INSYDE SL

What INSYDE SL does

INSYDE SL is a privately held Spanish technology company founded in 2012 and headquartered in Gandia, Valencia, that builds and sells the Infotourist platform — an integrated CRM, ERP, and CMS solution purpose-built for tourism offices and destinations. The platform bundles visitor-management software (queue management, opinion meter, digital signage, AI chatbot, web accessibility, carbon footprint calculator) with a complementary hardware line of interior and exterior touch information kiosks, interactive showcases, and interactive tables. Its commercial offering is sold primarily via direct enterprise sales to local, regional, and national tourism institutions and public administrations in Spain, with named recognition including a project for La Canal de Navarrés.

The company monetizes through a mix of software licensing/subscription on Infotourist and one-time hardware sales (including customized kiosk form factors for outdoor and indoor deployment). Pricing is opaque (no public disclosure; quote-based sales), and the go-to-market relies on direct field sales, industry awards (AMT Smart Destination 2022, Red Impulso 2019, Digital Tourist 2020), and active social channels rather than partner-led distribution. Strategic integrations with Bookitit (scheduling) and Metricool (social analytics) extend the platform's functional scope without internal development.

The business operates with a notably small team of 5 employees and no disclosed external funding, institutional investors, or parent entity. Geographic operations are confirmed only in Spain, with no evidence of international expansion. Product diversification beyond the tourism vertical (QRtracing for industrial traceability) and an expanding AI feature layer (chatbot, generative-AI-personalized recommendations) are the primary observable growth vectors, though revenue scale remains undisclosed.

Name

INSYDE SL

Legal name

INSYDE SL

Website

https://insyde.es

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

INSYDE SL is a privately held Spanish technology company (founded 2012, 5 employees, Gandia) that sells the Infotourist platform — an integrated CRM/ERP/CMS for tourism offices — bundled with hardware kiosks, digital signage, queue management, AI chatbot, and accessibility tools to Spanish public-sector tourism institutions.

Ownership category

akta.pro rank

Product category

Tourism Technology Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industry

Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)

Keywords

• Destination management software
• Tourism technology platforms
• Smart destination services
• Digital tourism solutions
• Tourist information systems

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Software Licensing and Solutions: Licensing and sale of Infotourist software platform with integrated CRM, ERP, and CMS capabilities for tourism destinations and offices
2. Hardware Sales: Sale of complementary devices including touch information kiosks, digital signage displays, queue management hardware, and interactive tables
3. Custom Hardware Solutions: Customized kiosk solutions tailored to client space requirements, including outdoor models (SRTAAT, KLEIN), interior models (totem, pedestal, wall-mounted), and interactive tables

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

INSYDE SL develops and licenses Infotourist, an integrated software platform combining CRM, ERP, and CMS functionalities built specifically for tourism destinations and tourist information offices. The platform digitizes visitor services and destination management, complemented by a portfolio of modules including QRtracing, a Carbon Footprint Calculator, digital kiosks, queue management, digital signage, an opinion meter, an AI chatbot, and web accessibility tools. Customers are primarily public administrations, tourism boards, and tourist information offices seeking to modernize the visitor experience.

Product overview

INSYDE SL offers a unified product ecosystem centered on the Infotourist platform, which integrates CRM, ERP, and CMS capabilities for tourist destinations and offices. The portfolio comprises both software-as-a-service modules (including queue management, digital signage, opinion polling, AI chatbots, and web accessibility tools) and complementary hardware products (interactive showcases, interior/exterior information kiosks, and interactive tables). The company also provides specialized solutions like QRtracing for industrial traceability and a Carbon Footprint Calculator for sustainability assessment. Key software collaborations include integrations with Bookitit for scheduling and Metricool for social media analytics.

Differentiator

Problem solved

Functional benefit

Brands

• Infotourist: Technology solution platform integrating CRM, ERP and CMS tools for tourist offices and destinations.
• QRtracing
• Carbon Footprint Calculator

Products and services

• Infotourist

Quantifiable outcome

• Award recognition from AMT Smart Destination Awards 2022 in Governance category
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core and secondary.

• BookititcoreTechnology or IntegrationPartnership with Bookitit for agenda system integration, enabling efficient and automated appointment and reservation management for tourism offices and destinations using Infotourist platform
• MetricoolsecondaryTechnology or IntegrationIntegration with Metricool for social media control, content organization, and professional-level statistics analysis. Tool allows monitoring of websites/blocks, social media analysis (Facebook, Twitter, Instagram, Google My Business, Twitch, YouTube, LinkedIn), competitor analysis, and online advertising performance tracking. Integrated into Infotourist Office

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Mirai: Spanish-origin booking engine and direct-channel technology for hotels and tourism organizations. Comparable to INSYDE as a Spanish travel-tech vendor serving tourism clients, though Mirai focuses on accommodation booking engines rather than DMO management software.
• Qmatic: Queue management and customer journey orchestration hardware/software vendor with a global installed base in retail, banking, and public services. Comparable to INSYDE's Gestor de Colas and queue management module but serves many verticals beyond tourism.
• ADARA: Travel data co-op providing audience insights and identity resolution to destinations, airlines, and hotels. Comparable to INSYDE's Metricool integration and data-driven personalization ambitions within its Infotourist platform.

Broad incumbents

• Sojern: Large digital marketing platform for the travel industry, working with destinations, hotels, and airlines on audience targeting and campaign activation. Comparable to INSYDE because both sell into DMOs and tourism offices, though Sojern is much broader and marketing-centric.

Direct peers

• Simpleview: Largest DMO technology platform in the US/UK providing CRM, CMS, and marketing tools to destination marketing organizations. Directly comparable to INSYDE's Infotourist offering of integrated CRM/ERP/CMS for tourism offices, though Simpleview operates at much larger scale and geographies.
• Mabrian Technologies: Barcelona-based tourism intelligence and data analytics provider serving destinations, DMOs, and tourism boards with market insights. Highly comparable to INSYDE given its Spanish roots, tourism vertical focus, and B2G sales motion toward destinations.
• Zartico: Destination intelligence platform combining movement data, spend data, and stakeholder dashboards for DMOs and tourism offices. Comparable to INSYDE because both sell data- and insight-driven technology to tourism destinations rather than to travelers directly.
• Crowd Connected: Provides real-time location and crowd analytics for destinations, venues, and smart cities. Comparable to INSYDE in the sense that both deliver data and visitor-flow tooling to tourism authorities and rely on infrastructure (sensors, kiosks, signage) deployed at destinations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLnRkeEEfKQLWU-ij4OxzByqkh4LExhJHk
• Facebookfacebook.com/Infotourist-459510087576137
• LinkedInlinkedin.com/company/insyde-sl
• Instagraminstagram.com/infotourist_cms

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INSYDE SL