KW Domain: Luxury Homes International

What KW Domain: Luxury Homes International does

Keller Williams Domain (Market Center 1017), branded as KW Domain: Luxury Homes International, is an independently owned and operated Keller Williams franchise brokerage headquartered at 210 South Old Woodward, Suite 200, Birmingham, Michigan. The company provides full-service residential real estate brokerage services to home buyers and home sellers across Oakland County, Macomb County, and the broader Woodward Corridor in Southeast Michigan. Its service portfolio spans the full transaction lifecycle: property search and valuation tools (KW Home Search, Home Worth Evaluation, Mortgage Calculator), guided 8-step buying and selling processes, agent representation, and access to a 17-partner affiliated service network covering mortgage (Superior National Bank), title (Blue Skies Title), home inspection, insurance, legal, staging, moving, and warranty services.

The underlying technology is the Keller Williams proprietary platform, including the Command business management suite for agents, the KW App for property previewing, and KSCORE for agent productivity tracking. The brokerage layers its own agent development programs on top of this stack — IGNITE for new associates, BOLD for coaching, and MAPS Coaching for mastery — positioning culture, training, and technology as the principal differentiators. Leadership includes Operating Principal Jon Reusch, Principal Broker/Employing Broker Natalie Reed (also overseeing KW Metro Royal Oak), Managing Broker Carl Cohen, and functional directors across training, technology, and agent services.

KW Domain's business model is a transaction-fee revenue model based on real estate commissions. As a franchise, it earns a share of agent commissions across completed residential transactions; the company reports 500+ associates and over $1.1 billion in combined annual sales volume across its Birmingham and Royal Oak offices, recognized as Michigan's #1 Keller Williams brokerage. No external funding has been disclosed; the entity is private and franchisee-owned rather than corporate-owned.

Name

KW Domain: Luxury Homes International

Legal name

Keller Williams Domain

Website

https://kellerwilliamsdomain.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

KW Domain: Luxury Homes International is a Birmingham, Michigan-based Keller Williams franchise brokerage (Market Center 1017) providing residential real estate buying, selling, and agent development services across Southeast Michigan's Oakland and Macomb counties, with 500+ associates and over $1.1B in combined annual transaction volume.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Real estate agent training
• Property search services

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: The company operates as a Keller Williams franchise/brokerage, generating revenue through real estate transaction commissions. Agents earn commissions on completed home sales and purchases, with the brokerage earning a share through its franchise model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

KW Domain is a Keller Williams franchise real estate brokerage (Market Center 1017) that provides residential real estate representation services for buyers and sellers in the Birmingham, Michigan area and surrounding Oakland and Macomb counties along the Woodward corridor. The brokerage combines licensed agent representation with proprietary Keller Williams technology (Command, KW App, KSCORE), training programs (Ignite, BOLD, MAPS Coaching), and consumer-facing tools to support transactions across the Metro Detroit area.

Product overview

KW Domain is a Keller Williams real estate brokerage providing residential real estate services to buyers and sellers in the Metro Detroit area. The company operates as part of the Keller Williams franchise and offers a platform combining core real estate transaction services with proprietary training programs (Ignite, BOLD, MAPS Coaching), technology tools (Keller Williams app, Command platform, property search), and consumer-facing tools (mortgage calculator, home valuation). The model emphasizes agent development and technology-enabled client service.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Full-service residential real estate brokerage providing licensed agent representation for home buyers and sellers across the Woodward corridor, Oakland County, and Macomb County in Michigan, including property search, pricing strategy, offer negotiation, marketing, and closing support.
• Ignite Training Program New associate training program designed to launch new agents into immediate productivity by developing positive habits used by top agents, covering mindset, business plan development, and negotiation skills.
• BOLD Coaching Program Coaching program teaching agents powerful scripts, business management strategies, language skills, and mindset exercises to adapt their business regardless of market conditions.
• MAPS Coaching Award-winning mastery program guiding agents to focus on solutions, gain awareness of unique strengths, and identify development areas, based on Gary Keller's bestselling models.
• KW Home Search Property search functionality allowing buyers to preview homes through the KW app and arrange visits with their agent.

Quantifiable outcome

• $1.1 Billion+ in annual sales volume (combined Michigan offices)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and supporting.

