Hannu Pro
Hannu Pro (SIA Hannu-Pro) is a Riga-based authorized distributor and system integrator of professional broadcast, television, and audio equipment, serving Baltic telecom operators, broadcasters, government bodies, and production studios since 2002.
- Company typePrivate
- Founded2002
- HeadquartersRiga, Latvia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Hannu Pro does
Hannu Pro (legal entity SIA Hannu-Pro) is a Riga, Latvia-based distributor and system integrator of professional broadcast, television, and audio-visual equipment, founded in 2002 and self-described as the Baltic broadcast market leader. The company operates as a multi-brand channel partner holding top-tier authorizations with Grass Valley (Platinum), Harmonic (Platinum), Avid, BlackMagic Design (DaVinci Resolve), Apple, SWIT, and Sennheiser, and represents Barnfind, LiveU, Riedel, Unitek, multiCAM, and RT Software in the region.
Its core offering covers five solution categories: broadcasting infrastructure (playout, servers, encoding, monitoring), television production (studio cameras, mixers, ECU), movie/video production (cameras, nonlinear editing, lighting, storage), professional training and certified seminars (Grass Valley, EDIUS, Avid, IPTV/DVB-T/HDTV), and telecommunications solutions (IPTV, VOD, DVB-T, CAS, mobile broadcasting). Beyond equipment resale, the company delivers system integration, installation, and a small custom biometric system (BiomIS) co-developed with NEC and TietoEnator Alise for the Latvian border authority. Equipment rental — notably Riedel intercom, LiveU wireless streaming, and Unitek Megascreen LED video walls — and event services round out the portfolio.
Hannu Pro monetizes primarily through one-time equipment sales on quote-based pricing (publicly listed product prices range from EUR 112 for EDIUS Neo 3.5 to EUR 3,730 for a professional camcorder), supplemented by professional services revenue from system integration, installation, and certified training programs. With 19 employees and a customer base spanning Baltic telecom operators (Lattelecom, LMT, TEO), Latvian government institutions (LR Saeima, Chancellery of the President, Bank of Latvia, State Border Guard, Police), production houses, film schools, and event organizers, the company operates a regional enterprise GTM concentrated in Latvia, Lithuania, and Estonia with direct sales plus industry-event presence at NAB and IBC.
Hannu Pro firmographics
Firmographics- Name
- Hannu Pro
- Legal name
- SIA Hannu-Pro
- Website
- https://hannu-pro.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hannu Pro (SIA Hannu-Pro) is a Riga-based authorized distributor and system integrator of professional broadcast, television, and audio equipment, serving Baltic telecom operators, broadcasters, government bodies, and production studios since 2002.
- Ownership category
- akta.pro rank
Hannu Pro industry classification
Industry- Product category
- Professional Broadcast Equipment Distribution and System Integration
- NAICS
- Audio and Video Equipment Manufacturing (33431), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065), Radio & Tv Broadcasting & Communications Equipment (3663)
- akta.pro primary industry
- Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)
- akta.pro secondary industry
- Microphones, Headsets & Audio Input Devices (HDACAFAH)
Keywords
Where Hannu Pro is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Offices1 record
Markets served
Hannu Pro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Equipment Sales: Sales of professional video and audio equipment including cameras, editing systems, servers, monitors, and accessories from brand partners
- Equipment Rental: Rental services for broadcast equipment including Riedel intercom systems and wireless live content streaming
- System Integration Services: Delivery, installation, testing, and training services for integrated broadcast solutions
- Training Services: Professional training seminars, workshops, and certification programs for broadcast technology including Grass Valley, Avid, and other partner technologies
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Avid Media Composer (End User) |
| One time/ perpetual license | Pay-as-you-go | EDIUS Neo 3.5 |
| One time/ perpetual license | Pay-as-you-go | EDIUS PRO 6.5 |
| One time/ perpetual license | Pay-as-you-go | HDSPARK |
| One time/ perpetual license | Pay-as-you-go | STORM 3G |
| One time/ perpetual license | Pay-as-you-go | GY-HM600E Professional Camcorder |
| One time/ perpetual license | Pay-as-you-go | GM-F420S Professional Monitor |
| One time/ perpetual license | Pay-as-you-go | AG-AC130AEJ Professional Camcorder |
| Unit Pricing | Pay-as-you-go | K 528 HiDV Tripod System |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Hannu Pro product offering
Product offeringCore offering
Hannu Pro distributes, integrates and supports professional video, audio and broadcast equipment from major brands (Grass Valley, Harmonic, Avid, BlackMagic Design, Apple, SWIT, Sennheiser, Riedel, LiveU, Barnfind) for customers in the Baltic region. The company also delivers system integration, installation, professional training seminars, and equipment rental (notably Riedel intercom and LiveU wireless streaming) for broadcasters, production studios, telecom operators, government bodies and educational institutions.
