Hotel Alpestre Gramado

What Hotel Alpestre Gramado does

Hotel Alpestre Gramado is a privately held, family-oriented resort hotel operating a single property in Gramado, Serra Gaúcha region of Rio Grande do Sul, Brazil (Rua Leopoldo Rosenfeld, 67, Bairro Planalto). The property sits on approximately 12,000 m² of green area with gardens, indoor/outdoor heated pools, jacuzzis, supervised children's recreation, teen station, 24-hour baby kitchen, and an on-site Alpine-inspired fine dining restaurant called Le Pin with an 80+ label wine cellar. Accommodations range from Standard to Super Luxo Especial suites, with a proprietary themed product called Alceu & Lola featuring mascot characters, personalized linens, and take-home robes.

The company operates a direct-to-consumer business model, distributing primarily through its own OmniBees-powered booking engine (reservas.hotelalpestre.com.br), WhatsApp, and phone reservations, with secondary distribution via the OmniBees marketplace. Revenue is generated from five streams: (1) nightly room rates across multiple categories with seasonal pricing and advance-booking discounts of 10–30%, (2) food and beverage at Le Pin restaurant (R$46–R$198 mains, R$22–R$1,100 wine cellar), (3) Meia Pensão half-board meal packages, (4) optional experiential/romantic add-ons (R$99–R$1,758.90), and (5) bundled attraction passes via the Passaporte de Experiências ecosystem of 10+ Gramado tourism partners. The pricing model supports up to 10 interest-free installments.

The core customer segment is Brazilian families with children, complemented by couples/romantic getaways and tertiary corporate/MICE bookings. The hotel has earned TripAdvisor Travelers' Choice Best of the Best 2026 recognition (13th best family hotel in the world, 3rd in Brazil, top 1% globally). Marketing emphasizes seasonal campaigns aligned with Gramado's event calendar (Natal Luz, Easter, Carnaval, Corpus Christi, Dia dos Namorados) plus the Passaporte de Experiências partnership portfolio as a structural differentiation versus neighboring properties.

Name

Hotel Alpestre Gramado

Legal name

Hotel Alpestre Gramado

Website

https://hotelalpestre.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Alpestre Gramado is a privately held, family-oriented resort hotel operating a single 12,000 m² property in Gramado, Serra Gaúcha, Brazil. It offers multi-category accommodation, on-site Alpine-inspired dining (Le Pin), supervised children's recreation, and bundled attraction passes for Brazilian families and couples.

Ownership category

akta.pro rank

Product category

Resort Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

Keywords

• Family resort hospitality
• Hotel accommodation services
• Resort dining services
• Themed hotel experiences
• Leisure travel packages

Headquarters

HQ city

Gramado

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Room/Hospitality Revenue: Core revenue from hotel room nightly rates across multiple accommodation categories (Standard, Super Luxo, Super Luxo Especial, Luxo Superior, Suites) with themed Alceu & Lola accommodation upgrade. Revenue driven by direct and OTA bookings with seasonal pricing.
2. Food & Beverage - Le Pin Restaurant: On-site à la carte restaurant Le Pin serving Alpine-inspired cuisine, with a wine cellar of 80+ labels, cocktails, and a dedicated Kids & Baby menu. Revenue includes cover charges and 10% service fee.
3. Half Board (Meia Pensão): Bundled meal plan add-on included complimentary in select seasonal periods. Guests can select half-board tariff at booking to include breakfast and lunch or dinner at Le Pin restaurant.
4. Romance Packages & Optional Add-ons: Optional romantic experience add-ons (Essência Alpestre, Boas-vindas Romântico, Romance na Serra, Celebração Inesquecível) priced from R$251.90 to R$1,758.90 for couples enhancements including sparkling wine, fruit, roses, robes, and private dinners.
5. Experiential Add-ons: Paid experiences including Alceu & Lola themed accommodation nights, birthday party packages, special events (Festa do Pijama R$159, Cine Guloseima R$99), and themed dinner events such as Feijoada de Carnaval (adult R$149, child 6-12 R$79).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hotel Alpestre Gramado operates a family-oriented resort hotel in the Serra Gaúcha region of Brazil, providing accommodation across multiple categories (Standard, Luxo Superior, Super Luxo, Super Luxo Especial, themed Alceu & Lola rooms) alongside on-site Alpine-inspired fine dining at Restaurante Le Pin. The hotel bundles lodging with supervised children's recreation, half-board meal plans, seasonal holiday programming, and a Passaporte de Experiências attraction-ticket program that grants direct-booking guests complimentary access to 10+ local Gramado attractions.

