What Kei does

Kei is a privately held digital advertising agency founded in 2015 by Kevin Chenault in Evansville, Indiana, operating under the name Kei since a 2025 corporate rebrand from its previous identity as Blackstrap Media. The firm delivers integrated digital advertising, social media, web design, and brand services to a mix of small-to-mid-sized businesses, healthcare providers, financial institutions, government entities, and nonprofit and educational organizations across the U.S. Midwest. Kei takes a platform-agnostic approach, executing campaigns across Google Ads, META, LinkedIn, TikTok, and OTT/CTV, with web builds on Squarespace, Webflow, WordPress, and Wix Studio, supported by an in-house Ideaboard blog for thought leadership.

The company's go-to-market is sales-led and direct, with prospective clients engaging through the company website's 'Get Started' call to action followed by consultations; services are priced on a custom quote basis with multi-year contract terms available. Reported scale indicators include 12.6M impressions, 3.9M reach, and 554K engagement delivered for clients over the trailing 12 months, with 82 finished projects and a stated 97% client satisfaction rate across the team's 17+ years of combined experience. Kei employs 12 people across two Evansville offices (4631 Bayard Park Dr and 417 N Main Street, Suite D) and remains bootstrapped, with no external funding rounds, parent company, or institutional investors disclosed in the data.

Name

Kei

Website

https://kei.digital

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Kei is a bootstrapped 12-person digital advertising agency in Evansville, Indiana, delivering platform-agnostic paid media, social, web design, and branding services to SMB, healthcare, financial, government, and nonprofit clients across the U.S. Midwest.

Ownership category

akta.pro rank

Headquarters

HQ city

Evansville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Digital Advertising Services: Project-based digital advertising services including social media advertising, Google Ads, OTT/CTV campaigns, web design, and branding. Services are tailored to client needs with a holistic approach to digital advertising.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Kei is a digital advertising agency that delivers integrated marketing services including digital advertising (Google Ads, OTT/CTV), social media advertising and strategy (Meta, LinkedIn, TikTok), web design and development (Squarespace, Webflow, WordPress, Wix Studio), and brand services (logo design, visual assets, tone of voice, brand guidelines). The agency applies a platform-agnostic, impact-driven methodology to create and execute campaigns for small-to-mid-sized businesses and institutional clients.

Product overview

Kei is a digital advertising company offering a unified suite of services rather than a modular software product. The core offerings include Digital Advertising (Google Ads, OTT/CTV), Social Media advertising and strategy (Meta, LinkedIn, TikTok), Web Design (Squarespace, Webflow, WordPress, Wix Studio), and Brand Services (logo design, visual assets, tone of voice, brand guidelines). The Ideaboard Blog serves as an educational resource. These services are delivered as integrated consulting and creative offerings, with a holistic approach combining multiple channels to drive measurable growth for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Advertising Comprehensive digital advertising services including Google Ads, OTT/CTV, and retargeting strategies that help brands reach and reconnect with their target audiences across the digital landscape.
• Social Media Advertising & Strategy Social media advertising and strategy services across Meta, LinkedIn, and TikTok platforms, with metrics and analytics to support campaign effectiveness.
• Web Design Website design and development services using Squarespace, Webflow, WordPress, and Wix Studio to create digital hubs where official brand assets and channels converge.
• Brand Services Brand identity and development services including logo design, visual assets, tone of voice development, and brand guidelines to help businesses communicate their identity consistently across channels.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators15 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SmartSites: Digital marketing agency offering web design, SEO, PPC, and social media advertising to SMB and mid-market clients. Comparable to Kei in service portfolio and customer base focus.
• KlientBoost: Digital advertising agency specializing in paid acquisition (Google, Meta, LinkedIn) paired with creative and landing-page services. Highly comparable to Kei's paid-media + web design + creative offering.
• Lyfe Marketing: Digital marketing agency focused on social media advertising, content, and email for SMBs. Comparable to Kei in its social-first digital advertising emphasis and SMB customer orientation.
• Major Tom: Full-service digital agency offering strategy, media buying, creative, and web development to mid-market clients. Directly comparable to Kei's holistic digital advertising and branding offering.
• Disruptive Advertising: Digital advertising agency focused on paid media (Google, Meta, programmatic) and lifecycle marketing for mid-market clients. Comparable to Kei in platform-agnostic paid-media execution and mid-market positioning.
• Power Digital Marketing: Mid-sized full-service digital marketing agency offering paid media, SEO, social, and creative services to mid-market and growth-stage brands. Highly comparable to Kei in service mix (Google/Meta/LinkedIn buying, branding, web) and customer size profile.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, SEO, social media advertising, and branding to SMB and mid-market clients. Directly comparable to Kei in service breadth and customer segment.
• Solutions 8: Digital advertising agency specializing in paid media and conversion optimization for direct-to-consumer and e-commerce brands. Comparable to Kei in platform-agnostic paid-media execution and data-driven campaign work.

Broad incumbents

• R/GA: Global digital agency with deep capabilities in advertising, design, and technology across major brand clients. Operates in the same digital advertising space as Kei but at significantly larger scale and with proprietary tech/data capabilities.
• Tinuiti: Larger independent performance marketing agency with deep paid social, search, and Amazon expertise. Operates in the same digital advertising space as Kei but at significantly greater scale across enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/keiadvertising
• Facebookfacebook.com/keidigitaladvertising
• LinkedInlinkedin.com/company/keiadvertising
• Instagraminstagram.com/keiadvertising

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kei