Idelink
Idelink is a French SaaS company, founded in 2016, selling a white-label mobile and web application that helps multi-site retail, restaurant, pharmacy, and services networks centralize communication, standardize field audits, and track commercial performance across their points of sale.
- Company typePrivate
- Founded2016
- HeadquartersRoubaix, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Idelink does
Idelink, legally operating as Ideine (a French SARL founded in 2016 and headquartered in Roubaix, La Plaine Images), sells a white-label, mobile-first B2B SaaS application designed to centralize communication, operational execution, and commercial performance for point-of-sale networks. The platform is delivered as native iOS and Android apps with offline capability and a web client, organized into four configurable modules — Excellence Opérationnelle (checklists, audits, field visits, action plans), Communication (targeted push messages, documents, videos, read-rate tracking), Performance Commerciale (commercial challenges, promotional campaigns, execution indicators), and Engagement et Partage (surveys, quizzes, best-practice sharing) — augmented by an AI-powered knowledge base for natural-language document retrieval and a REST API for CRM/ERP/HRIS integrations. Each client is provisioned in a fully isolated technical environment with dedicated databases, supporting GDPR compliance and supporting tenants ranging from approximately 65 stores (Basilic & Co) to over 450 stores (L'Orange bleue). Customer data is hosted in ISO 27001-certified datacenters within France.
The company sells exclusively through a direct, consultative enterprise field-sales motion initiated via 'request a demo' forms, structured around personalized product demonstrations, optional proof-of-concept deployments, and dedicated Account Manager / Customer Success Manager accompaniment through onboarding and training. Revenue is generated as a monthly subscription priced per point of sale deployed (SaaS mode), with custom development quoted separately and no public pricing tiers — pricing scales with network size and customization depth. Idelink targets multi-site organizations across at least four primary verticals — retail chains (Norauto, Midas, Yellow Korner, DIM, Mercialys, Foot Korner, La Foir'Fouille), restaurant franchises (Basilic & Co, with Midas cited as a 7-year customer), pharmacy networks (Pharmavance, Univers Pharmacie), and services networks (L'Orange bleue, Acuitis, Babilou Family, Irripiscine/Irrijardin, Eureden, Point Vert) — and currently operates primarily in France with at least one deployment presence in Spain. The company is bootstrapped (no external investors disclosed), holds a declared capital of €10,000, and operates with a small team of 13 employees as of the most recent data point.
Idelink firmographics
Firmographics- Name
- Idelink
- Legal name
- Ideine
- Website
- https://idelink.fr
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Idelink is a French SaaS company, founded in 2016, selling a white-label mobile and web application that helps multi-site retail, restaurant, pharmacy, and services networks centralize communication, standardize field audits, and track commercial performance across their points of sale.
- Ownership category
- akta.pro rank
Where Idelink is headquartered
LocationHeadquarters
- HQ city
- Roubaix
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Idelink business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (per point of sale): Idelink operates on a subscription SaaS model billed monthly per deployed point of sale. The subscription includes licensing fees, project support, and maintenance. Custom development is budgeted separately. The pricing scales with the number of stores on the platform and the level of customization desired.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based subscription tier — pricing varies by network size and customization depth |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Idelink product offering
Product offeringCore offering
Idelink is a white-label mobile and web SaaS application built for point-of-sale networks. It enables multi-site brands (retail, restaurant, pharmacy, services) to centralize network communication, digitize field audits and visits, run commercial animations and challenges, and engage frontline teams. The platform is structured around four configurable modules — Excellence Opérationnelle, Communication, Performance Commerciale, and Engagement et Partage — and is sold as a monthly subscription per deployed point of sale.
Product overview
Idelink is a white-label mobile and web application offered as a platform-plus-modules architecture. The core product is a configurable B2B SaaS solution for point-of-sale networks, comprising four main modules: Excellence Opérationnelle (operational checklists, audits, visits, action plans, and compliance monitoring), Communication (network news, documents, targeted messaging with push notifications), Performance Commerciale (sales challenges, promotional campaigns, and execution tracking), and Engagement et Partage (surveys, quizzes, best practices, and documentation). Each module can be activated, adjusted, or custom-developed per client needs. The platform is accessible via iOS and Android mobile apps or web browser.
