What Holistic Strength does

Holistic Strength is a multidisciplinary allied health provider headquartered in Perth, Western Australia, operating since 2022 across six partnered-gym locations spanning Leederville, Warwick, Inglewood, Edgewater, and Mandurah. The company delivers five core clinical disciplines - Exercise Physiology, Occupational Therapy, Speech Pathology, Physiotherapy, and Dietetics - supplemented by specialty group programs including a weekly Diabetes Group Class and the PROST! program for prostate cancer recovery. Service delivery spans in-clinic sessions at gyms, mobile visits to homes, schools, parks, and community settings across the Perth metropolitan area (Alkimos to Mandurah), and telehealth appointments managed partly through the Nookal booking platform. The company reports 2,087 cumulative people helped, an 80% Net Promoter Score, and a 5-star average Google rating.

The business model is fee-for-service across multiple Australian funding schemes: NDIS Capacity Building, Medicare Chronic Disease Management, Department of Veterans' Affairs, Workers Compensation, Insurance Commission of Western Australia (motor vehicle accidents), and private pay. NDIS participants are the primary customer segment, with secondary segments including paediatric clients (0-18), chronic condition patients (diabetes, Parkinson's, MS, arthritis), healthcare referrers (GPs, specialists, NDIS support coordinators), veterans, and workers' compensation claimants. Go-to-market is primarily community- and referral-led: healthcare provider referrals with 24-hour contact guarantees, participation in five Perth-region disability expos (Gosnells, Mandurah, Ellenbrook, Cockburn, Armadale), an SEO-optimized blog covering 120+ topics, an email newsletter, and Instagram presence.

The underlying technology stack is conventional for a service business: Nookal for practice management and online booking of Exercise Physiology appointments, plus standard telehealth video for remote consultations. There are no proprietary software products, no app, no public API, and no disclosed AI/ML capabilities. The reported headcount is 8, with six additional practitioners hired between July 2025 and February 2026 across EPs, OTs, and Speech Pathology, materially expanding clinical capacity. The company is privately held with no disclosed funding rounds, parent entity, or external investors identified.

Name

Holistic Strength

Legal name

Holistic Strength

Website

https://holistic-strength.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Holistic Strength is a Perth-based multidisciplinary allied health provider delivering Exercise Physiology, Occupational Therapy, Speech Pathology, Physiotherapy, and Dietetics via six partnered-gym sites, mobile visits, and telehealth to NDIS participants, chronic-condition patients, paediatric families, DVA clients, and WorkCover claimants.

Ownership category

akta.pro rank

Product category

Allied Health Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000), Services-Home Health Care Services (8082)

akta.pro primary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

akta.pro secondary industries

Balance, Fall Prevention & Gait Training In-Home (HSABADAH), General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Allied health services
• Exercise physiology
• NDIS provider
• Occupational therapy
• Physiotherapy services

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. NDIS Funded Services: Fee-for-service allied health services funded through NDIS Capacity Building supports. Services include Exercise Physiology, Occupational Therapy, Physiotherapy, Speech Pathology, and Dietetics for NDIS participants.
2. Medicare (Chronic Disease Management): Allied health services accessed via GP referral and Chronic Disease Management plan for eligible patients with chronic conditions.
3. DVA (Department of Veterans' Affairs): Allied health services for veterans funded through DVA, supporting veterans with tailored therapy services.
4. Workers Compensation: Rehabilitation services for work-related injuries through Workers Compensation schemes.
5. ICWA (Motor Vehicle Accidents): Rehabilitation services for individuals injured in motor vehicle accidents.
6. Private Pay: Private health insurance rebates may be claimed; self-funded clients also accepted.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Holistic Strength is a multidisciplinary allied health provider in Perth delivering Exercise Physiology, Occupational Therapy, Speech Pathology, Physiotherapy, and Dietetics to individuals across the Perth metropolitan area. Services are funded through NDIS, Medicare Chronic Disease Management, DVA, Workers Compensation, ICWA, and private health insurance, and are delivered through partnered gym venues, mobile visits to homes/schools/community settings, and Telehealth. The company also runs specialty programs including the PROST! program for prostate cancer recovery and Diabetes Group Classes.

