What Tom does

Tom is a Swedish digital service marketplace and installation coordination platform that connects consumers and enterprises with certified service providers across home services categories. Launched in October 2024 through the merger of Hellving Holding AB (with IPIS), Offerta, and Fortnox, the platform operates a multi-brand ecosystem that includes Offerta (a service marketplace operating since 2008), IPIS (installation coordination partner), Svenska Eljouren (24/7 electrical services), Rörjour 24/7 (plumbing), Flyttgaranti (direct booking for moving), Handyman, Snickare.online, Läckageteamet, Rörmokare.nu, Svenska Låsjouren, and IPIS Direkt. The platform spans all 290 Swedish municipalities and has cumulatively helped over one million consumers.

The underlying technology combines a digital marketplace with AI-driven matching, real-time booking and scheduling, and operational back-office tooling integrated with Fortnox for invoicing and accounting. It serves three primary customer segments: consumers needing home services, small and medium-sized service businesses seeking qualified leads, and enterprise clients (housing cooperatives, property managers, and energy companies) requiring managed installation coordination. The company employs 80+ people across Stockholm headquarters and Uppsala operations.

Revenue is generated through three streams: marketplace commissions on lead generation via Offerta, managed installation coordination fees via IPIS under multi-year contracts, and transaction-based direct booking fees via Flyttgaranti. Disclosed annual revenue stands at 265 million SEK. Tom is jointly owned by Hellving Invest (51%) and Fortnox (49%), with Verdane joining as a strategic minority investor in January 2026 to support Nordic expansion into Norway via a Mittanbud partnership.

Name

Tom

Legal name

Tom (operated by ToM Holding AB)

Website

https://tom.se

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Short description

Tom is a Swedish digital service marketplace and installation coordination platform connecting consumers and enterprises with certified home service providers across all 290 Swedish municipalities, operating multi-brand ecosystem including Offerta, IPIS, and Flyttgaranti with 265 million SEK annual revenue.

Ownership category

akta.pro rank

Product category

Home Services Marketplace

NAICS

Services to Buildings and Dwellings (5617)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Construction, Home Improvement & Building Materials Marketplaces (CRAFABAO)

akta.pro secondary industries

Home Services Coordination & Vendor Management (HSACAIAI), Association Maintenance, Vendor & Capital Project Management (BPAJAHAM)

Keywords

• Home services marketplace
• Installation coordination services
• Service lead generation
• Managed installation partner
• Direct booking moving

Headquarters

HQ city

Uppsala

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Offerta marketplace commissions: Offerta operates as a marketplace connecting consumers with service businesses. Service companies pay to receive leads and job requests. Hundreds of thousands of inquiries are processed annually. The platform also offers a direct booking feature (e.g., for moving services) generating transaction-based revenue.
2. IPIS installation coordination fees: IPIS coordinates the full chain of installation assignments — from customer booking and scheduling, through to contact with certified installers, final documentation, and follow-up. Acts as the operational hub for field operations for major players in energy technology, security, property management, and electrical installation. Revenue derived from coordinating and delivering managed installation services.
3. Flyttgaranti direct booking with guarantee: Direct booking service for moving and moving cleaning with fixed price, full guarantee, and integrated insurance. Revenue model is transaction-based per completed move, with guaranteed service quality, punctuality, and damage compensation.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Tom operates a Nordic home services marketplace and installation platform that connects Swedish consumers with professional service providers across all 290 municipalities. The company combines Offerta (a B2B/B2C marketplace with quote comparison and direct booking for trades such as construction, moving and cleaning) with IPIS (managed installation coordination for property managers, housing cooperatives, energy and utility companies). Revenue is generated through marketplace commissions on lead generation, managed-installation service fees, and fixed-price direct-booking transaction fees (e.g., Flyttgaranti for moving).

Product overview

Tom is a multi-brand platform ecosystem for the Nordic service market, launched in October 2024. The offering operates as a platform-plus-modules architecture centered around Tom as the core platform, which unifies several specialized sub-brands: Offerta (service marketplace for construction, moving, and cleaning since 2008), IPIS (installation coordination partner), Svenska Eljouren (24/7 electrical services), Rörjour 24/7 (plumbing services), Flyttgaranti (moving services with direct booking), Handyman (small jobs), Snickare.online (carpentry), Läckageteamet (leak detection), Rörmokare.nu (plumbing), Svenska Låsjouren (locksmith services), and IPIS Direkt (housing association installations). The ecosystem connects customers needing services with qualified professionals, offering both quote comparison through Offerta and direct booking capabilities across multiple service categories.

Differentiator

Problem solved

Functional benefit

Brands

• Offerta: Sweden's largest marketplace for services, founded in 2008. Connects consumers with service providers for construction, moving, cleaning, and more. Offers both quote comparison and direct booking. Integrated as a service in Fortnox Marketplace.
• IPIS (IP i Sverige AB)
• Svenska Eljouren
• Rörjour 24/7
• Rörmokare.nu
• Flyttgaranti
• Läckageteamet
• Handyman
• Snickare.online
• Svenska Låsjouren
• IPIS Direkt