Product overview

Hotel Alpestre Gramado operates as a family-oriented resort hotel offering integrated accommodation and hospitality services. The core offering is hotel accommodation across multiple room categories (Super Luxo, Luxo Superior, and themed rooms), complemented by on-site dining at Restaurante Le Pin with Alpine-inspired cuisine and an extensive wine cellar. Additional services include themed accommodation experiences (Alceu & Lola), meal packages (Meia Pensão), attraction pass programs (Passaporte de Experiências), and seasonal event packages. The property also offers combo benefit packages providing discounts to partner attractions and tours in the Gramado region. The product portfolio functions as a unified resort offering where accommodation serves as the core product, with dining, themed rooms, and experience packages as integrated add-on modules.

Differentiator

Problem solved

Functional benefit

Brands

• Restaurante Le Pin: The hotel's signature restaurant offering refined Alpine-inspired cuisine, open to the public, located within the Hotel Alpestre premises.
• Grife de Produtos

Products and services

• Hotel Accommodation Services Family-oriented hotel accommodation in Gramado, Brazil, with multiple room categories, indoor and outdoor heated pools, jacuzzis, kids club, teen station, 24-hour baby kitchen, recreation programs, and complimentary buffet breakfast.
• Restaurante Le Pin On-site Alpine-inspired fine dining restaurant serving European cuisine with a wine cellar of 80+ labels, cocktails, dedicated Kids & Baby menu, and à la carte main courses ranging from R$74 to R$198. Open to hotel guests and outside visitors, with a 10% service charge.
• Quarto Temático Alceu & Lola (Themed Accommodation) Themed room accommodation featuring décor inspired by Santa's cabin, personalized linens, plush robes and slippers (take-home keepsakes), and special in-room visits from the Alceu & Lola reindeer mascot characters.
• Meia Pensão (Half Board Package) Meal package add-on bundling buffet breakfast and dinner (or lunch) at Restaurante Le Pin, with child half-board options including specialized baby food and kids menu. Included complimentary in select seasonal periods.
• Passaporte de Experiências Alpestre (Experiences Passport) Experience package for direct-booking guests staying August-October 2026, bundling complimentary tickets and discounts to 10+ partner attractions including Super Carros, Parque Terra Mágica Florybal, Mini Mundo, NBA Park, and Vila da Mônica.
• Fique Mais, Pague Menos (Stay More, Pay Less) Progressive length-of-stay discount program offering 10-25% off daily rates for stays of 4-7 nights, with longer stays receiving greater discounts. Stackable with Alpestre Exclusive loyalty discounts.
• Férias Planejadas (Planned Vacations) Advance booking discount program with progressive savings of 10-30% for reservations made 30-180+ days in advance, available year-round and non-cumulative with other promotions.
• Combo de Vantagens (Benefits Combo) Exclusive discount package bundling savings with local tour partners (Linha Bella, Bus Tour, Brocker Turismo, Turistur, Exceed Park, Cristais de Gramado) and car rental services offering hotel-guest-only rates.
• Seasonal & Special Event Packages Seasonal packages for Carnaval, Easter, Mother's Day, Father's Day, winter, and Christmas (Natal Luz) seasons, with themed activities, special meals, entertainment, and event-driven pricing.
• Romantic Add-On Packages Optional romantic experience add-ons for couples, including Essência Alpestre (R$251.90), Boas-vindas Romântico (R$329), Romance na Serra (R$570.90), and Celebração Inesquecível (R$1,758.90), featuring sparkling wine, fruit, roses, robes, and private dinners.

