Husqvarna Brasil

Name

Husqvarna Brasil

Legal name

Husqvarna AB (publ)

Website

https://husqvarna.com.br

Company type

Public

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Outdoor Power Equipment

NAICS

Outdoor Power Equipment Retailers (444230), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

akta.pro secondary industry

Outdoor Power Equipment Parts & Service Retail (CRAIAIAE)

Keywords

• Outdoor power equipment
• Forestry machinery
• Robotic lawn mowers
• Professional chainsaws
• Battery-powered garden tools

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales: Sale of outdoor power equipment including chainsaws, robotic lawn mowers, lawn mowers, tractors, brushcutters, hedge trimmers, blowers, and other forestry and garden machinery. Products available in gasoline, battery, and robotic variants.
2. Parts and Accessories: Sale of replacement parts and accessories for all product lines including chainsaw parts, mower accessories, trimmer line and heads, oils, fuels, and maintenance supplies.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Husqvarna Brasil manufactures, distributes, and services professional and consumer-grade outdoor power equipment for forestry, parks, and garden applications. Its portfolio spans chainsaws, robotic and walk-behind lawn mowers, riders, garden tractors, brushcutters, hedge trimmers, pole saws, leaf blowers, sprayers, cultivators, pressure washers, generators, water pumps, and specialty agricultural equipment (e.g., coffee cherry harvesters) across gasoline, battery, and electric variants. Revenue is generated through equipment sales and replacement parts/accessories sold via an authorized Brazilian dealer network and a direct-to-consumer e-commerce store.

Product overview

Husqvarna Brasil is a manufacturer and distributor of professional-grade outdoor power equipment for forestry, parks, and gardens. The company operates as a multi-product portfolio offering motorized equipment across multiple power types (gasoline, battery, and stationary) organized into product categories including chainsaws and cutting equipment, lawn care (mowers, robotic mowers, riders, tractors), vegetation management (trimmers, brushcutters, hedge trimmers), cleaning equipment, water management (pumps), power generation, and construction equipment. The portfolio also includes specialty products like coffee cherry harvesters, a comprehensive battery-powered product line, and extensive parts/accessories offerings. The company emphasizes innovation dating to 1689, with battery and robotic technology leading their product advancement direction.

