Hannu Pro

What Hannu Pro does

Hannu Pro (legal entity SIA Hannu-Pro) is a Riga, Latvia-based distributor and system integrator of professional broadcast, television, and audio-visual equipment, founded in 2002 and self-described as the Baltic broadcast market leader. The company operates as a multi-brand channel partner holding top-tier authorizations with Grass Valley (Platinum), Harmonic (Platinum), Avid, BlackMagic Design (DaVinci Resolve), Apple, SWIT, and Sennheiser, and represents Barnfind, LiveU, Riedel, Unitek, multiCAM, and RT Software in the region.

Its core offering covers five solution categories: broadcasting infrastructure (playout, servers, encoding, monitoring), television production (studio cameras, mixers, ECU), movie/video production (cameras, nonlinear editing, lighting, storage), professional training and certified seminars (Grass Valley, EDIUS, Avid, IPTV/DVB-T/HDTV), and telecommunications solutions (IPTV, VOD, DVB-T, CAS, mobile broadcasting). Beyond equipment resale, the company delivers system integration, installation, and a small custom biometric system (BiomIS) co-developed with NEC and TietoEnator Alise for the Latvian border authority. Equipment rental — notably Riedel intercom, LiveU wireless streaming, and Unitek Megascreen LED video walls — and event services round out the portfolio.

Hannu Pro monetizes primarily through one-time equipment sales on quote-based pricing (publicly listed product prices range from EUR 112 for EDIUS Neo 3.5 to EUR 3,730 for a professional camcorder), supplemented by professional services revenue from system integration, installation, and certified training programs. With 19 employees and a customer base spanning Baltic telecom operators (Lattelecom, LMT, TEO), Latvian government institutions (LR Saeima, Chancellery of the President, Bank of Latvia, State Border Guard, Police), production houses, film schools, and event organizers, the company operates a regional enterprise GTM concentrated in Latvia, Lithuania, and Estonia with direct sales plus industry-event presence at NAB and IBC.

Name

Hannu Pro

Legal name

SIA Hannu-Pro

Website

https://hannu-pro.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Hannu Pro (SIA Hannu-Pro) is a Riga-based authorized distributor and system integrator of professional broadcast, television, and audio equipment, serving Baltic telecom operators, broadcasters, government bodies, and production studios since 2002.

Ownership category

akta.pro rank

Product category

Professional Broadcast Equipment Distribution and System Integration

NAICS

Audio and Video Equipment Manufacturing (33431), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065), Radio & Tv Broadcasting & Communications Equipment (3663)

akta.pro primary industry

Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)

akta.pro secondary industry

Microphones, Headsets & Audio Input Devices (HDACAFAH)

Keywords

• Broadcast equipment distribution
• Video production systems
• System integration services
• Professional audio video
• Telecom broadcast solutions

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Sales: Sales of professional video and audio equipment including cameras, editing systems, servers, monitors, and accessories from brand partners
2. Equipment Rental: Rental services for broadcast equipment including Riedel intercom systems and wireless live content streaming
3. System Integration Services: Delivery, installation, testing, and training services for integrated broadcast solutions
4. Training Services: Professional training seminars, workshops, and certification programs for broadcast technology including Grass Valley, Avid, and other partner technologies

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Hannu Pro distributes, integrates and supports professional video, audio and broadcast equipment from major brands (Grass Valley, Harmonic, Avid, BlackMagic Design, Apple, SWIT, Sennheiser, Riedel, LiveU, Barnfind) for customers in the Baltic region. The company also delivers system integration, installation, professional training seminars, and equipment rental (notably Riedel intercom and LiveU wireless streaming) for broadcasters, production studios, telecom operators, government bodies and educational institutions.

Product overview

Hannu Pro is a Baltic broadcast market leader (SIA Hannu-Pro) providing professional video and audio equipment distribution and integration services. The company operates as a multi-brand distributor offering five core solution categories: Broadcasting Solutions (playout, servers, encoding), Television Solutions (studio cameras, mixers), Production Solutions (digital movie making with HDCAM, editing facilities), Training and Education (professional seminars/workshops), and Telecommunications Solutions (IPTV, VOD, DVB-T, CAS). Their product portfolio includes professional equipment across video/audio, NLE systems (Grass Valley EDIUS, Avid Media Composer, DaVinci Resolve), broadcast infrastructure (Grass Valley, Harmonic), computer systems (Apple Mac), wireless streaming (LiveU), intercom (Riedel), and specialty solutions (biometrics, video walls). They serve as authorized channel partners for major brands including Grass Valley Platinum Partner, Grass Valley Certified EDIUS Partner, Harmonic Platinum Certified Partner, and DaVinci Resolve Authorized Reseller. The company also provides installation, service, and professional training.

