Journey to Health

What Journey to Health does

Journey to Health is a privately held healthcare practice founded in 2013 and headquartered in Langley, British Columbia, operating with a team of 9 employees. The practice delivers integrated mental health counselling and registered dietitian services, with a specific clinical focus on eating disorder recovery across all major diagnostic categories (anorexia nervosa, bulimia nervosa, binge eating disorder, OSFED, ARFID) and across age groups from youth to adults. Services are delivered by Master-level and PhD-educated, regulated professionals (RCCs, RSWs, RMFTs, RDs) using evidence-based modalities including CBT, DBT, narrative therapy, and solution-focused therapy, under a weight-inclusive, Health at Every Size (HAES) non-diet philosophy.

The core technology stack is intentionally lean: Jane App for online appointment booking and practice management, and standard video/phone platforms for virtual delivery. The practice does not develop proprietary technology; instead, its differentiation rests on clinical expertise, specialized eating disorder programming, multilingual practitioners, and a coordinated dietitian-plus-therapist care model. Product surface spans 1:1 individual, couples, and family therapy, dietitian consultations, the Youth Eating Disorder Recovery Program, Adult Eating Disorder Support, Art Therapy, Adolescent Behavioural Specialist services, Individualized Meal Plans, and the Recovery Forward self-study educational program. Group programming includes free monthly parent/carer webinars and support groups.

The business model is direct-to-consumer with a hybrid virtual and in-person delivery model across British Columbia and Ontario. Revenue is generated per session at $75-$185 for therapy, $115-$250 for dietitian services, $300-$400 for eating disorder assessments, and $100-$500 for programmatic offerings (meal plans, Recovery Forward). The practice simplifies client payment through direct billing relationships with 12 Canadian insurance providers (Manulife, Canada Life, Desjardins, BPA, and others). Marketing is driven by an educational blog, local SEO targeting the Langley/Vancouver market, email newsletter, and webinars. The founder, Elizabeth Gullaher, retains control of the practice with no external investors or institutional ownership identified.

Name

Journey to Health

Legal name

Journey to Health

Website

https://journeytohealthsupport.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Journey to Health is a Langley, BC private practice delivering integrated mental health counselling and registered dietitian services with a specialization in eating disorder recovery. It serves individuals, couples, and families across British Columbia and Ontario via virtual and in-person delivery, with direct billing to 12 Canadian insurers.

Ownership category

akta.pro rank

Product category

Mental Health and Nutrition Counselling Services

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Eating Disorder Recovery Nutrition Support (HSADAFAM)

Keywords

• Mental health counselling
• Registered dietitian services
• Eating disorder recovery
• Nutrition counselling
• Psychotherapy services

Headquarters

HQ city

Langley

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Therapy and Counselling Sessions: Individual, couples, and family counselling sessions provided by Registered Clinical Counsellors (RCC), Registered Social Workers (RSW), and Registered Marriage and Family Therapists (RMFT). Session-based pricing ranging from $75-$185 per session depending on service type and duration.
2. Registered Dietitian Services: Nutrition counselling services by Registered Dietitians including initial assessments ($250), follow-up sessions ($115-$175), and specialized eating disorder support. Revenue generated through per-session fees with direct billing to insurance providers.
3. Individualized Meal Plans: Non-diet meal plan development and purchase. Package includes Initial Meal Plan Development Package ($500) and additional meal plans ranging from $100-$250 depending on duration (1-3 weeks).
4. Youth Eating Disorder Program: Comprehensive program for youth (18 and under) including initial assessments, treatment planning, dietitian-guided nutrition support, therapist-provided mental health support, monthly parent support groups, and educational groups. Costs vary based on individual needs.
5. Recovery Forward Education Program: Education-based program for adults (18+) supporting eating disorder recovery through six virtual education sessions, workbook with lessons and activities. Priced at $120 + GST.
6. Art Therapy Sessions: Art therapy sessions combining traditional counselling theory with visual art processes. Individual sessions priced at $75-$120, dyads/couples sessions at $150.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Journey to Health is a private healthcare practice that delivers registered dietitian nutrition counselling and mental health psychotherapy services under one roof, with specialized eating disorder recovery programs for both adults and youth. Services include individual, couples, and family therapy (RCC, RSW, RMFT), dietitian assessments and follow-ups, individualized meal plans, art therapy, and behavioural specialist services. Offerings are available virtually across British Columbia and Ontario and in-person at offices in Langley and Revelstoke, BC.

