Hello Harry

What Hello Harry does

Hello Harry is an Australian burger restaurant chain that operates a franchise-led casual dining concept built around handcrafted, house-made burgers. Founded in 2014 in Maroochydore, Queensland, the company has grown to 25+ locations across six Australian states and territories (ACT, NSW, QLD, SA, VIC, WA), with at least ten new stores opened in 2024-2025 alone. The product line centers on smash-style and gourmet beef, chicken, and plant-based burgers ($13.95-$38 per unit) prepared from in-house meats, sauces, marinades, and proprietary custom-made buns, supported by an expanded menu of sides, wings, wraps, sourdough sandwiches, tacos, shakes, and alcoholic beverages. Technology infrastructure consists of a Bopple-powered native iOS/Android ordering app with integrated HH Rewards loyalty, a direct online ordering site, and third-party delivery partnerships (Uber Eats, DoorDash).

The business operates a dual revenue model combining franchisor economics with direct-to-consumer sales. Franchisees pay an initial investment of $200,000-$420,000 + GST for new locations (or $150,000-$200,000 to rebrand an existing hospitality premise) plus ongoing weekly royalties, while the franchisor captures revenue from royalties, franchise fees, catering and private functions, and any directly operated units. Customer acquisition is driven primarily through organic social media (Instagram, TikTok, Facebook) and an ongoing content collaboration with competitive eater JWebby (1.7M TikTok followers), supplemented by cross-promotional partnerships and the HH Rewards loyalty program. The company is privately held by Hello Harry Franchising Pty Ltd with no identified external institutional investors or parent company, and the founder Harry maintains creative direction.

Name

Hello Harry

Legal name

Hello Harry Franchising Pty Ltd

Website

https://helloharry.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Hello Harry is an Australian franchised burger restaurant chain operating 25+ locations across six states, serving house-made burgers, sides, and alcoholic beverages through dine-in, takeaway, delivery, and catering channels with an integrated mobile app and loyalty program.

Ownership category

akta.pro rank

Headquarters

HQ city

Mermaid Waters

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct restaurant sales: Revenue from dine-in, takeaway, and delivery sales at company-owned and franchise restaurant locations. Customers can order in-store, via website, or through the mobile app for pick-up, table service, or delivery.
2. Franchise fees and royalties: Initial franchise fees ranging from $200,000 to $420,000 + GST for new franchisees, plus ongoing weekly royalties. Franchisees operate their own Hello Harry restaurant locations under the brand.
3. Catering and functions: Corporate event catering and private function bookings with custom menu packages for groups.
4. Third-party delivery commissions: Commission revenue through third-party delivery platforms including Uber Eats and DoorDash, as well as direct app orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Hello Harry is an Australian handcrafted burger restaurant chain that sells freshly prepared, house-made burgers and an expanded menu of sides, tacos, wraps, sourdough sandwiches, sliders, wings, salads, kids combos, desserts (notably Harry's Dessert Bombs), thickshakes, soft drinks and alcoholic beverages. Offerings are delivered across dine-in, takeaway, delivery, corporate catering, and private functions through 25+ franchise-operated stores in six Australian states, supported by a Bopple-powered mobile app and online ordering platform integrated with the HH Rewards loyalty program. The franchise program (AUD $200,000–$420,000 + GST plus ongoing royalties) licenses the brand, recipes, training, marketing and technology stack to franchisees.

Product overview

Hello Harry is an Australian burger restaurant chain offering a unified suite of food, beverage, and digital services across dine-in, takeaway, delivery, and catering channels. The core product is handcrafted, house-made burgers — spanning beef, chicken, pulled meat, and plant-based varieties — complemented by sides, desserts (notably Harry's Famous Dessert Bombs!), shakes, cocktails, and an expanded menu that includes soft shell tacos, gourmet wraps, sourdough sandwiches, sliders, and salads. The digital layer comprises a native mobile app (iOS/Android, powered by Bopple) that integrates HH Rewards loyalty points, direct online ordering, and in-app exclusive promotions. Additional services include corporate/event catering, private functions, and a franchise program for operators seeking to open Hello Harry locations. The company also runs limited-edition collaborations such as the J Webby partnership burger.

