HK Link

What HK Link does

HK Link is a Trondheim-based digital marketing agency founded in 2009 that delivers integrated paid media, SEO, content, data/analytics, and CRO services to Norwegian B2B and B2C clients. The firm operates as HK Link AS with ~20 in-house specialists organized into cross-functional teams under discipline leads for Paid Media, SEO & CRO, and Data & Analysis, and sits within the broader HK-huset creative ecosystem of 60+ specialists across adjacent companies (HK Reklamebyr\u00e5, Rosenborg Reklame, HK Bits).

The agency's service stack runs on a digital marketing technology platform comprising Google Analytics 4, Server-side Google Tag Manager, Google Consent Mode v2, Meta Ads, Google Ads (Performance Max, Shopping, Search), enhanced conversions, and a Cookie Information consent management partnership. Internally, HK Link applies proprietary measurement frameworks (MER, nCAC, LTV) and a testing culture that anchors campaigns in first-party data analysis. The firm qualifies as a Google Premier Partner 2025 (top 3% of Norwegian agencies) and has won or been nominated for the 'Årets Markedsfører' (Marketer of the Year) award from Trondheim Markedsforening in 2023 and 2025.

HK Link generates revenue primarily through retainer and project-based engagements priced custom to client scope, with a secondary revenue stream from training courses and workshops (e.g., SEO courses rated 4.8/5, GEO/content workshops). Customers are acquired via consultative B2B sales, thought-leadership content marketing, and event-based community building ('P\u00e5fyll' events, industry workshops). The client portfolio spans 14+ named accounts across hospitality, automotive, tourism, retail, IT, healthcare, sports, recruitment, and education, with no single client disclosed as dominant.

Name

HK Link

Legal name

HK Link AS

Website

https://hklink.no

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

HK Link is a Trondheim-based digital marketing agency founded in 2009, serving Norwegian B2B and B2C clients with integrated paid media, SEO, content, data/analytics, and CRO services delivered by 20 in-house specialists as part of the HK-huset creative ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Trondheim

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Digital marketing consulting and managed services: Ongoing retainer-based digital marketing services spanning strategy, paid media management, SEO, content production, and data analytics. Revenue is generated through recurring monthly engagements, typically project-based or retainer contracts.
2. Training courses and workshops: Structured educational offerings including SEO courses for beginners and bespoke workshops on content strategy, tone of voice, and AI-driven search optimization (GEO). Delivered as one-time or recurring engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

HK Link is a Norwegian digital marketing agency delivering integrated marketing services across six core disciplines: Strategy, Data & Analytics, Paid Media, Content Production, SEO, and Conversion Rate Optimization (CRO). Services are delivered by 20 in-house specialists to B2B and B2C clients through retainer-based and project-based engagements, with data-driven campaign methodologies anchored in first-party data, advanced analytics frameworks (MER, nCAC, LTV), and cross-channel integration.

Product overview

HK Link is a digital marketing agency (not a software/SaaS product company) offering a portfolio of professional services organized around six core disciplines: Strategy Consulting, Data & Analytics, Paid Media, Content Production, SEO, and Conversion Rate Optimization (CRO). These are delivered by 20 in-house specialists through a consulting services model. Sub-service offerings include Core Web Vitals optimization, AI content ranking experimentation, Google Ads AI-powered campaign management, consent and tracking solutions (CMP, GCMv2, sGTM), Meta/Social advertising, brand search strategy, and educational workshops/courses. The agency is part of the HK-huset creative group of 60+ specialists in Trondheim, and operates as a Google Premier Partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Consulting (Strategi) Strategic consulting services including digital strategy, single- and multi-channel paid media strategies, growth strategies for e-commerce, B2B and inbound marketing, SEO strategy, content and social media strategy, and communication strategy for businesses seeking to strengthen their digital presence.
• Data and Analytics (Data og Analyse) Analytics and data services including digital health checks, web analytics, conversion tracking, reporting, market analysis, competitor monitoring, and cookie and consent solutions for clients needing measurement and optimization of their digital marketing performance.
• Paid Media (Betalte Medier) Paid advertising services across search engines, all social media platforms, display/programmatic advertising, YouTube, Google Shopping, and influencer marketing for clients seeking paid customer acquisition and brand awareness.
• Content Production (Innhold) Content creation services including social media content, website copy, SEO-optimized content, campaign content, articles, PR and op-eds, job postings, newsletters, photo and video for B2B and B2C clients building organic brand authority.
• SEO (Search Engine Optimization) Search engine optimization services including keyword analysis, technical SEO analysis, link building, local visibility, Google Maps search, YouTube search, TikTok search, and image search optimization for businesses seeking organic search visibility.
• CRO (Conversion Rate Optimization) Conversion rate optimization services including quality assurance of conversion goals, landing page optimization, funnel analysis, heatmapping, and A/B testing for clients seeking to improve conversion performance.
• Course Packages and Workshops (Kurspakker og Workshops) Educational workshop offerings including 'Organic Content with Storytelling and AI', 'Find Your Tone of Voice', and 'Visibility in Search – From SEO to GEO', delivered as 1–3 hour standalone workshops for businesses and marketing teams.
• SEO Course for Beginners Beginner-level SEO training course covering SEO fundamentals, AI's effect on SEO, keyword analysis, on-page and content optimization, and local search visibility, delivered for organizational members such as Trondheim Markedsforening with a 4.8/5 participant rating.

