INTERSPORT FISCHER

What INTERSPORT FISCHER does

INTERSPORT Fischer is a regional multi-location sports retailer headquartered in Schruns, Vorarlberg, Austria, operating five physical stores across the region — Schruns, Bürs, Rankweil, Hohenems, and Dornbirn — with approximately 9,000 m² of combined retail space, the largest sports retail footprint in Vorarlberg. Founded in 2004 as a spin-off from Konsumgenossenschaft Montafon, the company is organized as ISBZ GmbH, a privately held Austrian GmbH owned entirely by Vorarlberg stakeholders: Erhard Fischer (51% majority shareholder), Tobias Stergiotis (20%), and the two Fischer brothers Mario Fischer (14.5%) and Michael Fischer (14.5%), who serve as Managing Directors for Purchasing/Sales/Marketing and HR/Finance/Administration respectively. The retailer serves individual sports enthusiasts, sports clubs (e.g., FC Schruns), and corporate clients across nine product categories — Bike & E-Bike, Running, Outdoor, Fitness, Ski Alpin, Skitouring, Tennis, Camping, and Sun & Water — carrying its own McKinley brand alongside third-party brands including Atomic, Schöffel, Ortovox, Head, Nordica, Hoka, On, Nike, adidas, Brooks, Mammut, and Fjällräven.

The company operates an integrated retail-and-services model. Beyond product sales, INTERSPORT Fischer generates revenue through equipment rental (managing 11 partner rental shops in the Montafon ski region under a management contract with Silvretta Montafon, including 10 Montafon locations and one in Klostertal/Arlberg plus Damüls/Bregenzerwald), professional services including ski service (€33-89 tiers), e-bike service (€109.99-199.99), bicycle service (€49.99-149.99), bootfitting, ARION gait analysis (€19.99), IMBOX shoe impregnation, Sparx skate sharpening (€14.99), and in-house alterations, plus bike leasing facilitation through partners including Firmenradl, Avimo, Bikeleasing.at, LeaseMyBike, Lease a Bike, and Jobrad. Underlying technology includes Wintersteiger ski service machines, ARION pressure-sensing insoles, digital appointment booking, Google Analytics, Google Ads, Facebook Pixel, and a WERTGARANTIE insurance partnership for bike/e-bike coverage.

Revenue reached €36 million in FY2025 (up from €33M in FY2024) with approximately 234 employees including 25 apprentices. The company reaches customers through five physical stores, an online consultation booking system, the INTERSPORT app and loyalty card, social media (Facebook, Instagram, X), and an email newsletter. In November 2025, INTERSPORT Fischer received the VICTOR — Sporthändler des Jahres (Sports Retailer of the Year) award from Wirtschaftskammer Salzburg, alongside Sport Leading certification from Sport Austria, reinforcing its positioning as Austria's top regional sports retailer.

Name

INTERSPORT FISCHER

Legal name

ISBZ GmbH

Website

https://intersport-fischer.at

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

INTERSPORT Fischer is a privately-held, multi-location sports retailer operating five physical stores across Vorarlberg, Austria, selling sporting goods alongside equipment rental and professional services (ski service, bike repair, bootfitting, gait analysis) to individual consumers, sports clubs, and corporate clients.

Ownership category

akta.pro rank

Product category

Sports Retail

NAICS

Sporting Goods Retailers (45911)

akta.pro primary industry

Outdoor & Adventure Multi-Category Retail (CRAMABAB)

akta.pro secondary industries

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ), Athletic Footwear & Sport Apparel Retail (CRAMABAC), Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)

Keywords

• Sports retail store
• Ski equipment sales
• Bike service shop
• Outdoor apparel retail
• Sports equipment rental

Headquarters

HQ city

Schruns

HQ country

Austria

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales: Sale of sports apparel, equipment, and footwear through 5 physical retail stores in Vorarlberg
2. Equipment Rental: Ski and snowboard rental services through 11 partner rental shops in Montafon region and Sonnenkopf
3. Service Fees: Bike service and repair, ski service, bootfitting, and skate sharpening services
4. Bike Leasing Facilitation: Facilitation of company bike leasing through employer partnerships, earning commissions from partner companies

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

INTERSPORT Fischer operates five physical sports retail stores across Vorarlberg, Austria (Schruns, Bürs, Rankweil, Hohenems, Dornbirn) selling sports apparel, footwear, and equipment across categories including bike & e-bike, running, outdoor/hiking, fitness, alpine skiing, ski touring, tennis, camping, and sun & water. The company complements retail sales with in-store services such as bike and ski service/repair, bootfitting, bike and ski rental, bike leasing facilitation, gait analysis, skate sharpening, impregnation, clothing alterations, and team/corporate outfitting.

