Hotel das Amoreiras Lisbon - Small Luxury Hotels of the World

What Hotel das Amoreiras Lisbon - Small Luxury Hotels of the World does

Hotel das Amoreiras is a discrete luxury boutique hotel operating in Lisbon's exclusive Jardim das Amoreiras garden square since September 2022. The property occupies two joined historic town houses on Praça das Amoreiras and offers 19 individually designed accommodations across five categories — Mini Deluxe (14 m²), Deluxe Courtyard and Deluxe Garden View (both 20 m²), Attic Suite (35 m²), and Deluxe Attic Suite (40 m²) — with nightly rates from €275 to €475. The hotel is positioned as an "insider's address" targeting affluent luxury travelers, couples, and solo travelers seeking an authentic, non-generic Lisbon experience, with adjacent landmarks including the 18th-century Águas Livres Aqueduct and Chapel of Our Lady of Monserrate.

The property is privately owned and family-operated by founder Pedro (a former 20+ year international banker) and his wife Alicia, with no external investors or parent company. The technology stack is intentionally light: a Guestcentric-powered booking engine and responsive website support direct reservations alongside phone and email channels, complemented by distribution through Small Luxury Hotels of the World (SLH) membership. Ancillary revenue streams include gift cards and vouchers (€48-€1,100), à la carte breakfast sourced from local producers, an all-day hotel bar, English afternoon tea, and paid private airport transfers (complimentary for top-suite guests). Distribution mixes direct channels with SLH's travel-advisor network and partner OTAs, while the marketing mix leans on Instagram (@hoteldasamoreiras) and Facebook for visual storytelling.

The business model is a single-asset boutique hospitality operation monetizing 19 keys at premium ADRs, augmented by ancillary on-site spend. Customer concentration is low at the individual-guest level, though the model is structurally exposed to discretionary luxury travel demand in Lisbon. The property holds a Portuguese tourism establishment registration (RNET 10498) and is family-financed with no disclosed funding rounds or external capital.

Name

Hotel das Amoreiras Lisbon - Small Luxury Hotels of the World

Legal name

Hotel das Amoreiras

Website

https://hoteldasamoreiras.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel das Amoreiras is a privately owned, 19-room luxury boutique hotel in Lisbon's Jardim das Amoreiras square, opened in September 2022. It serves affluent leisure travelers, couples, and solo guests through direct booking and SLH distribution, with nightly rates from €275 to €475.

Ownership category

akta.pro rank

Product category

Boutique Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Private House Hotels & Small Luxury Inns (THAGADAL)

Keywords

• Boutique hotel accommodation
• Luxury hospitality services
• Hotel room bookings
• Travel accommodation
• Premium guest lodging

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation Revenue: Nightly room rentals across 5 room categories ranging from Mini Deluxe (14 m²) to Deluxe Attic Suite (40 m²). Rates from €275 to €475 per night, including complimentary breakfast and mini bar for select suites.
2. Food & Beverage: À la carte breakfast served until noon, all-day bar snacks, afternoon tea service, and seasonal light menu. Sourced from local family-owned producers.
3. Gift Cards/Vouchers: Gift vouchers for room stays (1-2 nights), breakfast for two, with prices from €48 to €1,100. Valid for 12 months from purchase.
4. Airport Transfer Service: Private car transfer service arranged on request. Complimentary airport pick-up transfer included for Attic Suite guests staying two or more nights.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hotel das Amoreiras operates a discrete luxury boutique hotel comprising 17 rooms and 2 attic suites in Lisbon's exclusive Jardim das Amoreiras garden square. The property offers individually designed accommodations ranging from 14 m² Mini Deluxe rooms to 40 m² Deluxe Attic Suites, complemented by à la carte breakfast served until noon, an all-day bar, English afternoon tea, and private airport transfer services. The hotel is a member of Small Luxury Hotels of the World (SLH), leveraging that affiliation for global distribution to affluent travelers.

Product overview

Hotel das Amoreiras is a discrete luxury boutique hotel offering 17 rooms and 2 attic suites in Lisbon's exclusive Jardim das Amoreiras garden square. The product portfolio consists of five room categories: Mini Deluxe (14 m²), Deluxe Courtyard (20 m²), Deluxe Garden View (20 m²), Attic Suite (35 m² with complimentary amenities), and Deluxe Attic Suite (40 m²) — ranging from standard rooms to premium top-floor mansard suites. Additional offerings include gift cards for room stays and dining experiences, a breakfast service featuring local seasonal ingredients, a hotel bar with all-day snacks, and afternoon tea. The hotel also provides airport transfer services, with complimentary transfers included for suite guests. The property opened in September 2022 after extensive refurbishment.

