HTLAND
HTLand.vn is a Vietnamese real estate distribution portal and authorized sales agent specializing in land plots, townhouses, and villas across Long An, Củ Chi, Bình Dương, and Đồng Nai provinces surrounding Ho Chi Minh City, serving individual buyers and investors on a commission basis.
- Company typePrivate
- Founded2016
- HeadquartersHo Chi Minh City, Vietnam
- Headcount11–50
- GTM typeB2C
- OfferingServices
What HTLAND does
HTLand.vn, founded in 2016 and headquartered in Ho Chi Minh City, is a Vietnamese real estate distribution platform that operates htland.vn as a specialized portal aggregating land plots (đất nền), townhouses (nhà phố), and villas (biệt thự) across four provinces surrounding Ho Chi Minh City: Long An, Củ Chi, Bình Dương, and Đồng Nai. The platform is built on standard content-management infrastructure and functions as both a digital listing directory and a lead-generation channel, presenting project showcases, pricing tables, location maps, feng shui guidance, and policy/market commentary in Vietnamese.
The company runs a sales-led go-to-market, generating revenue through commissions on transactions it routes to developer projects as an authorized distribution agent and F1 sales partner for major Vietnamese developers including Vingroup (Vinhomes Saigon Park), Trần Anh Group, Novaland, Đất Xanh Group, Nam Long Group, Hưng Thịnh Corp, Cát Tường Group, Gamuda Land, An Gia Group, and state-owned IDICO-CONAC. Lead capture occurs through the website, a toll-free hotline (0902993899), Zalo messaging, and two physical offices in Tan Phu District and Thủ Đức.
HTLand serves individual property buyers and investors — both end-user families relocating from central HCMC and capital-appreciation-focused investors — across a price spectrum from approximately 495 million VND land plots to over 3.9 billion VND villas. The company supplements developer partnerships with a financing ecosystem integrating at least eight Vietnamese banks (MB Bank, Vietcombank, Sacombank, SHB, Techcombank, ACB, BIDV, VIB) offering up to 70% loan-to-value support, positioning itself as a one-stop intermediary from property discovery through title transfer.
HTLAND firmographics
Firmographics- Name
- HTLAND
- Legal name
- HTLand.vn
- Website
- https://htland.vn
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HTLand.vn is a Vietnamese real estate distribution portal and authorized sales agent specializing in land plots, townhouses, and villas across Long An, Củ Chi, Bình Dương, and Đồng Nai provinces surrounding Ho Chi Minh City, serving individual buyers and investors on a commission basis.
- Ownership category
- akta.pro rank
HTLAND industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Land & Development Site Brokerage (BPAJABAG)
Keywords
Where HTLAND is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices2 records
Markets served
HTLAND business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Real estate distribution and sales commission: HTLand generates revenue by acting as a sales agent and distributor for real estate developer projects. It earns commissions on transactions for land plots, townhouses, and villas across Long An, Củ Chi, Bình Dương, and Đồng Nai provinces. The portal also supports buyer financing advisory and property transfer services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level land plots |
| Unit Pricing | Pay-as-you-go | Mid-range townhouses and shophouses |
| Unit Pricing | Pay-as-you-go | Upper-tier villas and large-scale projects |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
HTLAND product offering
Product offeringCore offering
HTLand.vn operates as a real estate distribution and brokerage platform specializing in land plots, townhouses, and villas in suburban provinces surrounding Ho Chi Minh City, including Long An, Củ Chi, Bình Dương, and Đồng Nai. The company acts as an authorized distribution agent for property developers, offering property listings, organized site visits, sales transactions, financing advisory through bank partners, and post-sale transfer support to individual property buyers and investors.
Product overview
HTLand.vn is a real estate distribution platform that serves as a specialized portal for land plots (đất nền), townhouses (nhà phố), and villas (biệt thự) across Long An, Củ Chi, Bình Dương, and Đồng Nai provinces. The platform operates as a single unified portal aggregating property listings with prices ranging from 600 million to 10 billion VND. It features a directory of real estate projects including West Lakes Golf & Villas, Lavilla Green City, LA Home Long An, Làng Sen Việt Nam, Phúc An Garden, Bella Villa Đức Hoà, Phúc An City, The Meadow Bình Chánh, Cát Tường Phú Sinh, Vinhomes Saigon Park, KDC Tân Phú Trung, Five Star Eco City, Celadon City, Solar City Bến Lức, Trần Anh Riverside, Garden Riverside Thủ Thừa, Long Phú Villa, The Solia, and KDC Tân Đô. The platform also provides market news, urban planning updates, feng shui guidance, and investment advice content.
