Bookitit

What Bookitit does

Bookitit is a cloud-based online booking and appointment scheduling SaaS platform developed and operated by NUBESIS, S.L., a privately held Spanish limited company founded in 2012 and headquartered in Valencia (Paterna), Spain. The platform enables businesses across multiple verticals — including healthcare, beauty and personal care, fitness and sports, franchises and multi-location operators, public administration, and education — to accept online reservations through embeddable widgets on websites, Facebook business pages, Instagram profiles, and Google My Business listings, as well as via WhatsApp links and QR codes. The product is offered in three subscription tiers — Standard (single-location SMB), Multicenter (franchise and chain management), and Custom (enterprise-tailored configurations) — with a 15-day free trial and monthly or annual billing, plus a secondary revenue stream from a 1% payment-processing transaction fee (minimum €0.15) on new Stripe connected accounts.

The underlying technology combines a centralized scheduling engine with bidirectional Google Calendar synchronization, native WhatsApp notification routing, encrypted patient/client tracking records, signed consent document management, dynamic pricing by time slot, group booking with capacity limits, and multi-center orchestration with consolidated reporting. The platform integrates with five payment gateways (Stripe, PayPal, Redsys, Bizum, Niubiz) covering European and Latin American payment rails, and is complemented by native iOS and Android mobile apps, a public API for custom integrations, and a self-serve, product-led go-to-market approach augmented by a partner/collaborator referral program. The user interface is available in English, Spanish, Portuguese, Catalan, French, and Basque.

The business operates with a small team (1-10 employees) on a bootstrapped basis, with only one disclosed external capital event: a 2013 seed round of approximately $175,851 from Mola and OJIT Ventures Investment. The customer base spans thousands of SMBs across many verticals and a portfolio of well-known enterprise and public-sector logos including IKEA, Mercedes-Benz, Media Markt, AXA, Mapfre, Cuatrecasas, Yves Saint Laurent, Banco de la República de Colombia, Cruz Roja, Gobierno de España, Gobierno de Corea del Sur, Hospital Vall d'Hebron, and EMT Valencia. Geographic focus is Europe (particularly Spain) and Latin America.

Name

Bookitit

Legal name

NUBESIS, S.L.

Website

https://bookitit.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Bookitit is a cloud-based online booking and appointment scheduling SaaS platform that serves SMBs and enterprises across healthcare, beauty, fitness, franchises, and public administration in Europe and Latin America, with native integrations to WhatsApp, Google, Facebook, Instagram, and regional payment gateways.

Ownership category

akta.pro rank

Product category

Appointment Scheduling Software

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Appointment Scheduling & Online Booking (HLACADAA)

akta.pro secondary industries

Appointment Reservations (Spa, Salon, Wellness) (HSACALAK), Appointment Scheduling & Reservation Management (HSACAIAG), Referral Intake & Scheduling Coordination (HLACADAF), Reservation & Waitlist Management Services (HSACALAO)

Keywords

• Appointment scheduling software
• Online booking system
• Reservation management platform
• Multi-center booking software
• SaaS scheduling platform

Headquarters

HQ city

Paterna

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Licensing (SaaS): Bookitit operates as a SaaS booking platform with subscription-based pricing tiers (Standard, Multicenter, Custom). The service is offered under automatic renewal with monthly or annual payment options. A 15-day free trial allows prospects to evaluate before subscribing. The multicenter franchise tier supports upsell from small businesses to multi-location operators.
2. Payment Processing Transaction Fees: Payment gateway integration (Stripe, PayPal, Redsys, Bizum, Niubiz) enables online prepayment at time of booking. For new Stripe connected accounts, a 1% transaction fee with a minimum of EUR 0.15 is deducted per transaction, providing a secondary revenue stream from payment volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Bookitit is a cloud-based online reservation and appointment scheduling SaaS that lets businesses accept bookings from their own website, Facebook page, Instagram profile, and Google My Business via an embeddable widget, and consolidates online, phone, and walk-in reservations into a single calendar. It adds automated WhatsApp/email/SMS reminders, online prepayment through multiple gateways, multi-center franchise management, encrypted patient/client tracking, billing and collections, dynamic time-slot pricing, and signed-consent workflows, sold in three subscription tiers: Standard (single-location SMB), Multicenter (multi-location franchises), and Custom (tailored enterprise deployments).

Product overview

Bookitit is an online reservation and appointment scheduling system offered as a platform with three product tiers. The core offering consists of Bookitit Standard (for small and medium businesses), Bookitit Multicenter (for managing multiple locations/franchises from one dashboard), and Bookitit Custom (tailored solutions for large enterprises). The platform includes integrated mobile apps for Android and iPhone, a Billing Module for managing collections and invoicing, and an API for custom integrations. The system provides online booking through website widgets, social media integration (Facebook, Instagram, Google My Business), and supports multiple payment gateways including Stripe, PayPal, Redsys, Bizum, and Niubiz.

