Firmenadressen-direkt A Wer-zu-wem Company

What Firmenadressen-direkt A Wer-zu-wem Company does

Infofy GmbH is a DACH-focused B2B sales data and execution platform, founded in 2000 in Hamburg and headquartered with a registered entity in Vienna, Austria. The company operates as a self-financed, founder-led subsidiary of the long-established Wer-zu-Wem group, whose 25+ years of manual company research underpin Infofy's data assets. Its core product, the Business Account, is a SaaS B2B company database covering over 6 million company profiles, 10 million contacts, and 200 million data points across Germany and Austria, with 100,000+ filter combinations, financial data, 13 million job postings, creditworthiness information, and API access. A T+1 commercial-register refresh and a 50/50 hybrid AI plus manual editorial research model are central to its data accuracy claims.

The platform has expanded from a pure data vendor into an integrated sales ecosystem branded as the Sales Engine. This bundles the Business Account with the Dialer/Soft-CRM for telephony and lead management, Mail2Go for AI-personalized email automation routed through the customer's own SMTP server, outsourced Sales Agents for outbound calling from 50 hours per month, and Infofy Lens for website visitor identification. Revenue is generated through SaaS subscriptions (starting at approximately €241 per month), per-record export pricing (€0.05–€0.10 per dataset), and usage-based professional services for Sales Agents. The company serves over 1,700 customers in the DACH region, primarily SMBs and mid-market B2B sales teams, via inside sales, a 20% commission partner/reseller channel, and a content-led marketing motion centered on a German-language blog, newsletter, and LinkedIn presence.

Name

Firmenadressen-direkt A Wer-zu-wem Company

Legal name

Infofy GmbH

Website

https://infofy.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Infofy GmbH operates a DACH-focused B2B sales data and execution platform, offering a SaaS company database of 6M+ German and Austrian firms, contact data, financial and job-posting intelligence, and integrated sales tooling (Dialer, AI email automation, outsourced Sales Agents) to over 1,700 B2B customers.

Ownership category

akta.pro rank

Product category

B2B Sales Intelligence / Sales Enablement Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Miscellaneous Business Credit Institution (6159), Services-Computer Programming Services (7371)

akta.pro primary industry

SME Credit Risk, Underwriting & Financial Data (B2B Fintech Data/Decisioning) (FSAGAJAM)

akta.pro secondary industries

Procurement, Vendor Management & Purchase-to-Pay (P2P) (FSAGAJAK), Invoicing, Billing & Accounts Receivable Automation (FSAGAJAC)

Keywords

• B2B sales intelligence
• Company database
• Sales automation platform
• Lead generation software
• Business contact data

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Business Account SaaS Subscription: Annual or monthly SaaS license providing access to the B2B company database. Priced at approximately €241/month (starting rate), with data exports charged per record (€0.05–€0.10 per dataset). Includes unlimited online data viewing, project lists, and API access from Package 2 upwards. Update-flat model ensures already-downloaded company records are not double-charged upon re-export.
2. Sales Agents (Outsourced Outbound): Flexible hourly sales outsourcing service with packages starting from 50 hours/month. Customers pay only for active sales time; unused hours roll over (up to 75 hours/month can be carried to the following month). Agents work in focused 4-hour blocks without multitasking and are coordinated via the Infofy Dialer.
3. mail2Go Email Automation: AI-powered email automation tool connected to the customer's own SMTP server. Revenue is generated as an add-on or standalone module, priced based on campaign volume and list size. Set-up time is approximately 30 minutes per campaign.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

INFOFY operates a B2B sales intelligence and sales enablement platform built around a company database covering 6 million+ German and Austrian companies and 10 million contact persons. The platform combines the Business Account database with a Sales Engine that integrates a Dialer/Soft-CRM, AI-powered email automation (Mail2Go), outsourced Sales Agents and website visitor identification (Infofy Lens), enabling B2B customers to research prospects, manage leads and run outbound campaigns end-to-end.