Differentiator
Problem solved
Functional benefit
Products and services
- HTLand.vn Property Distribution Platform
Quantifiable outcome
- Projects span land plots from ~495 million VND to villas exceeding 3 billion VND, covering a broad price spectrum for different buyer segments.
- +1 more outcomes
Companies that use HTLAND
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
HTLAND technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HTLAND partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, major and minor.
- Khải Điền GroupcoreKhải Điền Group is the primary distribution partner referenced by HTLand. Multiple project pages list 'PKD Khải Điền' (Phòng Kinh Doanh Khải Điền) as the sales contact. Khải Điền handles distribution for projects including The Solia Bến Lức, The Win City, KDC Tân Đô, and others. HTLand's contact information (0902993899) is consistently associated with Khải Điền's distribution operations.
- VingroupcoreHTLand lists Vingroup as a strategic real estate development partner. The company distributes Vingroup projects including Vinhomes Saigon Park (1,080 ha, 630,000 billion VND investment) in Hóc Môn district, positioning itself as an authorized F1 agent for Vinhomes projects.
- Trần Anh GroupcoreHTLand is a distribution partner for Trần Anh Group, one of Vietnam's leading real estate developers. Projects distributed include Long Phú Villa, Bella Villa, Trần Anh Riverside, Lavilla Green City, and Phúc An City. Trần Anh Group is a consistently referenced developer across HTLand's portfolio.
- NovalandmajorHTLand lists Novaland among its key developer partners. Novaland is a major Vietnamese real estate developer known for large-scale urban projects. HTLand's portal features Novaland's projects in its portfolio.
- Đất Xanh GroupmajorHTLand lists Đất Xanh Group as a strategic partner. Đất Xanh is one of Vietnam's largest real estate service and development companies. HTLand references its projects and distribution relationships across the Long An market.
- Nam Long GroupmajorHTLand lists Nam Long Group as a key development partner. Nam Long Group specializes in affordable and mid-tier housing projects. HTLand distributes Nam Long projects including Waterpoint Bến Lức (355 ha).
- Hưng Thịnh CorpmajorHTLand lists Hưng Thịnh Corp as a development partner. Hưng Thịnh is a large Vietnamese real estate developer with projects across multiple provinces. HTLand features Hưng Thịnh projects in its portfolio.
- Cát Tường GroupmajorHTLand distributes Cát Tường Group projects including Golden Mile Cát Tường (Bình Phước), Cát Tường J-Home (Bình Dương), Cát Tường Phú An (Long An), and Cát Tường Phú Sinh. Cát Tường is a regional developer focused on affordable housing.
- Gamuda LandmajorHTLand lists Gamuda Land (Malaysia-based developer) as a partner. Gamuda Land develops Celadon City in Tân Phú District, HCMC, which is featured on HTLand's portal.
- An Gia GroupminorHTLand lists An Gia Group among its developer partners. An Gia focuses on mid-tier residential projects in the HCMC suburban market.
- MB BankmajorHTLand works with MB Bank to provide financing options for property buyers. MB Bank offers loan products supporting property purchases across HTLand's listed projects.
- VietcombankmajorHTLand partners with Vietcombank for buyer financing. Vietcombank provides loan products for real estate purchases, referenced in projects such as KDC Tân Đô where Vietcombank is listed as a linked bank.
- SacombankmajorHTLand collaborates with Sacombank for financing support across projects. Sacombank is referenced in multiple project listings including Long Phú Villa (20-year loan tenure) and KDC Tân Đô.
- ACB (Asia Commercial Bank)majorHTLand works with ACB for property financing solutions. ACB is listed among linked banks for KDC Tân Đô project and other HTLand-distributed properties.
- BIDVmajorHTLand partners with BIDV (Bank for Investment and Development of Vietnam) for property loans. BIDV is explicitly referenced as the supporting bank for Garden Riverside Thủ Thừa (IDICO-CONAC project) with up to 70% loan support.