Quantifiable outcome

• Nardo Bil: 86% higher monthly sales after VÅR campaign; 74% sales growth vs industry 40%; 'Årets Markedsfører 2025' award
• +6 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability10 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and major.

• Cookie InformationcoreTechnology or IntegrationStrategic partnership with Cookie Information (cookieinformation.com) for cookie consent management platforms (CMP). HK Link resells and implements Cookie Information's CMP as part of its suite of data and analytics services, helping clients achieve compliance with EKOM-loven and GDPR requirements while maintaining marketing measurement quality.
• Rosenborg ReklamecoreStrategic or Co-development PartnerSister agency and partner within HK-huset ecosystem. HK Link and Rosenborg Reklame collaborate on cross-agency teams for clients, combining creative advertising (Rosenborg Reklame) with digital marketing expertise (HK Link). Joint work includes campaigns for Bunnpris, Ranheim Fotball, and Coop Midt-Norge.
• HK BitscoreStrategic or Co-development PartnerTechnology and e-commerce sister company within HK-huset. HK Bits built Hetland Sport's e-commerce store and refreshed the brand logo, while HK Link delivered insight work, content production, and paid media advertising — demonstrating seamless cross-company delivery.
• SeritmajorStrategic or Co-development PartnerStrategic marketing partnership with Serit, one of Norway's largest independent IT groups. HK Link won the account after a competitive pitch involving 9 agencies, serving as Serit's 'marketing manager on retainer' with responsibilities spanning Microsoft Copilot content, inbound-based marketing strategy, paid media, and SEO.
• JJ (Jensen & Jorgensen)majorStrategic or Co-development PartnerCreative agency collaboration for the Menn i helse recruitment campaign. JJ developed the creative concept and communications materials while HK Link managed the digital advertising strategy and execution. The partnership delivered 1,700 event sign-ups on 1/3 of the previous budget.
• HK ReklamebyråcoreStrategic or Co-development PartnerPart of the HK-huset group of creative companies. HK Reklamebyrå developed the 'Sløydmillionen' campaign concept for Bygger'n, with HK Link taking over the digital marketing account to distribute the campaign across paid media channels.
• HK-huset (parent organization)coreOthersHK-huset is a comprehensive creative ecosystem at Søndre gate 14, Trondheim, housing 60+ specialists across communications, technology, marketing, and events. Member companies include HK Link, HK Reklamebyrå, Rosenborg Reklame, HK Bits, and others. The ecosystem enables seamless cross-disciplinary collaboration on client projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TRY Apt: Large Norwegian creative and digital agency headquartered in Oslo, offering integrated digital marketing, content, and media services. Comparable to HK Link as a full-service Norwegian agency competing for the same enterprise and brand clients, though at significantly larger scale.
• Mediaplanet: Nordic digital media and content marketing agency operating across the Nordics including Norway. Comparable to HK Link in paid media, content distribution, and campaign-driven digital marketing services for B2B and B2C clients.
• NoA (Nordic alliance agencies): Nordic creative and digital agency alliance with presence in Norway, providing brand, digital, content, and technology services. Directly comparable to HK Link's integrated marketing services across the Norwegian and Nordic market.
• Good Morning: Norwegian creative and digital agency offering brand, content, and digital marketing services to Nordic clients. Comparable to HK Link in service mix (strategy, content, paid digital) and Norwegian client base.
• Spoon Agency: Norwegian digital agency specialized in performance marketing, paid media, and e-commerce growth. Closely comparable to HK Link's paid media, CRO, and data-driven e-commerce practice.
• Animal (Nordic agency): Nordic digital and creative agency with Norwegian operations focused on brand, digital, and content marketing. Comparable to HK Link in integrated service delivery and target on performance-driven Nordic B2B/B2C clients.

Broad incumbents

• Mindshare Norway: Norwegian arm of WPP's global media agency network, providing media planning, buying, and digital marketing services. Overlaps with HK Link's paid media and digital strategy offerings but operates as part of a much larger global network with broader channel portfolio.
• OMD Norway: Omnicom-owned media agency in Norway offering paid media, programmatic, and digital strategy. Competes with HK Link for enterprise media budgets with the backing of a global holding company, but is less specialized in integrated SEO/content/CRO.
• Carat Norway: Dentsu-owned media agency with Norwegian operations, focused on media planning, paid digital, and data-driven marketing. Comparable to HK Link in paid media delivery but typically at larger scale and broader channel mix.
• Itera: Nordic technology and digital consultancy with Norwegian presence, spanning data, digital platforms, and marketing technology. Comparable to HK Link on the data/analytics and conversion-tracking side, though broader into enterprise tech services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hk-link
• Instagraminstagram.com/hklink
• Facebookfacebook.com/hklink.no

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HK Link