HyperCinema

What HyperCinema does

HyperCinema International Limited is a New Zealand–registered private company, founded in 2023 and spun out of the Emmy-nominated creative studio Gladeye, that builds HyperEngine, a creative intelligence platform for generating adaptive, personalized marketing creative in real time at enterprise scale. The platform ingests customer and product data from CRM, CDP, and analytics systems and composes unique creative executions — spanning story, visuals, copy, video, and pacing — for each individual, product, or context, rather than swapping assets in pre-built templates. Its architecture consists of six integrated modules: Visual Creative Orchestration for adaptive pipeline design, an Adaptive Content Engine for generation, CampaignGuardian for brand-rules governance, AutoCuration for automated quality assurance, Governance & Control for approval workflows, and Data & Systems Integrations for connecting to existing customer data infrastructure.

The company sells exclusively to enterprise customers through a consultative, direct field-sales motion anchored by a 'Request Demo' call to action, with quote-based subscription pricing on multi-year contracts. Its named deployments include an always-on creative system at the Chick-fil-A College Football Hall of Fame (representing 500+ football teams across 14 touchpoints), a Formula 1 Miami Activation for a premium automotive brand, and a geolocated campaign for a global pet food brand. The company is headquartered in Auckland with a regional office in Scotts Valley, California, and operates with approximately 14 employees including co-founders Tarver Graham (Group CEO) and Gareth Hordyk (CTO), a COO, dedicated Gen-AI leads, and a sales function.

No external funding rounds have been disclosed, and revenue figures are not publicly reported. The business model is enterprise platform licensing with recurring subscription revenue, supported by an event-driven, case-study-led demand generation approach leveraging LinkedIn and live installations as proof-of-concept demonstrations.

Name

HyperCinema

Legal name

HyperCinema International Limited

Website

https://hypercinema.ai

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

HyperCinema builds HyperEngine, a creative intelligence platform that transforms customer data into adaptive, personalized marketing creative at enterprise scale, selling to enterprise brands via a consultative, demo-based enterprise sales motion.

Ownership category

akta.pro rank

Product category

Creative Marketing Technology

NAICS

Advertising Agencies (54181), Software Publishers (5132)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYBPAFACAI

Performance Creative & Ad Production (Dynamic/Iterative)

Business & Public Services/Marketing, Advertising & PR Services/Digital Marketing & Performance Advertising (SEM, Social, Programmatic)

SECONDARYHDAAAGAC

Advertising, Marketing & Customer Personalization

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Recommender Systems & Personalization

SECONDARYBPAFAAAN

Marketing Technology, AdTech & MarTech Services

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

Keywords

• Adaptive creative platform
• Personalized marketing creative
• Creative intelligence software
• Enterprise marketing technology
• Brand storytelling automation

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. HyperEngine Platform Licensing: The company provides creative intelligence platform infrastructure to encode bespoke creative vision into scalable systems. Works with client teams to build and configure the platform, encoding brand's creative logic, connecting data, and governing how creative adapts. This is an enterprise platform/subscription model approach.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

HyperCinema sells HyperEngine, an enterprise creative intelligence platform that converts customer and product data into adaptive, personalized marketing creative (story, visuals, copy, video, pacing) generated in real time. The platform encodes brand standards, campaign rules, and human creative judgment directly into the system, then composes complete creative executions for every customer, product, and moment rather than assembling templates. It integrates with CRM, CDP, and analytics systems and ships output automatically across channels, targeting large enterprise brands seeking to scale loyalty and engagement.

Product overview

HyperCinema is a creative intelligence platform that provides adaptive storytelling infrastructure for brand loyalty, automated at scale. The unified platform consists of the HyperEngine core system and six integrated modules: Visual Creative Orchestration for workflow design, Adaptive Content Engine for generation, CampaignGuardian for brand governance, AutoCuration for quality assurance, Governance & Control for approval workflows, and Data & Systems Integrations for CRM/CDP/analytics connectivity. Together these components encode bespoke creative vision into scalable infrastructure, transforming customer data into personalized creative executions at enterprise scale.

Differentiator

Problem solved

Functional benefit

Products and services

• HyperEngine A creative intelligence platform that turns customer and product data into adaptive marketing creative in real time. HyperEngine encodes brand rules and human-designed creative logic, integrates with CRM, CDP, and analytics systems, and generates complete creative executions (story, visuals, copy, pacing) for each individual at enterprise scale. Sold as a configured enterprise subscription to large brands seeking loyalty and engagement.

Quantifiable outcome

• 22% attendance increase for College Football Hall of Fame
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• GladeyeflagshipStrategic or Co-development PartnerGladeye is the Emmy-nominated creative studio that HyperCinema was born inside. It is a world-class creative studio known for story-led experiences and uncompromising craft. HyperCinema was founded to solve a tension that Gladeye's co-founders lived firsthand: that scale kept breaking the thing that made the work good. Tarver Graham, Co-founder & Group CEO, is also co-founder of Gladeye.
• Creative PrincipalscoreStrategic or Co-development PartnerPartnered with Creative Principals in the College Football Hall of Fame project to build an always-on creative system that puts each visitor inside their own Hall of Fame story.
• The Producers GroupcoreStrategic or Co-development PartnerPartnered with The Producers Group in the College Football Hall of Fame project to create the hyper-personalized visitor experience.
• Forward Thinking DesignscoreStrategic or Co-development PartnerPartnered with Forward Thinking Designs in the College Football Hall of Fame project to build the creative system for the venue experience.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Persado: Persado uses enterprise-grade generative AI to produce brand-compliant marketing language and creative variants for enterprise customers. It competes for the same brand-governance, AI-generated creative budget HyperCinema targets.
• Movable Ink: Movable Ink generates personalized, data-triggered creative assets for email, web, and display using customer signals. It overlaps with HyperCinema's adaptive content engine, though with a less generative, more templated approach.
• Celtra: Celtra provides a creative automation platform that produces dynamic, data-driven ad creative at scale for enterprise brands. It is the closest direct competitor to HyperCinema's adaptive creative execution across digital channels.
• Jasper: Jasper is an AI content platform focused on on-brand marketing copy and creative for enterprise teams. It addresses a narrower text-first slice of the same brand-governed generative marketing category.
• Smartly.io: Smartly.io provides creative automation and media buying workflows primarily for social advertising at scale. It competes with HyperCinema in performance creative production for large brands and agencies.

Broad incumbents

• Dynamic Yield: Dynamic Yield (a Mastercard company) personalizes content, products, and offers across web, app, and email using customer data. It addresses the same personalization-driven creative adaptation use case from a recommendation/orchestration angle.
• Adobe: Adobe's Experience Cloud and Firefly generative tools offer creative production, personalization, and brand governance inside a suite most enterprises already own. It is the most consequential incumbent competing for the same buyer budget.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud with Einstein GPT provides journey orchestration, AI-generated content, and CRM/CDP integration. It overlaps with HyperCinema's CRM/CDP-driven adaptive creative positioning inside a much broader enterprise stack.
• Braze: Braze is a customer engagement platform that personalizes messaging across channels using behavioral data. It is comparable to HyperCinema at the lifecycle-personalization layer that could become the integration host for adaptive creative.

Emerging players

• Typeface: Typeface offers an AI content platform with brand-personalized generation for marketing teams, with similar brand-safety and governance positioning. It is earlier-stage but pursues the same brand-aware generative creative category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hypercinema

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HyperCinema