Product overview
Hannu Pro is a Baltic broadcast market leader (SIA Hannu-Pro) providing professional video and audio equipment distribution and integration services. The company operates as a multi-brand distributor offering five core solution categories: Broadcasting Solutions (playout, servers, encoding), Television Solutions (studio cameras, mixers), Production Solutions (digital movie making with HDCAM, editing facilities), Training and Education (professional seminars/workshops), and Telecommunications Solutions (IPTV, VOD, DVB-T, CAS). Their product portfolio includes professional equipment across video/audio, NLE systems (Grass Valley EDIUS, Avid Media Composer, DaVinci Resolve), broadcast infrastructure (Grass Valley, Harmonic), computer systems (Apple Mac), wireless streaming (LiveU), intercom (Riedel), and specialty solutions (biometrics, video walls). They serve as authorized channel partners for major brands including Grass Valley Platinum Partner, Grass Valley Certified EDIUS Partner, Harmonic Platinum Certified Partner, and DaVinci Resolve Authorized Reseller. The company also provides installation, service, and professional training.
Differentiator
Problem solved
Functional benefit
Products and services
- Broadcasting Solutions End-to-end broadcasting infrastructure solutions for TV and radio stations, including playout systems, broadcast servers, encoding, integrated production systems, broadcast cameras, mixers/ECU and playout monitoring. Sold and integrated by Hannu Pro as an authorized channel partner for Grass Valley (Platinum) and Harmonic (Platinum).
- Television Solutions Professional television production and broadcast solutions covering studio cameras, video mixing, ECU systems, and playout monitoring for television stations and content producers.
- Production Solutions (Movie Making, Video and Audio)
- Telecommunications Solutions
- Training and Education Solutions
- Professional Video/Audio Equipment Sales
- System Integration and Installation Services
- Equipment Rental (Riedel Intercom and LiveU Wireless Streaming)
- Megascreen LED Video Wall Solutions
- BiomIS Biometric Identification System
Companies that use Hannu Pro
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles5 records
Hannu Pro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hannu Pro partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and minor.
- Grass ValleycoreGrass Valley Platinum Authorized Channel Partner and Certified EDIUS Partner. Hannu Pro is the highest-tier partner for Grass Valley broadcast solutions including LDX 100, K-Frame XP, AMP systems.
- HarmoniccoreHarmonic Platinum Certified Partner for video delivery solutions including encoding and streaming systems.
- AvidcoreAvid certified partner offering Media Composer and related video editing products. Hannu Pro organizes Avid training and seminars.
- ApplecoreApple products authorized reseller offering Mac mini, iMac, Mac Pro, MacBook, MacBook Pro, Xserve, displays, and software including Final Cut Studio and Aperture.
- BlackMagic DesignmajorDaVinci Resolve Authorized Reseller offering BlackMagic cameras, video editing products, and production equipment.
- SWITmajorSWIT authorized distributor for professional video equipment including batteries and accessories.
- SennheisermajorOfficial Sennheiser partner for professional audio equipment.
- Orca BagsminorAuthorized reseller of Orca camera bags and carrying solutions.
- Barnfind TechnologiesmajorPartnership for Barnfind broadcast products including BarnColor color correction solutions. Hannu Pro represents Barnfind in the Baltic market.
- LiveUmajorPartnership for LiveU LU800 wireless live broadcasting solutions enabling revolution in live broadcasting.
