What IPIS - Installationspartner i Sverige does

IPIS (legal entity IP i Sverige Contract AB, Org.nr 559373-3073) is a Swedish installation services platform founded in 2020 and headquartered in Uppsala. The company operates Sweden's largest network of more than 1,000 connected installers spanning the country from Ystad to Luleå, and manages the full installation customer journey from first contact through documentation and aftermarket support. IPIS is a wholly owned subsidiary of ToM Holding AB, which is jointly owned 51% by Hellving Invest AB and 49% by Fortnox AB, and is the operational installation arm of the broader Tom platform ecosystem alongside Offerta Group AB.

The core offering is a proprietary digital platform that orchestrates the matching, dispatch, and documentation of installation jobs across trades including electrical, VVS/plumbing, solar, EV charging, locks and alarms, and drain services. The platform features real-time tracking, Bank-ID integration for customer approvals, image and document management, and remote diagnostics for troubleshooting before technician dispatch. Customer interaction is intentionally human-led (24/7 staffed support, no AI bots), which IPIS positions as a deliberate counterpoint to automated competitors. Supporting modules include IPIS Kundresa (end-to-end customer journey management), Merförsäljning (upselling and complete product packages), and Eftermarknad (aftermarket, maintenance, and emergency services).

Revenue is generated through transaction fees on completed installations, subscription revenue via the IPIS Direkt membership program (housing cooperatives and enterprises pay annual fees for priority service, dedicated phone lines, and a 10% discount on work performed), and platform/network fees from the installer base. Pricing for IPIS Direkt includes a free first year with annual billing thereafter. The primary customer segments are housing cooperatives (BRF), companies/enterprises, community associations (samfälligheter), and private individuals served through partner channels. Strategic OEM partnerships with Charge Amps (EV charging), Orbital (water-recycling showers), Lowery (energy management systems), and EnergiData A/S (energy optimization) extend the platform into adjacent high-growth verticals.

Name

IPIS - Installationspartner i Sverige

Legal name

IP i Sverige Contract AB

Website

https://ipis.se

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

IPIS operates Sweden's largest network of 1,000+ installers via a proprietary digital platform, managing the full customer journey for electrical, VVS, solar, EV charging, and lock services for housing cooperatives, enterprises, and individuals nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Uppsala

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Installation Services: IPIS connects customers with installers for electrical, VVS, plumbing, and other installation services. Revenue generated from service fees on completed installations.
2. Platform/Network Fees: IPIS operates as a platform connecting installers (over 1000 in network) with customers needing installation services. Revenue from network participation and platform access.
3. Aftermarket Services: Aftermarket/maintenance services including emergency response, troubleshooting, and repair services for completed installations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

IPIS operates a digital platform that connects customers across Sweden with a network of 1,000+ qualified installers for electrical, VVS/plumbing, solar, EV charging, lock/alarm, and drain services. It manages the entire customer journey from first contact to completed installation, including invoicing, documentation, and RUT tax deduction administration, supported by 24/7 in-house human customer service and Bank-ID-integrated approval workflows.

Product overview

IPIS (Installationspartner i Sverige) operates as a multi-module platform offering installation services across Sweden. The core offering includes the IPIS Platform for digital workflow management, Installationspartner services for electrical/VVS/plumbing work, and IPIS Direkt as a sub-brand for property management and housing associations. Supporting modules include Kundresa (customer journey management), Merförsäljning (upselling packages), and Eftermarknad (aftermarket services). The company has over 1000 connected installers and manages over 40,000-70,000 installation cases annually, positioning itself as Sweden's largest network of installers.

Differentiator

Problem solved

Functional benefit

Brands

• IPIS Direkt: Property management service offering prioritized service, dedicated phone line, 24/7 staffed chat, and 10% discount for housing associations and property owners. Includes access to network of installers for electrical, plumbing, cleaning, locksmith, and drainage services.