Product overview

Journey to Health is a private healthcare practice offering a coordinated suite of mental health and nutrition services. The core offerings consist of Mental Health Counselling/Psychotherapy (individual, couples, and family therapy by RCCs and RSWs) and Registered Dietitian/Nutrition Counselling Services, both delivered in-person and virtually. These are supported by specialized programs including an Adult Eating Disorder Support service and a Youth Eating Disorder Recovery Program (comprehensive, multi-disciplinary), Individualized Meal Plans, Art Therapy Sessions, and an Adolescent Behavioural Specialist service. Group and educational programming — including the Recovery Forward self-study program, webinars, parent support groups, and the EmpowerED Parents workshop — complement individual clinical services. All services are available in-person at their Langley, BC office and Revelstoke, BC satellite location, and virtually across British Columbia and Ontario.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• BPA (Benefits Plan Administrators)coreChannel Partner/ Reseller/ DistributorInsurance provider partner offering direct billing services. Clients can have claims submitted directly for dietitian services reimbursement.
• Canada LifecoreChannel Partner/ Reseller/ DistributorMajor Canadian insurance provider with direct billing partnership for extended health benefits including dietitian and therapist services.
• ManulifecoreChannel Partner/ Reseller/ DistributorMajor Canadian insurance provider offering direct billing for registered dietitian and clinical counsellor services.
• Chambers of Commerce Group InsuranceminorChannel Partner/ Reseller/ DistributorChamber of commerce insurance plan provider offering direct billing for member businesses and their employees.
• ClaimSecureminorChannel Partner/ Reseller/ DistributorInsurance claims administrator providing direct billing services for extended health benefits.
• Desjardins InsuranceminorChannel Partner/ Reseller/ DistributorDesjardins Group insurance provider offering direct billing for paramedical services including dietitians and therapists.
• FirstCanadianminorChannel Partner/ Reseller/ DistributorInsurance provider offering direct billing for extended health benefits.
• GMS (Group Medical Services)minorChannel Partner/ Reseller/ DistributorInsurance provider offering direct billing for members' extended health claims.
• IAFFinancialminorChannel Partner/ Reseller/ DistributorInsurance provider specializing in coverage for fire fighters and first responders.
• Johnston GroupminorChannel Partner/ Reseller/ DistributorInsurance administrator offering direct billing for group benefit plans.
• Maximum BenefitminorChannel Partner/ Reseller/ DistributorInsurance provider offering direct billing for extended health benefits.
• Revelstoke Integrative HealthminorStrategic or Co-development PartnerHealthcare facility partnership for satellite office location in Revelstoke, BC, where Journey to Health provides in-person dietitian appointments.
• Eating Disorder Registered Dietitians & Professionals (EDRDP)minorOthersOfficial member of Eating Disorder Registered Dietitians & Professionals organization, indicating specialization and adherence to professional standards in eating disorder nutrition care.

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Regional players

• Dialogue Health: Dialogue is a Canadian employer-focused virtual healthcare platform providing mental-health therapy among other services. It is comparable to Journey to Health as a Canadian virtual counselling provider, but serves employer-sponsored clients nationally rather than individual DTC clients in BC/Ontario.

Broad incumbents

• BetterHelp: BetterHelp is the largest direct-to-consumer online therapy platform, offering unlimited messaging and live sessions with licensed therapists. It competes with Journey to Health's individual and couples counselling services on price, convenience, and provider selection, with vastly larger marketing scale.
• Lyra Health: Lyra Health is a mental-health benefits platform providing therapy and coaching via employer-sponsored plans. It competes in the same therapy access space but is distributed through enterprise contracts rather than direct-to-consumer private practice booking.
• Spring Health: Spring Health is a large, well-funded global mental-health platform offering therapy, coaching, and care navigation through employer and health plan contracts. It is a broad incumbent in the same mental-health counselling category that Journey to Health serves, but at vastly greater scale and through B2B channels.
• Headspace Health: Headspace Health is a broad digital mental-health platform combining therapy and mindfulness content, primarily sold through employer and payer channels. It competes for the same mental-health counselling wallet share but as a packaged benefits product rather than a specialized private practice.

Direct peers

• Opal: Opal is a virtual eating-disorder care platform that combines licensed therapy and nutrition support for ED recovery. It overlaps directly with Journey to Health's core ED recovery services and offers a comparable weight-inclusive, evidence-based positioning.
• Equip Health: Equip is a virtual eating-disorder treatment provider delivering family-based and adult ED care via telehealth with a multidisciplinary team. It mirrors Journey to Health's integrated therapy-plus-nutrition ED model and competes for the same adolescent and adult ED client segment, albeit with significant venture backing.
• Within Health: Within Health is a virtual eating-disorder treatment platform offering multidisciplinary care (therapy + nutrition + medical). It directly competes with Journey to Health's integrated RD + therapy ED recovery offering, though at a far larger scale and with a fully virtual, cross-jurisdictional model.
• MantraCare: MantraCare is an online platform that bundles nutrition counselling with mental-health therapy, delivered virtually. It mirrors Journey to Health's integrated RD + psychotherapy private-practice model and competes for the same direct-to-consumer counselling and nutrition segment.

Emerging players

• Nourish: Nourish is a US-based telehealth platform that connects patients with registered dietitians for virtual nutrition counselling. It directly parallels the dietitian side of Journey to Health's practice and has overlap on chronic disease, gut health, and ED-adjacent nutrition topics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/journey-to-health-support

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Journey to Health