Heartland Security
Heartland Security Services, LLC is a Melrose, Minnesota-based, cooperatively owned provider of professionally installed and 24/7 monitored home, business, agricultural, and medical alert security systems for over 8,000 customers across the rural Midwest.
- Company typePrivate
- Founded-
- HeadquartersMelrose, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Heartland Security firmographics
Firmographics- Name
- Heartland Security
- Legal name
- Heartland Security Services, LLC
- Website
- https://heartlandss.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heartland Security Services, LLC is a Melrose, Minnesota-based, cooperatively owned provider of professionally installed and 24/7 monitored home, business, agricultural, and medical alert security systems for over 8,000 customers across the rural Midwest.
- Ownership category
- akta.pro rank
Heartland Security industry classification
Industry- Product category
- Security Services
- NAICS
- Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Smart Home Security Automation & Integration (Monitored) (HSAHAAAF)
- akta.pro secondary industries
- Residential CCTV & Door/Perimeter Surveillance Packages (HSAHACAH), Residential Fire Alarm Panels & Whole-Home Detection Systems (HSAHAFAD), Control Panel, Keypad & Siren Installation/Replacement (HSAHABAE)
Keywords
Where Heartland Security is headquartered
LocationHeadquarters
- HQ city
- Melrose
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Heartland Security business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Security System Equipment and Installation: One-time purchase and professional installation of security equipment including sensors, control panels, cameras, and access control systems. Average basic system cost ranges from $1500-$2000, with basic packages starting at $95 for residential customers.
- Monthly Monitoring Services: Recurring monthly fees for 24/7 professional monitoring of security systems. Average monitoring cost is $20-$25 per month. Includes monitoring for fire, intrusion, environmental sensors, and medical alerts.
- Smart Home Automation Services: Additional services including remote access control, video surveillance viewing, and home automation features through Alarm.com integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Basic Security System Package |
| Subscription | Monthly | Standard Monitored Security System |
| Subscription | Monthly | Medical Alert Systems |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Heartland Security product offering
Product offeringCore offering
Heartland Security designs, installs, and 24/7 professionally monitors custom security systems for homes, businesses, and farms across the Midwest. Its offering spans intrusion and fire alarm systems, surveillance cameras (Analog HD and IP), Alarm.com-powered smart home and business automation, agricultural monitoring for remote buildings and equipment, and Belle mobile medical alert pendants with cellular connectivity and fall detection. Revenue is generated from one-time equipment and installation sales and recurring monthly monitoring subscriptions delivered through a UL-listed, Five Diamond certified local monitoring center.
Product overview
Heartland Security is a security services provider offering a comprehensive portfolio of interconnected security solutions. The core offering consists of Home Security Systems, Business Security Systems, Ag Monitoring Systems, and Medical Alert Systems. Smart capabilities are delivered through the Alarm.com-powered Smart Home Security and Smart Business Security platforms, which enable remote monitoring, arm/disarm, video surveillance, and automation control. The product lineup includes two dedicated medical alert devices (Belle W and Belle S pendants), multiple camera systems (Analog HD Video and IP Video), and Alarm.com Video Analytics for AI-powered video intelligence. Professional monitoring is provided through a UL-listed, Five Diamond certified local monitoring center.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Security Systems Professionally monitored residential security systems including keypad controls, door/window sensors, glass-break sensors, motion detectors, smoke/CO detectors, water sensors, temperature sensors, and cameras, targeted at Midwest families seeking 24/7 monitored protection.
- Business Security Systems Custom monitored security systems for commercial properties including building monitoring, sirens/strobes, employee tracking, personal emergency buttons, temperature monitoring, perimeter protection, video surveillance, proximity-card access control, and commercial fire systems, for small and mid-sized businesses.
- Ag Monitoring Systems Agricultural monitoring solutions for farms with weatherproof equipment, wireless systems for remote barns, bins, and shops, high/low temperature sensors, door sensors, automatic feeding equipment sensors, generator monitoring, and video surveillance, targeted at rural Midwest farm operators.
- Belle W Medical Alert Lightweight, water-resistant mobile medical alert system that can be worn as a bracelet or pendant with optional fall detection, 4G LTE cellular coverage via Verizon and AT&T networks, and Wi-Fi location technology, designed for seniors and individuals with medical conditions who want independence.
- Belle S Medical Alert Small, easy-to-use mobile medical alert pendant with up to 45 days battery life per charge, water resistance up to three feet, and Wi-Fi location technology operating on the Verizon 4G LTE network, for nationwide independent living and emergency response.
- Smart Home Security Smart home security platform powered by Alarm.com enabling remote viewing of system status and live/recorded HD video, arm/disarm control, thermostat management, smart lock control, lighting control, and user code management via smartphone, tablet, or computer, for residential customers.
- Smart Business Security Remote business security management platform with activity monitoring, HD video viewing, and user code setup accessible from smartphones, tablets, or laptops, with alerts for alarms, power outages, and temperature changes, for small and mid-sized commercial customers.
- Analog HD Video Analog HD camera system that uses existing coax cabling infrastructure, supports up to 3 megapixel resolution, and provides an affordable upgrade option from older analog cameras, for residential and small business customers.
- IP Video Network surveillance camera system using Cat5 cable with up to 5 megapixel resolution, typically deployed in business CCTV installations with hardwired cameras connected to a main DVR, for commercial customers.
- Alarm.com Video Analytics Intelligent video analytics platform offering tripwire and ground zone detection that distinguishes between people, vehicles, and animals, with customizable alerts and automated lighting integration, for residential and business customers of Heartland Security.
