What InsideRACING does

InsideRACING, operated by Camba Motohaus Inc., is a Philippine motorcycle racing media company founded in 2004 and based in Cainta, Rizal. It publishes the InsideRACING Magazine in print and digital formats, covering Philippine two-wheel motorsports including race coverage (IRGP, MotoIR National Championship, Yamaha Grand Prix, Pirelli Cup), industry news, bike reviews, custom builds, and Moto Tips content. The platform is multi-channel, comprising the insideracing.com.ph website, the IR Nation mobile app on iOS and Android, an IRTV YouTube channel, Facebook pages, and an email newsletter, supplemented by owned events including the IRGP racing series and the IR Bikefest Custom Bike Show. It serves Filipino motorcycle enthusiasts, competitive circuit racers, and custom bike builders as a content and community hub, while organizing and covering grassroots motorsports events at venues such as Tarlac Circuit Hill.

The business model is advertising- and sponsorship-led. InsideRACING monetizes through banner advertising and sponsored content with Philippine motorcycle OEMs (Honda Philippines, Yamaha Motor Philippines, Suzuki, Royal Enfield, Ducati Philippines), parts and aftermarket brands (Pirelli, Motul, FCC Philippines, Mitsuboshi, Alpinestars, Brembo, Racing Boy), and fuel/lubricant sponsors (Petron). The digital magazine is distributed free via PDF download, with print editions also referenced. There is no subscription revenue stream, no e-commerce platform beyond a Facebook-based Motohaus merchandise shop, and no disclosed advertising rate card or pricing. The company operates with a lean headcount of six employees, indicating a tightly run, content-led operation rather than a scaled digital media business.

The company is privately held with no institutional investors, no parent company, no subsidiaries, and no publicly disclosed financials. Strategic positioning centers on being the primary chronicler of Philippine two-wheel motorsports ("First Recording Philippine Two-Wheel History"), with event ownership (IRGP, IR Bikefest) and federation partnerships (NAMSSA, USRA) reinforcing the brand's centrality to the local motorsports ecosystem. Geographic scope is domestic Philippines, though digital channels are accessible globally.

Name

InsideRACING

Legal name

Camba Motohaus Inc.

Website

https://insideracing.com.ph

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

InsideRACING is a Philippine motorcycle racing media company (founded 2004, 6 employees) that publishes a print and digital magazine, operates the IR Nation mobile app, and runs owned events (IRGP, IR Bikefest), serving Filipino motorcycle enthusiasts, racers, and custom builders via advertising and sponsorships from major motorcycle brands.

Ownership category

akta.pro rank

Product category

Motorsports Media and Publishing

NAICS

Periodical Publishers (513120), Spectator Sports (7112)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

akta.pro secondary industry

Creator Publishing & Membership Platforms (Writer-Centric) (MPACAIAD)

Keywords

• Motorcycle racing media
• Motorsports journalism
• Motorcycle magazine publishing
• Racing event coverage
• Two-wheel content

Headquarters

HQ city

Cainta, Rizal

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising and Sponsorships: Primary revenue stream from advertising placements and sponsorships with motorcycle brands (Honda, Yamaha, Suzuki, Royal Enfield, Ducati), parts manufacturers (Pirelli, Motul, Racing Boy, Brembo), and motorcycle dealers. Banner ads, sponsored content, and brand partnerships featured throughout the platform.
2. Digital Magazine Sales: Digital magazine distribution with free download model, potentially supplemented by print magazine sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

InsideRACING publishes a Philippine motorcycle racing magazine in both print and digital PDF formats covering industry news, race results, bike reviews, custom builds, and motorsport events. The company distributes its content through a website (insideracing.com.ph), the IR Nation mobile app on iOS and Android, a YouTube channel (IRTV), and organized racing events under the InsideRACING Grand Prix (IRGP) brand, including the IR Bikefest Custom Bike Show.

Product overview

InsideRACING operates as a multi-platform Philippine motorcycle racing media company, combining a traditional print and digital magazine with a mobile application and community platform. The core offering is the InsideRACING Magazine (available in print and digital PDF format), supported by the IR Nation Mobile App for iOS and Android that extends content access and community features. The company also organizes and covers racing events under the IRGP (InsideRACING Grand Prix) banner, covering various racing championships including underbone, scooter, and sports bike categories at venues like Tarlac Circuit Hill.

Differentiator

Problem solved

Functional benefit

Products and services

• InsideRACING Magazine Philippine motorcycle racing magazine available in print and digital PDF formats, covering industry news, race results, bike reviews, custom builds, Moto Tips, and rider stories for Filipino motorcycle enthusiasts and racers.
• IR Nation Mobile App Native mobile application for iOS and Android that provides Filipino motorcycle enthusiasts on-the-go access to InsideRACING magazine content, race results, news, and community features.
• IR Nation Groups Online community platform that allows Filipino motorcycle riders and motorsport enthusiasts to create and join groups, share interests, and connect around racing activities and motorcycle topics.
• InsideRACING Grand Prix (IRGP) Multi-category motorcycle racing event series organized and covered by InsideRACING, featuring underbone, scooter, and sports bike competitions for Filipino racers at venues including Tarlac Circuit Hill and Carmona Race Park.
• IR Bikefest Custom Bike Show Annual custom motorcycle show and competition organized by InsideRACING that showcases modified bikes and custom builds from Filipino builders, with awards categories including Best Scooter, People's Choice, and Overall Best in Show.

