KIN Creative

What KIN Creative does

KIN Creative is a Toronto, Ontario-based private marketing and coaching services firm founded in 2020 by Aadam Lodhi. The company exclusively serves owners of martial arts schools in North America who are already generating above $20k/month and want to scale past $100k/month, positioning itself as a long-term operating partner rather than a transactional agency. Its offering is a single bundled engagement that combines on-site content capture, Meta Ads and Google Ads management, grassroots marketing systems, lead follow-up by an in-house team of martial artists, coaching from 7-figure school owners, and a peer community of operators.

The underlying technology stack is conventional agency infrastructure: Meta and Google Ads platforms for paid acquisition, Wistia for video hosting and delivery, lead-form filtering, and AI-assisted phone calls and SMS/text messaging for lead qualification, scheduling, and follow-up, with TCPA and A2P 10DLC compliance documented. There are no proprietary models or software products; the differentiation sits in the methodology and the operator-credibility of the team rather than in technology IP.

KIN makes money through custom-priced, multi-year professional-services retainers. The go-to-market is sales-led and selective: a 45-minute free strategy call is used to vet prospects against traits identified from the most successful of the 500+ schools served since 2020, and only qualified candidates are moved into partnership agreements. Pricing is not publicly disclosed. The company is founder-owned, operates with a five-person team, and has reported generating $28M+ in cumulative revenue for its clients.

Name

KIN Creative

Legal name

KIN Creative

Website

https://kincreative.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

KIN Creative is a Toronto-based marketing and coaching firm that helps North American martial arts school owners generating above $20k/month scale past $100k/month through bundled paid ads, on-site content capture, in-house martial artist lead follow-ups, and coaching from 7-figure school owners.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Marketing and Advertising Services: KIN manages Meta Ads and Google Ads campaigns for martial arts schools, generating leads through paid advertising channels. Services include campaign setup, management, and lead form configuration with advanced filtering for quality leads.
2. Coaching Services: Coaching from a team of 7-figure school owners who help clients improve retention, win back time, and increase profit. Part of a comprehensive partnership model.
3. Content Production: On-site content capture services where KIN visits schools to film high-quality promotional content that differentiates schools from competitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

KIN Creative is a sales-led marketing and coaching firm that helps martial arts school owners scale past $100k/month through a long-term bundled partnership. The offering combines on-site content capture, Meta Ads and Google Ads management, grassroots marketing systems, an in-house team of martial artists for lead follow-ups, coaching from 7-figure school owners on retention and operations, and access to a peer community of school owners. All six components are delivered together as one integrated program; no component is sold separately.

Product overview

KIN Creative offers a single, unified full-service marketing and coaching offering for martial arts school owners — not a modular software platform. The offering bundles six integrated service components: Content (on-site filming to produce differentiating marketing content), Paid Ads (Meta Ads and Google Ads campaign management with lead-form filtering), Grassroots Marketing (local marketing systems installed at the school), Lead Follow-Ups (an in-house team of martial artists who follow up with leads until enrollment), Coaching (7-figure school owner coaching for retention, operations, and profitability), and Community (a peer network of school owners). All six components are delivered together as one integrated program aimed at growing schools to $100k/month. No individual component is sold separately as a standalone product.

Differentiator

Problem solved

Functional benefit

Products and services

• KIN Creative Full-Service Marketing & Coaching Partnership A long-term bundled partnership combining six integrated service components for martial arts school owners: (1) on-site content capture to differentiate the school; (2) Meta Ads and Google Ads campaign management with advanced lead-form filtering; (3) grassroots marketing systems installed in the school; (4) an in-house team of martial artists who follow up with leads until enrollment; (5) coaching from 7-figure school owners on retention, time management, and profit; and (6) a peer community of school owners. Delivered together as a single integrated program targeted at martial arts school owners currently generating above $20k/month who want to scale past $100k/month.

Quantifiable outcome

• Served 500+ schools since 2020
• +2 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SmartSites: Full-service digital marketing agency focused on small and mid-sized businesses across web, SEO, PPC, and content; comparable SMB marketing-services delivery model.
• Disruptive Advertising: Paid media and CRO agency working with SMB and mid-market brands; similar to KIN in being paid-ads-native with a long-term partnership model and selective client vetting.
• KlientBoost: Performance-focused digital marketing agency specializing in paid acquisition and CRO for SaaS and SMBs; comparable to KIN because both sell integrated paid-ads-plus-execution service packages priced on growth outcomes rather than hours.
• LYFE Marketing: Social media and digital marketing agency specifically targeting small businesses with monthly retainer packages; similar target market and recurring-revenue structure to KIN's partnership model.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, paid media, social and web design to SMBs; overlaps with KIN's bundled paid-ads/content/web solution positioned to small business owners.
• Wizard of Ads: Advertising coaching and agency firm serving niche SMB verticals with long-form content and recurring advisory; closely mirrors KIN's coaching-plus-media structure for owner-operators.

Broad incumbents

• Mindbody: Large incumbent SaaS platform for fitness, wellness, and martial-arts studios offering booking, marketing, and retention tools; competes for the same customers' wallet, with broader product portfolio and enterprise reach than KIN.
• Zen Planner: Gym and dojo management software with marketing automation, member retention and reporting features; serves an overlapping customer base to KIN and could become a vertical-integrated competitor offering bundled growth services.
• ClubReady: Established club management platform for fitness studios and boutique gyms with built-in marketing/automation tools; comparable adjacent buyer-base of small-studio owners and a partial overlap in marketing-services value proposition.

Emerging players

• Kicksite: Martial arts school management software vendor increasingly offering lead generation and marketing services to the same school-owner segment; emerging direct competitor because it sits inside KIN's exact vertical.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@kincreative661
• LinkedInlinkedin.com/company/dojo-launch

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KIN Creative