HK Bits

Custom Digital Agency Serviceshkbits.no

HK Bits is a Trondheim-based Norwegian digital agency that builds custom e-commerce, CMS, and SaaS solutions on the .NET / nopCommerce / Umbraco / Azure stack for Norwegian enterprise and mid-market clients across retail, industrial, and SaaS verticals.

Company typePrivate
Founded-
HeadquartersTrondheim, Norway
Headcount11–50
GTM typeB2B
OfferingServices

What HK Bits does

HK Bits AS is a Norwegian digital agency founded in 2020 and headquartered in Trondheim as part of the HK Huset creative environment. The company designs, builds, and operates custom digital solutions — primarily e-commerce platforms, content-managed websites, web applications, and scalable SaaS products — for Norwegian enterprise and mid-market clients. Core technology is built on the Microsoft .NET ecosystem, using nopCommerce for e-commerce and Umbraco CMS for content, deployed on Microsoft Azure with Vue.js on the front end and SQL Server for data.

The company serves a concentrated set of recognizable Norwegian brands across verticals including retail/sports (Sport Holding, Axel Bruun Sport), industrial and construction (E.A. Smith / Smith Stål, Industrivarer, Bygger'n), food service (Egon, Norsk Kylling, Happy Homes), membership organizations (Amcar, ELBUS), and SaaS startups (IQON Global). The most visible products are multi-store procurement or e-commerce portals (e.g., Sport Holding's 375-store platform), the RebarEasy SaaS for reinforcement-steel ordering piloted in England and Ireland, and the IQON Global AML/KYC platform that onboarded over 65,000 users.

HK Bits earns revenue primarily through professional services — strategy, design, and custom development on time-and-materials or fixed-price project engagements — supplemented by recurring SaaS revenue from platforms such as RebarEasy. The go-to-market is sales-led and consultative, with multi-year client relationships and inbound referrals from HK Huset partners (HK Reklamebyrå for creative, HK Link for SEO). The company is privately held, bootstrapped, and has grown to 11–12 employees, doubling revenue over four years and earning Gasellebedrift status from Dagens Næringsliv in both 2024 and 2025.

HK Bits firmographics

Firmographics

Name: HK Bits
Legal name: HK Bits AS
Website: https://hkbits.no
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Short description: HK Bits is a Trondheim-based Norwegian digital agency that builds custom e-commerce, CMS, and SaaS solutions on the .NET / nopCommerce / Umbraco / Azure stack for Norwegian enterprise and mid-market clients across retail, industrial, and SaaS verticals.
Ownership category
akta.pro rank

HK Bits industry classification

Industry

Product category: Custom Digital Agency Services
NAICS: Custom Computer Programming Services (541511)
SIC: Services-Computer Programming Services (7371)
akta.pro primary industry: Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL)

Keywords

E-commerce platform development
Web application development
Digital transformation consulting
SaaS platform development
NopCommerce Umbraco solutions

Where HK Bits is headquartered

Location

Headquarters

HQ city: Trondheim
HQ country: Norway
HQ region: Europe

Offices1 record

Markets served

HK Bits business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

Digital Consulting and Advisory Services: Strategy, business development, customer journey and visibility, brand and communication, vision, ambition and target vision services
E-commerce Platform Development: Custom nopCommerce-based online store development with design, UX, integrations, and ongoing optimization
Web Application Development: Custom web applications, CMS implementations, and digital platforms including Umbraco CMS solutions
SaaS Platform Development: Development of scalable SaaS platforms for international markets, as demonstrated with RebarEasy for E.A. Smith

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Custom project-based engagement

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

HK Bits product offering

Product offering

Core offering

HK Bits is a Norwegian digital agency that designs, develops, and operates custom e-commerce platforms, web applications, and SaaS solutions for enterprise and mid-market clients. Its core implementations are built on the open-source nopCommerce e-commerce platform and Umbraco CMS, hosted on Microsoft Azure within the .NET ecosystem, with deep integrations to Norwegian payment, ERP, POS, logistics, and marketing systems. Services span strategy and digital advisory, UX and design, custom development, and post-launch optimization under a long-term partnership model.

Product overview

HK Bits is a Norwegian digital agency (part of HK Huset in Trondheim) that provides custom e-commerce, web applications, and SaaS solutions. Their core technology stack centers on two open-source platforms: nopCommerce (for e-commerce functionality including multi-store support, payments, orders, and inventory) and Umbraco CMS (for content management, landing pages, and editorial content). These are typically deployed together as an integrated solution where nopCommerce handles commerce operations and Umbraco manages marketing content. All solutions are hosted in Microsoft Azure. Their service portfolio spans full e-commerce implementation, .NET development, digital advisory consulting, and specific vertical solutions including a B2B ordering portal for sports retail (Sport Holding), a compliance SaaS for AML/KYC (IQON Global with 65,000+ users), a construction-industry digital ordering tool (RebarEasy for E.A. Smith), digital sustainability reports, restaurant websites, and various corporate web platforms. The company employs 11 specialists across UX, design, and development, serving major Norwegian brands.

