JoshNoa&Co
- Company typePrivate
- Founded-
- HeadquartersMarseille, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
JoshNoa&Co firmographics
Firmographics- Name
- JoshNoa&Co
- Legal name
- JOSHNOA&CO
- Website
- https://joshnoaco.fr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
JoshNoa&Co industry classification
Industry- Product category
- Vaping Products Wholesale Distribution
- NAICS
- Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494), Tobacco Product and Electronic Cigarette Merchant Wholesalers (424940)
- akta.pro primary industry
- Vape, E-cigarette & Nicotine Alternative Wholesale Distribution (CRAOAIAE)
Keywords
Where JoshNoa&Co is headquartered
LocationHeadquarters
- HQ city
- Marseille
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
JoshNoa&Co business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Product Sales: B2B wholesale distribution of electronic cigarettes, e-liquids, CBD products, and accessories to professional vape retailers. Revenue generated through product markups on manufacturer brands sold to verified business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Volume-based wholesale pricing with free shipping threshold |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
JoshNoa&Co product offering
Product offeringCore offering
JoshNoa&Co is a B2B wholesale distributor of electronic cigarettes, e-liquides, CBD products, and vaping accessories serving professional vape retailers in France. The company operates an exclusive professional-only e-commerce platform (joshnoaco.fr) where verified retailers with SIREN numbers can access over 220 SKUs across 30+ brands including OXVA, Voopoo, Kiwi Vapor, Aspire, Geekvape, Innokin, Lost Vape, Vaporesso, Vaptio, and JNR. Distribution is supported by a dedicated commercial team handling pre-orders, exclusive product launches, and personalized account management.
Product overview
JoshNoa&Co is a B2B wholesale distributor of electronic cigarettes, e-liquids, CBD products, and vaping accessories operating in France. The product portfolio includes a comprehensive range of vaping hardware (complete pod systems, pods, puffs, box mods, clearomizers, coils, accessories) and e-liquids (ready-to-vape, DIY concentrates, nicotine boosters, salt nicotine). The company distributes numerous branded products from manufacturers including OXVA (NeXLIM, XLIM, UNIONE, ONEO), Voopoo (ARGUS, DRAG, DORIC, VINCI), Kiwi Vapor (Kiwi Pen, Spark), JNR, Secrets Lab, Aspire, Vaptio, PURE, ElfBar, and Lost Vape. They offer specialized services including retail implementation packs (Pack implantation) for new product line rollout, as well as flash sales and promotional offers. The platform operates as a B2B e-commerce portal exclusively serving professional vape retailers.
Differentiator
Problem solved
Functional benefit
Products and services
- Kits complets (Complete Kits) Complete pod system kits including batteries, pods, and accessories for vaping. Includes various brands such as OXVA, Voopoo, Kiwi Vapor, Aspire, Innokin, and Vaptio. Sold wholesale to professional vape retailers.
- Puffs (Disposable/Rechargeable) Pre-filled disposable and rechargeable puff devices distributed wholesale to professional vape retailers. Includes brands such as JNR, Lost Mary, Elfbar, OXVA, Adalya, and Dojo Vaporesso.
- Pods & Cartouches POD Replacement pods and cartridges compatible with various pod systems, including pre-filled and refillable options. Sold wholesale to professional vape retailers.
- Box & Batteries Mod batteries and box mods for advanced vaping setups. Distributed wholesale to professional vape retailers.
- E-liquides Ready-to-vape e-liquids in various sizes (10ml, 50ml, 100ml, 200ml+) and nicotine strengths, including salt nicotine. Sourced from France, Europe, Malaysia, USA/Canada. Sold wholesale to professional vape retailers.
- CBD Products CBD-based e-liquids, flowers, resins, and related vaping hardware. Sold wholesale to professional vape retailers.
- DIY Supplies DIY vaping supplies including concentrates, bases, additives, and tools for creating custom e-liquids. Sold wholesale to professional vape retailers.
