What Kala Yoga does

Kala Yoga is a founder-owned, private yoga and wellness studio operating two physical locations in Brooklyn, New York (Bushwick at 331 Melrose Street and Williamsburg at 783 Driggs Avenue), with a digital extension via the Kalā TV on-demand streaming platform and Zoom-based livestream classes. The studio was founded by Kate Sullivan around a Tibetan Buddhist yoga lineage combined with modern vinyasa and other styles, and offers heated (infrared radiant heating, ~90°F) and non-heated classes including vinyasa, ashtanga, yin, restorative, pilates, strength and conditioning, meditation, and yoga nidra. A roster of approximately 40-50 teachers supports more than 1,000 classes per month across both locations.

The business operates a multi-stream revenue model anchored by recurring memberships (Monthly Unlimited at $195, Mini at $99, Annual at $1,920, and All Access bundles with Kalā TV at $118-$214/month), supplemented by drop-ins and class packs ($35 drop-in, $160 for 5-pack, $295 for 10-pack), digital subscriptions to Kalā TV ($19-$29/month or $200-$300/year), and a substantial educational vertical comprising a 200-hour Teacher Training ($3,150-$3,550), Bridge Program ($895), Mentorship ($1,300-$2,600), and continuing education courses (Yoga Nidra and Assist Training at $500-$550). Additional revenue comes from contracted bodywork practitioners offering acupuncture, cupping, acupressure, and Thai bodywork on-site, as well as corporate and private partnerships delivering yoga, meditation, and sound bath experiences across the NYC area.

Go-to-market is direct-to-consumer and community-led, relying on local partnerships (Domino Park, Le Tish Cafe, Locals Surf School), a referral program ($10 credit per membership), donation-based and work-exchange classes for accessibility, and a charitable partnership with the Sakya Institute for Buddhist Studies. The company is founder-owned with no disclosed venture capital or private equity backing, no subsidiaries, and no M&A activity; growth has been funded organically through operational cash flow and the gradual build-out of digital and training products.

Name

Kala Yoga

Legal name

Kala Yoga

Website

https://kalayogabk.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kala Yoga is a founder-owned Brooklyn yoga and wellness studio operating two locations (Bushwick and Williamsburg) plus the Kalā TV on-demand platform, serving individual practitioners, aspiring yoga teachers, and corporate clients with classes, certifications, bodywork, and retreats.

Ownership category

akta.pro rank

Product category

Yoga and Wellness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Arts, Entertainment, and Recreation (71)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Yoga Nidra & Deep Relaxation Practices (HSADAJAE), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Power Yoga & Athletic Yoga Conditioning (HSADACAG)

Keywords

• Yoga studio classes
• Yoga teacher training
• Wellness bodywork services
• On-demand yoga streaming
• Meditation workshops retreats

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Studio Memberships: Monthly unlimited memberships (auto-renewing $195/month), mini memberships ($99/month), annual memberships ($1,920/year), and all-access memberships with Kalā TV ($214/month). Includes complimentary mat/towels, guest passes, and retail/workshop discounts.
2. Drop-in Classes and Class Packs: Single class drop-ins ($35), 5-class packs ($160), 10-class packs ($295). Fixed inventory with expiration windows.
3. Digital Subscriptions (Kalā TV): Monthly on-demand subscriptions ($19-29/month depending on membership status) and annual subscriptions ($200-300/year). Includes 7-day free trial.
4. Teacher Training Programs: 200-Hour Teacher Training ($3,150-$3,550), Bridge Program ($895), Mentorship Programs ($1,300-$2,600), Assisting Training ($550), Yoga Nidra Training ($500). Payment plans available.
5. Bodywork and Wellness Services: Acupuncture ($180/90min), Cupping ($100/30min), Acupressure ($120/40min), Thai Bodywork ($165-215/60-90min), provided by contracted practitioners
6. Corporate and Private Partnerships: Yoga, meditation, and sound bath experiences brought to corporate/private events in NYC area

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Kalā Yoga operates two Brooklyn-based yoga studios (Bushwick and Williamsburg) offering in-person vinyasa, Ashtanga, Yin, restorative, pilates, meditation, and specialty classes, supported by infrared radiant heating. Beyond drop-ins and memberships, the studio sells comprehensive 200-hour and continuing education yoga teacher training programs, mentorship, retreats, livestream classes, an on-demand digital subscription platform (Kalā TV), and on-site bodywork treatments including acupuncture, cupping, acupressure, and Thai bodywork.

Product overview

Kalā Yoga is a single-brand wellness studio offering an integrated portfolio of yoga and wellness services across two Brooklyn studio locations (Bushwick and Williamsburg) plus digital channels. The core offering comprises in-person yoga classes (including heated and non-heated vinyasa, Ashtanga, Yin, Restorative, and specialty formats) supplemented by a digital on-demand platform (Kalā TV). Educational products include a 200-Hour Yoga Teacher Training, Bridge Program for certified teachers, Mentorship Program, and specialty continuing education courses (Yoga Nidra Training, Assist Training). The portfolio also includes wellness treatments (bodywork, acupuncture, cupping, Thai massage), retreats, livestream classes, corporate partnerships, and workshops. All offerings are branded under the Kalā Yoga name and share the studio's community-oriented mission and Tibetan Buddhist-influenced philosophy.