Differentiator

Problem solved

Functional benefit

Products and services

nopCommerce E-commerce Platform Implementation
Umbraco CMS Implementation
nopCommerce + Umbraco Combined Solution
E-commerce Consulting and Development
.NET Custom Development
Digital Advisory and Strategy Services
Scalable SaaS Platform Development
Digital Brand Strategy and UX Design

Quantifiable outcome

Industrivarer achieved best half-year results since 2019 launch, with new records in second half of 2025 after website redesign
+2 more outcomes

Companies that use HK Bits

Customer profile

Named customers11 records

Segments4 records

Ideal customer profiles4 records

HK Bits technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration18 records

Feature4 records

HK Bits partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core.

E.A. Smith AScoreStrategic or Co-development Partner · 1 September 2022Deep strategic partnership with E.A. Smith for development of RebarEasy - a digital ordering platform for reinforcement steel. Started as digitalization project for Smith Stål division, evolved into international SaaS platform with pilot in England and Ireland (Midland Steel). HK Bits serves as key development partner as E.A. Smith explores new digital business models.
HK LinkcoreStrategic or Co-development PartnerSEO and digital marketing partner within HK Huset ecosystem. Collaboration on projects including Axel Bruun Sport where HK Link performed traffic analysis and SEO strategy while HK Bits handled technical implementation.
HK ReklamebyråcoreStrategic or Co-development PartnerCreative agency partner within HK Huset. Collaborated on Sløydmillionen campaign (with Bygger'n), Nyhavna website, and other projects requiring creative concept development alongside technical implementation.
Midland SteelcoreStrategic or Co-development PartnerFirst international pilot customer for RebarEasy SaaS platform in England and Ireland. Represents expansion of E.A. Smith/HK Bits partnership into international markets.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

HK Bits competitors and assessment

Company assessment

Direct peers

Webstep ASA: Norwegian IT consultancy with strong focus on custom software development, Microsoft/.NET, and enterprise digital solutions. Comparable to HK Bits on Norwegian market, .NET stack, and enterprise customer focus.
Making Waves: Norwegian digital agency specializing in .NET, Episerver/Optimizely, and custom digital platforms for enterprise clients. Direct peer to HK Bits in technology stack (.NET ecosystem), Norwegian enterprise focus, and full-service digital delivery model.
Avensia AB: Nordic e-commerce and digital commerce specialist delivering custom platform implementations, PIM, and integrations. Comparable to HK Bits on e-commerce platform delivery, .NET/Microsoft ecosystem, and Northern European enterprise customer base.
Kantega AS: Norwegian IT consultancy focusing on custom application development, integration, and Enterprise CMS (Umbraco is a stated specialty). Closely comparable to HK Bits on Umbraco expertise, .NET stack, and Norwegian enterprise customer base.
Bouvet ASA: Norwegian IT consultancy with ~2,000+ employees providing custom software development, e-commerce, and digital advisory services across the Nordics. Heavily comparable to HK Bits in service mix (digital strategy, custom development, integrations) and Norwegian enterprise customer base, though operating at significantly larger scale.
Vaimo AS: Nordic digital commerce agency implementing e-commerce platforms (Adobe Commerce, Optimizely, etc.) and integrations for enterprise retailers. Relevant peer given HK Bits' heavy e-commerce platform focus on nopCommerce and similar Nordic enterprise clients.
Variant AS: Norwegian IT consultancy delivering custom software, e-commerce, and digital solutions primarily to enterprise and public-sector clients. Comparable to HK Bits in service portfolio, Norwegian market focus, and reliance on .NET and Microsoft technologies.

Emerging players

Strise AS: Norwegian SaaS provider of AML/KYC compliance automation — directly comparable to HK Bits' work on IQON Global's AML/KYC platform. Comparable on technology category (compliance SaaS), Norwegian market, and demonstrated scale (similar SME customer base).

Regional players

Itera ASA: Nordic IT consultancy providing digital advisory, custom development, and cloud services across the Nordics and broader EMEA. Comparable to HK Bits in service portfolio and digital transformation focus, though considerably larger and more geographically diversified.

Broad incumbents

Knowit AB: Nordic digital consultancy with significant Norwegian operations covering custom development, e-commerce, and digital transformation. Larger-scale incumbent competing with HK Bits for similar enterprise digital engagements across the Nordics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

HK Bits compliance and trust

Trust signal

Compliance2 records

HK Bits financial estimates

Financial estimate

Revenue estimate

Valuation estimate

HK Bits leadership team

Management profile

Number of profiles

Profiles11 records

HK Bits funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

HK Bits M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HK Bits

What does HK Bits do?

Is HK Bits a public or private company?

HK Bits is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was HK Bits founded?

HK Bits was founded in -1. It employs 11 to 50 people.

Where is HK Bits based?

HK Bits is headquartered in Trondheim, Norway, in the Europe region.

How does HK Bits make money?

Four revenue lines are on record. Digital Consulting and Advisory Services are the primary driver. The others are E-commerce Platform Development, web Application Development and saaS Platform Development.

Who are HK Bits's main competitors?

Direct peers on record are Webstep ASA, Making Waves, Avensia AB, Kantega AS, Bouvet ASA, Vaimo AS and Variant AS. Strise AS is listed as an emerging player. Itera ASA is listed as a regional player. Knowit AB is listed as a broad incumbent.

Does HK Bits have an API?

No public API is recorded for HK Bits.

What industry is HK Bits in?

HK Bits's product category is Custom Digital Agency Services. Its primary akta.pro industry code is BPAEAFAL, Database/Application Data Layer Modernization (DB migration, ORM, caching). Its NAICS code is 541511 and its SIC code is 7371.