Product overview

INTERSPORT Fischer is a multi-location sports retailer operating five physical shops in Vorarlberg, Austria (Schruns, Bürs, Rankweil, Hohenems, and Dornbirn) with approximately 9,000 m² of combined retail space. It functions as both a product retailer and a service provider. The product portfolio spans core sports categories: Bike & E-Bike (sale and rental), Running & Laufen, Outdoor & Hiking, Fitness, Ski Alpin, Skitouring, Tennis, Camping, and Sun & Water. The company carries its own INTERSPORT brand (McKinley) alongside third-party brands including Atomic, Schöffel, Ortovox, Head, Nike, adidas, On, Brooks, and many more. The service layer includes professional bike and ski repair/maintenance (Bike Service, E-Bike Professional Service, Ski & Board Service), boot customization (Bootfitting), bike and ski rental (Bikeverleih, Skiverleih), bike leasing programs (Bikeleasing, Firmenradl), e-bike insurance (WERTGARANTIE partnership), gait analysis (Arion Laufanalyse), impregnation services (Imbox), skate sharpening, clothing alterations, loyalty program (INTERSPORT Kundenkarte), a mobile app, gift vouchers, and club/company team equipment services. The business also offers online appointment booking for personalized consultations. The retail and service operations are tightly integrated, with workshop facilities at every location enabling same-location sales and after-sales support.

Differentiator

Problem solved

Functional benefit

Products and services

• Bike & E-Bike Sales Retail sale of bicycles, mountain bikes, e-bikes, and children's bikes from brands such as Cube, Conway, KTM, Haibike, Genesis, Croozer, and Puky at five shop locations across Vorarlberg.
• Running Equipment Retail sale of running shoes, running apparel, and GPS/pulse smartwatches from brands including Hoka, On, adidas, Asics, Brooks, Nike, and Under Armour.
• Outdoor & Hiking Equipment Retail sale of outdoor and hiking equipment including backpacks, footwear, and apparel from brands such as Mammut, Schöffel, Montura, Ortovox, Patagonia, Vaude, and Fjällräven.
• Fitness Equipment Retail sale of fitness apparel and home training equipment including ergometers, treadmills, and training gear from brands such as Energetics, Tunturi, and Kettler.
• Ski Alpin Equipment Retail sale of alpine skiing equipment including skis, ski boots, ski clothing, helmets, goggles, and poles from brands such as Head, Atomic, Nordica, and Fischer.
• Ski Touring Equipment Retail sale of ski touring equipment including touring skis, skins, poles, ski boots, and apparel from brands such as Atomic, K2, Scott, Kästle, and Movement.
• Tennis Equipment Retail sale of tennis equipment including rackets, shoes, clothing, balls, and accessories; official Head Testcenter with over 25 Head test racket models and stringing service.
• Camping Equipment Retail sale of camping equipment including tents, sleeping bags, mats, camping chairs, tables, and gas cartridges.
• Sun & Water Equipment Retail sale of swimwear, water sports equipment, and sun protection products for children, women, and men including bodyboards, air mattresses, and stand-up paddle boards.
• Bike Service & Repair Professional bike and e-bike repair and maintenance services including spring checks, brake adjustment, gear tuning, chain lubrication, wheel truing, Bosch motor diagnostics, and bearing maintenance. Two-tier pricing (Classic and Professional) offered at all five shop locations.
• Ski & Board Service Multi-tier ski and snowboard service using Wintersteiger machines: Classic (€33 adults / €23 children), Professional (€49 / €35), and Racing (€89 / €59), plus optional V-Edge technology upgrade (€5 additional).
• Bootfitting Ski boot shaping and customization service that heats and molds the boot shell to the customer's individual foot shape for optimal fit, power transfer, and comfort.
• Bike Rental Bicycle and e-bike rental service in the Montafon region offering mountain bikes, full suspension bikes, children's bikes, and trailers, with models from Genesis and other brands.
• Ski Rental Ski and snowboard rental across 11 partner rental shops in the Montafon region and Sonnenkopf/Klöstle, with ski test centers for Atomic, Stöckli, and AK Ski, plus exchange, deposit, and service options across all locations.
• Pistenflitzer Children's Ski Rental Seasonal ski and boot rental program for children (Pistenflitzer) including Fischer RC4 Race Jr. or Ranger Jr. skis and Dalbello XT ski boots, with included Pistenflitzer protection, free services, and a Pistenflitzer Pass with discounts from €69.99.
• Bike Leasing (Bikeleasing / Firmenradl) Bike leasing service through employer salary conversion schemes, allowing employees to lease bicycles or e-bikes with tax advantages and up to 42% cost savings. Partners include Firmenradl, Avimo, Bikeleasing.at, LeaseMyBike, Lease a Bike, Jobrad, and Sparkasse Bludenz.
• E-Bike Insurance Comprehensive bike and e-bike insurance via WERTGARANTIE covering theft, accident damage, wear parts, battery, and motor, with pickup service for repairs.
• IMBOX Impregnation Service Instant full-surface shoe and glove impregnation service using IMBOX technology, providing waterproofing, stain protection, and oil/mud repellency in 45 seconds.
• ARION Running Analysis Advanced gait and running analysis using intelligent ARION insoles that measure pressure distribution, movement patterns, and running behavior in real time to recommend optimal running shoes. Available in Hohenems, Bürs, and Dornbirn for €19.99.
• Clothing Alteration Service In-house clothing alteration and tailoring service for sports apparel, enabling custom fit adjustments.
• Ice Skate Sharpening Ice skate sharpening service using Sparx Skate Sharpener machine with multiple grinding radii (1/2, 5/8, 3/4 inch). Available exclusively in the Hohenems shop for €14.99.
• Garantie- und Leistungspass (Warranty & Benefit Pass) Warranty and benefit pass for running shoes (free with purchase from €130) and ski equipment, providing insurance, warranty, product, and service benefits exclusively at INTERSPORT.
• Team & Corporate Outfitting Service Team sports equipment service for clubs and corporate clients, including custom branding, team outfits, sponsorship arrangements, special club pricing, and corporate gifts for football, skiing, tennis, athletics, and gymnastics.
• Gift Voucher (Gutscheinkarte) Gift voucher available for purchase in any INTERSPORT Fischer shop or pre-ordered online for pickup at the customer's chosen location.

