What IM Solutions (IMS) does

IM Solutions (IMS), operating in the market under LeadingResponse, is a privately held lead generation and consumer acquisition company founded in 1999 and headquartered in the United States. The company operates a proprietary technology platform called Hub that combines consumer data management, multichannel marketing orchestration, and real-time lead and event management. The platform is backed by a proprietary consumer database spanning millions of verified profiles and is informed by 30+ years of performance data across millions of consumer engagements. The company describes an AI-powered consumer-matching layer that combines this proprietary data with human expertise to connect prospects with professionals at the moment of intent.

The company's product offerings are delivered across multiple channels and verticals. Channel solutions include in-person seminars, educational workshops, a differentiated Movie Program (a cinematic event format with exclusive territories and an 80% show rate), webinars (positioned as delivering 2x the industry average appointment conversion), lead generation (delivered by text, email, or CRM), and appointment setting (7-15 high-intent appointments per month). The company also offers marketing consultation. These solutions are productized across seven professional verticals: Financial Services, Legal, Medicare, Estate Planning, Fee-Based Medical, Preneed Funeral, and Senior Living.

The revenue model rests on a mix of recurring lead generation services and event-based professional services, with no public pricing disclosed. The go-to-market is sales-led and event-driven, with direct sales targeting enterprises and inside sales targeting mid-market clients. Distribution is domestic US-focused, supported by regional offices in Tampa (HQ), Atlanta, Boston, Dallas, and Los Angeles. The firmographic record shows 14 employees and a Plano, TX location, which is inconsistent with the five-office footprint described elsewhere; this discrepancy is an open data gap.

There is no disclosed funding, no public revenue figure, no acquisitions, no leadership changes, no partnerships, no patents, and no certifications in the source materials. Customer logos are limited (Chadwick Financial in Financial Services, an unnamed life/health insurer using seminar marketing for 5-6 years, an unnamed legal firm), which constrains customer-concentration analysis.

Name

IM Solutions (IMS)

Legal name

LeadingResponse

Website

https://imsolutions.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

IM Solutions (IMS), operating as LeadingResponse, is a privately held US lead generation and consumer acquisition company that uses its proprietary Hub platform and a 30+ year consumer database to deliver multichannel marketing, seminars, webinars, and appointment-setting services across seven professional verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Lead Generation Services: High-intent leads matched to client criteria, delivered by text, email, or directly into CRM. Revenue generated from lead delivery services across multiple industries.
2. Event-Based Services: In-person seminars, educational workshops, movie programs, and webinars that help clients connect with high-intent consumers. Services include appointment generation (7-15 appointments per month).
3. Marketing Consultation: Consulting services to refine client marketing strategies and drive measurable results.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels15 records

Core offering

IM Solutions (IMS) is a B2B lead generation and consumer acquisition company that helps professional service providers (financial, legal, Medicare, estate planning, fee-based medical, preneed funeral, and senior living) connect with high-intent consumers through seminars, webinars, workshops, movie programs, and multichannel marketing campaigns. The company delivers qualified leads and 7-15 high-intent appointments per month to clients, supported by its proprietary Hub lead and event management platform and a consumer database spanning millions of verified profiles.

Product overview

LeadingResponse offers a unified lead generation and consumer acquisition platform called Hub, supplemented by multiple marketing channel solutions including Seminars, Movie Program, Educational Workshops, Webinars, Lead Generation, and Appointments. Hub serves as the central platform for managing leads, tracking events, and monitoring performance, while the other solutions represent distinct service offerings delivered through various channels (in-person, cinematic events, online webinars) to reach consumers at the right moment across financial, legal, Medicare, estate planning, fee-based medical, preneed funeral, and senior living markets.

Differentiator

Problem solved

Functional benefit

Brands

• Hub: Proprietary lead and event management platform that provides real-time view of every lead, event, and campaign in one place.

Products and services

• Hub
• Seminars
• Movie Program
• Educational Workshops
• Webinars
• Lead Generation
• Appointments
• Marketing Consultation

Quantifiable outcome

• Webinars deliver over twice the industry average in appointment bookings
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• HubSpot: HubSpot is a broad marketing automation and CRM platform used by service businesses to capture, nurture, and convert leads. It is a broader incumbent in the lead-management and multichannel marketing space, competing with LeadingResponse's Hub platform at the technology layer.

Direct peers

• MediaAlpha: MediaAlpha runs a programmatic customer acquisition platform that connects insurance, health, and consumer finance buyers with consumers. It is a direct competitor in the insurance and financial-services lead-generation space where LeadingResponse plays.
• FMG Suite (FMG): FMG Suite provides marketing automation, content, and lead-generation tools specifically to financial advisors and insurance agents. It targets the same Financial Services and insurance buyer persona as LeadingResponse via a SaaS model.
• Clearlink: Clearlink is a digital marketing and customer acquisition company that designs and manages performance campaigns for consumer brands, including insurance and financial services. Its multichannel, performance-based lead-generation model closely mirrors LeadingResponse's approach.
• SelectQuote: SelectQuote is a direct-to-consumer insurance distribution platform specializing in life, Medicare, and senior market products. Its lead generation and appointment-setting motion for Medicare agents overlaps directly with LeadingResponse's Medicare vertical.
• QuinStreet: QuinStreet is a performance marketing company that delivers qualified leads and clicks in financial services, insurance, and similar high-consideration verticals. It is a direct competitor in the same vertical mix and lead-generation business model as LeadingResponse.
• EverQuote: EverQuote operates an online insurance marketplace that connects consumers with insurance agents and carriers, including a strong Medicare and life/health insurance focus. It directly overlaps LeadingResponse's Medicare and insurance lead-generation verticals.

Regional players

• Valpak: Valpak is a direct mail advertising cooperative that delivers coupons and offers to local households. While primarily SMB-focused, it is a comparable direct mail advertising infrastructure player in the same SIC vertical, serving as a channel-level peer.

Emerging players

• Jornaya: Jornaya provides lead intelligence and TCPA-compliant lead certification infrastructure for insurance, financial, and home-services marketers. It is an emerging infrastructure peer adjacent to LeadingResponse's lead delivery and compliance workflows.
• Snappy Kraken: Snappy Kraken is a marketing automation and lead-generation platform built for financial advisors. It targets an overlapping buyer (financial advisors) with a more digital-native, content-driven approach versus LeadingResponse's event-heavy model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@leadingresponse
• Facebookfacebook.com/leadingresponse
• LinkedInlinkedin.com/company/im-solutions-llc
• Instagraminstagram.com/leadingresponse

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IM Solutions (IMS)