Differentiator

Problem solved

Functional benefit

Brands

• Kala TV: On-demand digital platform offering yoga, meditation, mobility, and breathwork classes for streaming anytime, anywhere.

Products and services

• In-Person Yoga Classes Drop-in and membership-based yoga classes at two Brooklyn locations, including heated and non-heated vinyasa, Ashtanga, Yin, restorative, pilates, strength, and community formats for practitioners of all levels.
• Kalā TV On-Demand Subscription Subscription-based on-demand streaming platform offering unlimited access to a library of yoga, meditation, mobility, and breathwork classes with monthly and annual plans.
• Bridge Program 50-hour continuing education course for existing RYT-200 certified teachers covering Buddhist philosophy, sequencing, assisting, and practice teaching through Kalā's framework.
• Mentorship Program Personalized one-on-one mentorship pairing yoga teachers with experienced mentors for professional development, offered in 20-hour (4-month) and 40-hour (8-month) packages.
• 25-Hour Yoga Nidra Training 25-hour Yoga Alliance continuing education training exploring the practice and teaching of Yoga Nidra through both traditional and modern applications, available in-person and remotely.
• 25-Hour Assist Training 25-hour Yoga Alliance continuing education hands-on assisting training teaching physical adjustments and manual assists for yoga teachers, led by Pia Fiato.
• Livestream Classes Real-time virtual yoga classes broadcast via Zoom allowing remote participation with live instructor guidance and community interaction, bookable through the Momence platform.
• Bodywork Treatments On-site therapeutic wellness services including acupuncture, cupping, acupressure, and Thai bodywork delivered by contracted certified practitioners.
• Yoga Retreats Immersive multi-day yoga retreat experiences held at offsite destinations such as Vermont and Costa Rica, offering extended practice in retreat settings.
• Corporate and Private Partnerships Customized yoga, guided meditation, and sound bath experiences delivered to corporate events, offices, and private gatherings throughout the New York City area.
• Workshops and Community Events Specialty workshops and community events including outdoor yoga series, surf and yoga collaborations, mindful movie club nights, 108 Sun Salutations events, and teacher training information sessions.

Quantifiable outcome

• Intro Month members receive 10% discount on regular membership price for life if they continue
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Domino ParkminorStrategic or Co-development Partner · 1 July 2025Community partnership for Domino Park Sunday Yoga Series - free outdoor yoga classes for all levels set against Brooklyn Bridge views. Classes run 10-11am on select dates led by Kalā teachers Kate, Pia, and Shanna.
• Le Tish CafeminorStrategic or Co-development Partner · 1 July 2025Williamsburg neighborhood partnership hosting Mindful Movie Club community events - seasonal film screenings with meaningful conversation and cozy evenings at the cafe.
• Locals Surf SchoolminorStrategic or Co-development Partner · 1 July 2025Special Kalā Yoga x Locals Surf School experience in Rockaway, Queens - 30-minute yoga flow followed by 1.5-hour surf lesson, blending movement and ocean energy.
• Sakya Institute for Buddhist StudiescoreOthersNon-profit organization led by Khempo Migmar Tseten. All proceeds from Kalā meditation classes are donated to support their Buddhist teachings and studies. Kalā's teacher training incorporates Buddhist philosophy from this lineage.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• obé Fitness: Live and on-demand digital fitness platform offering yoga, pilates, strength, and dance classes via subscription. Comparable to Kala TV as a digital yoga/wellness extension but competes for at-home practice time.
• Alo Moves: Premium on-demand yoga and wellness streaming platform from Alo Yoga. Comparable to Kalā TV as a digital yoga subscription product with strong lifestyle-brand affiliation.
• Glo: Subscription-based on-demand yoga, meditation, and Pilates platform with a large global content library. Direct digital substitute competing for the same yoga practitioner dollars as Kalā TV.

Direct peers

• Sky Ting Yoga: Independent NYC yoga studio with multiple locations and a strong community/teacher-training program. Closely mirrors Kala's blend of vinyasa/ashtanga instruction, teacher training, and a digital component.
• Modo Yoga: Hot yoga studio franchise with locations across multiple cities; comparable on infrared/heated yoga positioning, community-led membership model, and multi-tier pricing.
• Y7 Studio: NYC-founded boutique yoga studio brand offering heated, music-driven flow classes at premium price points with a hip, lifestyle-driven aesthetic. Closest direct comparable to Kala Yoga on positioning, premium pricing, and NYC urban studio model.
• Pure Yoga: Premium urban yoga studio chain with a flagship in NYC offering heated vinyasa, ashtanga, yin, restorative, and a deep teacher-training catalog. Comparable on class breadth, premium pricing, and training programs.

Broad incumbents

• Equinox: Premium fitness club chain offering yoga, pilates, meditation, and wellness programming inside luxury gyms. Comparable on premium NYC positioning and bundled wellness offerings, though yoga is one of many categories rather than the focus.
• CorePower Yoga: Largest US heated yoga chain with hundreds of studios. Comparable on heated vinyasa core offering and teacher training programs, but at significantly larger scale and broader geographic reach.
• YogaWorks: Established multi-format yoga studio chain offering vinyasa, ashtanga, yin, restorative, and teacher training. Comparable product breadth and training programs but operates as a broader incumbent rather than a boutique.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kala-yoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kala Yoga