Products and services

• Offerta Sweden's largest service marketplace (since 2008) that connects consumers with service providers across more than 100 trades (construction, moving, cleaning, plumbing, electrical, etc.). Offers quote comparison and direct booking capabilities; hundreds of thousands of inquiries processed annually; integrated within Fortnox Marketplace for SME and accounting-firm customers.
• IPIS (IP i Sverige AB) Swedish installation partner that coordinates the full chain of installation assignments — booking, scheduling, certified-installer dispatch, final documentation and follow-up — for major actors in energy technology, security, property management and electrical installation; thousands of assignments coordinated annually.
• Flyttgaranti (Direct booking with guarantee) Direct booking service for moving and moving cleaning with a comprehensive guarantee covering fixed pricing, punctuality and full insurance; bookable in roughly three minutes with detailed scheduling, packing advice and real-time mobile updates.
• Svenska Eljouren Sweden's largest electrical emergency service (eljour), providing 24/7 access to certified electricians for both emergency and planned electrical work; over 40,000 customers served since founding.
• Rörjour 24/7 One of Sweden's largest networks of authorized plumbers, available around the clock for both emergency and booked assignments; over 20,000 customers served since founding.
• Rörmokare.nu Platform for finding authorized plumbers for water leaks, heating problems, drain blockages, radiator replacement, floor heating and complete bathroom renovations; offers 24/7 emergency service and planned projects across Sweden.
• Läckageteamet Specialist water leak detection, localization and repair service operating a nationwide network of certified plumbers and technicians available 24/7, with expertise in leak detection, moisture measurement and damage assessment.
• Handyman Service for small household jobs connecting customers with authorized handymen for shelf mounting, door adjustments, lamp installations and ongoing maintenance for residential and commercial properties, with same-day availability for minor jobs.
• Snickare.online Online platform connecting customers with certified carpenters for deck building, paneling, storage solutions and kitchen renovations, available throughout Sweden with ability to start projects within the same week.
• Svenska Låsjouren 24/7 lock emergency service connecting customers with authorized locksmiths for lock openings, cylinder replacements, smart lock installations and security inspections.
• IPIS Direkt Complete installation solutions for housing associations (BRF), co-owner communities and property managers, covering charging boxes, intercom systems, access control systems and energy-efficient solutions with a focus on planning, coordination and execution.
• Installasjonspartner Norway Norwegian extension of Tom's installation partner concept, offering charging boxes, electrical installations and plumbing services in partnership with Mittanbud, Norway's leading marketplace for craft and renovation services.

Quantifiable outcome

• Over 1 million Swedish consumers helped to date
• +7 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Fortnox (as technology and ecosystem partner)coreTechnology or IntegrationFortnox provides the administrative infrastructure (accounting, invoicing, business management tools) that Tom's subsidiary brands use to manage their operations. Offerta is integrated into Fortnox Marketplace, giving accounting firms easy access to Tom's lead generation services. This creates a seamless workflow where businesses receive leads via Offerta and handle administration in Fortnox — all within the same ecosystem.
• MittanbudminorStrategic or Co-development PartnerTom is launching Installasjonspartner in Norway, using Mittanbud (Norway's leading marketplace for craft and renovation services) as a platform and strategic partner. Mittanbud is part of Mittanbud Marketplaces — the Nordic region's largest group of home services marketplaces, operating in four countries. This partnership enables Tom to expand into the Norwegian market by leveraging Mittanbud's existing Norwegian customer base and brand recognition.
• Mittanbud MarketplacesminorStrategic or Co-development PartnerMittanbud Marketplaces is the Nordic region's largest group of home services marketplaces, operating in four countries. Tom's Norwegian expansion (Installasjonspartner) is conducted as part of this group, leveraging shared resources, brand equity, and cross-border marketplace infrastructure to scale quickly in the Norwegian market.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Servicefinder: Swedish services marketplace operating a quote-comparison model across multiple trades. Overlaps with Offerta on both consumer-side lead generation and SMB service provider acquisition in Sweden.
• Byggstart: Swedish home services marketplace connecting consumers with contractors for renovation, construction and similar projects. Closest direct domestic competitor to Offerta in the Swedish lead-gen segment.
• Checkatrade: UK directory and marketplace for vetted tradespeople with verified reviews and a direct-booking layer. Closest international peer in combining vetted-provider trust, review systems, and direct job booking under one brand.
• Mittanbud: Norway's leading marketplace for craft and renovation services; part of Mittanbud Marketplaces, the largest Nordic home services marketplace group operating in four countries. Directly comparable to Offerta's model and is currently Tom's launch partner for Norwegian expansion.
• Hantverkshjälpen: Swedish craftsman-services platform matching households with vetted tradespeople for home repair and renovation work. Comparable to the home services coordination layer of Tom's platform in Sweden.

Regional players

• 3byggetilbud: Denmark's largest marketplace for construction and craft services, part of the same Mittanbud Marketplaces group. Operates the same Nordic lead-gen model as Offerta but in Denmark — relevant for benchmarking cross-Nordic expansion.

Broad incumbents

• Houzz: Global home design and services platform combining inspiration content with marketplace functionality for home professionals. Comparable to Tom in connecting consumers to vetted home professionals at scale across multiple categories.
• Thumbtack: US-based marketplace for local professionals across hundreds of home and personal service categories. Closest large-scale analog to Tom's horizontal, multi-trade marketplace approach with self-serve SMB onboarding.
• Angi: US-listed home services marketplace (formerly Angie's List) connecting homeowners with local service professionals. Comparable marketplace model to Offerta and a useful public-market benchmark for Tom's lead-gen and direct-booking economics.

Others

• Fortnox: Swedish Nasdaq Stockholm-listed SME accounting and business administration platform; holds 49% of ToM Holding AB, supplies Tom's admin infrastructure, and co-markets Offerta through Fortnox Marketplace. Not a competitor but a strategically critical shareholder and ecosystem partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61568276631734
• LinkedInlinkedin.com/company/tom-se/about
• Instagraminstagram.com/tomholdingab

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tom