i mindLife

What i mindLife does

iMindlife is a Dutch private life counseling organization headquartered in Nijmegen, providing meaning-oriented (zingeving) support to employees, teams, and employer organizations across the Netherlands through a national network of approximately 45 registered life counselors. Its service portfolio is structured around individual counseling trajectories (typically four one-hour sessions over 8-16 weeks covering themes such as life after cancer, stress, grief and loss, meaning in work, and moral stress), team interventions (Cirkel van Betekenis), and scalable online group programs (Verhalen Verbinden, with themed editions for menopause, young families, caregiving, and self-care, plus a PERMA-based resilience program co-developed with Shared Ambition). The underlying methodology stack combines the Presentiebenadering (Presence Approach developed by philosopher Andries Baart), Seligman's PERMA model of positive psychology, and zingevende gespreksvoering (meaning-oriented conversation) — all human-delivered, evidence-informed frameworks executed by SKGV/VGVZ-registered counselors.

The business operates a hybrid go-to-market: B2B employer referral flow driven by bedrijfsartsen (occupational physicians), HR professionals, and practice supporters integrated through the Colbe network, alongside a direct-to-consumer self-enrollment channel for individuals (often funded via personal vitality budgets). Pricing is all-inclusive and per-trajectory: €1,345 ex BTW for individual counseling, €1,495 ex BTW for team interventions, and €295 ex BTW per participant for group programs, with services typically reimbursed via occupational disability insurance (verzuimverzekering) rather than health insurance. Operations are supported by ISO 9001, ISO 27001, and NEN 7510 certifications and a no-waiting-list, no-dossier delivery model that differentiates the offering from clinical mental health providers.

Name

i mindLife

Legal name

iMindlife

Website

https://imindlife.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

iMindlife is a Dutch life counseling organization employing ~45 registered counselors nationwide, delivering meaning-oriented individual, team, and group programs to employees and employers across the Netherlands via referral and direct enrollment channels.

Ownership category

akta.pro rank

Product category

Employee Wellbeing & Life Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Employer Wellness & Population Health Programs (HLAEAAAH)

Keywords

• Life counseling services
• Existential workplace support
• Employee wellbeing programs
• Team intervention services
• Meaning-focused counseling

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Life Counseling Trajectories: Individual counseling programs consisting of approximately four sessions of about one hour each, spread over two to four months. Sessions are delivered in a location chosen by the client (home, nature walks, coaching spaces, or online).
2. Team Interventions - Cirkel van Betekenis: Team-based intervention program where counselors facilitate meaningful conversations to develop safety, trust, and shared core values within teams. Includes exploration of team experiences, releasing assumptions, and taking concrete steps.
3. Verhalen Verbinden Group Programs: Five-week online group programs in small groups (6-12 participants) covering themes like De Overgang (Menopause), Jonge Gezinnen (Young Families), Mantelzorg (Caregiving), and Zelfzorg (Self-care). Sessions are held weekly online.
4. Veerkracht in Verandering Program: Resilience building program organized in partnership with Shared Ambition, consisting of five interactive morning sessions on Fridays using PERMA model principles.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

iMindlife provides professional life counseling services in the Netherlands, focused on existential and meaning-related questions for employees and teams. The offering includes individual counseling trajectories (approximately four one-hour sessions over two to four months), team interventions (Cirkel van Betekenis), themed online group programs (Verhalen Verbinden), and an online resilience program (Veerkracht in Verandering) delivered by a national network of 45 certified life counselors.

