Her PLAN

What Her PLAN does

Her PLAN is a U.S.-based nonprofit organization founded in 2020 that operates the pro-life safety net framework to connect and grow life-affirming resources for mothers and babies. The organization is a project of Susan B. Anthony Pro-Life America Education Fund and is headquartered at a mailing address in Arlington, Virginia, while operating nationally through state coordinators and digital channels. Its mission centers on increasing access to local resources that sustain a woman's decision for life, targeting women facing unexpected pregnancies who lack emotional or financial support, as well as the pregnancy centers, maternity homes, churches, and faith-based organizations that serve them.

Her PLAN's core technology is a web-based directory platform (directory.herplan.org) backed by a companion iOS mobile app, hosting 8,000+ vetted providers across 29 states organized into seven categories of care: care coordination, women's health, finances/work/education, material/legal support, recovery/mental health, prenatal diagnosis, and care for children. The directory supports search by location, service type, and price, and includes a needs assessment quiz and a custom case management software module used by Her Care Partners pregnancy centers. The product surface has expanded to include Her Community coalitions (local multi-stakeholder partnerships in 14 communities across 11 states), the Pathways platform (a volunteer engagement-matching tool launched June 2026), Her Story (a testimonial content hub), and a 30-Day Prayer Guide email resource.

Her PLAN's revenue model is donation-driven, operating as a 501(c)-style nonprofit project under its parent fund; no fees are charged to providers or to women seeking assistance. Go-to-market combines community-led mobilization (Her Community coalitions enrolling churches, businesses, public officials, and individuals), event-driven engagement (e.g., car maintenance days in Georgia, North Carolina, and Virginia), and field-based direct outreach through state coordinators who facilitate provider training and legislative briefings. Marketing is concentrated in faith-based media (Christian Post, Townhall, The Blaze, Daily Signal), podcasts, organic social media, and news/earned media. Distribution is digital self-serve (directory and app) for end beneficiaries and direct field sales for pregnancy-center partners and state-level coalitions.

Name

Her PLAN

Legal name

Her PLAN (Her Pregnancy and Life Assistance Network)

Website

https://herplan.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Her PLAN is a U.S. nonprofit that operates a vetted directory of 8,000+ life-affirming providers across 29 states and coordinates Her Community coalitions serving abortion-vulnerable women and families through pregnancy centers, churches, and local partners.

Ownership category

akta.pro rank

Product category

Pro-Life Social Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

Keywords

• Community resource directory
• Pro-life safety net
• Pregnancy support services
• Community coalition building
• Nonprofit social services

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: Her PLAN is a nonprofit organization that operates as a project of Susan B. Anthony Pro-Life America Education Fund. Revenue is generated through donations from individuals and organizations who support the pro-life safety net mission.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Her PLAN is a nonprofit organization that operates a national directory of vetted life-affirming providers across 29 states, connecting women facing unexpected pregnancies with resources across seven categories of care (care coordination, women's health, finances/work/education, material/legal support, recovery/mental health, prenatal diagnosis, and care for children). The organization complements this directory with Her Community coalitions that mobilize local churches, charities, businesses, and government officials to strengthen the pro-life safety net, plus the Her Care Partners program providing advanced case management and training for pregnancy centers.

Product overview

Her PLAN operates as a platform connecting pregnant women to life-affirming resources through multiple integrated products. The core offering is the Her PLAN Directory, an interactive web and mobile directory with over 8,000 vetted providers across 29 states. This is complemented by Her Community coalitions that organize local coalitions to assess and strengthen the pro-life safety net at the grassroots level. Pathways is a newer platform launched in June 2026 that catalogs volunteer and engagement models for individuals wanting to support the cause. Her Care Partners provides advanced case management and training for pregnancy centers. Her Story shares testimonial content from women served by the network. The organization also offers a mobile app and prayer resources. All products work together to connect mothers with wraparound support addressing housing, transportation, childcare, mental health, and other needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Her PLAN Directory Interactive web-based directory providing access to thousands of vetted pro-life safety net resources across 29 states, searchable by location, service type, and price. Organizes providers across seven categories of care including care coordination, women's health, finances/work/education, material/legal support, recovery/mental health, prenatal diagnosis, and care for children. Available free to women, families, and providers.
• Her Community Local coalitions bringing together public officials, charities, ministries, businesses, and individuals to assess existing support and identify gaps in the pro-life safety net. Active in Arkansas, Florida, Georgia, Nebraska, North Carolina, Tennessee, Virginia, West Virginia, and Ohio. Includes community events, leader dinners, legislative briefings, and provider training.
• Pathways Online platform helping pro-lifers find meaningful ways to get involved through volunteer opportunities, community programs, and local organizations. Offers step-by-step models of care inspired by real community action, searchable by designation (Community Professional, Community Servant, Influencer, Visionary, Prayer Warrior) or category (Childcare). Includes a quiz feature to match users with engagement models.
• Her Care Partners Advanced support program for women and families through life-affirming pregnancy centers. Includes case management software and advanced training for pregnancy center staff to help clients with complex needs who require intensive support to sustain their decision for life.
• Her PLAN Mobile App Mobile application available on the iOS App Store for accessing the Her PLAN directory and resources on-the-go.
• Her Story Story-sharing platform featuring testimonials from women who found hope, help, and community support at pregnancy centers and life-affirming organizations. Includes stories across categories such as Abortion Drug, Abortion Survivor, Abuse Recovery, Adoption, After-Abortion Healing, Foster Care Support, and Pregnancy Center.
• 30-Day Prayer Guide Self-guided prayer resource designed to help users pray for the unborn, their mothers, and neighbors. Includes daily prayer prompts, scripture reflections, and stories of women empowered to choose life.

