What Ideal Homes Pty Ltd does

Ideal Homes Pty Ltd is a privately held, Perth-based residential home builder operating as a proprietary limited company registered in Western Australia. The company sells house and land packages to individual home buyers across the Perth metropolitan area, with an entry-level pricing point of $449 per week and a portfolio of more than 50 home designs — split between 3-bedroom and 4-bedroom configurations — sized for blocks ranging from 6m to 18.5m in width. Its primary customer segment is first home buyers, supported by a government grant eligibility assessment service that the company uses as a top-of-funnel conversion mechanism. Secondary customers are Perth families seeking value-priced 3 and 4 bedroom detached homes.

The business runs a sales-led, direct-to-consumer model. Customers can enquire via website forms, phone, or email, and are then guided by building consultants. Three physical display homes in Baldivis (The Phoenix), Forrestdale (The Leo), and Sinagra (The Messina) serve as mid-funnel engagement points, opened by appointment. Post-sale, clients are supported through an online progress tracker portal. The company is described as being backed by Perth's fastest growing building group with over 40 years of combined experience, and it has received Master Builders Association recognition — winning in 2021 and being a finalist in 2021, 2022, and 2023.

The underlying technology stack is conventional rather than proprietary: a WordPress-based marketing site, a client login portal, and standard digital marketing channels including Google Search/SEO and partnerships with realestate.com.au and REIWA. The company is not a technology vendor; revenue is driven by one-time construction contracts for house and land packages. With 18 employees and a single head office in Wangara, WA, Ideal Homes is a small, regionally focused operation that has not disclosed ownership, funding, or revenue figures.

Name

Ideal Homes Pty Ltd

Legal name

Ideal Homes Pty Ltd

Website

https://idealhomes.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ideal Homes Pty Ltd is a privately held Perth-based home builder selling house and land packages from $449 per week to first home buyers and families across more than 50 Perth suburbs, offering 50+ home designs and three display home locations.

Ownership category

akta.pro rank

Product category

Residential Home Building

NAICS

New Housing For-Sale Builders (236117)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

Keywords

• Home construction services
• House and land packages
• Residential home building
• Custom home design
• First home buyer services

Headquarters

HQ city

Wangara

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. House and Land Package Sales: One-time purchase model for new home construction. Customers buy house and land packages starting from $449 per week. Revenue generated from construction of custom-designed homes on purchased or provided land.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ideal Homes Pty Ltd designs, builds, and sells new house and land packages across more than 50 suburbs in the Perth metropolitan area. The company offers a portfolio of over 50 home designs (3- and 4-bedroom configurations suited to block widths from 6m to 18.5m), with packages starting from $449 per week. Customers select a home design and land location, and Ideal Homes handles construction of a custom-built home on the chosen block.

Product overview

Ideal Homes Pty Ltd is a Perth-based home builder offering a comprehensive portfolio of house and land packages. The company provides over 50 different home designs across two main categories: 3-bedroom homes (The Cosmas, The Osana, The Helena, The Bede, The Ambrose, The Agatha, The Angela, The Alban, The Blaise, The Brooklyn, The Brooklyn Promo, The Regis, The Julius, The Centro, The Teresa, The Brava, The Alfa, The Highclere, The Conway, The Primo, The Vincent, The Camilius, The Louis) and 4-bedroom homes (The Felix, The Leo Promo, The Armani Promo, The Sebastian, The Florian, The Dominic, The Clement, The Bruno, The Augustine, The El Questro Promo, The Riviera, The Edge Promo, The Leo, The Phoenix, The Messina, The Phoenix Promo, The Messina Promo, The Kenan, The Hermes, The Fabian, The Diana, The Cabrini, The Windsor, The Prague, The Gabriel, The Hugh, The Victor, The Linus). The company operates on a unified platform model offering packages starting from $449 per week, with support services including first home buyer assistance, government grants assessment, a client progress tracker portal, and physical display homes at three locations for prospective buyers to tour.

Differentiator

Problem solved

Functional benefit

Products and services

• House & Land Packages

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Content Living: Perth-based home builder with a portfolio of pre-designed home plans across multiple block sizes. Comparable volume-builder approach, Perth metro coverage, and family/first home buyer focus.
• Blueprint Homes: WA-based home builder delivering house-and-land packages across Perth suburbs with emphasis on affordable family homes. Directly comparable product, geography, and customer profile.
• BGC Australia: One of the largest privately-owned home builders in Western Australia, offering house-and-land packages across Perth metro. Highly comparable customer base (first home buyers, families), similar product model, and direct geographic overlap.
• Summit Homes Group: Major WA residential builder offering a wide range of home designs and house-and-land packages across the Perth metro. Directly comparable in product mix, target buyer (families, first home buyers), and Perth-only geographic focus.
• Shelford Homes: Western Australian residential builder offering customisable home designs and house-and-land packages across Perth. Comparable production-builder model with overlap in customer segment and metro area.
• New Generation Homes: Perth-based builder offering house-and-land packages and a portfolio of home designs targeting families and first home buyers. Comparable product breadth and Perth-metro geographic exposure.
• Homebuyers Centre: Perth-focused volume builder with strong first home buyer positioning and house-and-land packages. Comparable value proposition, pricing tier, and customer segment to Ideal Homes.
• Celebrate Homes: Perth home builder focused on affordable, value-oriented house-and-land packages for first home buyers and growing families. Directly comparable positioning, pricing tier, and customer segment.

Broad incumbents

• Henley Properties: Large national residential builder with presence in multiple Australian states, offering comparable house-and-land packages. Overlaps in product category and target buyer, but operates at materially greater scale and geographic breadth.
• Metricon Homes: Australia's largest private home builder, operating across multiple states including Western Australia. Comparable product category (volume residential building) but with vastly greater scale, geographic reach, and design library than Ideal Homes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ideal-homes-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ideal Homes Pty Ltd