Quantifiable outcome

• 36 million euros annual revenue (2025)
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Silvretta MontafoncoreStrategic or Co-development PartnerManagement contract for 11 INTERSPORT rental shops in the Montafon ski region (10x Montafon, 1x Klostertal/Arlberg, 2x Damüls/Bregenzerwald). Joint rental network with purchase option and ski pass partnerships. INTERSPORT Fischer provides operational management.
• FirmenradlcoreGTM or Marketing PartnerBike leasing partner enabling employees to lease bikes through salary conversion. Free service for both employers and employees. INTERSPORT Fischer is an authorized partner location.
• AvimocoreGTM or Marketing PartnerBike leasing partner for company bike programs through salary conversion.
• Bikeleasing.atcoreGTM or Marketing PartnerBike leasing partner enabling company bike leasing through salary conversion.
• LeaseMyBikecoreGTM or Marketing PartnerBike leasing partner for employer-based bike leasing programs.
• Lease a BikecoreGTM or Marketing PartnerBike leasing partner for company bike programs.
• JobradcoreGTM or Marketing PartnerInternational bike leasing partner for company bike programs.
• BlumminorGTM or Marketing PartnerRegional employer partner for bike leasing program.
• RussmediaminorGTM or Marketing PartnerRegional employer partner for bike leasing program.
• Sparkasse BludenzminorGTM or Marketing PartnerRegional bank partner for bike leasing program.

Scale indicators5 records

Recent moves15 records

Expansion highlights2 records

Regional players

• SportScheck: German multi-format sporting goods retailer with deep premium-brand assortment, services, and online presence; useful reference for how a regional sport specialist scales brand assortment and services in a German-speaking market adjacent to Vorarlberg.
• Sport Bittl: German multi-store sporting goods retailer (Bavaria) carrying bike, ski, running, and outdoor categories with strong service operations; comparable mid-sized regional multi-format competitor with similar service-led positioning.
• XXL ASA: Nordic sporting goods retailer with large-format stores, premium-brand assortment, and broad service offerings; valuable comparator for scale, multi-category layout, and the degree to which service revenue complements product retail.

Direct peers

• Blue Tomato: Austrian-headquartered action-sports and lifestyle retailer with strong online and physical presence; comparable as an Austrian-rooted sports brand with overlap in winter and outdoor categories, though more digitally native.
• Gigasport: Austrian sporting goods multi-category retailer (now part of XXXLutz group) with large-format stores, services, and rental across Austria; comparable in store size, premium brand assortment, and service orientation, and competes with Fischer in the Austrian sports market.
• Hervis: Austrian sporting goods retailer (owned by SPAR Group) operating multi-category sports stores with rental and services across Austria; directly comparable in product mix, store concept, and service-led model, and is the most relevant in-country competitor to INTERSPORT Fischer.
• Sport 2000: International sporting goods retailer cooperative with strong Austrian presence; operates multi-category stores with services and rental offerings comparable to INTERSPORT Fischer's model.

Others

• Wertgarantie / Bikeleasing.at Group: Bicycle insurance and bike-leasing services groups that INTERSPORT Fischer partners with; not direct competitors but shape the structural economics of cycling-related revenue streams that materially influence Fischer's services flywheel.

Broad incumbents

• Decathlon: Global multi-category sporting goods retailer with several Austrian stores and a major online channel; competes broadly with INTERSPORT Fischer on price and breadth across almost all product categories the company carries.
• INTERSPORT (corporate / other national dealers): INTERSPORT's global cooperative network and its other Austrian dealers (e.g., Intersport Eybl) share the same banner, brand portfolio, and services platform, providing both peer leverage and brand ecosystem support for INTERSPORT Fischer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/intersport-fischer

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INTERSPORT FISCHER