Habitat for Humanity of DeKalb County IL

What Habitat for Humanity of DeKalb County IL does

Sundog is a regional managed IT services provider (MSP) operating across Illinois, with offices in DeKalb, Rockford, and Naperville. Founded in 1996, the company delivers a unified suite of IT services to small and mid-market businesses, including managed IT services, IT support, IT consulting, data recovery, cybersecurity, VoIP business phone systems, cloud computing, and Microsoft 365 implementation and administration. Its flagship commercial offering is TotalCARE, a fixed-fee subscription service that bundles proactive monitoring, issue resolution, and technology management into a single predictable monthly contract, replacing the traditional break/fix billing model.

The underlying technology stack is built on standard enterprise platforms — Microsoft 365 for productivity and collaboration, VoIP for unified communications, cloud infrastructure, and third-party cybersecurity and backup tools — integrated and managed on behalf of clients rather than developed as proprietary IP. The go-to-market motion is consultative: a 15-minute "discovery session" assesses a prospect's IT pain points, followed by an Evaluate-Design-Optimize process that onboards the client into Sundog's managed service stack. Marketing and demand generation are driven by a content engine (blog, free eBooks, tech tips, client training), organic social on LinkedIn, Facebook, Twitter, and YouTube, and a formal referral program.

Sundog targets seven vertical industries with manufacturing as the primary segment, followed by legal, accounting, architecture, nonprofit, government, and healthcare. The business is privately held with no disclosed funding, no parent company, and no M&A activity in the record. Revenue is generated through recurring monthly managed service contracts, with pricing not publicly disclosed. The company is differentiated less by proprietary technology than by 30 years of regional operating history, a 98% self-reported customer satisfaction score, a DeKalb Chamber Business of the Year award, and an Inc5000 fastest-growing-company credential.

Name

Habitat for Humanity of DeKalb County IL

Legal name

Sundog

Website

https://hfhdcillinois.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Sundog is a regional Illinois managed IT services provider offering managed IT, cybersecurity, cloud, VoIP, and Microsoft 365 services to small and mid-market businesses across manufacturing, legal, healthcare, and other verticals.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Business Support Services (5614), Computer Systems Design and Related Services (54151), Business Service Centers (56143), Administrative and Support Services (561)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741), Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYBPAEAMAF

Service Desk & ITSM Outsourcing

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Outsourcing & Offshoring Services

SECONDARYBPAEAJAN

ITSM Managed Services (Run/Operate/Optimize)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Service Management (ITSM) & Service Desk

SECONDARYBPAAACAA

IT Service Desk & End-User Support (L1/L2)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Technical Support & Helpdesk (IT/Device/Product Support)

SECONDARYBPAEAJAB

ITIL/ITSM Process Consulting & Implementation

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Service Management (ITSM) & Service Desk

Keywords

• Managed IT services
• Cybersecurity solutions
• Cloud computing services
• VoIP business phones
• IT consulting

Headquarters

HQ city

DeKalb

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Services: Monthly recurring revenue from managed IT services providing proactive IT support, cybersecurity, cloud services, and technology management
2. Fixed Fee IT Services (TotalCARE): Fixed monthly fee service model offering predictable IT budgeting with included issue resolution and technology support

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Provides managed IT services to small and mid-sized businesses in Illinois, including proactive IT monitoring, cybersecurity, cloud computing, Microsoft 365 deployment, VoIP business phone systems, data recovery, and IT consulting. Delivered through a TotalCARE fixed-fee model with offices in DeKalb, Rockford, and Naperville.

Product overview

Sundog offers a suite of IT services delivered as a unified managed service provider offering. The portfolio includes Managed IT Services as the core offering, supported by IT Support, IT Consulting, Data Recovery, Cybersecurity, Business Phone Systems (VoIP), Cloud Computing, and Microsoft 365 implementation. These services are designed to work together to provide comprehensive IT management for businesses in the DeKalb, Rockford, and Naperville areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed IT Services
• IT Support
• IT Consulting
• Data Recovery
• Cybersecurity
• Business Phone Systems
• Cloud Computing
• Microsoft 365

Quantifiable outcome

• 98% Customer Satisfaction
• +1 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Microsoft 365coreTechnology or IntegrationSundog offers Microsoft 365 as one of their core service offerings, providing cloud-based productivity tools, email, collaboration, and security solutions to their clients

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Coretelligent: Managed IT services and cybersecurity firm serving SMB and mid-market clients in regulated verticals with managed cloud, Microsoft 365, and security offerings — directly comparable verticalized positioning.
• Dataprise: National managed services provider offering managed IT, cybersecurity, cloud, and Microsoft 365 services to SMB and enterprise clients. Comparable in service mix and vertical coverage to Sundog, with multi-region coverage that competes for the same target customer.
• RKON Technologies: Chicago-based managed IT services and consulting firm serving mid-market and enterprise clients with Microsoft-centric managed services, cloud, and cybersecurity — comparable Midwest region, vertical mix, and service stack.
• TechMD: Regional managed IT services provider serving SMB and mid-market clients with managed IT, cybersecurity, and cloud services — comparable business model and verticalized approach to Sundog.
• CMIT Solutions: Franchise-based managed IT services network serving SMBs across multiple U.S. regions with managed IT, cybersecurity, cloud, and compliance offerings — directly comparable to Sundog's verticalized SMB MSP model.
• Ntiva: Mid-market managed IT services provider offering managed IT, cybersecurity, cloud, and Microsoft 365 services to SMB and mid-market clients — closely aligned to Sundog's service portfolio, customer profile, and recurring fixed-fee model.
• USWired: California-based managed IT services firm offering managed IT, cloud, and cybersecurity to SMB clients — similar service mix and customer profile to Sundog.
• Kelser: Northeast-based managed IT and cybersecurity provider serving SMB and mid-market clients with cloud, M365, and security services — overlapping service portfolio and customer base to Sundog.

Broad incumbents

• Thrive: Larger managed services and cybersecurity provider with national coverage and a broader portfolio including cloud, cybersecurity, and Microsoft 365 — overlapping heavily with Sundog's offerings but at greater scale.

Regional players

• Heartland Technology: Midwest-focused managed IT and cybersecurity services provider with vertical specializations similar to Sundog's — comparable regional positioning and mid-market service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SundogIT
• YouTubeyoutube.com/c/SundogITInc
• Facebookfacebook.com/sundogitinc
• LinkedInlinkedin.com/company/habitat-for-humanity-of-dekalb-county-il

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habitat for Humanity of DeKalb County IL