Differentiator

Problem solved

Functional benefit

Products and services

• Broadcasting Solutions End-to-end broadcasting infrastructure solutions for TV and radio stations, including playout systems, broadcast servers, encoding, integrated production systems, broadcast cameras, mixers/ECU and playout monitoring. Sold and integrated by Hannu Pro as an authorized channel partner for Grass Valley (Platinum) and Harmonic (Platinum).
• Television Solutions Professional television production and broadcast solutions covering studio cameras, video mixing, ECU systems, and playout monitoring for television stations and content producers.
• Production Solutions (Movie Making, Video and Audio)
• Telecommunications Solutions
• Training and Education Solutions
• Professional Video/Audio Equipment Sales
• System Integration and Installation Services
• Equipment Rental (Riedel Intercom and LiveU Wireless Streaming)
• Megascreen LED Video Wall Solutions
• BiomIS Biometric Identification System

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Grass ValleycoreChannel Partner/ Reseller/ DistributorGrass Valley Platinum Authorized Channel Partner and Certified EDIUS Partner. Hannu Pro is the highest-tier partner for Grass Valley broadcast solutions including LDX 100, K-Frame XP, AMP systems.
• HarmoniccoreChannel Partner/ Reseller/ DistributorHarmonic Platinum Certified Partner for video delivery solutions including encoding and streaming systems.
• AvidcoreChannel Partner/ Reseller/ DistributorAvid certified partner offering Media Composer and related video editing products. Hannu Pro organizes Avid training and seminars.
• ApplecoreChannel Partner/ Reseller/ DistributorApple products authorized reseller offering Mac mini, iMac, Mac Pro, MacBook, MacBook Pro, Xserve, displays, and software including Final Cut Studio and Aperture.
• BlackMagic DesignmajorChannel Partner/ Reseller/ DistributorDaVinci Resolve Authorized Reseller offering BlackMagic cameras, video editing products, and production equipment.
• SWITmajorChannel Partner/ Reseller/ DistributorSWIT authorized distributor for professional video equipment including batteries and accessories.
• SennheisermajorChannel Partner/ Reseller/ DistributorOfficial Sennheiser partner for professional audio equipment.
• Orca BagsminorChannel Partner/ Reseller/ DistributorAuthorized reseller of Orca camera bags and carrying solutions.
• Barnfind TechnologiesmajorTechnology or IntegrationPartnership for Barnfind broadcast products including BarnColor color correction solutions. Hannu Pro represents Barnfind in the Baltic market.
• LiveUmajorTechnology or IntegrationPartnership for LiveU LU800 wireless live broadcasting solutions enabling revolution in live broadcasting.
• NECmajorStrategic or Co-development PartnerCo-developed biometric recognition system (BiomIS) with NEC for State Border Guard at Riga airport.
• TietoEnator AlisemajorStrategic or Co-development PartnerPartnership with TietoEnator Alise in development and installation of BiomIS biometric system for Schengen compliance.
• UnitekmajorTechnology or IntegrationPartnership for Megascreen LED video wall products. Unitek is a leading UK manufacturer of giant video screens since 1982.
• RiedelmajorChannel Partner/ Reseller/ DistributorEquipment rental partner for Riedel intercom systems.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Broadcast Solutions Group: German broadcast systems integrator delivering turnkey OB vans, studios, and playout facilities across Europe. Comparable in offering multi-vendor broadcast system integration and equipment supply.
• Gearhouse Broadcast: UK-based broadcast equipment sales, rental, and systems integrator with a comparable multi-vendor channel model serving production and broadcast customers. Closely matches Hannu Pro's distribution-plus-integration approach.
• ES Broadcast: UK-based reseller and integrator of professional broadcast equipment and production gear. Directly comparable as a multi-brand channel partner serving broadcast and production customers.
• dB Broadcast: UK broadcast systems integrator specializing in turnkey studio and playout system delivery. Similar model of designing, supplying, and integrating multi-vendor broadcast solutions for enterprise customers.

Broad incumbents

• Ross Video: Major broadcast equipment manufacturer whose Grass Valley/Harmonic-adjacent product portfolio (production switchers, graphics, infrastructure) overlaps with the categories Hannu Pro distributes in the Baltic region.
• NEP Group: Global leader in outsourced broadcast production and managed services, with deep equipment supply and integration capabilities. A much larger incumbent operating broadly in the same broadcast services space.
• Imagine Communications: Global broadcast technology vendor providing playout, advertising, and networking systems. Operates broadly in the same broadcast infrastructure categories Hannu Pro integrates for regional customers.
• Vizrt Group: Provider of broadcast graphics, newsroom, and media asset management software and hardware. Broad incumbent whose products (Vizrt, NewTek, NDI) compete in adjacent categories Hannu Pro distributes.
• Vitec Group: Global provider of premium broadcast and photographic equipment and accessories through multiple brands. Operates broadly in the same pro broadcast/production equipment ecosystem.

Regional players

• EuroMedia Services: France-based broadcast services and equipment provider serving European broadcasters with rentals and integration. Comparable model but primarily serves Western/Central Europe rather than the Baltics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HannuPro
• Facebookfacebook.com/rigahannupro
• LinkedInlinkedin.com/company/hannu-pro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hannu Pro