Ivy Digital Marketing

What Ivy Digital Marketing does

Ivy Digital Marketing is a private Dutch online marketing agency founded in 2021 and headquartered in Middelburg, Zeeland, operating as a specialized unit within the Nedbase group. The agency delivers strategy and execution across SEO, search engine advertising (Google Ads), social media advertising (Meta, LinkedIn, TikTok), content marketing, conversion optimization, marketing automation, email marketing, display advertising, and affiliate marketing. It serves ambitious Dutch SMBs, mid-market companies, non-profits, and government entities, with named case-study customers spanning pasta e-commerce (Pastaficio.nl), tire trading (TTI), aviation (Holland Aviation), ice cream retail (IJssalon Venezia Di Agnoli), telecom (Ritel), and healthcare (SVRZ). The agency claims 90+ clients and 15+ years of combined team experience.

The technology stack is built on standard martech infrastructure—Google Analytics, Google Tag Manager, Google Ads, Search Console, Screaming Frog, SE Ranking, Meta Ads, LinkedIn Ads, and the Continually chatbot platform—rather than proprietary platforms. Notable differentiators include ISO 27001 and NEN 7510 certifications (the latter addressing Dutch healthcare data handling) and a Generative Engine Optimization (GEO) methodology for citation in AI-driven search engines such as ChatGPT, Google AI Overviews, Gemini, and Perplexity. The team of approximately 10 marketeers with individual specializations is co-led by strategists and co-owners Rick Droger and Arie Joosse.

The business model is professional services on monthly retainers, with disclosed client media budgets ranging from €1,500 to €10,000 per month. Go-to-market is consultative: a free growth scan lead magnet feeds a 30-minute consultation, followed by strategy development, dedicated account management, and monthly performance reviews. Revenue, headcount growth, and profitability metrics are not disclosed publicly.

Name

Ivy Digital Marketing

Legal name

Ivy Digital Marketing

Website

https://ivydigitalmarketing.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ivy Digital Marketing is a private Dutch online marketing agency founded in 2021 and part of the Nedbase group, delivering SEO, SEA, social, content, and GEO services to SMBs, mid-market, non-profits, and government clients in the Netherlands.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

akta.pro secondary industries

Marketing Automation Platforms & Services (BPAFAFAC), SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI), Performance Analytics, Attribution & Measurement (MMM/MTA) (BPAFACAJ), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Search engine optimization
• Search engine advertising
• Social media advertising
• Content marketing services
• Marketing automation

Headquarters

HQ city

Middelburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Online Marketing Services: Ivy Digital Marketing provides comprehensive online marketing agency services including SEO, SEA, social media advertising, content marketing, conversion optimization, marketing automation, email marketing, display advertising, and affiliate marketing. They offer strategy development and campaign execution with monthly performance reviews.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Ivy Digital Marketing is a Dutch online marketing bureau that delivers integrated digital marketing services to ambitious businesses across the Netherlands. Its core offering is the planning and execution of multi-channel online marketing strategies spanning SEO, search engine advertising (SEA/Google Ads), social media advertising, content marketing, conversion optimization, marketing automation, email marketing, and analytics, delivered as a managed retainer service with monthly performance reviews. The agency also provides specialized services including Generative Engine Optimization (GEO) for AI-driven search visibility, chatbot implementation, user testing, website migration, and e-commerce marketplace marketing on Amazon and Bol.com.

