Holy Bean Coffee Roasters

What Holy Bean Coffee Roasters does

Holy Bean Coffee Roasters is a Danish specialty coffee micro-roastery founded in 2014 by Sine Klejs Gren, operating from a converted power station in Aarup on the island of Funen. The company applies a light-roasting philosophy intended to preserve origin terroir and processing-method characteristics, sourcing single-farm, single-cooperative, and blend coffees with full traceability and certifications including organic, Rainforest Alliance, and Fairtrade. Its core technology is small-batch micro-roasting, complemented by curated brewing equipment from brands such as Sage, Hario, and AeroPress, and an SCA-certified quality benchmark.

The business operates a hybrid go-to-market model. On the B2C side, it sells roasted coffee, equipment, accessories, and Coffee Beanies (hand-knitted by female African coffee farmers) through a Danish/English webshop with a monthly subscription starting at 35 DKK. On the B2B side, it supplies cafés, restaurants, offices, and specialty retailers with auto-delivery, equipment consultation, staff training, and private-label solutions, supported by a sales lead and a named partner base of roughly 10 F&B accounts including Michelin-chef Mette Gassner. Pricing is denominated in DKK with VAT-inclusive consumer pricing and net-14 payment terms for business customers.

In August 2024 the company expanded its ownership group with Timm Vladimir and Flemming Paasch, and in August 2025 it opened Holy Bean Coffee & Cocktails in Copenhagen's Nørrebro district, combining daytime specialty coffee service with an evening coffee-cocktail program. The business also runs a course catalog (Barista, Hand Brew, Latte Art, Roasting/Cupping at 700 DKK per person) and maintains certification credentials including SCA Roaster and back-to-back Falstaff Favorite Nordic Café recognition in 2025 and 2026.

Name

Holy Bean Coffee Roasters

Legal name

HOLY BEAN ApS

Website

https://holybean.dk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Holy Bean Coffee Roasters is a Denmark-based specialty coffee micro-roastery, founded 2014 in Aarup, selling light-roasted single-origin and blend coffees through B2C e-commerce, B2B wholesale to cafés, restaurants and offices, subscriptions, courses, and a Copenhagen coffee bar.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roastery

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYAFAFADAB

Coffee Roasting & Grinding

Agriculture & Food Production/Beverage Production/Coffee & Tea Processing (Roasting, Blending, RTD)

SECONDARYTHAFADAE

Coffee Roasters with Cafe (Roastery Cafes)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Cafes & Coffee Shops

SECONDARYCRAHAGAI

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories)

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

SECONDARYCRADAHAG

Coffee (Roasted, Ground, Whole Bean)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Non-Alcoholic Beverages (Coffee, Tea, Soft Drinks, Water)

Keywords

• Specialty coffee roasting
• Coffee subscription service
• Single origin coffee
• Barista training courses
• Wholesale coffee supply

Headquarters

HQ city

Aarup

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Coffee Sales (B2C): Direct sales of roasted specialty coffee beans to private consumers through e-commerce. Products include filter coffee, espresso, green coffee, and seasonal offerings. Subscription model available for recurring deliveries.
2. Coffee Sales (B2B): Supply of specialty coffee to business customers including cafés, restaurants, offices, and specialty shops. Offers automatic shipping systems, regular delivery schedules, and private label solutions for business partners.
3. Coffee Courses: Educational offerings including Barista courses, Hand Brew courses, Know Your Sage courses, Latte Art courses, and Roasting/Cupping courses. Priced at 700 DKK per person. Also offers self-roasting experiences at 100 DKK.
4. Brewing Equipment Sales: Sale of coffee brewing equipment including espresso machines (Sage, Simonelli), grinders, electric kettles, scales, filters, and cleaning products.
5. Coffee Bar: Holy Bean Coffee & Cocktails coffee bar in Copenhagen serving specialty coffee during the day and cocktails in the evening. Also offers merchandise including tote bags, notebooks, t-shirts, and Coffee Beanies products.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Holy Bean Coffee Roasters is a Danish specialty coffee micro-roastery that light-roasts single-origin, single-cooperative, and blended specialty coffees (80+ SCA points) and sells them to end consumers via an e-commerce subscription and webshop, and to business customers (cafés, restaurants, offices, specialty shops) through direct wholesale supply and private-label solutions. The company also offers paid barista, hand brew, latte art, and roasting/cupping courses, brewing equipment (Sage espresso machines, Hario V60, AeroPress, grinders, scales), and operates a coffee-and-cocktails bar in Copenhagen.