Differentiator

Problem solved

Functional benefit

Products and services

• Mini Deluxe Room Entry-level room category (14 m²) with garden or courtyard views, queen or king bed, marble bathroom with walk-in rain shower, USB plug-in sockets, luxury Portuguese bed linen, complimentary breakfast and mini bar. Designed for solo travelers or couples seeking compact, well-appointed accommodation.
• Deluxe Courtyard Room Deluxe room (20 m²) featuring views of the centenary olive tree in the courtyard from a private balcony with floor-to-ceiling windows, marble bathroom with walk-in shower and natural light, and complimentary breakfast.
• Deluxe Garden View Room Deluxe room (20 m²) with views including the Lisbon Aqueduct, featuring floor-to-ceiling or large windows facing Jardim das Amoreiras and a marble bathroom with walk-in shower. Includes complimentary breakfast.
• Attic Suite (Junior Attic Suite) Spacious mansard suite on the third floor (35 m²) featuring Lisbon's attic architecture, both garden and courtyard views, natural light, and an oversized King Size bed. Includes complimentary breakfast, mini bar, and complimentary airport pick-up transfer for stays of two or more nights.
• Deluxe Attic Suite (Deluxe Junior Attic Suite) Top-floor spacious mansard suite (40 m²) with charming Lisbon attic architecture and balconies offering both garden and courtyard views. Features natural light, oversized King Size bed, complimentary breakfast, mini bar, and complimentary airport transfer. Designed for longer stays.
• Hotel das Amoreiras Gift Cards Gift voucher products for stays and dining experiences, including Deluxe Garden View one night (€380) or two nights (€760), Deluxe Attic Suite one night (€550) or two nights (€1,100), and Breakfast for Two (€48). All vouchers include breakfast and welcome champagne where applicable and are valid for 12 months.
• Breakfast Service Freshly prepared à la carte breakfast served until noon, featuring seasonal ingredients sourced from local family producers. Available in the breakfast room or courtyard for hotel guests and outside clients.
• Hotel Bar Hotel bar offering an all-day snack menu and drinks before dinner, available for both hotel guests and outside clients (advance booking recommended).
• Afternoon Tea English afternoon tea tradition featuring warm scones with homemade jam, finger sandwiches, and seasonal pastries. Reservations required 24 hours in advance. Honors the legacy of Catherine of Braganza.
• Airport Transfer Service Private car transfer service between Lisbon Airport and the hotel, arranged on request. Complimentary pick-up transfer included for Attic Suite and Deluxe Attic Suite guests staying two or more nights.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Small Luxury Hotels of the World (SLH)coreChannel Partner/ Reseller/ DistributorHotel das Amoreiras is a member of Small Luxury Hotels of the World, a prestigious global collection of independently minded luxury properties. SLH provides global marketing reach, distribution through their website and travel advisor network, and brand credibility within the luxury hospitality segment. The partnership positions the hotel alongside other elite boutique properties worldwide.
• Guestcentric GroupcoreTechnology or IntegrationGuestcentric Group provides the hotel's reservations engine and website booking technology. Guestcentric operates under the hotel's authority with a signed contract defining processing procedures. The technology enables real-time availability, direct booking, and secure payment processing.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Memmo Alfama: Design-driven luxury boutique hotel in Lisbon's historic Alfama district with a similar size and direct-to-consumer, design-led positioning targeting cultural and affluent travelers. Highly comparable on product concept, customer segment, and Lisbon luxury boutique category.
• The Lumiares Hotel & Spa: Boutique aparthotel in Lisbon's Príncipe Real/Bairro Alto area offering individually designed accommodations with F&B and a spa. Comparable on neighborhood, heritage-conversion concept, and premium leisure-traveler focus.
• AlmaLusa Hotels: Independent boutique hotel brand in central Lisbon (Baixa/Chiado) with individually designed rooms focused on authentic Portuguese experiences. Comparable on heritage setting, design-led boutique concept, and cultural-traveler focus.
• Verride Palácio Santa Catarina: Heritage-palace boutique luxury hotel in central Lisbon offering individually designed rooms and suites. Directly comparable on small-scale heritage conversion, premium ADR, and the cultural/luxury traveler segment.
• Santiago de Alfama: Small luxury boutique hotel in Lisbon's Alfama historic quarter with individually designed rooms and strong heritage character. Comparable scale, premium positioning, and cultural-tourism demand drivers.
• Casa Balthazar: Small luxury boutique inn (approximately 9 rooms) in a restored historic townhouse near Lisbon, focused on discreet, intimate luxury. Directly comparable on townhouse-conversion format, very small scale, and high-touch owner-operator luxury positioning.
• Valverde Hotel Lisboa: Boutique luxury hotel on Avenida da Liberdade in Lisbon offering individually designed rooms in a heritage building. Closely comparable on boutique positioning, premium Lisbon ADR band, and target affluent leisure/business clientele.
• Memmo Príncipe Real: Sister property to Memmo Alfama, located in Lisbon's Príncipe Real neighborhood adjacent to Jardim das Amoreiras. Competes for the same affluent, design-conscious traveler with comparable room count, amenity profile, and premium pricing model.

Broad incumbents

• Pestana Palace Lisboa: Larger 5-star luxury hotel in a restored 19th-century palace in central Lisbon, part of the Pestana Hotel Group. Comparable heritage-luxury positioning and Lisbon luxury market, but operates at significantly larger scale under a major brand.
• Hotel Avenida Palace: Iconic historic luxury hotel on Lisbon's Restauradores Square with substantially larger room inventory. Comparable on heritage-building luxury positioning and Lisbon tourist district location, but competes as a broader incumbent rather than a small boutique.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Hotel-das-Amoreiras-104313934841505
• Instagraminstagram.com/hoteldasamoreiras
• LinkedInlinkedin.com/company/hotel-das-amoreiras

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel das Amoreiras Lisbon - Small Luxury Hotels of the World