What Heavent Paris does

Heavent Paris is Europe's longest-running dedicated trade exhibition for the events industry, held annually at Paris Expo Porte de Versailles (Hall 4). Founded over 25 years ago by Romuald Gadrat and operated by Weyou Group, the event brings together more than 490 exhibitors and 20,000+ professional visitors across three days, with the 25th edition scheduled for November 17-19, 2026. The exhibition is co-located with Affaire de Cadeaux (corporate gifts) and Séminaire Expo (seminar and congress organization), creating a bundled "Trends Marketplace" for corporate, agency, and MICE event buyers.

The event is powered by Weyou Group's proprietary digital infrastructure, including Weyou Matchmaking (an algorithm developed since 2009 that schedules pre-qualified One to One meetings between exhibitors and decision-makers), Weyou App (event app for agendas and notifications), Weyou Analytics (participation performance measurement), and Weyou Compliance (data protection for matchmaking). Supporting offerings include specialized thematic villages (Startup Village, Green Village, International MICE Destination Area, Digital & New Tech Area), a Heavent Festivals Awards program across 11+ categories, a conference program, and a complimentary concierge service.

Heavent Paris generates revenue primarily through exhibitor booth fees across multiple tiers (Bare, Equipped, Packaged, Startup, IMDA, Green Village) and through sponsorship and partnership packages (Official Partners, Premium Press Partners, Press and Media Partners). All booth pricing is quote-based and negotiated through a dedicated commercial team; the exhibition is free for professional visitors. Distribution is direct enterprise sales only, with no online self-service exhibitor purchasing, and the event maintains a strict 100% professional-only access policy.

Name

Heavent Paris

Legal name

Heavent Paris

Website

https://heavent-paris.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Heavent Paris is Europe's leading annual trade exhibition for the events industry, operated by Weyou Group, gathering 490+ exhibitors and 20,000+ professional visitors at Paris Expo Porte de Versailles for B2B sourcing, matchmaking, and innovation in event production.

Ownership category

akta.pro rank

Product category

Trade Show & B2B Exhibition Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• Trade show exhibitions
• B2B matchmaking events
• Exhibitor booth sales
• Event industry trade fairs
• Corporate event sourcing

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Exhibitor Booth Fees: Heavent Paris charges exhibitors for booth space at the trade show. Multiple booth tiers are offered: Bare Booth (delimited floor space only), Equipped Booth (carpeted surface, partition walls, LED bar, signage), Packaged Booth (equipped + lighting and white furniture allowance based on m²), Startup Village booth (in designated startup area with carpeting, signage, lighting, and furniture), International MICE Destination Area (for DMCs, hotels, international actors), and Green Village (eco-responsible exhibitor area with carpeting, partitions, signage, lighting, and furniture). Pricing is quote-based and not publicly disclosed.
2. Sponsorship and Partnership Packages: Heavent Paris generates revenue through official partnership tiers (Official Partners, Premium Press Partners, Press and Media Partners) and the joint co-location with Affaire de Cadeaux and Séminaire Expo, which creates cross-promotional sponsorship value. The Heavent Festivals Awards also represents a sponsorship and visibility opportunity.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Heavent Paris operates Europe's leading premium B2B trade exhibition for the events industry, held annually at Paris Expo Porte de Versailles. It sells booth space and sponsorship packages to 490+ exhibitors (event technology, scenography, venues, catering, digital solutions providers) and attracts 20,000+ professional visitors (event agencies, corporate planners, festival organizers) for three days of pre-scheduled One to One meetings, conference programming, and networking. Revenue is generated entirely from exhibitor booth fees and sponsorships; the exhibition is free for professional visitors.

Product overview

Heavent Paris is a premium trade exhibition operated by Weyou Group, representing Europe's leading B2B event for innovation, solutions, and services in the events and shows industry. The core product is the annual Heavent Paris exhibition held at Paris Expo Porte de Versailles, featuring over 490 exhibitor stands and 20,000+ professional participants. The exhibition is held concurrently with Affaire de Cadeaux (business gifts) and Séminaire Expo (congress organization), creating a unified business platform. The event is powered by proprietary Weyou Group technologies including Weyou Matchmaking (algorithm for personalized one-to-one meeting scheduling), Weyou App (event mobile application), Weyou Analytics (performance measurement), and Weyoy Compliance (data protection). Supporting offerings include the Heavent Festivals Awards (European music festival awards), comprehensive conference programs, modular stand offerings (Bare Booth, Equipped Booth, Packaged Booth, Startup Village, Green Village, IMDA), and complimentary concierge services. The exhibition also features specialized thematic villages and zones covering startups, digital technologies, sustainability, and international MICE destinations.

