Hills Residential

What Hills Residential does

Hills Residential (legal name: Hills) is a privately-held, full-service UK residential estate agency founded in 2012 and headquartered in Salford, Greater Manchester. The company operates five physical branches (Eccles, Swinton, Salford, Tyldesley, and a dedicated Lettings and Property Management office) and serves individual buyers, sellers, tenants, and landlords across the Salford and Greater Manchester corridor. Hills is part of the 22 Group, a property-focused holding company, and offers an integrated property journey spanning residential sales commissions, recurring lettings and property management, auctions, in-house mortgage brokerage, sales progression, and new-homes support.

The company's core technology stack comprises a standard estate-agency property-listing and CRM system, a self-serve property search portal on its website, multi-portal syndication to Rightmove, Zoopla, and OnTheMarket, and an integrated Fixflo tenant-support portal for maintenance issue reporting. Listing presentation is enhanced by AI-assisted image processing and supplemented by Instagram-led social-media video tours. Hills is registered with NAEA Propertymark and The Property Ombudsman, holds Client Money Protection certification, and has accumulated 900+ five-star customer reviews alongside 2024 industry recognition including North West Agent of the Year at the National Estate Agency Awards and ESTAS recognition.

The business model is diversified across transaction fees (sales, auctions) and recurring management fees (lettings), supported by professional services income from in-house mortgage advice and sales progression. Free property valuations are offered as a customer-acquisition funnel. Marketing relies on property portals for mid-funnel visibility, area-guide content and Instagram for top-of-funnel reach, and the branch network for bottom-of-funnel conversion, with referrals and reviews providing post-sale reinforcement. No public revenue, funding, or valuation data is disclosed.

Name

Hills Residential

Legal name

Hills

Website

https://hillsresidential.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Hills Residential is a privately-held, five-branch UK estate agency founded in 2012, serving individual buyers, sellers, tenants, and landlords across Salford and Greater Manchester with residential sales, lettings, auctions, and in-house mortgage services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Valuation & Appraisal Advisory (FSAEAJAI)

akta.pro secondary industry

Residential Property Appraisal (BPAJAKAA)

Keywords

• Residential estate agency
• Property sales
• Lettings management
• Property auctions
• Mortgage brokerage

Headquarters

HQ city

Eccles

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Sales (Buy/Sell): Commission-based residential property sales services for buyers and sellers. The company earns fees on successful property transactions.
2. Lettings and Property Management: Full-service lettings agency managing rental properties for landlords, including tenant placement and ongoing property management.
3. Auctions: Property auction services for properties being sold via auction method.
4. Mortgage Advice: In-house mortgage brokerage services to support buyers and sellers with financing needs.
5. Sales Progression: Dedicated sales progression department to manage transactions from offer acceptance to completion.
6. New Homes Support: Assistance for buyers and sellers in new build property transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Hills Residential is a multi-branch estate agency that buys, sells, lets, and manages residential property across Salford and Greater Manchester. Core revenue comes from residential sales commissions, recurring lettings and full property management for landlords, property auctions, in-house mortgage broking, and a dedicated sales progression service that manages transactions from offer to completion. A free property valuation offering and multi-portal listings (Rightmove, Zoopla, OnTheMarket) sit alongside the core transactions.

Product overview

Hills Estate Agents operates as a unified estate agency platform providing residential sales, lettings, and property management services across Salford and Greater Manchester. The core offering centers on residential property sales and lettings, supported by integrated add-on services including in-house mortgage advice, property auctions, and sales progression support—all delivered under one roof. The company differentiates through technology-enabled marketing including AI-enhanced property imagery, social media video tours, and an online property search portal with customizable alerts. Additional services include free property valuations, new homes assistance, and local area guides.

Differentiator

Problem solved

Functional benefit

Brands

• Hills Property Auctions: Auction service for property sales operated by Hills Estate Agents

Products and services

• Residential Sales

Quantifiable outcome

• 900+ five-star reviews from sellers and purchasers

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• 22 GroupminorOthersHills Estate Agents is part of the 22 Group, a parent organization for property-related businesses. The 22 Group appears to be a holding or umbrella organization for multiple property service companies in the UK.
• RightmovecoreChannel Partner/ Reseller/ DistributorProperty listings distributed through Rightmove, the UK's largest property portal, providing access to millions of potential buyers and renters.
• ZooplacoreChannel Partner/ Reseller/ DistributorProperty listings distributed through Zoopla, a major UK property portal, expanding property visibility to additional audiences.
• OnTheMarketcoreChannel Partner/ Reseller/ DistributorProperty listings distributed through OnTheMarket, a UK property portal offering exposure to active property seekers.
• NAEA PropertymarkminorOthersMember of NAEA Propertymark, indicating adherence to industry standards and professional practices in estate agency.
• The Property Ombudsman (TPO)minorOthersRegistered with The Property Ombudsman scheme, providing consumer redress for property disputes and ensuring compliance with industry regulations.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Chancellors: UK regional estate agency with strong concentration in the South and Midlands, offering residential sales, lettings, and mortgage services. Closely comparable in branch-based multi-service model, though operating in a different region.
• Spencers Estate Agents: Independent multi-branch UK estate agency operating across the Midlands with full-service sales, lettings, and property management. Highly comparable as a regional multi-branch independent agency competing with national chains.

Broad incumbents

• Hunters: National UK estate agency group with a franchise-led branch model and broad North of England presence. Competes with Hills for vendors and landlords in Greater Manchester using a comparable multi-service approach.
• Your Move: National UK estate and lettings agency network (Countrywide group) with strong regional branch presence. Comparable in offering full-service sales, lettings, and mortgage advice across the UK including the North West.
• Foxtons: UK estate and lettings agency known for dense urban branch networks and a high-service model. While London-focused, its full-service sales and lettings playbook is directly comparable to Hills' regional strategy.
• Bridgfords: Part of Countrywide, Bridgfords is a regional UK estate agency with multi-branch presence in the North of England, including Greater Manchester. Closely comparable in model, geographic focus, and service mix.
• Countrywide: Large UK estate agency network operating multiple regional brands (Bridgfords, Your Move, Bairstow Eves). Direct competitive overlap with Hills in the regional full-service agency segment.
• Connells Group: One of the UK's largest estate agency and lettings groups, with multiple sub-brands and extensive branch coverage nationwide including Greater Manchester. Provides sales, lettings, and mortgage services at scale.

Emerging players

• Purplebricks: Online-first UK estate agency offering fixed-fee sales and lettings. Direct competitor to Hills in the residential agency market but operates with a hybrid/local-agent model across the UK, including Greater Manchester.
• Yopa: UK hybrid estate agency offering fixed-fee sales with a local agent model. Competes directly with Hills in the Greater Manchester residential sales market, particularly on price-sensitive listings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hills_estateagents
• LinkedInlinkedin.com/company/hills-residential

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hills Residential