Joseph Brot

What Joseph Brot does

Joseph Brot GmbH is an Austrian organic artisan bakery founded in 2009 by Josef Weghaupt, headquartered in Vienna (Landstraßer Hauptstraße 4, 1030 Wien) with manufacturing centralized at Joseph Brotmanufaktur GmbH in Burgschleinitz, Waldviertel. The company produces handcrafted organic sourdough breads, pastries, and ancillary items using long-fermentation techniques (1–7 days) and stone-milled flour from rare Austrian ancient grain varieties sourced directly from 24 small-scale organic farming families across all seven Austrian federal states through its Ur-Gut initiative. The product portfolio spans core breads (Bio Joseph Brot, Bio Ur-Gut Brot, Bio Altwiener Hausbrot, Bio Walnuss Laib, focaccia, brioche bagels), certified gluten-free loaves produced in a dedicated mini bakery, pastries (croissants, muffins, traditional Austrian items such as Mohnschnecke and Topfen Golatsche), a retail sourdough starter, and specialty coffee from Copenhagen-based Coffee Collective.

Joseph Brot monetizes through a multi-channel distribution model anchored on owned retail. The company operates four physical locations: two combined shop-and-bistro sites in Vienna (Albertinaplatz, 1010; Landstraßer Hauptstraße, 1030) serving breakfast, brunch, and light meals at unit prices ranging from EUR 7.50 (Crunchy Muesli) to EUR 21.00 (Joseph Breakfast), plus retail shops in Salzburg and Linz. Revenue streams include consumer-direct retail and dine-in bistro service, B2B wholesale to HoReCa and aligned retailers via a sales team reachable through a contact form, third-party delivery partnerships with gurkerl.at and adamah.at, and gift cards (EUR 20+). The company also sells a retail Bio Sauerteig starter product for home baking.

The company is privately held by founder Josef Weghaupt with no disclosed institutional investors, parent company, or external funding rounds. It has received notable recognition, including the EU Organic Award 2025 (first bakery ever awarded) and the LaListe Pastry Ethical & Sustainability Award 2026 (first Austrian recipient), positioning the brand within the European organic and sustainable-food category. Operational status is active across manufacturing, retail, and bistro channels with a headcount of 38.

Name

Joseph Brot

Legal name

Joseph Brot GmbH

Website

https://joseph.co.at

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Joseph Brot is an Austrian organic artisan bakery producing handcrafted, long-fermented sourdough breads and pastries from 17 rare ancient grain varieties sourced via its Ur-Gut initiative, selling through four retail/bistro locations in Vienna, Salzburg, and Linz to conscious urban consumers and HoReCa partners.

Ownership category

akta.pro rank

Product category

Artisan Organic Bakery

NAICS

Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812), Retail Bakeries (311811)

SIC

Bakery Products (2050)

akta.pro industry

PRIMARYAFAKAAAA

Bread & Rolls Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Bakery & Confectionery Manufacturing

SECONDARYAFAKAAAG

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused)

Agriculture & Food Production/Food Processing & Manufacturing/Bakery & Confectionery Manufacturing

SECONDARYTHAFAFAA

Retail Bakeries (Bread & Daily Bakery)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bakeries & Patisseries

Keywords

• Organic sourdough bread
• Artisan bakery products
• Ancient grain baking
• Specialty coffee service
• Bistro breakfast service

Headquarters

HQ city

Wien, Wien

HQ country

Austria

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Retail Store Sales: Sale of organic sourdough breads, pastries, and sweets directly to consumers at company-owned retail locations. Shops also offer coffee, snacks, and beverages throughout the day.
2. Bistro Food & Beverage Service: Two Vienna bistros serve breakfast, brunch, and light meals to dine-in customers. Menu features include Kaisermin Breakfast (€13.80), Joseph Breakfast (€21.00), brunch burgers, and seasonal dishes.
3. B2B Wholesale: Supply of organic bread and baked goods to restaurateurs and retailers who share Joseph Brot's values regarding craftsmanship and organic quality. Handled via sales team contact form.
4. Third-Party Delivery Marketplace: Products sold through gurkerl.at and adamah.at delivery platforms for home delivery orders.
5. Gift Cards: Gift cards available at all locations, with €20+ amounts available for order via contact form and mail delivery.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Joseph Brot is an Austrian organic bakery that handcrafts sourdough breads, pastries, and sweets in its Waldviertel manufactory using long fermentation (1–7 days) and 17 rare ancient grain varieties sourced from 24 small-scale Austrian farming families. The company operates its own retail shops and bistros in Vienna, Salzburg, and Linz serving breakfast, brunch, light meals, and specialty coffee. It also supplies organic bread wholesale to restaurants and retailers and offers home delivery via third-party platforms.