• Superior National BankcoreOthersMortgage lending partner providing financing options for home buyers. Contact: Jon Aucutt (248-231-7606) and Dillon Ruczko (313-820-2153).
• Blue Skies TitlecoreOthersTitle services provider for real estate transactions. Contact: Sarah McMasters (248-286-3800).
• America's Preferred Home WarrantysupportingOthersHome warranty provider offering coverage for systems and appliances. Contact: Jeff Becker (517-281-7041).
• Evertree InsurancesupportingOthersProperty and casualty insurance provider. Contact: Jeff Nemeth (248-262-7362).
• Marketplace HomessupportingOthersNational property management services. Contact: Todd Calloway (734-259-6542).
• Comprehensive Property InspectioncoreOthersHome inspection services. Contact: Aaron Jackson (586-842-4700).
• AOM Property Inspection SolutionscoreOthersEngineering-based home inspection services. Contact: John Micheli (313-510-8635).
• Changing Places MovingsupportingOthersMoving company for relocation services. Contact: Ron St. Amant (248-674-3937).
• Galloway & Hommel, LLPsupportingOthersReal estate law firm providing legal services for transactions. Contact: T. Scott Galloway (248-574-4450).
• Impact Interior DesignsupportingOthersHome staging and interior design services. Contact: Tina Stratton (248-591-4290).
• Skyview ExpertssupportingOthersReal estate photography services. Contact: Sasha Marceta (586-549-9690).
• TidySmartsupportingOthersProfessional home packing and organization services. Contact: Steffanie Porter (248-277-3505).
• Totally MaintainedsupportingOthersHome maintenance and repair services. Contact: Asaf Salama (248-297-3485).
• MOVE STORE DUMPsupportingOthersMoving, storage pods, and junk hauling services. Contact: Randy Bidlofski (248-343-2750).
• That 1 PaintersupportingOthersProfessional painting services for home preparation. Contact: Adewunmi Adeyemo (708-446-4968).
• Antiques on Main Estate SalessupportingOthersEstate sale services for downsizing and property liquidation. Contact: Robin Cohen (248-705-9665).
• CUTCO by Luke SaseksupportingOthersClosing gifts and housewarming presents. Contact: Luke Sasek (616-295-5537).

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Compass: Tech-forward national residential real estate brokerage operating in major U.S. metros including luxury markets. Competes directly with KW Domain for agent recruitment and high-end buyer/seller representation, with a similar commission-based model.
• RE/MAX: Global residential real estate franchise with thousands of independently owned offices. Closest comparable franchise model to Keller Williams, recruiting agents and earning commissions on transaction volume across similar suburban and luxury segments.
• Century 21 Real Estate: Global residential real estate franchise with comparable model to Keller Williams. Competes for agents and franchisees in similar suburban markets and offers overlapping technology and training platforms.
• Better Homes and Gardens Real Estate: Residential real estate franchise leveraging the Better Homes and Gardens media brand. Comparable franchise model and target segments, competing for agents and listings in similar luxury and suburban markets.
• Coldwell Banker Realty: Established residential real estate franchise with strong brand presence in Michigan suburbs. Competes directly for agent talent and luxury listings in the same Metro Detroit corridor KW Domain serves.
• Sotheby's International Realty: Luxury-focused residential real estate franchise aligned with KW Domain's 'Luxury Homes International' positioning. Directly comparable for premium-segment buyer/seller representation, especially in affluent Woodward-corridor-style markets.
• eXp Realty: Cloud-based residential brokerage with a low-overhead agent model. Competes with KW Domain for agent recruitment nationally, including in Michigan, by offering higher commission splits and remote operations.
• Berkshire Hathaway HomeServices: National residential real estate franchise with strong suburban and luxury market presence. Operates on a similar franchise model with commission-based revenue and agent recruitment focus.

Regional players

• Real Estate One: Michigan-based residential real estate brokerage with deep roots in the same Metro Detroit geography KW Domain serves. A direct local competitor with comparable buyer/seller services and agent network.
• Howard Hanna Real Estate Services: Largest privately held real estate company in the Mid-Atlantic and Midwest, with strong Michigan presence. Directly competes in Metro Detroit for agents and listings and is a credible local alternative to KW Domain.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kw-domain-luxury-homes-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KW Domain: Luxury Homes International