Differentiator

Problem solved

Functional benefit

Products and services

• Handcrafted Burgers Freshly prepared, house-made burgers across beef (Smashed Beef, Big Kahuna, Big Daddy 1kg, Dirty Harry, Pitt Master, USA, Fat Bastard Challenge), chicken (Grilled, Southern Fried, Korean Spicy BBQ, Nashville Fried), plant-based/veggie (Veggie Lover), pulled meats (Texan Brisket, Louisiana Pulled Pork) and signature collaborations (J Webby's Own Beef & Peanut Butter Burger); made to order for dine-in, takeaway and delivery consumers.
• Menu Sides Side dishes including chips, sweet potato fries, loaded fries, onion rings, house-made slaw, chopped salad, mozzarella strips, chicken strips and wings prepared in-house with house-made sauces and seasonings; sold to consumers across dine-in, takeaway and delivery.
• Harry's Wings House-made chicken wings available in 0.25kg, 0.5kg and 1kg packs, prepared with Harry's secret spicy buffalo sauce, chilli salt and blue cheese sauce.
• Harry's Dessert Bombs and Dessert Cups Flash-fried burger buns rolled in cinnamon sugar, filled with ice cream and topped with Strawberry, Nutella or Salted Caramel; also available as Harry's Dessert Cups for dine-in and takeaway.
• Shakes, Thickshakes and Soft Drinks Milk shakes, loaded thickshakes in flavours such as Biscoff, Choc Mint, Mars and Oreo Cookie Cream, and soft drinks served to consumers across dine-in, takeaway and delivery.
• Cocktails and Alcoholic Beverages Licensed alcoholic beverage range including cocktails, bottled beer, tap beer, beer towers, RTD spirits, cider and premium wines, available at dine-in venues with full bar service.
• Soft Shell Tacos Soft shell tacos filled with Louisiana Pulled Pork, Texan Brisket or Southern Fried Chicken, sold as menu items and via Tacos Tuesday promotional deal.
• Gourmet Wraps Gourmet wraps including Grilled Chicken, Louisiana Pulled Pork, Texan Brisket, Southern Fried Chicken and Chicken Caesar wraps, allowing burger fillings to be ordered as a wrap alternative.
• Toasted Sourdough Sandwiches Gourmet toasted sourdough sandwiches including Classic B.L.T., Crispy Chicken, Chicken Deluxe BLT, Brisket Bandit and Steak Sandwich, expanding the menu beyond burgers.
• Sliders Smaller-format slider range including Smashed Beef Slider, Grilled Chicken Slider and Bacon & Egg Slider for single-bite or smaller appetite consumers.
• Kids Combo Meals Child-friendly meal bundles for kids 12 and under, including Jnr Beef Burger Combo, Junior Chicken Burger Combo and Chicken Nuggets Combo, each served with fries and a pop-top drink.
• Salads Fresh salads including Crispy Chicken & Avocado Salad and Chicken Caesar Salad prepared daily with house-made dressings and locally sourced produce.
• DIRTY DEALS Promotional Combos Limited-time promotional bundle deals combining burgers, sides and drinks at discounted prices (e.g. Everyday Value Combo, Burger & Beer Combo, Tacos Tuesday at $12, 1kg Wings Wednesday at $19) targeting price-conscious Australian diners.
• Hello Harry Catering Corporate and event catering service offering curated slow-cooked meats, chicken strips, epic salads, onion rings and fries, with orders placed 24 hours in advance for store pick-up or local delivery to Australian corporate and private event clients.
• Hello Harry Functions (Private Events) Private event hosting at Hello Harry venues for birthday parties, corporate events and group gatherings, with handcrafted burgers, sides, salads, desserts (plus gluten-free, vegetarian and vegan options) and full bar service including cocktails, beer, wine and spirits.
• Hello Harry Mobile App Native iOS/Android application (powered by Bopple) enabling Australian consumers to browse the full menu, place orders for pick-up, delivery or dine-in, and earn/redeem HH Rewards loyalty points with in-app-exclusive deals and approximately 20% savings versus third-party delivery platforms.
• Hello Harry Online Ordering Web-based online ordering storefront (order.helloharry.com.au) enabling Australian consumers to place orders for pick-up, table service or delivery from any Hello Harry restaurant, integrated with HH Rewards loyalty.
• HH Rewards Loyalty Program Free-to-join points-based loyalty program integrated into the Hello Harry app, allowing Australian members to earn points on every order and redeem them for dollar-value rewards across the full menu, plus a $5 first-order discount, a free birthday burger and exclusive member-only offers.
• Hello Harry Franchise Program Franchise offering to Australian entrepreneurs to open and operate a Hello Harry burger restaurant under brand licence, with initial investment between AUD $200,000 and $420,000 + GST, an existing-premise rebrand option for $150,000–$200,000, ongoing weekly royalties, and support in business management, operations, marketing and technology integration.
• J Webby Collaboration Menu Items Limited-edition collaborative burger created with competitive eating personality JWebby (James Webb), including the 'J Webby's Own' Beef & Peanut Butter Burger at $16 featuring smashed beef patty, double cheese, chilli bacon jam, BBQ glaze and hot peanut butter, with additional in-store experiences and menu items co-developed as part of the partnership.