Product overview

INFOFY is a holistic B2B sales ecosystem consisting of a unified platform with integrated modules. The core offerings are the Business Account (B2B company database with 6+ million company profiles) and the Sales Engine (comprehensive sales solution combining all modules). These are supported by the Dialer/Soft-CRM for telephone acquisition and lead management, Mail2Go for AI-powered email automation, Sales Agents for outsourced outbound services, and Infofy Lens for website visitor identification. Specialized modules include Talk Direct for contact data, Finance Module for financial analysis, Job Screen Module for hiring signals, Bonitäten Module for credit checks, and Report Feature for target audience analytics. All components are designed to work seamlessly together within the Infofy ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Infofy Business Account: SaaS B2B company database providing access to over 6 million company profiles, 10 million contact persons, 200 million data points, and financial/job data in Germany and Austria.
• Infofy Sales Engine
• Mail2Go
• Infofy Dialer / Soft-CRM
• Sales Agents
• Infofy Lens

Products and services

• Business Account SaaS B2B company database providing access to 6 million+ company profiles, 10 million contact persons and 200 million data points across Germany and Austria, with 100,000+ filter combinations, financial and job data, API access and export capabilities for B2B sales and marketing teams.
• Sales Engine Integrated end-to-end B2B outbound sales solution that combines the Business Account database, Infofy Dialer, Mail2Go AI email automation and outsourced Sales Agents into a unified four-module system covering research, lead management, acquisition and follow-ups.
• Infofy Dialer / Soft-CRM VoIP-based intelligent call management and soft-CRM tool for structured B2B lead management, offering real-time call capture, note-taking, LinkedIn profile integration, automatic follow-up reminders, real-time analytics and seamless integration with Mail2Go.
• Mail2Go AI-based email automation tool that generates individually personalized email texts for each contact using the customer's own SMTP server, sending at natural intervals to avoid spam detection and operating via Perplexity and Anthropic AI APIs.
• Sales Agents Outsourced outbound sales professionals who fully handle telephone acquisition on behalf of the customer, available from 50 hours per month with no personnel risk, working in focused 4-hour blocks using the Infofy Dialer and database.
• Infofy Lens Website visitor identification tool that recognizes in real-time which companies are visiting the customer's website, providing company name, location, industry and page-viewing behavior to surface warm sales leads.

Quantifiable outcome

• Saves up to 60% of research time compared to manual data collection
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature10 records

Partnerships

One partnership is on record.

• Wer-zu-WemcoreStrategic or Co-development PartnerWer-zu-Wem is the parent company and data foundation behind Infofy. With over 25 years of experience, Wer-zu-Wem has manually researched and verified the 150,000 most important companies in Germany. The Infofy Business Account builds upon and extends this established data infrastructure, adding a modern SaaS platform, API access, and integrated sales tools (Dialer, mail2Go, Sales Agents) on top of Wer-zu-Wem's proprietary dataset.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Apollo.io: Global B2B sales intelligence and engagement platform with contact database, email sequencing and dialer. Comparable to Infofy's integrated Sales Engine (database + dialer + Mail2Go) but at broader scale.
• ZoomInfo: Global leader in B2B contact and company data, with intent signals and sales engagement tools. Closest broad competitor to Infofy's Business Account, though currently not focused on DACH SMBs.
• Bisnode (Dun & Bradstreet): Legacy DACH business data incumbent (originally Bisnode), now part of Dun & Bradstreet, offering company data, credit and marketing solutions. Comparable to Infofy's Finance/Bonität modules but at a much larger scale.
• Schufa / Creditreform (Boniversum): Established German credit bureau and business information providers offering Bonität and financial data on German companies. Comparable to Infofy's creditworthiness use cases for B2B risk decisions.

Direct peers

• Salesviewer: DACH-focused web visitor identification and B2B lead generation platform. Comparable to Infofy Lens and the Business Account for SMB sales teams operating in Germany, Austria and Switzerland.
• Creditsafe: Global business credit data provider with strong DACH presence. Directly comparable to Infofy's Bonität and Finance modules for credit risk assessment and financial due diligence.
• North Data: German B2B platform providing structured company and financial data (annual reports, balance sheets, beneficial owners) on German companies. Closely comparable to Infofy's Finance Module and overall company-data positioning.
• Wer-zu-Wem: Parent company and the original source of Infofy's manually curated 150,000-company dataset. Operates an overlapping B2B company directory in the DACH market and shares data lineage with Infofy.

Regional players

• XING (New Work SE): DACH-focused professional network providing recruiter and sales contact data. Adjacent to Infofy's Talk Direct / contact data modules in the same German-speaking market.

Emerging players

• Clearbit: B2B data enrichment and visitor identification platform. Comparable to Infofy Lens and parts of the Business Account for company-level firmographic data and website identification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/infofy-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firmenadressen-direkt A Wer-zu-wem Company