Heart of Brooklyn Veterinary Hospital

What Heart of Brooklyn Veterinary Hospital does

Heart of Brooklyn Veterinary Hospital operates two general-practice veterinary clinics in Brooklyn, New York — at 775 Fulton St in Fort Greene and 764 Flatbush Ave in Flatbush — serving local pet owners with primary, preventive, surgical, emergency, and complementary care. Founded in 2013 as a single-doctor practice, the business opened its second location in 2019 and now operates with a 12-employee footprint as part of the PetVet Care Centers network. Clinical services include vaccinations, wellness exams, dental care, surgery, emergency care, acupuncture, and geriatric care, supported by in-house diagnostic capabilities (X-ray, ultrasound, urinalysis). The practice holds Fear-Free certification, an animal-handling methodology positioned as a clinical differentiator.

The hospital monetizes across three revenue streams: fee-for-service clinical visits (including a $25 first-exam promotion), an in-house pharmacy plus an integrated online pharmacy powered by Covetrus, and tiered subscription wellness plans segmented by pet size (Small, Medium, Large, Extra Large, and Giant Dog; Indoor and Outdoor Cat). Go-to-market is direct-to-consumer — there are no enterprise, B2B, or institutional customers — supported by content marketing via a blog, social presence on Facebook and Instagram, and search-engine optimization targeted at Brooklyn pet owners. Public pricing is not disclosed, consistent with veterinary industry norms where per-procedure and per-plan pricing is presented inside consultative workflows.

The business is privately held as a subsidiary location within the PetVet Care Centers network. No funding rounds, acquisitions, leadership changes, or public-company milestones are disclosed. Operating data is limited to headcount (12 employees) and the two physical sites; technology architecture is conventional for a multi-site general-practice hospital, with no disclosed AI, data, or platform capabilities beyond standard diagnostic equipment and the Covetrus pharmacy integration.

Name

Heart of Brooklyn Veterinary Hospital

Legal name

PetVet Care Centers

Website

https://heartofbrooklynveterinary.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Heart of Brooklyn Veterinary Hospital operates two general-practice veterinary clinics in Brooklyn, NY (Fort Greene and Flatbush), delivering preventive, surgical, emergency, and complementary care to local pet owners as part of the PetVet Care Centers network.

Ownership category

akta.pro rank

Product category

Veterinary Hospital Services

NAICS

Veterinary Services (54194)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)

akta.pro secondary industries

Preventive Care & Vaccination Clinics (HLAMAAAB), Veterinary Surgery Centers (Soft Tissue/Orthopedic/Neuro) (HLAMACAC)

Keywords

• Veterinary hospital services
• Pet wellness plans
• Veterinary diagnostic services
• Veterinary surgery
• Pet emergency care

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Veterinary Clinical Services: Revenue generated from comprehensive veterinary consultations, examinations, diagnostic testing, medical treatments, surgical procedures, dental care, and emergency services provided to cats and dogs at both Brooklyn locations.
2. In-House and Online Pharmacy: Revenue from on-site pharmacy dispensing medications and the online shops (heartofbrooklyn.covetruspharmacy.com and heartofbrooklynflatbush.covetruspharmacy.com) offering prescription medications and pet supplies for both locations.
3. Wellness Plans: Subscription-based wellness plans offered in multiple tiers: Small Dog Plans, Medium Dog Plans, Large Dog Plans, Extra Large Dog Plans, Giant Dog Plans, Indoor Cat Plans, and Outdoor Cat Plans. These provide ongoing preventive care for pets at all life stages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Heart of Brooklyn Veterinary Hospital provides comprehensive small-animal veterinary care for cats and dogs through two Brooklyn locations (Flatbush and Fort Greene). Offerings span preventive care (wellness exams, vaccinations, parasite prevention, size-specific wellness plans), diagnostic services (in-house lab, digital X-ray, ultrasound, urinalysis), surgical services (dental, soft tissue, spay/neuter), emergency care, acupuncture, and geriatric and puppy/kitten care, supported by an in-house pharmacy and two online pharmacy storefronts.