- NECmajorCo-developed biometric recognition system (BiomIS) with NEC for State Border Guard at Riga airport.
- TietoEnator AlisemajorPartnership with TietoEnator Alise in development and installation of BiomIS biometric system for Schengen compliance.
- UnitekmajorPartnership for Megascreen LED video wall products. Unitek is a leading UK manufacturer of giant video screens since 1982.
- RiedelmajorEquipment rental partner for Riedel intercom systems.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Hannu Pro competitors and assessment
Company assessmentDirect peers
- Broadcast Solutions Group: German broadcast systems integrator delivering turnkey OB vans, studios, and playout facilities across Europe. Comparable in offering multi-vendor broadcast system integration and equipment supply.
- Gearhouse Broadcast: UK-based broadcast equipment sales, rental, and systems integrator with a comparable multi-vendor channel model serving production and broadcast customers. Closely matches Hannu Pro's distribution-plus-integration approach.
- ES Broadcast: UK-based reseller and integrator of professional broadcast equipment and production gear. Directly comparable as a multi-brand channel partner serving broadcast and production customers.
- dB Broadcast: UK broadcast systems integrator specializing in turnkey studio and playout system delivery. Similar model of designing, supplying, and integrating multi-vendor broadcast solutions for enterprise customers.
Broad incumbents
- Ross Video: Major broadcast equipment manufacturer whose Grass Valley/Harmonic-adjacent product portfolio (production switchers, graphics, infrastructure) overlaps with the categories Hannu Pro distributes in the Baltic region.
- NEP Group: Global leader in outsourced broadcast production and managed services, with deep equipment supply and integration capabilities. A much larger incumbent operating broadly in the same broadcast services space.
- Imagine Communications: Global broadcast technology vendor providing playout, advertising, and networking systems. Operates broadly in the same broadcast infrastructure categories Hannu Pro integrates for regional customers.
- Vizrt Group: Provider of broadcast graphics, newsroom, and media asset management software and hardware. Broad incumbent whose products (Vizrt, NewTek, NDI) compete in adjacent categories Hannu Pro distributes.
- Vitec Group: Global provider of premium broadcast and photographic equipment and accessories through multiple brands. Operates broadly in the same pro broadcast/production equipment ecosystem.
Regional players
- EuroMedia Services: France-based broadcast services and equipment provider serving European broadcasters with rentals and integration. Comparable model but primarily serves Western/Central Europe rather than the Baltics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Hannu Pro social profiles
Digital presenceHannu Pro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hannu Pro leadership team
Management profileNumber of profiles
Hannu Pro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hannu Pro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hannu Pro
What does Hannu Pro do?
Hannu Pro distributes, integrates and supports professional video, audio and broadcast equipment from major brands (Grass Valley, Harmonic, Avid, BlackMagic Design, Apple, SWIT, Sennheiser, Riedel, LiveU, Barnfind) for customers in the Baltic region. The company also delivers system integration, installation, professional training seminars, and equipment rental (notably Riedel intercom and LiveU wireless streaming) for broadcasters, production studios, telecom operators, government bodies and educational institutions.
Is Hannu Pro a public or private company?
Hannu Pro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hannu Pro founded?
Hannu Pro was founded in 2002. It employs 11 to 50 people.
Where is Hannu Pro based?
Hannu Pro is headquartered in Riga, Latvia, in the Europe region.
How does Hannu Pro make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rental, system Integration Services and training Services.
Who are Hannu Pro's main competitors?
Direct peers on record are Broadcast Solutions Group, Gearhouse Broadcast, ES Broadcast and dB Broadcast. Broad incumbents are Ross Video, NEP Group, Imagine Communications, Vizrt Group and Vitec Group. EuroMedia Services is listed as a regional player.
Does Hannu Pro have an API?
No public API is recorded for Hannu Pro.
What industry is Hannu Pro in?
Hannu Pro's product category is Professional Broadcast Equipment Distribution and System Integration. Its primary akta.pro industry code is MPAIAJAB, Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors), with a secondary code of HDACAFAH, Microphones, Headsets & Audio Input Devices. Its NAICS code is 33431 and its SIC code is 5065.