Product overview

Joseph Brot is an Austrian organic bakery and bistro operator founded in 2009, headquartered in Vienna with a manufacturing facility in Burgschleinitz (Waldviertel region). The product portfolio centers on handcrafted organic sourdough breads and pastries, supplemented by bistro dining services and specialty coffee. The core bread line includes Bio Joseph Brot (flagship sourdough), specialty breads like Bio Ur-Gut Brot (made with 9 ancient grain varieties), and certified gluten-free loaves (Bio Saaten Brot, Bio Hafer Amaranth Brot). The pastry range spans croissants (butter, chocolate, almond), muffins (blueberry, carrot, banana bread), cakes (poppy seed, matcha), cookies, and traditional Austrian items like Mohnschnecke and Topfen Golatsche. A signature Ur-Gut product line uses rare Austrian ancient grains (einkorn, emmer, Binkel, spelt, rye varieties). The company operates bistro locations in Vienna serving breakfast and light meals, and offers a sourdough starter product for home baking. Specialty coffee is sourced from Coffee Collective in Copenhagen. The Ur-Gut initiative represents a brand-level commitment to preserving 17 rare grain varieties through partnerships with 24 Austrian farming families.

Differentiator

Problem solved

Functional benefit

Brands

• Ur-Gut: Initiative to revive and preserve rare, micro-regional grain varieties in Austria, creating agricultural nature reserves and protecting old grain varieties.