Quantifiable outcome

• Over 70,000 customer journeys completed
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• Charge AmpsflagshipStrategic or Co-development PartnerComprehensive strategic partnership for sustainable EV charging solutions. Focus on aftermarket services and larger installations for apartment buildings, public and commercial buildings. Includes collaboration with Svenska Eljouren (owned by IPIS) offering refurbished charging boxes as a sustainable alternative.
• OrbitalcoreStrategic or Co-development PartnerStrategic partnership with Orbital (founded 2012 by Mehrdad Mahdjoubi, inspired by NASA-Lund University collaboration) for installation and aftermarket services for their revolutionary water-recycling shower systems (Orbital Shower). IPIS provides installation service and aftermarket support.
• EnergiData A/ScoreStrategic or Co-development PartnerPartnership with Danish company EnergiData for installation of advanced energy optimization systems. First project involves installation for a major Swedish retail chain, aiming to significantly reduce energy consumption and costs.
• LoweryflagshipStrategic or Co-development PartnerStrategic partnership with Lowery (leader in digitalized energy optimization and EMS platform provider with 25+ years expertise). IPIS provides installation capacity and nationwide network for Lowery's energy management systems, creating comprehensive solutions for customers.
• Svenska EljourenflagshipStrategic or Co-development PartnerSvenska Eljouren is owned by IPIS and represents a key partnership. IPIS handles the complete customer journey from first contact to delivery, managing over 15,000 assignments annually. Services include platform access, billing, and RUT administration.
• Alltek ABcoreChannel Partner/ Reseller/ DistributorPartnership with Alltek AB (pride in their community of over 40 engaged professionals). Alltek experiences steady flow of assignments matching their technicians' skills through IPIS platform, enabling them to focus on field work while IPIS handles administration.
• Offerta Group ABcoreStrategic or Co-development PartnerPart of the same ToM Holding structure as IPIS. Offerta is one of Sweden's leading marketplaces connecting private individuals with service providers across various industries.
• Tom (Platform)coreStrategic or Co-development PartnerTom is the parent platform launched October 2024, connecting customers with service providers for installation and other services. Tom drives several leading platforms including Offerta and IPIS, creating the Nordic leading ecosystem for finding, booking, and managing services.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Rated People: UK-based platform owned by Angi Inc. that connects homeowners with local tradespeople. Closely comparable business model to IPIS — matching installation/service demand with vetted tradespeople — though larger and more established.
• Servicefinder: Swedish online marketplace that matches customers with local service providers (electricians, plumbers, cleaners, etc.). Highly comparable to IPIS in terms of business model and target segments within Sweden, though smaller in scale.
• MyBuilder: UK online marketplace connecting homeowners with tradespeople (electricians, plumbers, builders). Highly comparable to IPIS in business model — matching customers with vetted local installers — but operates in the UK rather than Sweden.
• Offerta: Swedish services marketplace connecting private individuals with service providers across multiple industries. Offerta is IPIS's sister company under ToM Holding AB, making it the most directly comparable platform — same ownership, similar Sweden-wide marketplace model, but covering broader services rather than installations.

Regional players

• Blocket: Sweden's largest general classifieds marketplace (owned by Schibsted), including job listings and local services. Partially comparable to IPIS as a Sweden-wide platform connecting consumers with service providers, though broader in scope and not installation-focused.

Broad incumbents

• Angi (Angi Inc.): US publicly listed home services marketplace (formerly Angie's List) connecting homeowners with pros for installation, maintenance, and improvement. Operates similar marketplace-plus-services model to IPIS at much larger scale.
• Thumbtack: US-based online marketplace connecting customers with local professionals across hundreds of service categories. Comparable to IPIS in core marketplace mechanics for installation/trade services, but at far greater scale and broader category coverage.
• Checkatrade: UK-based leading marketplace for vetted tradespeople with a vetted-review-driven model. Comparable to IPIS in connecting homeowners with tradespeople, but operates at much larger scale in the UK and uses a vetting plus lead-fee model.

Emerging players

• TaskRabbit: US-based (IKEA-owned) marketplace connecting consumers with taskers for handyman, installation, and home services. Comparable to IPIS in matching demand for installation/handyman work with independent contractors, though US-focused and broader category.
• Houzz: US-based platform for home renovation and design that includes a marketplace connecting homeowners with professionals. Comparable to IPIS in serving the home installation/improvement space, but adds design/content layers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ipis-installationspartner-i-sverige

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IPIS - Installationspartner i Sverige