Product overview

Ivy Digital Marketing operates as a full-service digital marketing agency offering an integrated suite of online marketing services. Their core offerings are built around strategic consulting and execution across multiple digital channels: Search Engine Optimization (SEO), Search Engine Advertising (SEA), Social Media Advertising, Content Marketing, and Marketing Automation. They have recently introduced Generative Engine Optimization (GEO) as a distinct service addressing AI-powered search visibility. Additional specialized services include Chatbot Implementation (using platforms like Continually), User Testing, Website Migration, and E-commerce Marketplace services (Amazon/Bol.com). The company structures its services so that strategy consulting forms the foundation, with execution across SEO, SEA, social media, and content marketing supported by analytics and conversion optimization services. All services are delivered with a focus on data-driven decision making and measurable ROI.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategie (Strategy Consulting) Strategic consulting service that defines online marketing goals and develops customized digital marketing strategies based on client ambitions, products, target audiences, and competitors.
• Zoekmachine Optimalisatie (SEO) Search Engine Optimization service focused on improving organic search rankings through content optimization, technical SEO, link building, and authority building to increase website visibility in Google.
• Generative Engine Optimization (GEO) AI-focused optimization service that optimizes content, authority, and technical elements so that AI tools like ChatGPT, Google AI Overviews, Gemini, and Perplexity cite the client's brand in their generated answers.
• Zoekmachine Adverteren (SEA) Search Engine Advertising service using Google Ads to create targeted campaigns that place advertisements at the top of search results for relevant keywords, driving immediate traffic and leads.
• Social Media Adverteren Social media advertising service on Facebook, Instagram, LinkedIn, and TikTok with advanced targeting options to reach specific audiences and create effective online campaigns.
• Content Marketing Content creation and distribution service including blogs, recipes, videos, and marketing materials designed to improve SEO visibility and engage target audiences across multiple channels.
• Conversie-optimalisatie (CRO) Conversion rate optimization service using A/B testing, user testing, and data analysis to improve website performance, reduce bounce rates, and increase lead generation and purchases.
• Data & Analytics Analytics and measurement service including Google Analytics implementation, custom dashboards, tracking setup via Google Tag Manager, and data-driven insights to optimize marketing performance.
• E-mailmarketing Email marketing service including newsletter creation, automated campaigns, lead nurturing sequences, and email automation to engage customers and drive conversions.
• Marketing Automation Marketing automation service that creates automated customer journeys, lead nurturing campaigns, and multi-phase marketing sequences to guide prospects from awareness to conversion.
• Chatbot Implementatie Implementation service for AI-powered chatbots (task-oriented and conversational/predictive types) for website navigation, FAQ automation, lead generation, and customer support, using platforms such as Continually.
• Amazon & Bol.com Marketing Marketplace marketing service for selling products on Amazon and Bol.com platforms, including product feed optimization and advertising within these marketplaces.
• Website Migratie Website migration service focused on SEO preservation during platform changes, CMS transitions, or redesigns, including URL mapping, 301 redirect implementation, technical SEO checks, and post-migration monitoring.
• Demand Generation B2B demand generation service focused on building brand preference and awareness before explicit purchase intent, including employer branding, employee advocacy programs, and branded search optimization.

Quantifiable outcome

• 150% revenue increase for Oliekampioen through SEO
• +6 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability10 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• NedbasecoreStrategic or Co-development PartnerIvy Digital Marketing is part of the Nedbase group, a larger Dutch digital agency collective. Nedbase provides shared services including UX design, web development, and digital infrastructure. Ivy operates as a specialized online marketing unit within this group, sharing resources and capabilities with sister companies including user testing services and broader digital marketing expertise.
• GooglecoreTechnology or IntegrationOfficial Google Partner status, utilizing Google Ads, Google Analytics, Google Search Console, Google Tag Manager, and other Google marketing platforms for client campaigns. Google Partner certification indicates proficiency in managing Google advertising campaigns.

Scale indicators19 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Netprofiler: Netprofiler is a Dutch SEO and performance marketing agency serving SMB and mid-market clients. Closely comparable to Ivy's SEO, SEA, and data-driven offering for Dutch clients.
• Seeders: Seeders is a Dutch digital marketing agency specializing in SEO, SEA, and content marketing for SMBs and mid-market. Strongly comparable to Ivy in channel mix, target segment, and Dutch market focus.
• Yellowgrape: Yellowgrape is a Dutch digital agency providing performance marketing, SEO, content, and marketing automation services. Comparable to Ivy's full-service digital positioning for Dutch clients.
• Snowwave (formerly Wuzzon): Snowwave is a Dutch digital marketing agency offering SEO, SEA, social, and content marketing services. Closely comparable to Ivy in channel mix, Dutch market focus, and customer segment.
• iO (formerly Intracto): iO is a Dutch digital agency offering strategy, SEO, SEA, content, marketing automation, and data services to SMB and enterprise clients. Directly comparable to Ivy in service mix and Benelux mid-market focus, but at much larger scale.
• Tribe (Dutch agency): Tribe is a Dutch digital agency offering performance marketing, SEO, content, and marketing automation. Comparable to Ivy's full-service digital offering for mid-market Dutch clients.
• Convident: Convident is a Dutch digital marketing agency offering SEO, SEA, social media, and content marketing. Comparable to Ivy in service portfolio and Dutch SMB/mid-market customer focus.
• Adcombi: Adcombi is a Dutch digital marketing agency with strong paid social, programmatic, and creative capabilities. Comparable to Ivy's paid social and digital advertising services for Dutch clients.

Broad incumbents

• iProspect: iProspect is a global digital performance marketing agency with a strong Dutch presence, focused on SEO, paid media, and conversion. Comparable to Ivy's paid search and SEO services but at much larger scale and broader client base.
• Dept Agency: Dept is a large global digital agency with strong Dutch roots offering end-to-end digital marketing, technology, and creative services. Overlaps with Ivy's full-service digital marketing offering but at significantly larger scale and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ivydigitalmarketing

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ivy Digital Marketing