Products and services

• Bio Joseph Brot The flagship organic sourdough loaf made from hand-kneaded dough fermented for at least 24 hours, with grain sourced from Austrian organic farming families.
• Bio Ur-Gut Brot Specialty bread made with 9 rare ancient grain varieties (35% ancient grains, 65% wheat) fermented for 7 days, part of the Ur-Gut initiative to preserve micro-regional Austrian grain varieties.
• Bio Altwiener Hausbrot Traditional Viennese-style bread made with 70% rye and 30% wheat, sourdough-fermented for 24 hours and flavored with caraway, fennel, anise, and coriander.
• Bio Walnuss Laib Sourdough bread made with 75% wheat and 25% rye, featuring roasted walnuts and walnut oil, fermented for 48 hours.
• Bio Saaten Brot Certified gluten-free loaf made with 65% sunflower seeds, buckwheat, chestnut flour, amaranth, and rice sourdough, baked in a dedicated gluten-free mini bakery.
• Bio Hafer Amaranth Brot Certified gluten-free, vegan, and wheat-free loaf made with 60% gluten-free oat flour and 10% amaranth flour, flavored with caraway, fennel, and anise.
• Bio Vollkorn Saatenbrot 100% whole grain bread made with ancient grain varieties.
• Kaiserin Handsemmel Handmade organic Kaiserin rolls available at all locations, part of the core bread and buns product line.
• Bio Focaccia Natur Exceptionally moist focaccia made with potatoes and olive oil, suitable as sandwich bread or side dish.
• Bio Focaccia mit Tomaten und Oliven Focaccia topped with Greek green olives from Mani and sun-dried tomatoes from Italy, vegan.
• Bio Brioche Bagel Fluffy, soft, tender brioche bagel available in natural or topped versions with pumpkin seeds, sunflower seeds, and sesame seeds.
• Bio Butter Croissant Butter croissant with a golden crispy crust and soft airy dough, made with organic butter, barley malt flour, fresh yeast, beet sugar, salt, and acerola cherry juice.
• Bio Schoko Croissant Butter croissant filled with Original Beans Esmeraldas chocolate (42%).
• Bio Mandel Croissant Butter croissant with rum soak, filled with French almond cream and sprinkled with almonds.
• Bio Brownie Chocolate brownie made with Original Beans Amazonas Bright 68% chocolate from Peru, cocoa nibs, and rice flour for a gluten-free option.
• Bio Heidelbeer Muffin Vegan muffin with blueberries from partner Beerenberg, made with almond drink and almond butter, featuring einkorn sourdough.
• Bio Karotten Muffin Moist muffin with roasted carrots, filled with cream cheese and topped with nut topping.
• Bio Bananenbrot Wheat-free, 100% whole grain banana bread made with ancient spelt flour, bananas, rapeseed oil, dates, walnuts, and milk chocolate.
• Bio Mohnkuchen Wheat-free poppy seed cake with grey poppy seeds from Karl Schießwald, red currants, and hazelnuts, made with rice flour instead of wheat.
• Bio Matcha Kuchen Rich wheat-free matcha cake with cream cheese and raspberries, topped with raspberry jam and matcha crumble.
• Bio Ur-Gut Cookie 100% whole grain cookie made with whole-grain einkorn flour and Binkel flakes, hazelnuts, and candied orange peel.
• Bio Dinkel Zimtschnecke Cinnamon roll made with spelt flour and organic Ceylon cinnamon from small farming families in Zanzibar.
• Bio Mohnschnecke Poppy seed roll made from organic wheat dough with moist airy texture, filled with poppy seeds, fruity plums, and powidl.
• Bio Topfen Golatsche Austrian pastry made with crumbled curd cheese, refined with raisins and a hint of lemon.
• Bio Scheiterhaufen Bread pudding made from leftover pastries with apricots and a melting nougat core.
• Bio Sauerteig (Organic Sourdough Starter) Organic sourdough starter made from the rare Lungauer Tauern rye heirloom grain variety, sold in jars for home baking. Contains high lactic acid bacteria, suitable for mixed-grain, rye, and whole-grain breads.
• Bistro Dining Service (Albertinaplatz) Bistro service at Führichgasse 6, 1010 Vienna, open daily 7:30 a.m. to 3 p.m., offering breakfast items (Kaiserin Breakfast €13.80, Joseph Breakfast €21.00), brunch items (Brunch Burger, Lachsforellenbrot), egg dishes (Eggs Florentine, Eggs Benedict, Eggs Royal), and Austrian specialties.
• Bistro Dining Service (Landstraßer Hauptstraße) Bistro at Landstraßer Hauptstraße 4, 1030 Vienna, serving coffee and snacks all day, breakfast and light meals until 3:00 PM.
• Specialty Coffee Service Specialty coffee sourced from Coffee Collective in Copenhagen, roasted specifically for Joseph Brot, featuring direct trade beans from partner farms such as AGA in Ethiopia. Served at all Joseph Brot coffee bars.
• B2B Wholesale Supply Wholesale supply of organic artisan bread and baked goods to restaurateurs and retailers who share Joseph Brot's values regarding craftsmanship and organic quality. Handled via sales team contact form.