- Accessoires (Accessories) Vaping accessories including drip tips, chargers, cables, batteries, cases, and tools. Sold wholesale to professional vape retailers.
- Chicha (Hookah) Shisha and hookah vaping products and accessories. Sold wholesale to professional vape retailers.
- Pack implantation (Retail Implementation Pack) Starter pack offers for retailers to implant new product lines in their stores, including the Secrets Lab L'Ile au Trésor implementation pack. A value-added wholesale service for professional vape retailers.
- NeXLIM 2 (OXVA) New OXVA pod system with 2000mAh battery, enhanced power, extended battery life, and ultra-precise flavor restitution. Distributed wholesale to professional vape retailers.
- NeXLIM 2 Mini (OXVA) Compact version of the NeXLIM 2 OXVA pod system with 1500mAh battery, designed for portability while maintaining NeXLIM power capabilities. Distributed wholesale to professional vape retailers.
- Falcon Mini 20K (JNR) Exclusive JNR puff device with 900mAh battery and 10ml capacity, available for pre-order by professional vape retailers. Exclusive distribution through JoshNoa&Co.
- ONEO Pro (OXVA) Enhanced version of the OXVA ONEO pod system with improved features for a more complete vaping experience. Distributed wholesale to professional vape retailers.
Quantifiable outcome
- 220+ products available with up to 70% discounts during promotional periods
Companies that use JoshNoa&Co
Customer profileSegments1 record
Ideal customer profiles1 record
JoshNoa&Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
JoshNoa&Co partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- OXVAcoreMajor brand partner supplying pod systems, kits, and vaping hardware. JoshNoa&Co distributes OXVA products including NeXLIM, UNIONE, ONEO Pro, XLIM series, and VPrime. Exclusive products like Falcon Mini 20K are distributed through JoshNoa&Co.
- VoopoocoreKey hardware brand partner supplying pod kits, box mods, and accessories including ARGUS series, DRAG series, DORIC series, and Vinci products. JoshNoa&Co offers bulk purchase deals and promotional pricing on Voopoo products.
- Kiwi VaporcoreSpecialized pod system brand supplying Kiwi Spark, Kiwi Spark 2, Kiwi Spark 2 Pro, Kiwi 2 Pen, and related accessories including pods, drip tips, and powerbanks. Products feature proprietary AirSync technology.
- AspirecoreEstablished vaping hardware manufacturer supplying clearomizers, tanks, pods, and coils including Nautilus series, Cleito, Cyber G, Breeze, and GTL products.
- GeekvapecoreHardware brand partner supplying Aegis series, Wenax series, and Z series products including waterproof and durable vaping devices.
- Lost VapecorePremium hardware brand supplying high-end pod systems and box mods including Thelema, Centaurus, and Ursa series. Also provides puff products under Lost Mary brand.
- VaporessocoreMajor hardware brand supplying swappable pod systems, kits, and accessories including GTX series, XROS series, and Luxe series. Dojo brand distributed exclusively.
- JNRcoreExclusive distribution partner for JNR products including Falcon Mini 20K puff and AeroX pods. JoshNoa&Co handles exclusive pre-orders for JNR new releases.
- Secrets LabcoreFeatured e-liquid brand partner supplying premium French e-liquids including NOX, Fruity Sun, Moon Fizz, Cosmic Candy, Frozen Beast, and L'Ile au Trésor ranges. Product implantation packs available for retailers.
- YateominorWebsite design and development agency credited in footer as responsible for the e-commerce platform conception.
- CominupminorWeb design agency credited in footer for website design services.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
JoshNoa&Co competitors and assessment
Company assessmentBroad incumbents
- Le Petit Vapoteur: One of France's largest vape retailers, operating both consumer storefronts and a professional/B2B wholesale service. Comparable as a French vape omni-channel player whose wholesale division competes directly with JoshNoa&Co for trade buyers.
