Hi-Deas Expedient Solutions Limited

What Hi-Deas Expedient Solutions Limited does

Hi-Deas Expedient Solutions Limited is a Lagos-based private ICT company, established in 2017 and operating from 8 Amore Street off Toyin Street in Ikeja, Nigeria. The company delivers cloud and on-premise technology solutions across four primary product lines: Hi-Deas Call Central and omnichannel contact center platforms (voice, chat, WhatsApp, Facebook, Instagram, web), custom IVR systems and voice blasting services, Hi-Counter (a cloud point-of-sale system for retail stores with integrated thermal printer, barcode scanner, and card payment hardware), and PrimeGADS (a guard administrative, reporting, and deployment system for security guard companies offered in Basic and Standard Suites). It also provides IT business process outsourcing services spanning contact center operations, IT management, data analytics, OCR/digital scanning, and cloud storage.

The company serves customers across micro, small, medium, and large enterprise tiers in Nigeria and across Africa, with vertical-specific offerings targeting security guard companies and retail outlets. Its go-to-market is sales-led and direct, executed through the company website (hideasng.com), online contact forms, quote-based pricing, and a free WordPress call dialer plugin as a top-of-funnel acquisition tool. Revenue is generated through a mix of subscription-based call center and IVR services (monthly/quarterly/annual billing with 10% annual discounts), usage-based voice blasting, professional services for implementation and training, managed BPO contracts, and one-time POS licensing.

Operationally, Hi-Deas is a small bootstrapped team of 5 employees with no disclosed external funding. The company claims deployment of 800+ office IT infrastructures across Africa since inception. Its leadership includes a Head of Sales & Marketing (Daniel Okeke), Head of Software Development (Bright Okona), a Technical Consultant (Uchenna Obere), and a Project Manager (Kenechi Onyiah). Integration partnerships with CRM providers are described but no formal enterprise alliances, certifications, or regulatory accreditations are evidenced in the input data.

Name

Hi-Deas Expedient Solutions Limited

Legal name

Hi-Deas Expedient Solutions Limited

Website

https://hideasng.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Hi-Deas Expedient Solutions Limited is a Lagos-based ICT company that builds cloud call center, IVR, POS, and security guard management software for micro, small, medium, and large enterprises across Nigeria and Africa.

Ownership category

akta.pro rank

Product category

Contact Center & Communication Software

NAICS

Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422), Computer Facilities Management Services (541513)

SIC

Services-Prepackaged Software (7372), Services-Telephone Interconnect Systems (7385), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)

akta.pro secondary industry

Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)

Keywords

• Cloud contact center
• IVR systems
• Cloud POS software
• Security workforce management
• IT business process outsourcing

Headquarters

HQ city

Ikeja

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. IT BPO Services: Business process outsourcing services including contact center operations, IT management, and data-sensitive services. Revenue from managing customer interactions, IT infrastructure, and digital transformation for clients.
2. IVR and Call Center Subscriptions: Subscription-based IVR systems and call center solutions with monthly and quarterly payment options. Flexible pricing tiers for different business sizes from micro to large enterprises.
3. Professional Services: Implementation, training, and consulting services for technology adoption and digital transformation. Includes requirements assessment, solution deployment, and ongoing support.
4. Voice Blasting Services: Usage-based outbound voice messaging service with packages for emergency calls, polls/surveys, live transfers, and mass marketing.
5. PrimeGADS Software: Security guard management software offered in Basic and Standard Suite tiers. Revenue from software licensing and subscription for workforce operations management.
6. Hi-Counter POS: Point of sales software for retail stores, available as web or mobile deployment. Revenue from software sales and deployment services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Hi-Deas Expedient Solutions Limited is a Nigerian ICT company that develops and sells cloud-based software platforms including PrimeGADS (security guard management), Hi-Counter (retail cloud POS), and Hi-Deas Call Central (call center platform). It also delivers custom IVR systems, omnichannel contact center solutions, and IT business process outsourcing (BPO) services spanning contact center operations, IT management, data analytics, OCR, and cloud storage to micro, small, medium, and large enterprises across Nigeria and Africa.

Product overview

Hi-Deas Expedient Solutions Limited is an ICT company that provides a portfolio of technology solutions including two named core products: Hi-Counter (cloud POS system for retail) and PrimeGADS (workforce management for security guard companies), alongside a call center platform (Hi-Deas Call Central), IVR systems and voice blasting services, omnichannel contact center solutions, and IT BPO services. The company was founded in 2017 and focuses on helping businesses achieve digital transformation through VoIP telephony, call center solutions, IT outsourcing, and document management services.

Differentiator

Problem solved

Functional benefit

Brands

• Hi-Deas Call Central: Call center solution for centralizing phone systems, supporting both on-premise and cloud deployment with custom IVR design.
• Hi-Counter
• PrimeGADS

Products and services

• Hi-Counter

Quantifiable outcome

• Save 40% CAPEX with multitenant Call Central subscription
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lightspeed: Cloud-based POS and commerce platform for retail and hospitality with inventory, supplier, and sales analytics. Comparable to Hi-Counter in retail store management functionality.
• RingCentral: UCaaS and contact center provider with cloud-based voice, video, and customer engagement solutions. Directly competes with Hi-Deas Call Central in the cloud telephony and contact center space.
• Avaya: Established provider of contact center and unified communications solutions for large enterprises. Competes with Hi-Deas in the large enterprise segment for on-premise and cloud contact center deployments.
• Genesys: Global enterprise contact center platform with omnichannel, workforce engagement, and AI capabilities. Overlaps significantly with Hi-Deas's contact center and IVR offerings at the enterprise tier.
• Twilio: Cloud communications platform offering voice, messaging, video, and contact center APIs. Provides underlying infrastructure and competing end-user products to Hi-Deas's call center and IVR solutions.

Direct peers

• Talkdesk: Cloud-based contact center platform with omnichannel routing, IVR, and workforce engagement features. Closely comparable to Hi-Deas Call Central in product scope and delivery model.
• Aircall: Cloud phone system and call center software for SMBs with IVR, routing, and CRM integrations. Highly comparable to Hi-Deas's SMB-focused IVR and call center subscription tiers.
• CloudTalk: Cloud-based call center software for SMBs and mid-market with IVR, call routing, and CRM integrations. Similar target customer profile to Hi-Deas's medium business segment.
• Five9: Cloud contact center as a service provider offering voice, chat, social, and email channels with CRM integrations. Directly comparable to Hi-Deas's omnichannel contact center product in core functionality.
• TrackTik: Cloud-based security workforce management software with guard scheduling, patrol tracking, incident reporting, and lone-worker alerts. Direct competitor to PrimeGADS in the security guard management vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hi-deas-expedient-solutions-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hi-Deas Expedient Solutions Limited