Differentiator

Problem solved

Functional benefit

Brands

• Heavent Festivals Awards: Awards program recognizing the most outstanding music festivals in Europe across 11 categories
• Heavent Performers
• Heavent Party

Products and services

• Heavent Paris Trade Exhibition Europe's leading premium B2B trade exhibition for the events industry, held annually at Paris Expo Porte de Versailles. Brings together 490+ exhibitors (event technology, scenography, digital, venues, catering, entertainment) and 20,000+ professional visitors (corporate event buyers, agencies, festival organizers) for three days of One to One meetings, conference programming, and networking. Strictly reserved for professionals (100% qualified audience). Powered by Weyou Group's proprietary matchmaking, app, analytics, and compliance technologies.
• Heavent Festivals Awards Annual awards program recognizing Europe's most outstanding music festivals across multiple categories, including best small, mid-sized, large, and very large festivals, as well as awards for accessibility, sustainability, safety, and VIP experience. Free to enter and open to all European festivals. The awards ceremony generates significant industry visibility and attracts festival organizers as both participants and attendees.
• Heavent One to One Meetings

Quantifiable outcome

• 490 exhibitor stands at 2025 edition, confirming strong exhibitor retention and growth
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Bar ExcellencecoreStrategic or Co-development Partner · 1 January 2025Bar Excellence is an official partner of Heavent Paris, representing the professional bar and beverage service sector within the events industry. Their partnership provides visibility at the exhibition and reinforces the event's comprehensive coverage of event service categories.
• DTE (Direction Technique Événement)coreStrategic or Co-development Partner · 1 January 2025Direction Technique Événement (DTE) is an official partner of Heavent Paris, representing event technical directors and professionals. Their partnership positions the exhibition as a hub for technical event professionals and supports the technical and logistics programming.
• Freelances de l'ÉvénementielcoreStrategic or Co-development Partner · 1 January 2025Freelances de l'Événementiel is an official partner representing freelance professionals in the event industry. Their partnership is reflected in conference programming, including open sessions on freelancer-related topics at Heavent Paris.
• L'Institut de l'ÉvénementminorStrategic or Co-development Partner · 1 January 2025L'Institut de l'Événement is an official partner of Heavent Paris, representing a professional institute for event management education and training.
• MediActive GroupminorStrategic or Co-development Partner · 1 January 2025MediActive Group is an official partner of Heavent Paris, representing a media group serving the event and communication industries.
• MementominorStrategic or Co-development Partner · 1 January 2025Memento is an official partner of Heavent Paris, providing event photography and memory capture solutions for the exhibition.
• SNELACcoreStrategic or Co-development Partner · 1 January 2025SNELAC is an official partner of Heavent Paris, representing the national entertainment and leisure venues association. Their partnership reinforces the exhibition's coverage of venues and live entertainment venues.
• SporsoracoreStrategic or Co-development Partner · 1 January 2025Sporsora is an official partner of Heavent Paris, bringing expertise in sports event sponsorship and international sports events. They organize the Observatory of Major International Sports Events (GESI) within the exhibition program, positioning Heavent Paris at the intersection of sports and corporate events.
• SynpaseminorStrategic or Co-development Partner · 1 January 2025Synpase is an official partner of Heavent Paris, representing an event industry professional network.
• La News ÉvénementscoreGTM or Marketing Partner · 1 January 2025La News Événements is a Premium Press Partner of Heavent Paris, providing editorial coverage and media promotion of the exhibition, conference program, and Heavent Festivals Awards across their event industry media platform.
• Clubbing TVminorGTM or Marketing Partner · 1 January 2025Clubbing TV is a Press and Media Partner of Heavent Paris, providing media coverage for the event and festival-related content.
• EcoreseauminorGTM or Marketing Partner · 1 January 2025Ecoreseau is a Press and Media Partner of Heavent Paris, serving the event industry with environmental and CSR-focused coverage.
• Meet and Travel MagazineminorGTM or Marketing Partner · 1 January 2025Meet and Travel Magazine is a Press and Media Partner of Heavent Paris, covering MICE (Meetings, Incentives, Conferences, Exhibitions) destinations and travel.
• StratégiesminorGTM or Marketing Partner · 1 January 2025Stratégies is a Press and Media Partner of Heavent Paris, providing editorial coverage of advertising, communication, and event industry trends.
• Tendance NomadminorGTM or Marketing Partner · 1 January 2025Tendance Nomad is a Press and Media Partner of Heavent Paris, covering travel, events, and hospitality trends.
• Affaire de CadeauxcoreChannel Partner/ Reseller/ Distributor · 1 January 2025The 16th edition of Affaire de Cadeaux (corporate gifts and promotional items exhibition) is held jointly with Heavent Paris, creating a combined event that attracts cross-sector visitors. This co-location is explicitly described as generating 'unique synergy' and 'incontournable position as a place for trends.' Visitors of one exhibition gain access to all three.
• Séminaire ExpocoreChannel Partner/ Reseller/ Distributor · 1 January 2025The 16th edition of Séminaire Expo (seminars and congress organization exhibition) is held jointly with Heavent Paris, creating a three-exhibition event spanning corporate gifts, seminar planning, and event production. The combined event is positioned as the 'Trends Marketplace' for the broader professional events and communications sector.
• RevolugominorOthers · 1 January 2025Revolugo is the official travel agency partner for Heavent Paris 2026, offering a wide selection of hotel accommodations at negotiated rates for exhibitors and visitors. They provide secure booking services and a dedicated project manager for accommodation assistance.
• Weyou GroupcoreOthers · 1 January 2025Weyou Group is the parent company and operator of Heavent Paris. It is described as 'le créateur de salons One to One,' a leading creator of B2B exhibitions in Europe, present in France, Spain, and the Netherlands. Weyou Group provides proprietary exhibition technologies (Weyou Matchmaking, App, Analytics, Compliance) that power the Heavent Paris experience.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• Eventbrite: Public event ticketing and management platform. Not a direct trade show competitor but adjacent in the events industry technology stack, representing the digital substitution risk to physical B2B exhibitions.