Differentiator
Problem solved
Functional benefit
Products and services
- Idelink Platform A white-label mobile and web SaaS application that enables brands with retail, restaurant, pharmacy, or service networks to centralize communication, digitize field audits, run commercial animations, and engage frontline teams. Designed for multi-site point-of-sale networks with offline-capable native iOS and Android apps, web access, AI-powered knowledge base, REST API integration, and a client-isolated multi-tenant architecture hosted in ISO 27001-certified French datacenters. Sold as a monthly subscription per deployed point of sale.
Quantifiable outcome
- Audit time reduced by up to 40%
- +6 more outcomes
Companies that use Idelink
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles1 record
Idelink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Idelink partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Idelink competitors and assessment
Company assessmentDirect peers
- StayinFront: StayinFront offers retail execution and CRM solutions for CPG and retail field teams, including mobile activity management and store audit capabilities. It maps directly to Idelink's POS network execution focus.
- YOOBIC: YOOBIC is a French-origin frontline employee experience and execution platform for retail and multi-site networks. It maps to Idelink's exact buyer (network HQ, field managers) and use cases (store audits, task management, internal communication), making it the closest direct competitor.
- Repsly: Repsly is a retail execution and field team management platform for CPG and retail brands, offering mobile audits, merchandising checks, and field data collection. It is directly comparable to Idelink's Excellence Opérationnelle and Performance Commerciale modules.
- Aforza: Aforza is a field service and retail execution platform for consumer goods and retail, with mobile field audits and merchandising workflows. It is a direct peer for Idelink's audits, action plans, and commercial performance use cases.
- Connecteam: Connecteam is an all-in-one frontline employee management app covering communication, training, checklists, and task management. Its modular approach and SMB-mid-market positioning make it a close adjacent peer for Idelink's network management workflows.
- Field Agent / FieldAgent: Field Agent provides retail audits, merchandising checks, and field data collection tools for brands and retailers. Its overlap with Idelink's audit, compliance monitoring, and field visit modules makes it a credible direct peer.
- WorkJam: WorkJam is a digital workplace platform for frontline and hourly employees, combining communication, task management, and training. It targets the same multi-site operator buyer as Idelink, including retail, food service, and hospitality networks.
- Beekeeper: Beekeeper is a frontline employee engagement and internal communication app for distributed workforces in retail, hospitality, and manufacturing. It overlaps with Idelink's communication and engagement modules for the same multi-site customer profile.
Broad incumbents
- Microsoft Dynamics 365 Field Service: Dynamics 365 Field Service is Microsoft's broad enterprise field service and operations suite. Although much larger in scope, it competes for the same multi-site operator budget and field execution use cases that Idelink targets with its focused POS-network offering.
- Salesforce Field Service: Salesforce Field Service (within Service Cloud) provides enterprise-grade field service and workforce management at scale. As a broad incumbent with deep enterprise reach, it represents a competitive alternative Idelink's mid-market retail and franchise buyers may evaluate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Idelink social profiles
Digital presenceIdelink financial estimates
Financial estimateRevenue estimate
Valuation estimate
Idelink leadership team
Management profileNumber of profiles
Profiles1 record
Idelink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Idelink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Idelink
What does Idelink do?
Idelink is a white-label mobile and web SaaS application built for point-of-sale networks. It enables multi-site brands (retail, restaurant, pharmacy, services) to centralize network communication, digitize field audits and visits, run commercial animations and challenges, and engage frontline teams. The platform is structured around four configurable modules — Excellence Opérationnelle, Communication, Performance Commerciale, and Engagement et Partage — and is sold as a monthly subscription per deployed point of sale.
Is Idelink a public or private company?
Idelink is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Idelink founded?
Idelink was founded in 2016. It employs 11 to 50 people.
Where is Idelink based?
Idelink is headquartered in Roubaix, France, in the Europe region.
How does Idelink make money?
One revenue line is on record: saaS Subscription (per point of sale).
Who are Idelink's main competitors?
Direct peers on record are StayinFront, YOOBIC, Repsly, Aforza, Connecteam, Field Agent / FieldAgent, WorkJam and Beekeeper. Broad incumbents are Microsoft Dynamics 365 Field Service and Salesforce Field Service.
Does Idelink have an API?
Yes. A REST API is available to automate user imports, data sending, and retrieval of usage indicators. The API enables integration with internal systems including CRM, ERP, SIRH, and e-learning platforms.