Differentiator

Problem solved

Functional benefit

Brands

• Automower: Robotic lawn mowers - technology that cares for your time
• X-Force

Products and services

• Motosserras (Chainsaws) Professional-grade chainsaws for forestry, tree care, and general cutting applications, available in gasoline, battery, and professional-specific variants.
• Automower / Cortadores de Grama Robóticos (Robotic Lawn Mowers) Autonomous robotic lawn mowers featuring smart technology that independently cuts grass, marketed as technology that cares for your time. Includes professional robotic mowers for commercial turf areas.
• Cortadores de Grama (Walk-Behind Lawn Mowers) Walk-behind lawn mowers available in gasoline and battery variants for residential and professional grass cutting, including a dedicated professional line.
• Cortadores Giro Zero (Zero Turn Mowers) Zero-turn-radius ride-on mowers for professional lawn care with superior maneuverability around obstacles.
• Cortadores Rider (Rear-Engine Riders) Front-mounted cutting deck riders for efficient lawn mowing with excellent visibility and accessibility.
• Tratores de Jardim (Garden Tractors) Ride-on garden tractors for larger lawn areas with various cutting deck options.
• Aparadores de Grama (Grass Trimmers) String trimmers available in gasoline, battery, and combination variants for edging and trimming grass in gardens.
• Roçadeiras (Brushcutters) Heavy-duty brushcutters for clearing overgrown vegetation, available in professional, gasoline, and battery versions.
• Roçadeiras Florestais (Forest Brushcutters) Specialized brushcutters designed for forestry and vegetation management in forest environments.
• Podadores de Cerca Viva (Hedge Trimmers) Hedge trimmers available in gasoline, battery, and pole variants — including a professional line — for shaping and maintaining hedges.
• Podadores de Galhos (Pole Saws) Pole-mounted chain saws for pruning branches at height, available in professional, gasoline, and battery versions.
• Sopradores de Folhas (Leaf Blowers) Leaf and debris blowers available in professional, gasoline, and battery variants for garden and landscape maintenance.
• Cortadores a Disco (Disc Cutters / Power Cutters) Power cutters with diamond blades for cutting concrete, asphalt, and metal, available in gasoline, battery, and electric variants.
• Motocultivadores (Cultivators/Tillers) Soil cultivation equipment for preparing garden beds and soil areas.
• Pulverizadores (Sprayers) Backpack and handheld sprayers for applying fertilizers, pesticides, and treatments to crops and gardens.
• Atomizadores (Atomizers / Mist Blowers) Mist blowers and atomizers for applying treatments to crops and vegetation over larger areas.
• Lavadoras de Alta Pressão (Pressure Washers) High-pressure water cleaners for cleaning surfaces, vehicles, and equipment.
• Geradores (Generators) Portable generators for providing electrical power in remote locations or during power outages.
• Motores Estacionários (Stationary Engines) Stationary engines for powering various equipment and machinery applications.
• Motobombas (Water Pumps) Water pumps for irrigation, drainage, and water transfer applications.
• Derriçador de Café (Coffee Cherry Harvester) Specialized equipment for harvesting coffee cherries from coffee plants, addressing a Brazilian agricultural specialty segment.
• Placas Vibratórias e Compactadores (Plate Compactors and Percussion Compactors) Vibratory plate compactors and percussion compactors for soil and aggregate compaction in construction.
• Perfurador de Solo (Earth Augers) Ground drilling equipment for installing fence posts, planting trees, and soil sampling.
• Produtos Profissionais a Bateria (Professional Battery-Powered Equipment Line) Professional-grade battery-powered equipment designed for intensive commercial use with extended runtime and durability, spanning chainsaws, trimmers, blowers, and mowers.
• Peças e Acessórios (Parts and Accessories) Replacement parts and accessories for all Husqvarna product lines including chainsaw parts, trimmer heads, cutting blades, guide bars, chainsaw chains, sharpening equipment, oils, fuels, and maintenance supplies.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• John Deere: Major competitor in ride-on mowers, zero-turn mowers, and tractors for professional landscaping. Overlaps significantly with Husqvarna's garden tractor and professional mowing portfolio in Brazil.
• Toro Company: Specializes in professional and consumer turf maintenance equipment including zero-turn mowers and mowers. Directly competes with Husqvarna in commercial landscaping applications.
• Echo Incorporated: Professional-grade handheld outdoor power equipment manufacturer focused on chainsaws, trimmers, and blowers. Direct overlap with Husqvarna's forestry and landscaping professional lines.
• Honda Power Equipment: Competes across gasoline-powered outdoor equipment including mowers, generators, water pumps, and tillers, with strong engine expertise. Overlaps with Husqvarna's broader outdoor power portfolio.
• Greenworks: Battery-focused outdoor power equipment maker with growing professional line. Directly competes with Husqvarna's battery-powered chainsaws, mowers, and trimmers as the cordless transition accelerates.
• MTD Products: Parent of Cub Cadet and Troy-Bilt, manufacturing lawn tractors, zero-turn mowers, and outdoor equipment. Competes across multiple Husqvarna product categories in residential and prosumer segments.
• Kubota: Major manufacturer of compact tractors, mowers, and outdoor equipment. Competes with Husqvarna in tractors, ride-on mowers, and agricultural-grade equipment including the coffee harvester category.
• STIHL: Global leader in chainsaws and outdoor power equipment with deep dealer networks. Competes head-to-head with Husqvarna across chainsaws, trimmers, blowers, and brushcutters in both professional and consumer segments in Brazil.

Emerging players

• EGO (Chervon): Battery-powered outdoor equipment specialist with rapidly expanding professional line. Competes with Husqvarna's battery platforms and robotic mower ambitions in the premium cordless category.

Broad incumbents

• Stanley Black & Decker (Craftsman/DeWalt): Diversified tool and outdoor equipment conglomerate owning Craftsman and DeWalt brands. Overlaps with Husqvarna through outdoor power equipment offerings as part of broader hardware portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/husqvarnabr
• LinkedInlinkedin.com/company/husqvarna-brasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Husqvarna Brasil