- British American Tobacco (Vuse, Velo): Global tobacco incumbent with vape (Vuse) and modern oral categories. Comparable as a broad incumbent whose vaping portfolio overlaps with much of the hardware and consumable categories JoshNoa&Co distributes to French trade customers.
- iMiracle (Elfbar / Lost Mary): Leading global disposable/puff manufacturer behind Elfbar and Lost Mary. Comparable as a dominant supplier whose puff products (distributed by JoshNoa&Co) drive a large share of category volume and set wholesale pricing dynamics across the trade channel.
Direct peers
- Kyara Distribution: French vape wholesale distributor supplying hardware, e-liquids and DIY products to professional retailers. Comparable as a specialist French B2B vape wholesaler targeting the same trade buyer profile.
- Ecig-arette: French vape wholesale distributor serving professional retailers with hardware, e-liquids and accessories. Comparable as a same-model French B2B vape wholesaler competing for the same professional buyer segment.
- Vapoo Distribution: French B2B wholesale distributor of electronic cigarettes, e-liquids and accessories serving vape professionals. Closely comparable business model: professional-only platform, multi-brand catalog and France-centric trade focus.
- Drops Distribution: French/European vape wholesale distributor offering multi-brand hardware and e-liquid ranges to professional clients. Comparable as a multi-country European B2B vape wholesaler with an overlapping catalog.
- Ritchy Group: Marseille-based French vape wholesale and retail group distributing major hardware brands and e-liquids. Comparable as a same-region B2B vape wholesaler with overlapping supplier portfolio (OXVA, Voopoo etc.).
- Vapoclub: French B2B vape wholesale distributor serving professional vape retailers with multi-brand hardware, e-liquids and accessories. Directly comparable as a same-category French trade wholesaler competing for the same professional customer base.
Regional players
- Green Tornado: German vape wholesale and retail chain distributing major hardware and e-liquid brands. Comparable as a European B2B vape wholesaler with similar multi-brand trade offering, though operating primarily in the DACH region rather than France.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
JoshNoa&Co social profiles
Digital presenceJoshNoa&Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
JoshNoa&Co leadership team
Management profileNumber of profiles
Profiles1 record
JoshNoa&Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JoshNoa&Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JoshNoa&Co
What does JoshNoa&Co do?
JoshNoa&Co is a B2B wholesale distributor of electronic cigarettes, e-liquides, CBD products, and vaping accessories serving professional vape retailers in France. The company operates an exclusive professional-only e-commerce platform (joshnoaco.fr) where verified retailers with SIREN numbers can access over 220 SKUs across 30+ brands including OXVA, Voopoo, Kiwi Vapor, Aspire, Geekvape, Innokin, Lost Vape, Vaporesso, Vaptio, and JNR. Distribution is supported by a dedicated commercial team handling pre-orders, exclusive product launches, and personalized account management.
Is JoshNoa&Co a public or private company?
JoshNoa&Co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JoshNoa&Co founded?
JoshNoa&Co was founded in -1. It employs 11 to 50 people.
Where is JoshNoa&Co based?
JoshNoa&Co is headquartered in Marseille, France, in the Europe region.
How does JoshNoa&Co make money?
One revenue line is on record: wholesale Product Sales.
Who are JoshNoa&Co's main competitors?
Broad incumbents on record are Le Petit Vapoteur, British American Tobacco (Vuse, Velo) and iMiracle (Elfbar / Lost Mary). Direct peers are Kyara Distribution, Ecig-arette, Vapoo Distribution, Drops Distribution, Ritchy Group and Vapoclub. Green Tornado is listed as a regional player.
Does JoshNoa&Co have an API?
No public API is recorded for JoshNoa&Co.
What industry is JoshNoa&Co in?
JoshNoa&Co's product category is Vaping Products Wholesale Distribution. Its primary akta.pro industry code is CRAOAIAE, Vape, E-cigarette & Nicotine Alternative Wholesale Distribution. Its NAICS code is 42494.