Quantifiable outcome

• 3,045 women and families received care they would not have otherwise through Her Community Initiative in 2025
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

21 partnerships are on record, tiered major, core and minor.

• Bethlehem Church (Barrow County, Georgia)majorStrategic or Co-development Partner · 1 May 2026Hosted community car maintenance day for abortion-vulnerable moms. Partnered with Akins Ford to provide free oil changes and tire rotations for 36 families. Provided meals, childcare, and prayer support during events.
• Akins FordmajorStrategic or Co-development Partner · 1 May 2026Largest Ford Dealership in Georgia provided 10 mechanics with mobile repair vans for community car maintenance day in Barrow County, Georgia.
• Christian Brothers Automotive (South Wake, NC)majorStrategic or Co-development Partner · 1 May 2026Partnered with Her PLAN to host Road to Success Car Care Day providing free oil changes for 15 families in North Carolina. Owners Kenny and Angela Kase opened shop on Saturday to serve abortion-vulnerable moms.
• Susan B. Anthony Pro-Life America Education FundcoreOthersHer PLAN is a project of Susan B. Anthony Pro-Life America Education Fund, providing organizational affiliation and support for the pro-life safety net initiative.
• Her Care Partners Pilot Program ProviderscoreStrategic or Co-development PartnerLife-affirming pregnancy centers participating in the Her Care Partnership Pilot Program, receiving advanced training and custom case management software to provide elevated care for women with greatest needs.
• Undisputed Auto CareminorStrategic or Co-development PartnerVirginia auto care provider that inspected cars and provided families with recommended maintenance lists and referrals during Road to Success Transportation Day in Leesburg.
• Valvoline Instant Oil ChangeminorStrategic or Co-development PartnerProvided oil change coupons for families at Leesburg Transportation Day, with costs covered by Gabriel Project of the Diocese of Arlington.
• Seven Weeks CoffeeminorStrategic or Co-development PartnerCoffee supplier based in D.C. Metro area that donates 10% of all sales to pregnancy centers across the nation. Sponsored coffee at Her Community Leesburg kickoff event.
• St. John's Lutheran Church (Washington County, Nebraska)majorStrategic or Co-development PartnerPartnered with Guiding Grace Family Support network to open a small maternity home on church property for pregnant women facing barriers to choosing life.
• Guiding Grace Family Support Network (Nebraska)majorStrategic or Co-development PartnerCollaborated with St. John's Lutheran Church to open and operate a maternity home on church property in Washington County, Nebraska.
• Freemont Evangelical Free Church (Dodge County, Nebraska)majorStrategic or Co-development PartnerHosts quarterly Community Car Care Days providing free oil changes and minor vehicle repairs. Also launched financial literacy program for single parents and pregnant mothers in partnership with Creighton University.
• Unbridled Acres (Nebraska)minorStrategic or Co-development PartnerEquine therapy refuge in Nebraska that committed to offering free services to single mothers and women facing unexpected pregnancies referred by pregnancy centers.
• Dr. Brendan ConnealymajorStrategic or Co-development PartnerNebraska's leading prenatal diagnosis doctor recruited by Her PLAN to serve as medical director at a local pregnancy center that lacked one, enabling the center to offer additional medical services.
• Agape Pregnancy Center (Leesburg, Virginia)coreStrategic or Co-development PartnerLocal pregnancy center participating in Her Community Leesburg coalition. Part of panel discussion on transportation gaps in the community.
• Tree of Life Ministries (Leesburg, Virginia)coreStrategic or Co-development PartnerLocal ministry participating in Her Community Leesburg coalition. Established transportation fund to cover car repair and maintenance costs for moms served by other pro-life organizations.
• Gabriel Project (Diocese of Arlington)majorStrategic or Co-development PartnerCatholic ministry covering costs for oil change coupons at Leesburg Transportation Day events and supporting transportation needs of abortion-vulnerable families.
• Mosaic House (Leesburg, Virginia)minorStrategic or Co-development PartnerLocal organization participating in Her Community Leesburg coalition addressing needs of vulnerable women.
• Options Pregnancy Center (Arkansas)coreStrategic or Co-development PartnerArkansas pregnancy center whose CEO Vikki Parker collaborates with Her PLAN on podcast initiatives to spread awareness of pro-life safety net.
• Governor Sarah Huckabee Sanders (Arkansas)majorStrategic or Co-development PartnerArkansas Governor who launched the 10:33 Initiative to connect residents with nonprofits and churches, complementing Her PLAN's mission of strengthening the pro-life safety net.
• Faith and LawminorGTM or Marketing PartnerOrganization whose Friday Forum featured Executive Director Autumn Christensen speaking about challenges and opportunities facing the pro-life movement in a post-Dobbs era.
• National ReviewminorGTM or Marketing PartnerPublication that conducted exclusive interview with Executive Director Autumn Christensen on the Her Care Partnership Pilot Program.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Heartbeat International: Heartbeat International is the largest network of pregnancy resource centers in the U.S., providing training, resources, and a 24/7 helpline to affiliated pregnancy centers. It is a direct peer because both organizations serve as umbrella/affiliation networks for life-affirming pregnancy centers and coordinate referrals for women facing unexpected pregnancies.
• Bethany Christian Services: Bethany Christian Services is a national pregnancy and family services organization providing adoption, foster care, pregnancy support, and refugee services. It is comparable to Her PLAN as a faith-rooted nonprofit serving pregnant women and families with wraparound support, though Bethany has a deeper adoption-services focus.
• 40 Days for Life: 40 Days for Life is a coordinated pro-life prayer and community campaign operating in front of abortion clinics globally. It is a direct peer in mobilizing grassroots pro-life community action and engaging faith-based volunteers in pro-life safety net work, with overlapping audience and volunteer base as Her PLAN.
• Care Net: Care Net is a national network of more than 1,100 pregnancy resource centers providing resources, training, and a national helpline. It is directly comparable to Her PLAN as a peer network supporting life-affirming pregnancy support services, with overlapping provider audiences and referral-coordination missions.
• Option Line: Option Line is a 24/7 helpline and referral service that connects women facing unexpected pregnancies to local pregnancy resource centers. It is a direct peer because both organizations operate as front-door referral/triage layers for abortion-vulnerable women into the life-affirming provider network.
• Crisis Pregnancy Center (industry / Care Net-affiliated network): The crisis pregnancy center (CPC) industry collectively represents the on-the-ground pregnancy resource centers that Her PLAN's directory aggregates. They are direct peers as the actual service-delivery units in the pro-life safety net that Her PLAN coordinates and supports through technology and case management.