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• NAMSSA (National Motor Sports and Safety Association)coreStrategic or Co-development Partner · 1 July 2026Philippine FIM federation affiliate. InsideRACING serves as partner for Yamaha Grand Prix racing events. Sanctions and regulates Philippine motorsports competitions.
• USRA (Unified Sports Racing Association)coreStrategic or Co-development Partner · 1 July 2026Affiliate racing organization for Yamaha Grand Prix events. InsideRACING partners with USRA for race event coverage and promotion.
• Motul PhilippinescoreGTM or Marketing PartnerTitle sponsor for MotoIR National Championship series. Advertiser on InsideRACING platform with web banner placements. Partnership supports Philippine grassroots motorsports development through racing series sponsorship.
• FCC Philippines CorpcoreGTM or Marketing PartnerFCC (FCC Philippines Corp) advertises on InsideRACING platform with web banner placements. Major presence in Philippine motorcycle racing scene.
• Mitsuboshi Scooter Belt PhilippinesminorGTM or Marketing PartnerMitsuboshi advertising sponsor on InsideRACING platform with web banner placements.
• PetroncoreGTM or Marketing PartnerPetron Sprint is title sponsor for IR Scooter Grand Prix racing events covered by InsideRACING. Partnership supports local scooter racing championships.
• PirellicoreGTM or Marketing PartnerPirelli Cup motorcycle racing series sponsored by Pirelli tires. InsideRACING covers Pirelli Cup races as part of Philippine Superbike Championship and other local racing events.
• Yamaha Motor PhilippinescoreGTM or Marketing PartnerYamaha Motor Philippines is a key advertising partner and content source for InsideRACING. Coverage includes Yamaha Grand Prix racing series, BLU CRU rider development program, and Yamaha Club community events.
• Honda Philippines InccoreGTM or Marketing PartnerHonda Philippines Inc is featured prominently in InsideRACING coverage including race results, industry news, and product reviews. FCC-Honda Philippines Racing Team achievements are regularly featured.
• Royal EnfieldminorGTM or Marketing PartnerRoyal Enfield limited edition motorcycle releases and product news featured on InsideRACING platform, including Royal Enfield Shotgun 650 coverage.
• Ducati PhilippinesminorGTM or Marketing PartnerDucati Philippines featured in bike reviews and racing coverage on InsideRACING platform, including 2025 Panigale V4 and Panigale V2 press launch coverage.
• AlpinestarsminorGTM or Marketing PartnerAlpinestars IRGPXVII racing event sponsor and featured on InsideRACING platform for race coverage.
• IRGP (InsideRACING Grand Prix)coreStrategic or Co-development PartnerIRGP is the flagship racing series organized by InsideRACING, featuring multiple categories including underbone, scooter, and sport bike classes. The event showcases Philippine grassroots motorsports talent.
• IR Bikefest Custom Bike ShowcoreStrategic or Co-development PartnerAnnual custom motorcycle show competition organized by InsideRACING featuring modified bikes, custom builds, and builder competitions. Awards include Best Scooter, People's Choice, and Overall Best in Show.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Motorcycle News (MCN): Long-established UK motorcycle media brand (founded 1955) covering motorcycle news, reviews, racing, and industry. Comparable as a legacy motorcycle print/digital magazine brand with multi-platform presence and racing event coverage.
• Cycle World: Major US motorcycle magazine and digital media outlet covering motorcycle reviews, racing, and industry. Directly comparable as a print heritage motorcycle media brand extending into digital, video, and event coverage.
• Visordown: UK-based motorcycle digital media platform covering motorcycle news, bike reviews, racing, and industry updates. Closely comparable business model (digital-first motorcycle content with advertising/sponsorship revenue) and similar niche audience focus.
• Asphalt & Rubber: Independent global motorcycle media outlet focused on reviews, racing, and industry news. Comparable editorial coverage of motorcycle racing with a digital-first ad-supported model.
• BikeEXIF: Global digital media platform focused on custom motorcycle builds, café racers, and motorcycle design. Comparable to InsideRACING's Mods/Builds content and IR Bikefest Custom Bike Show event focus.
• AutoIndustriya: Philippine automotive and motorcycle digital media outlet covering local car and motorcycle industry news, reviews, and racing. Direct geographic and category peer to InsideRACING's Philippine motorcycle media focus, though AutoIndustriya has a broader automotive scope.

Regional players

• Overdrive (India): Indian automotive and motorcycle media brand covering bikes, reviews, and racing with print and digital presence. Comparable as an emerging-market motorcycle media brand with similar product scope, though operating in a different geography.
• ZigWheels: Asian (Singapore/India-headquartered) digital automotive and motorcycle media platform. Comparable digital-first content model covering motorcycles across Southeast Asia, but not directly serving the Philippine market.
• Moto.it: Italian motorcycle digital media outlet covering motorcycle news, reviews, and racing. Comparable digital-first motorcycle media model with similar content categories, though serving the Italian market rather than the Philippines.

Broad incumbents

• RevZilla / Common Tread: Major US motorcycle gear retailer with extensive content/media properties (Common Tread). Comparable in combining motorcycle media/advertising with events and ecosystem partnerships, though much larger and retail-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/IRTVChannel
• Facebookfacebook.com/InsideRACINGMagazineOfficialPage
• LinkedInlinkedin.com/company/inside-racing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InsideRACING