Product overview

Holistic Strength is a multidisciplinary allied health service provider offering five core clinical services: Exercise Physiology, Occupational Therapy, Speech Pathology, Physiotherapy, and Dietetics. These services are delivered through multiple channels including clinic-based sessions at partnered gym facilities, mobile/community visits, and Telehealth. The company also offers specialty programs including the PROST! Program for prostate cancer recovery and Diabetes Group Classes. All services are available to NDIS participants, private clients, DVA veterans, WorkCover clients, and Medicare-funded patients. The offering is structured as a unified allied health practice with practitioners specializing across disciplines, rather than as a software platform or modular product suite.

Differentiator

Problem solved

Functional benefit

Products and services

• Exercise Physiology

Quantifiable outcome

• 2,087 total people helped
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and secondary.

• Loftus Recreation CentrecoreOthersVenue partnership for allied health service delivery at 99 Loftus Street, Leederville WA 6007. Modern community-centred facility with gym access, public transport, and parking. Home to Holistic Strength Exercise Physiology sessions.
• Warwick StadiumcoreOthersVenue partnership at Corner Warwick Rd & Wanneroo Rd, Warwick WA 6024. Bright, spacious environment with cutting-edge fitness equipment. Home to Diabetes Group Classes and individual Exercise Physiology sessions.
• Origin Exercise StudiosecondaryOthersVenue partnership at 4/185A Eighth Ave, Inglewood WA 6052. Large community recreation centre with versatile training spaces for one-on-one Exercise Physiology sessions.
• IamFit GymcoreOthersVenue partnership at 57 Joondalup Drive, Edgewater WA 6026. Boutique gym setting for personalised allied health sessions with calm, supportive environment for focused Exercise Physiology.
• Nest Medical CentrecoreOthersPaediatric clinic partnership at 29-31 Sholl St, Mandurah WA 6210. Family-friendly environment for children 0-18 years. Occupational Therapy services from Kelsey Dawe and Sorcha Frame.
• NookalcoreTechnology or IntegrationPractice management and online booking platform used for Exercise Physiology appointments. Web-based booking system at book.nookal.com.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Therapy Focus: Western Australia-based NDIS allied health provider headquartered in the same metro catchment as Holistic Strength, delivering multidisciplinary therapy services — a directly overlapping geography and customer base.

Direct peers

• Ability Action Australia: National NDIS-registered allied health provider delivering physiotherapy, occupational therapy, speech pathology, exercise physiology and dietetics under NDIS funding — closely aligned multidisciplinary NDIS focus.
• HealthStrong: Australian mobile allied health provider delivering physiotherapy, occupational therapy, and exercise physiology to NDIS, aged care, and home-care clients — directly comparable mobile delivery model.
• Everyday Independence: Australian NDIS-registered allied health provider delivering occupational therapy, speech pathology, physiotherapy, and dietetics via mobile and community-based models across multiple states — the closest national analogue to Holistic Strength's multidisciplinary mobile model.
• Better Rehab: NDIS-registered allied health provider offering occupational therapy, speech pathology, physiotherapy, exercise physiology and psychology with mobile and clinic delivery across Australia — directly comparable service mix and funding-model alignment.
• National 360: NDIS-registered allied health provider offering occupational therapy, physiotherapy, speech pathology, and behaviour support with mobile delivery — comparable NDIS mobile multidisciplinary model.
• Concentric Rehabilitation: Australian mobile allied health provider specialising in NDIS-funded rehabilitation and exercise physiology delivered in clients' homes — strong overlap with Holistic Strength's mobile delivery differentiator.

Broad incumbents

• Plena Healthcare: Larger Australian allied health provider offering physiotherapy, dietetics, podiatry, and speech pathology across aged care, NDIS, and corporate channels — broader portfolio with overlapping capability in NDIS allied health.
• Optimum Health Solutions: Multi-site Australian allied health group offering physiotherapy, exercise physiology, dietetics, and psychology — a larger incumbent in overlapping service lines with broader geographic footprint.

Emerging players

• Alive Health & Wellbeing: Australian allied health provider combining physiotherapy, exercise physiology and dietetics with a focus on chronic disease management — comparable chronic-condition focus and multidisciplinary offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/holistic_strength_health
• LinkedInlinkedin.com/company/holistic-strength

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holistic Strength