Quantifiable outcome

• 100% of grain sourced from Austria, directly from organic farming families
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Coffee CollectivecoreStrategic or Co-development Partner · 8 September 2025Specialty coffee roastery from Copenhagen founded in 2007 by Klaus Thomsen, Peter Dupont, and Casper Rasmussen. Coffee Collective is Joseph Brot's exclusive coffee supplier, providing specialty coffee sourced through direct trade relationships with farms such as AGA in Ethiopia. The partnership emphasizes fair, transparent pricing and long-term partnerships with coffee farmers. Joseph Brot serves Coffee Collective coffee at all its coffee bars.
• Peter Löcker / Sauschneider Organic FarmcoreStrategic or Co-development PartnerThird-generation organic farmer supplying Joseph Brot with Lungauer Tauern Roggen (Tauern rye), a rare ancient grain variety. Peter Löcker is considered a pioneer of Austrian organic farming, farming organically for over 35 years. The Löcker family has been providing Lungauer Tauern Roggen since the company's founding, and the farm transitioned to its fourth generation in fall 2023. The grain creates ideal conditions for stable fermentation and delivers a mildly tart, balanced sourdough flavor.
• Manfred Eisl / Esserbauer FarmcoreStrategic or Co-development PartnerFifth-generation farmer running the Esserbauer farm in St. Georgen, Salzburg region. Manfred Eisl revived the ancient grain variety Laufener Landweizen (Lauter Land wheat) and supplies it to Joseph Brot. The farm has been operating for 150 years. The grain contains high carotene, more vitamin B, and more minerals than modern varieties. Fields show 50–70 companion herbs supporting up to 700 insects per field.
• Christian Rossnagl / Kräuterhof RossnaglcoreStrategic or Co-development PartnerDemeter-certified organic farmer in Burgschleinitz, Waldviertel region, who operates a stone mill alongside Joseph Brot's bakery. Christian Rossnagl mills all Joseph Brot's ancient grains using traditional granite stone mills that keep flour temperature below 45°C, preserving aroma, enzymes, and vitality. He also grows heirloom grains such as Bamby buckwheat. His farm is the same location as the Joseph Brotmanufaktur bakery.
• 24 Small-Scale Farming Families (Austria)coreStrategic or Co-development PartnerJoseph Brot works directly with 24 small-scale organic farming families from all seven Austrian states, supplying 17 rare ancient grain varieties. Each variety tells its own story about the region, climate, people, and soil. This network forms the foundation of the Ur-Gut initiative, which creates agricultural nature reserves and protects micro-regional grain varieties that have disappeared elsewhere.
• gurkerl.atminorChannel Partner/ Reseller/ DistributorAustrian online grocery delivery platform offering Joseph Brot products for home delivery, enabling customers who cannot visit physical stores to purchase organic bread and baked goods.
• adamah.atminorChannel Partner/ Reseller/ DistributorAustrian organic grocery delivery service offering Joseph Brot products for home delivery, complementing the gurkerl.at distribution channel.
• BeerenbergminorStrategic or Co-development PartnerBerry supplier to Joseph Brot, providing blueberries for the Bio Heidelbeer Muffin. A local/regional partner contributing to Joseph Brot's pastry product line.
• Karl SchießwaldminorStrategic or Co-development PartnerSupplier of grey poppy seeds (Graumohn) used in the Bio Mohnkuchen, a wheat-free cake product. A specialty ingredient partner contributing to Joseph Brot's traditional pastry offerings.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tartine Bakery: San Francisco-based artisan bakery famous for naturally leavened sourdough and a flagship retail/bistro experience. Comparable as a craft bakery model with bistro service, premium brand positioning, and cookbook-led brand-building.
• Hofpfisterei: Munich-based organic traditional bakery operating since 1971 with retail locations across Bavaria. Closely comparable as a German-speaking artisan bakery focused on organic certification and traditional long-fermentation methods.
• Ströck: Vienna-based artisan bakery chain with multiple retail locations across Austria, producing traditional sourdough and specialty breads. Directly comparable as an Austrian premium bakery competing for the same Viennese consumer and HoReCa customer base.
• Bäcker Bachmeier: Bavarian organic bakery chain operating dozens of retail locations with a strong organic and regional-grain positioning. Comparable in craft bakery model and organic/regional grain focus within the DACH market.
• Poilâne: Iconic Parisian artisan sourdough bakery with global retail presence, renowned for long-fermentation wood-fired sourdough. Highly comparable in craft model, premium positioning, and brand-driven storytelling, though larger scale and broader geography.
• Felzl Bäckerei: Multi-generation Austrian artisan bakery operating retail locations in Lower Austria. Comparable as a traditional craft bakery serving Austrian consumers with regional products.
• Ankerbrot: One of Austria's largest traditional bakery manufacturers, founded 1914 in Vienna, operating both industrial production and retail outlets. Comparable in product category (bread, rolls, pastries) and Austrian market presence, though at much larger scale.
• Resch&Frisch: Austrian baking company with strong HoReCa and retail franchise model, producing fresh and pre-baked breads for restaurants, hotels, and supermarkets. Directly comparable B2B bakery motion in the DACH market.

Broad incumbents

• Le Pain Quotidien: International bakery-café chain serving organic artisan bread and breakfast/brunch menus globally. Comparable in combining bakery and bistro format with organic credentials, but at much larger, more standardized scale than Joseph Brot.

Emerging players

• Daylesford Organic: UK-based organic farm and food retail concept with bakery, café, and home delivery offering rare and heritage varieties. Comparable in organic positioning, rare-grain sourcing story, and premium farm-to-counter narrative, though broader in product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/josephbrot
• LinkedInlinkedin.com/company/josephbrot

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joseph Brot