Product overview

Heart of Brooklyn Veterinary Hospital is a veterinary practice offering comprehensive services through a unified platform. The hospital operates two locations in Brooklyn (Flatbush and Fort Greene) providing a broad portfolio of wellness plans (size-specific for dogs and indoor/outdoor cats), core veterinary services (vaccinations, wellness exams, emergency care, acupuncture, geriatric care, and puppy/kitten care), surgical services (dental care, spaying/neutering, soft tissue surgery), and in-house diagnostics (lab, X-rays, ultrasound). The offering includes integrated online pharmacy services via Covetrus and online appointment booking for patient convenience.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellness Exams Routine health examinations for cats and dogs to monitor overall health and detect potential issues early.
• Vaccinations & Parasite Prevention Core care service providing pet vaccinations and parasite prevention including protection against heartworm, fleas, ticks, and other common parasites.
• Acupuncture Alternative therapy service using acupuncture to manage pain and support pet wellness.
• Geriatric Care Specialized health care services for senior pets focusing on age-related conditions and quality of life.
• Puppies & Kittens Care Specialized veterinary services for young pets including initial vaccinations, wellness exams, deworming, and guidance on care and nutrition.
• Emergency Care Urgent veterinary care services for pets experiencing medical emergencies, available during regular hours with referrals for after-hours emergencies.
• Dental Care & Surgery Veterinary dental services including routine dental exams, cleanings, extractions, and oral surgery.
• Spaying & Neutering Surgical sterilization procedures for female (spay) and male (neuter) pets.
• Soft Tissue Surgery Surgical procedures for soft tissue conditions including lump removals, wound repairs, and other non-orthopedic surgeries.
• Lab & Diagnostics (In-House Lab, X-Ray, Ultrasound, Blood, Urinalysis, Fecal) In-house diagnostic laboratory services including X-rays, ultrasound, blood tests, urinalysis, fecal exams, and other diagnostic testing, with on-site pharmacy for immediate medication dispensing.
• Wellness Plans for Dogs and Cats (size- and lifestyle-tiered preventive care subscriptions) Subscription-based preventive care plans offered in size- and lifestyle-specific tiers (Small/Medium/Large/Extra Large/Giant Dog; Indoor/Outdoor Cat) that bundle routine exams, vaccinations, and health monitoring for ongoing preventive care across pet life stages.
• Online Pharmacy (Covetrus storefronts for Fort Greene and Flatbush) Online pharmacy storefronts for each location offering prescription medications and pet supplies for pets, powered by Covetrus.
• Online Appointment Booking Digital scheduling system allowing pet owners to book appointments online at either Flatbush or Fort Greene locations.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• PetVet Care CenterscoreStrategic or Co-development PartnerPetVet Care Centers is the parent network and operator of Heart of Brooklyn Veterinary Hospital. The hospital is part of the PetVet Care Centers network, which provides operational support, branding, and resources. Terms and Conditions are entered into by PetVet Care Centers, and the company manages the website and business operations.
• CovetrussupportingTechnology or IntegrationCovetrus provides the online pharmacy platform for Heart of Brooklyn Veterinary Hospital. The hospital operates two Covetrus-powered online pharmacy storefronts (heartofbrooklyn.covetruspharmacy.com and heartofbrooklynflatbush.covetruspharmacy.com) enabling pet owners to order prescription medications and pet supplies.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Banfield Pet Hospital: National veterinary chain with wellness plan–centric Optimum Wellness Plans and locations inside PetSmart stores. Competes on subscription wellness plans and convenient locations, mirroring key elements of Heart of Brooklyn's model at much greater scale.
• Petcare Centers of America: Multi-site veterinary hospital operator with locations in multiple states. Comparable in business model (multi-location GP practice operator within a network) and competes in the same broader category of consolidator-owned general practice vet hospitals.
• VCA Animal Hospitals: National network of general practice and specialty veterinary hospitals owned by Mars. Provides overlapping general practice, surgery, and diagnostic services in NYC, competing for Brooklyn pet owners with established brand recognition.
• BluePearl Pet Hospital: Large specialty and emergency veterinary hospital operator with NYC locations. Competes for specialty referrals, surgical cases, and emergency cases that Heart of Brooklyn cannot handle in-house.

Direct peers

• Veterinary Emergency Group (VEG): Specialty veterinary emergency hospital with locations across NYC including Brooklyn. Directly captures after-hours emergencies that Heart of Brooklyn must refer out, making it both a referral partner and a competitor for emergency-driven client relationships.
• Bond Vet: Brooklyn-headquartered modern veterinary clinic chain offering general practice and urgent care with strong digital booking and transparent pricing. Directly competes for the same Brooklyn pet owner customers as Heart of Brooklyn.
• Small Door Veterinary: Membership-based veterinary practice with multiple NYC locations including Brooklyn. Competes on experience, modern facilities, and subscription-style wellness plans — a model that overlaps Heart of Brooklyn's wellness plan offering.

Regional players

• CityVet: Multi-location general practice veterinary chain operating primarily in Texas and other Sun Belt markets. Comparable model (multi-location GP, surgery, wellness plans) but does not currently operate in Brooklyn, making it a useful comparable for unit economics rather than a direct local competitor.

Emerging players

• Modern Animal: Tech-forward veterinary clinic chain offering unlimited exam memberships and 24/7 virtual care. Competes for the same urban, experience-oriented pet owner demographic, though currently more concentrated on the West Coast with NYC expansion underway.

Others

• PetVet Care Centers: Parent network operating Heart of Brooklyn and dozens of other veterinary hospitals across the U.S. Listed as OTHERS because it is the parent operator rather than a direct competitor, but its network-wide strategy directly shapes Heart of Brooklyn's positioning and economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/heartofbrooklyn.vh
• Instagraminstagram.com/heartofbrooklyn.vh
• LinkedInlinkedin.com/company/heart-of-brooklyn-veterinary-hospital

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart of Brooklyn Veterinary Hospital