartnerSlow Food is a global nonprofit organization that designates Presidio status to exemplary artisanal food products. La Granda's Piedmontese beef holds Slow Food Presidio status, which is a key quality credential for the restaurant's burger offerings.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Burger King Italia: Master franchisee-operated Burger King restaurants across Italy. Direct competitor for hamburger occasions; differs on positioning (mass-market QSR vs. premium Italian fast-casual) but addresses the same consumer need.
• Five Guys Italy: US-origin premium burger chain with Italian locations in Milan and other cities. Closely comparable on premium-burger positioning, customizable format, and dine-in casual experience targeting quality-seeking consumers.
• Roadhouse Restaurant: Cremonini Group casual dining chain with ~140+ restaurants in Italy specializing in grilled meats, burgers, and ribs. Closely comparable operating model (table-service casual, meat-centric menu) and same Italian fast-casual competitive set.
• Old Wild West: Italian steakhouse and burger chain operating ~270 casual dining restaurants across Italy. Directly comparable to L'Hamburgheria as a multi-unit Italian operator selling burgers and grilled meat in a casual/fast-casual format, though at a more standardized and lower price point.

Broad incumbents

• McDonald's Italia: Dominant QSR chain in Italy with broad menu including beef burgers. Operates at much larger scale and lower price point, but competes for the same lunch/dinner hamburger occasions as L'Hamburgheria.
• Shake Shack: US-listed premium fast-casual burger brand with global footprint. Comparable on gourmet-burger positioning and experiential dining, though at significantly larger scale and broader geographic reach.

Emerging players

• Bracciali Burger & Fish: Independent Florentine gourmet burger and fish concept. Comparable as a regional Italian premium burger operator with focus on ingredient quality; represents the type of niche competitor L'Hamburgheria faces in tier-2 Italian cities.
• La Mucca Sull'Asfalto (or similar Turin gourmet burger): Local Turin burger specialist; comparable independent competitor operating in the same city and targeting similar premium-burger-seeking consumers.

Others

• Eataly (parent concept): Global Italian food marketplace and restaurant operator. Related as the brand under which L'Hamburgheria operates; not a direct restaurant competitor but provides brand halo, ingredient sourcing, and potential franchise/expansion vehicle.
• Glovo: Multi-category delivery aggregator partnered with L'Hamburgheria. Not a competitor but a critical distribution channel and benchmark for delivery economics in Italian urban markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hamburgheriadieataly
• Instagraminstagram.com/hamburgheriadieataly
• LinkedInlinkedin.com/company/l'hamburgheriadieataly

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'Hamburgheria di Eataly