Quantifiable outcome

• Jindalee DFO attracted $15m in upgrades demonstrating retailer confidence in brand

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• JWebby (James Webb)coreStrategic or Co-development Partner · 1 January 2024Ongoing partnership with competitive eating legend James Webb (#4 in world) for burger collaboration and menu innovation. JWebby's 1.7 million TikTok followers and 40 million likes bring significant social media reach. Collaborative creations like the 'J Webby's Own' Beef & Peanut Butter Burger demonstrate co-development of unique menu items. Partnership includes planned in-store experiences and exclusive menu innovations.
• BopplecoreTechnology or IntegrationTechnology partner powering the Hello Harry mobile app and online ordering system. Bopple provides the underlying ordering platform that integrates loyalty rewards, online ordering, and customer accounts.
• Alpha FreshminorOthersLocal family-owned produce supplier for the Dickson, ACT store, providing fresh ingredients as part of Hello Harry's commitment to locally sourced produce.
• Longpark Meat CominorOthersLocal family-owned meat supplier for the Dickson, ACT store, supporting the brand's commitment to local suppliers and quality ingredients.
• Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party food delivery platform partnership enabling delivery orders through the Uber Eats marketplace, extending customer reach beyond direct ordering channels.
• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party food delivery platform partnership enabling delivery orders through the DoorDash marketplace.
• Luna CinemasminorGTM or Marketing PartnerCross-promotional partnership at Leederville location where cinema ticket holders receive 10% off Hello Harry purchases, and Harry's customers get 10% off Luna Cinemas tickets.

Scale indicators6 records

Recent moves14 records

Expansion highlights5 records

Broad incumbents

• Nando's Australia: Australian casual-dining chain with 170+ locations focused on peri-peri chicken. Comparable in franchise model, dine-in casual format, licensed venues, and Australian national footprint — useful comp for unit economics and franchise scaling.
• Red Rooster: Long-established Australian QSR chain (300+ locations) primarily focused on roast chicken. Comparable in franchise/company-operated mix, Australian national footprint, and casual dining takeaway positioning; serves as a benchmark for franchise operations at scale.
• McDonald's Australia: Largest QSR chain in Australia with 1,000+ locations. Indirect competitor setting consumer expectations for speed, price, and convenience in the burger category; relevant context for Hello Harry's "premium alternative" positioning.
• Hungry Jack's: Master franchisee of Burger King in Australia with 500+ locations. A dominant incumbent in the Australian burger/QSR category competing across all dayparts and price points; relevant as a scale benchmark and competitive ceiling for Hello Harry's expansion.
• Oporto: Australian flame-grilled chicken and burger QSR chain with 150+ locations. Comparable in casual fast-food positioning, franchise model, and Australian market focus; relevant as a competing casual dining brand targeting similar demographics.

Direct peers

• Mr. Burger: Australian burger chain operating dine-in and takeaway locations with similar menu range (burgers, sides, shakes). Directly comparable in category, target customer, and casual dining format.
• Grill'd: Australia's leading premium burger franchise chain with 150+ locations. Most directly comparable to Hello Harry in target demographic (premium casual burger), dine-in experience, and national footprint — both compete for the same "better than fast-food" burger customer.
• Betty's Burgers: Australian premium casual burger chain with multiple locations across the east coast. Comparable to Hello Harry in menu positioning (handcrafted burgers, shakes, casual dining), price point, and franchise-style expansion.
• Burgled Burgers: Australian independent burger chain with a focus on smashburgers and craft burgers. Comparable in product offering, casual dine-in format, and Australian market focus.

Emerging players

• Lord of the Fries: Australian vegan/vegetarian-focused burger chain with multiple locations. Comparable in category (burgers) and Australian market focus, but narrower segment (plant-based only) makes it an adjacent competitor rather than direct overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HelloHarryBurger
• Instagraminstagram.com/helloharryburger
• TikToktiktok.com/@helloharryburgers?is_from_webapp=1&sender_device=pc
• LinkedInlinkedin.com/company/hello-harry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hello Harry