Product overview

iMindlife is a Dutch life counseling organization offering meaning-focused professional support to employees and teams in Dutch organizations. Its portfolio is organized around individual counseling programs (Life Counseling / Individuele begeleiding), team/group programs (Cirkel van Betekenis and Verhalen Verbinden), and a standalone online resilience program (Veerkracht in Verandering). Individual counseling covers five named life-theme programs: Leven en werken na kanker (life after cancer), Minder stressen, meer genieten (less stress, more enjoyment), Omgaan met rouw en verlies (grief and loss), Zin in werk en leven (meaning in work and life), and Morele stress (moral stress). The Verhalen Verbinden program offers four themed group editions (De overgang, Jonge gezinnen, Mantelzorg, Zelfzorg) plus a Cirkel van Betekenis team intervention. All offerings center on life counseling — a non-medical, meaning-centered form of guidance — delivered by certified life counselors without waiting lists or file documentation.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Life Counseling (Individuele begeleiding) An individual counseling program of approximately four one-hour sessions spread over 8-16 weeks, delivered by a certified life counselor. Sessions can take place at the client's home, outdoors, at a coaching space, or online. The service addresses five themed life-case areas: life after cancer, less stress/more enjoyment, grief and loss, meaning in work and life, and moral stress. Designed for employees facing existential questions, burnout symptoms, life transitions, or moral distress.
• Cirkel van Betekenis (Circle of Meaning) A half-day structured team intervention facilitated by an experienced life counselor to foster safety, trust, and shared core values within a team. The counselor facilitates meaningful conversations, explores team experiences, releases assumptions, and helps the team take concrete steps toward becoming a cohesive unit. Targeted at employers seeking in-company team development.
• Verhalen Verbinden (Connecting Stories) A five-week online group program for small groups of 6-12 participants who share stories and explore life-phase challenges in a confidential setting facilitated by a life counselor. Offered in four themed editions: De Overgang (Menopause), Jonge Gezinnen (Young Families), Mantelzorg (Caregiving), and Zelfzorg (Self-care). Sessions are held weekly online and can be booked as open enrollment or in-company.
• Veerkracht in Verandering (Resilience in Change) An online group resilience program consisting of five interactive morning sessions on Fridays for groups of 6-12 participants, built on Seligman's PERMA model covering Positive Emotions, Engagement, Relationships, Meaning, and Accomplishment. Sessions are led by Shared Ambition professionals in cooperation with iMindlife. Targeted at individuals and teams navigating organizational or personal change.

Quantifiable outcome

• Contact established within 4 days, first conversation within 3 weeks
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ColbecoreStrategic or Co-development PartnerColbe is the parent network organization. iMindlife is a subsidiary of Ergatis B.V., which is part of Colbe. Colbe is described as the European network of specialists in health and wellbeing: occupational health services, intervention companies, and training and consulting bureaus. They help people feel better at work through integral approaches building resilience and preventing burnout.
• Shared AmbitionminorStrategic or Co-development PartnerPartnership for the 'Veerkracht in Verandering' (Resilience in Change) program. iMindlife and Shared Ambition jointly organize a practical and inspiring group program for resilience building using the PERMA model. Sessions are led by Shared Ambition professionals.
• Zorg van de ZaakminorImplementation/ SI/ Consulting PartnerHealthcare network provider offering conversation spaces (gespreksruimtes) where iMindlife counselors can hold sessions with clients.
• CoachhuisminorImplementation/ SI/ Consulting PartnerCoaching space provider offering rooms for counseling sessions. Part of the venue options available for client sessions.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Modern Health: Global employer mental health platform covering counseling, coaching, and self-serve content — comparable B2B mental health offering that competes for employer wellness spend.
• Zorg van de Zaak: Large Dutch occupational health (arbodienst) and care network providing comprehensive employee health services — comparable because iMindlife partners with them for venue space and targets the same employer buyer around absenteeism and vitality.
• Spring Health: US employee mental health benefits provider combining therapy, coaching, and digital tools — comparable employer-purchased mental health benefit model targeting productivity and retention outcomes.
• Lyra Health: US-based mental health benefits platform for employers — comparable in addressing workplace mental health through combined individual and group programs via employer contracts.
• Calm Business: Enterprise meditation and mindfulness app — comparable B2B2E employer wellness play, substitutes a self-serve digital experience for the meaning-centered human counseling iMindlife sells.
• Headspace for Work: Global digital mental health and meditation platform targeting employer wellbeing programs — competitive in the same employer-paid wellness category but substitutes digital content for human counseling.

Direct peers

• iPractice: Dutch mental health practice providing online psychology and counseling services to individuals and businesses — comparable outpatient mental health service model with employer/individual channels.
• OpenUp: Amsterdam-based mental health platform offering online counseling and wellbeing support to European employers — directly competing with iMindlife for Dutch employer wellness budgets and overlapping on individual + team/group offerings.

Emerging players

• Mirro: Dutch employee wellbeing and engagement platform with EAP-style referrals — overlaps with iMindlife's employer channel and referral-driven GTM.
• Cooldown: Dutch startup offering online therapy and mental health support for employees — emerging direct competitor in the Dutch employer-funded mental health space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/imindlife

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about i mindLife