Product overview

Holy Bean Coffee Roasters is a specialty coffee micro-roastery established in 2014 in Aarup, Fyn, Denmark, offering a portfolio of light-roasted specialty coffees sold through retail and wholesale channels. The core product lineup includes Filterkaffe and Espresso coffees available as Single Farm, Single Cooperative, or Blends, distributed via a monthly subscription service. The company extends its offering through brewing equipment (Sage espresso machines, Hario V60, AeroPress), professional coffee courses (Barista, Hand Brew, Latte Art, Roasting), and business consulting services for cafés and restaurants. In August 2025, the company launched Holy Bean Coffee & Cocktails, a combined coffee bar and cocktail venue in Copenhagen serving specialty coffee during the day and coffee-based cocktails in evenings. Supporting products include Coffee Beanies (hand-knitted accessories by female African coffee farmers) and private label solutions for business customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Filter coffee (Filterkaffe) Light-roasted specialty filter coffees with delicate, floral, and fruity notes sourced from single farms and cooperatives; sold in 250g white bags indicating light-roast profile via the Holy Bean webshop and to B2B partners.
• Espresso coffee (Espresso Kaffer) Espresso roasts roasted slightly darker than filter coffees to balance milk while preserving unique character notes; sold via webshop and B2B channels in white and black packaging by roast profile.
• Coffee subscription (Kaffeabonnement) Monthly subscription delivering freshly roasted specialty coffee with flexible delivery options, customizable origin/roast selection, and starting prices from 35 DKK per month for filter coffee.
• Coffee courses (Kaffekurser) Paid in-person training including Barista courses, Hand Brew techniques, Know Your Sage espresso machine courses, Latte Art, and Roasting/Cupping courses, priced at 700 DKK per person, with self-roasting experiences at 100 DKK.
• Brewing equipment (Bryggeudstyr) Retail range of coffee brewing equipment including Sage espresso machines, Hario V60 filters and glass servers, AeroPress GO, Rhino milk pitchers, Wilfa Svart UNI scales, and cleaning supplies, sold to consumers and businesses.
• Erhverv Coffee Partnerships (B2B consulting and wholesale supply) B2B consulting, equipment recommendations, barista training, and recurring wholesale specialty coffee supply for Danish offices, cafés, restaurants, and specialty shops; partners include Triiii, Lula, Mas-Vina, Oberra, Arrebo, Dabba, GODS, Kaffe The Hus, and Lieffroy.
• Café and restaurant consulting Consultation services for cafés and restaurants covering espresso machine and filter brewer equipment selection, plus staff training in latte art and brewing techniques.
• Holy Bean Coffee & Cocktails (Copenhagen bar) Physical coffee-and-cocktails bar in Copenhagen (Ravnsborggade 14A, Nørrebro) serving Holy Bean specialty coffee during the day and coffee-based cocktails in the evening; serves as a brand showcase and Falstaff-recognized Nordic café.
• Coffee Beanies Hand-knitted sustainable beanies, gloves, and sweaters produced by female coffee farmers in Burundi and Rwanda, retailed through Holy Bean to provide stable year-round income to the producers.
• Private label coffee solutions Custom private-label coffee solutions for businesses wanting to sell Holy Bean-quality coffee under their own brand, including custom label printing with provided design/logo/color and minimum 20 units per variant for 60g bags.

Quantifiable outcome

• Falstaff award: 93 points overall, 40/40 on coffee quality
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• RE-ZIPminorStrategic or Co-development PartnerCircular packaging partnership enabling reusable packaging for coffee deliveries. Breaks with use-and-throw-away culture by producing packaging that can be reused many times before recycling.
• Coffee BeaniesminorStrategic or Co-development PartnerProject that trains and helps female African coffee farmers (in Burundi and Rwanda) to hand-knit sustainable beanies. Holy Bean sells these products, supporting female producers and ensuring them a stable year-round income.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Blue Bottle Coffee: Large-scale US specialty coffee roaster and café operator offering light-roast single-origin coffees with B2B, DTC subscription, and retail channels. Comparable in product philosophy and multi-channel structure, though operating at much greater scale and with broader geographic reach.

Direct peers

• Kontra Coffee: Danish specialty coffee roaster offering light-roast single-origin coffees through B2B wholesale and DTC channels. Comparable to Holy Bean in Nordic specialty focus, café partnerships, and subscription/webshop model.
• Tim Wendelboe: Oslo-based specialty coffee roaster and café founded by World Barista Champion Tim Wendelboe, with a strong focus on light roasts, transparency, and education. Highly comparable to Holy Bean in light-roast philosophy, premium pricing, retail café operations, and courses/education.
• Copenhagen Coffee Lab: Copenhagen specialty roaster and café chain with light-roast philosophy and multi-location retail. Comparable to Holy Bean in Danish specialty market positioning, café partnerships, and educational offerings.
• Solberg & Hansen: Norwegian specialty coffee importer and roaster established in 1995, with a strong B2B wholesale presence in the Nordics and premium positioning. Comparable to Holy Bean in light-roast specialty focus and Nordic B2B café partnerships.
• La Cabra Coffee: Aarhus-based Scandinavian specialty coffee roaster with light-roast philosophy, B2B wholesale, retail cafés, and a strong DTC e-commerce channel. Comparable to Holy Bean in target market (specialty-curious Nordic consumers), sourcing philosophy, and multi-channel distribution.
• Square Mile Coffee Roasters: London-based specialty coffee roaster founded by World Barista Champion James Hoffmann, focused on light-roast specialty, B2B wholesale, and education. Comparable to Holy Bean in roasting philosophy, café partner model, and emphasis on training/courses.
• Coffee Collective: Copenhagen-based specialty coffee roaster founded by Peter Ewert (former World Barista Champion). Closely comparable to Holy Bean in light-roast specialty positioning, B2B wholesale to Danish cafés, retail locations, and education programs — competing head-to-head in Copenhagen.
• April Coffee Roasters: Copenhagen specialty roaster founded by Patrik Rolf, focused on light-roast single-origin coffees with B2B wholesale and a subscription service. Directly comparable to Holy Bean in roasting philosophy, customer segment, and Copenhagen-based specialty positioning.

Regional players

• Onni Coffee: Finnish specialty coffee roaster with cafés and B2B wholesale across the Nordics. Comparable to Holy Bean in light-roast specialty positioning and café/wholesale hybrid model, though primarily Finland-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Holybean.dk
• Instagraminstagram.com/holybeandk
• LinkedInlinkedin.com/company/holybean-aps

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holy Bean Coffee Roasters