Quantifiable outcome

• Ranked 13th best family hotel in the world — TripAdvisor Travelers' Choice Best of the Best 2026 (top 1% of platform globally)
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Parque Terra Mágica FlorybalcoreGTM or Marketing Partner · 3 August 2026Exclusive partnership offering 20% discount on park admission and complimentary tickets for children as part of the Passaporte de Experiências program available to direct-booking hotel guests staying Aug-Oct 2026. Limited to 1 voucher discount per apartment.
• Mini MundocoreGTM or Marketing Partner · 3 August 2026Discount on both adult and child admission tickets as part of the Passaporte de Experiências program for direct hotel bookings Aug-Oct 2026. One of the flagship attractions of Gramado.
• NBA Park GramadocoreGTM or Marketing Partner · 3 August 2026Buy 1 ticket, get 1 free (per family) deal included in the Passaporte de Experiências for direct hotel guests Aug-Oct 2026. NBA Park is a 4,000 m² family entertainment complex featuring an NBA museum, gaming courts, and the largest NBA STORE in Latin America.
• Vila da MônicaminorGTM or Marketing Partner · 3 August 2026Complimentary child admission ticket plus 10% discount on remaining family tickets as part of Passaporte de Experiências for direct hotel bookings Aug-Oct 2026.
• Super Carros (Porsche Experience)minorGTM or Marketing Partner · 3 August 2026Included in Passaporte de Experiências: 2 admission tickets plus 1 Porsche Cayman driving experience for families staying Aug-Oct 2026 with direct hotel bookings.
• CriamigosminorGTM or Marketing Partner · 3 August 2026Complimentary admission for 1 child (up to 13 years) as part of Passaporte de Experiências for direct hotel guests Aug-Oct 2026.
• Geo MuseuminorGTM or Marketing Partner · 3 August 2026Buy 1 ticket, get 1 free deal as part of Passaporte de Experiências for direct hotel bookings Aug-Oct 2026.
• Toy KingdomminorGTM or Marketing Partner · 3 August 2026Listed as a partner attraction in the Passaporte de Experiências program for direct hotel guests Aug-Oct 2026.
• Parque KnorrminorGTM or Marketing Partner · 3 August 2026Listed as a partner attraction in the Passaporte de Experiências program for direct hotel guests Aug-Oct 2026.
• Garden ParkminorGTM or Marketing Partner · 3 August 2026Listed as a partner attraction in the Passaporte de Experiências program for direct hotel guests Aug-Oct 2026.
• Quinta Don Bonifácio (Vinícola)Strategic or Co-development PartnerExclusive wine partnership: Hotel's own branded 'Alpestre' sparkling wine and red wine produced by Quinta Don Bonifácio in Serra Gaúcha, served at Le Pin restaurant and used in romantic packages. Wine tasting events held at Le Pin featuring Don Bonifácio wines (e.g., Carnaval wine tasting 16:00-19:00).
• Brocker TurismocoreChannel Partner/ Reseller/ Distributor10% discount for hotel guests on Brocker Tourism products including transfers, custom tours (Origens Alemãs, Gran Cânion, Gran Reserva, Pé da Cascata Explorer, Bus Bier Tour), and car rentals. Exclusions apply for Mini Mundo, Big Land, Colonial Lunch, and Balloon rides.
• Turistur TurismominorChannel Partner/ Reseller/ DistributorExclusive discounts for hotel guests on Turistur services including private and regular transfers, Gramado Special Tours, Gramado & Canela tours, Wine & Olives tours, Farm Experience, and Grape & Wine tours.
• Exceed Games Park GramadominorGTM or Marketing Partner10% discount on admission to Exceed Games Park, a metaverso/VR gaming attraction in Gramado, available to hotel guests.
• Cristais de GramadominorGTM or Marketing PartnerSpecial discount plus complimentary transport to the Cristais de Gramado live crystal museum, offering an immersive experience in the world of crystals and minerals.
• Linha Bella (Tour Linha Bella & Noite Italiana)minorGTM or Marketing PartnerDiscounts on Linha Bella Tour and Noite Italiana experience tickets for hotel guests as part of the Combo de Vantagens program.
• Bus Tour (City Tour Oficial de Gramado)minorChannel Partner/ Reseller/ Distributor10% discount on official Gramado City Tour tickets for hotel guests, facilitated through the Combo de Vantagens program.
• Car Rental PartnersminorChannel Partner/ Reseller/ DistributorCar rental partners offering discounted rates to hotel guests, with vehicle delivery and return at the hotel property.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bourbon Hotéis & Resorts: Largest Brazilian-owned hotel chain operating full-service resorts and business hotels nationwide — relevant incumbent comparable for full-service family-leisure operations and scale economics.
• Accor Hotels Brazil (Novotel / ibis): Global hotel operator with a substantial Brazilian portfolio (Novotel family resorts, ibis, etc.) — broad incumbent shaping competitive pricing and distribution dynamics in the family-leisure segment.

Direct peers

• Wish Serrano Resort: Full-service resort in Gramado with extensive leisure infrastructure, multiple F&B outlets, and event space — comparable in scale and full-service positioning to Hotel Alpestre.
• Hotel Ritta Höppner: Long-established family-oriented hotel in Gramado with chalet-style accommodations, recreational programming, and on-site dining — directly comparable family-resort offering in the same destination.
• Hotel Casa da Montanha: Boutique family hotel in Gramado Village center offering themed rooms, fireplace suites, and curated guest experiences — competes for the same family and couple leisure segments.
• Hotel Lago Rosa: Family-friendly hotel in Gramado with extensive grounds and recreational programming — competes for the same family leisure segment in the same destination.
• Hotel Saint Andrews: Upscale castle-style boutique hotel in Gramado offering fine dining and curated experiences — competes for premium couple and family leisure demand in the same destination.
• Hotel Recanto das Hortênsias: Family hotel in Gramado with traditional Alpine-style accommodations, recreation for children, and multiple pools — directly comparable family-resort product in Gramado.
• Hotel Renar: Gramado resort hotel with convention facilities and leisure amenities targeting leisure and corporate segments — comparable mid-market full-service resort in the same Serra Gaúcha market.

Emerging players

• Club Med: International all-inclusive family-resort operator (including Trancoso in Brazil) — relevant benchmark for family-resort programming, themed experiences, and bundled leisure pricing models.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/restaurantelepin
• LinkedInlinkedin.com/company/hotelalpestre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Alpestre Gramado