- IDICO-CONACmajorHTLand distributes IDICO-CONAC (Industrial and Urban Development Investment JSC) projects. IDICO-CONAC is a state-owned enterprise under the Ministry of Construction developing large-scale industrial and urban projects in Long An. Garden Riverside Thủ Thừa (26.2 ha, 700+ units) is a key distributed project.
Scale indicators3 records
Expansion highlights5 records
HTLAND competitors and assessment
Company assessmentDirect peers
- Batdongsan.com.vn: Vietnam's largest real estate listing portal. Directly comparable to HTLand as a digital marketplace aggregating land, townhouse, and villa listings, but operates at national scale with much larger traffic and developer relationships.
- Khải Điền Group: Vietnamese developer whose primary distribution arm (PKD Khải Điền) is closely tied to HTLand, sharing the same contact number and project listings. Effectively a sister/partner distribution operation and direct functional overlap with HTLand's sales channel.
- Mogi Vietnam: Vietnamese real estate listings and brokerage platform operating across HCMC and Hanoi. Comparable to HTLand as a digital real estate distribution channel, with a tech-focused product and growing agent network.
- Cen Land (Cenhomes.vn): Listed Vietnamese real estate brokerage and distribution network with nationwide franchise agents. Comparable to HTLand as a multi-project distribution agent serving suburban and primary-market buyers, but at much larger scale.
- Chợ Tốt Bất Động Sản: Classifieds-style real estate vertical from Chợ Tốt, the largest Vietnamese C2C marketplace. Comparable to HTLand as a property listing and lead-generation channel, with broader geographic coverage and a different (classifieds) monetization model.
- Rever: Vietnamese tech-enabled brokerage focused on primary and secondary residential sales in HCMC. Comparable to HTLand as a sales-led distribution channel using a digital portal, with stronger focus on HCMC mid- to high-end segments.
- Đất Xanh Group: One of Vietnam's largest real estate service and development groups, operating both a brokerage distribution arm and its own projects. Comparable to HTLand as a sales/distribution channel for suburban developments, but with proprietary inventory.
Broad incumbents
- Novaland: Major Vietnamese residential developer with extensive suburban and second-tier city projects. Comparable to HTLand as a key developer partner, but also operates direct sales channels that overlap with HTLand's distribution role.
- Vingroup / Vinhomes: Vietnam's largest conglomerate and residential developer. Comparable as both an HTLand partner (Vinhomes Saigon Park is distributed via HTLand) and a broader incumbent with its own direct sales force that competes for the same suburban buyer pool.
Emerging players
- Meeyland: Vietnamese real estate tech platform offering listings, auctions, and developer services. Overlaps with HTLand on suburban project distribution but differentiates with blockchain/proptech tooling and a broader national ambition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
HTLAND social profiles
Digital presenceHTLAND financial estimates
Financial estimateRevenue estimate
Valuation estimate
HTLAND leadership team
Management profileNumber of profiles
HTLAND funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HTLAND M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HTLAND
What does HTLAND do?
HTLand.vn operates as a real estate distribution and brokerage platform specializing in land plots, townhouses, and villas in suburban provinces surrounding Ho Chi Minh City, including Long An, Củ Chi, Bình Dương, and Đồng Nai. The company acts as an authorized distribution agent for property developers, offering property listings, organized site visits, sales transactions, financing advisory through bank partners, and post-sale transfer support to individual property buyers and investors.
Is HTLAND a public or private company?
HTLAND is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HTLAND founded?
HTLAND was founded in 2016. It employs 11 to 50 people.
Where is HTLAND based?
HTLAND is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does HTLAND make money?
One revenue line is on record: real estate distribution and sales commission.
Who are HTLAND's main competitors?
Direct peers on record are Batdongsan.com.vn, Khải Điền Group, Mogi Vietnam, Cen Land (Cenhomes.vn), Chợ Tốt Bất Động Sản, Rever and Đất Xanh Group. Broad incumbents are Novaland and Vingroup / Vinhomes. Meeyland is listed as an emerging player.
Does HTLAND have an API?
No public API is recorded for HTLAND.
What industry is HTLAND in?
HTLAND's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJABAG, Land & Development Site Brokerage. Its NAICS code is 5312 and its SIC code is 6531.