- Local 24/7 Professional Monitoring UL-listed, Five Diamond certified professional monitoring center in Rockford, MN, operating 24/7/365, with trained dispatchers who contact users or authorities when alarms are triggered, for Heartland Security customers across all product lines.
Quantifiable outcome
- Serving over 8,000 families and businesses
- +2 more outcomes
Companies that use Heartland Security
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Heartland Security technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature5 records
Heartland Security partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- BENCO ElectriccoreRural electric cooperative and co-owner of Heartland Security. Helps provide local security system installation and monitoring in the coverage area.
- Brown County REAcoreRural electric cooperative and co-owner of Heartland Security.
- Federated Rural ElectriccoreRural electric cooperative and co-owner of Heartland Security.
- Freeborn Mower Electric CooperativecoreRural electric cooperative and co-owner of Heartland Security.
- Iowa Electric CooperativecoreRural electric cooperative and co-owner of Heartland Security.
- Kandiyohi Power CooperativecoreRural electric cooperative and co-owner of Heartland Security.
- McLeod Co-op PowercoreRural electric cooperative and co-owner of Heartland Security.
- Meeker EnergycoreRural electric cooperative and co-owner of Heartland Security.
- MiEnergy CooperativecoreRural electric cooperative and co-owner of Heartland Security.
- Peoples Energy CooperativecoreRural electric cooperative and co-owner of Heartland Security.
- Runestone Electric AssociationcoreRural electric cooperative and co-owner of Heartland Security.
- Stearns Electric AssociationcoreRural electric cooperative and co-owner of Heartland Security.
- Wright-Hennepin Cooperative Electric AssociationcoreRural electric cooperative and co-owner of Heartland Security.
- Alarm.comcoreTechnology partner providing innovative wireless service for smart home and business security. Enables email, text, and image alerts, remote system control, video surveillance, and home automation features.
- QolsyscoreSmart security technology partner providing the IQ Panel user interface for security systems.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Heartland Security competitors and assessment
Company assessmentDirect peers
- Brinks Home: Direct competitor offering professionally installed and monitored home security with similar contract structures, smart home integration, and bundled equipment-plus-monitoring pricing.
- Frontpoint Security: DIY-installed wireless home security with professional monitoring, smart home integration, and similar monthly subscription pricing. Comparable target customer and product feature set.
- SimpliSafe: DIY and professional-install home security competitor with strong national brand and no-contract monitoring. Targets the same residential segment as Heartland via a contrasting self-install model.
- Bay Alarm Medical: Direct competitor in the medical alert / PERS segment where Heartland offers Belle W and Belle S. Comparable fall detection, mobile GPS, and 24/7 monitoring value proposition for seniors.
- Ackerman Security: Regional professionally installed security and monitoring provider. Comparable SMB and residential monitoring model with similar recurring-revenue economics and local sales force approach.
Broad incumbents
- Vivint: National smart home and professionally installed security provider. Overlaps with Heartland in smart home automation, video, and 24/7 monitoring, but at much larger scale across all U.S. regions.
- ADT: Largest professionally installed and monitored home and business security provider in the U.S. Competes directly with Heartland in the residential and SMB monitored security segment, with broader geographic reach and national brand presence.
- Xfinity Home: Comcast's home security and smart home platform bundled with broadband. Competes with Heartland for residential customers in markets where Xfinity broadband overlaps with rural Midwest service areas.
Others
- Alarm.com (Partner): While a technology partner rather than direct competitor, Alarm.com powers Heartland's smart home platform and serves as a key indirect competitor through its dealer program with other security providers.
Regional players
- CPI Security: Regional professionally installed and monitored security provider in the southeastern U.S. Similar business model—custom installation plus recurring monitoring—anchored to a defined regional footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Heartland Security social profiles
Digital presenceHeartland Security compliance and trust
Trust signalCompliance2 records
Heartland Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heartland Security leadership team
Management profileNumber of profiles
Profiles3 records
Heartland Security funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heartland Security M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heartland Security
What does Heartland Security do?
Heartland Security designs, installs, and 24/7 professionally monitors custom security systems for homes, businesses, and farms across the Midwest. Its offering spans intrusion and fire alarm systems, surveillance cameras (Analog HD and IP), Alarm.com-powered smart home and business automation, agricultural monitoring for remote buildings and equipment, and Belle mobile medical alert pendants with cellular connectivity and fall detection. Revenue is generated from one-time equipment and installation sales and recurring monthly monitoring subscriptions delivered through a UL-listed, Five Diamond certified local monitoring center.
Is Heartland Security a public or private company?
Heartland Security is a private company. It is classified as corporate owned and is currently operating.
When was Heartland Security founded?
Heartland Security was founded in -1. It employs 11 to 50 people.
Where is Heartland Security based?
Heartland Security is headquartered in Melrose, United States, in the North America region.
How does Heartland Security make money?
Three revenue lines are on record. Security System Equipment and Installation is the primary driver. The others are monthly Monitoring Services and smart Home Automation Services.
Who are Heartland Security's main competitors?
Direct peers on record are Brinks Home, Frontpoint Security, SimpliSafe, Bay Alarm Medical and Ackerman Security. Broad incumbents are Vivint, ADT and Xfinity Home. Alarm.com (Partner) is listed as an others. CPI Security is listed as a regional player.
Does Heartland Security have an API?
No public API is recorded for Heartland Security.
What industry is Heartland Security in?
Heartland Security's product category is Security Services. Its primary akta.pro industry code is HSAHAAAF, Smart Home Security Automation & Integration (Monitored), with a secondary code of HSAHACAH, Residential CCTV & Door/Perimeter Surveillance Packages. Its NAICS code is 561621 and its SIC code is 7381.