Broad incumbents

• March for Life: March for Life is the largest annual pro-life rally in the U.S. and operates education and advocacy programs around abortion policy. It is a broad-incumbent peer in the same pro-life movement and engages many of the same faith-based volunteers, churches, and donors that Her PLAN mobilizes through Her Community and Pathways.
• Focus on the Family: Focus on the Family is a large Christian family-advocacy organization offering counseling, parenting resources, and policy advocacy. It is a broad-incumbent peer because it operates in adjacent faith-based family-services territory and shares an overlapping donor, church, and pro-life audience with Her PLAN.
• Susan B. Anthony Pro-Life America: Susan B. Anthony Pro-Life America is Her PLAN's parent organization and one of the most prominent pro-life advocacy organizations in the U.S. It is a broad-incumbent peer because it operates at the political/lobbying level while Her PLAN focuses on direct service coordination — they share an ideological base and donor pool but play distinct roles.
• National Right to Life: National Right to Life is the oldest and one of the largest pro-life advocacy organizations in the U.S., operating across legislative, educational, and affiliate-support functions. It is comparable as a broader incumbent in the same pro-life movement, though it focuses more on policy/advocacy than on direct service coordination like Her PLAN.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/herplanofficial
• Facebookfacebook.com/HerPLANofficial
• LinkedInlinkedin.com/company/her-plan
• Instagraminstagram.com/herplanofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Her PLAN