Differentiator

Problem solved

Functional benefit

Brands

• Bookitit Standard: Business tool for Small and medium-sized enterprises to manage appointments. Accept online appointments and bookings from your website or Facebook page.
• Bookitit Multicenter
• Bookitit Custom

Products and services

• Bookitit Standard Subscription-based online appointment scheduling product for small and medium-sized businesses operating a single location. Accepts online appointments and bookings through the business's website or Facebook page and provides basic scheduling and client management features.
• Bookitit Multicenter Multi-location tier of Bookitit for franchises and chains, providing a single control panel to manage calendars, schedules, and services for each center independently, with a unified client list, comprehensive appointment reporting across all centers, and customized permission profiles for employees and managers at each location.
• Bookitit Custom Customized enterprise-grade tier of Bookitit built to specification for larger organizations with particular requirements, specific budgets, and high transaction volumes that need tailored workflows or integrations.
• Bookitit Mobile App for Android Free native Android application enabling business owners to manage reservations, agendas, services, and clients from any mobile device or tablet.
• Bookitit Mobile App for iPhone Free native iOS application enabling business owners to manage appointments, agendas, services, and clients from iPhone at any time.

Quantifiable outcome

• Reduces no-shows and missed appointments through automated WhatsApp reminders and confirmations
• +1 more outcomes

Named customers23 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered core and major.

• GooglecoreTechnology or IntegrationGoogle partnership enables Bookitit to offer bidirectional Google Calendar synchronization and the Reserve with Google button feature, allowing businesses to receive direct bookings from Google Search results and Google Maps. This integration positions Bookitit as a Google-approved booking solution and provides significant organic discovery for its customers.
• FacebookcoreTechnology or IntegrationFacebook integration allows businesses to embed the Bookitit booking widget directly on their Facebook business pages, enabling customers to make reservations without leaving Facebook. This provides social commerce functionality within the Facebook ecosystem.
• InstagramcoreTechnology or IntegrationInstagram integration enables businesses to place direct booking links on their Instagram profile bio, allowing followers to easily access the Bookitit reservation system. Supports social booking from one of the most popular visual platforms.
• WhatsAppcoreTechnology or IntegrationNative WhatsApp integration enables automated booking confirmations, appointment reminders, and cancellation notifications directly through WhatsApp messaging. This differentiates Bookitit from competitors relying solely on SMS or email notifications.
• StripecoreTechnology or IntegrationStripe payment gateway integration enables online prepayment for bookings. New connected accounts are subject to a 1% transaction fee (minimum EUR 0.15) deducted directly by Stripe, providing Bookitit a revenue share on payment processing.
• PayPalmajorTechnology or IntegrationPayPal integration allows customers to pay for bookings using PayPal, providing an alternative payment method alongside credit/debit cards through Stripe and Redsys.
• RedsysmajorTechnology or IntegrationRedsys payment gateway integration (popular in Spain and Latin America) enables card payments for bookings. Redsys account is required for Bizum functionality within the Bookitit platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SimplyBook.me: Cloud-based appointment scheduling SaaS serving multiple verticals (health, beauty, fitness, education) with custom website booking widgets, payment integrations, and a free tier. Most directly comparable to Bookitit on multi-vertical SMB booking and widget-based distribution.
• Setmore: Appointment scheduling platform targeting small businesses with online booking, automated reminders, payment processing, and a free tier. Closely mirrors Bookitit's SMB, multi-vertical positioning and self-serve onboarding.
• Reservio: Online booking and appointment management platform for SMBs across healthcare, beauty, education, and services with a freemium model. Comparable on target customer and self-serve PLG motion.
• Picktime: Online scheduling and appointment booking platform for SMBs in healthcare, fitness, beauty, and professional services. Competes head-to-head with Bookitit on multi-vertical scheduling and payment integrations.
• Calendly: Widely adopted scheduling automation SaaS originally focused on 1:1 meetings but expanding into team, group, and round-robin scheduling. Comparable on core booking/calendar scheduling functionality, though more horizontal and less verticalized than Bookitit.

Broad incumbents

• Square Appointments (Block): Appointments product bundled with Square's payments, POS, and software ecosystem for SMBs. Competes with Bookitit in beauty, wellness, and service SMBs but operates as part of a much broader commerce platform.
• Acuity Scheduling (Squarespace): Established appointment scheduling SaaS acquired by Squarespace, serving SMBs across verticals with payments, subscriptions, and integrations. Comparable booking feature set but distribution and brand reach exceed Bookitit's.
• Mindbody: Leading SaaS platform for fitness, wellness, and beauty studios with scheduling, POS, and marketing. Overlaps with Bookitit's fitness and beauty segments as a much larger incumbent.

Emerging players

• Booksy: Beauty and wellness booking SaaS with strong presence in the US, Europe, and LatAm. Directly comparable to Bookitit's beauty vertical offering but with category-specific depth and larger funding base.
• Fresha: Beauty and wellness booking and payments platform with strong LatAm footprint. Overlaps with Bookitit on beauty booking and on LatAm-focused payment integration (e.g., regional gateways), competing for the same regional customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bookitit
• Facebookfacebook.com/Bookitit.Reservas.y.CitaPrevia.Online
• LinkedInlinkedin.com/company/nubesis---life-solutions
• Instagraminstagram.com/bookitit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bookitit