Direct peers

• GL Events: Major French event services group that operates its own portfolio of trade exhibitions and venue management. Directly comparable as both a competitor in event industry exhibitions and an anchor exhibitor at Heavent Paris.
• IMEX Group: Operator of IMEX Frankfurt and IMEX America, two of the largest global MICE trade shows. Comparable as a specialized MICE trade show competitor with strong hosted-buyer programs and international exhibitor pull.
• Easyfairs: Belgian-headquartered European exhibition organizer running 200+ events across multiple verticals. Directly comparable as a mid-sized European B2B trade show operator competing for similar exhibitor and association clients.
• Comexposium: One of Europe's largest trade show organizers, headquartered in France, operating events across retail, food, digital, and security. Directly comparable B2B exhibition operator competing for French and European event industry share.
• IBTM (Reed Travel Exhibitions): The leading global MICE trade show held annually in Barcelona, focused on meetings, incentives, conferences, and events industry. The most direct head-to-head competitor to Heavent Paris for international MICE exhibitors and hosted buyers.

Regional players

• Viparis: Paris-region venue operator managing Paris Expo Porte de Versailles (where Heavent Paris is held) and other major exhibition venues. Comparable as both a partner/landlord and as an anchor exhibitor in the French events industry ecosystem.

Broad incumbents

• Messe Frankfurt: German-headquartered global exhibition organizer with a portfolio spanning consumer goods, textiles, lighting, and mobility. Comparable as a much larger incumbent trade show operator with strong European MICE adjacency.
• Reed Exhibitions (RX): World's largest trade show organizer operating hundreds of B2B exhibitions globally, including IBTM World (the leading MICE trade show). Comparable as a much larger incumbent in the same exhibition-organizing category, particularly relevant given IBTM competition.
• Messe München: Major German trade fair company operating large-scale B2B exhibitions including EXPO REAL and bauma. Comparable as a much larger incumbent European trade show organizer with established brand and venue assets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/salon-heavent-paris

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heavent Paris