What Kicksite does

Kicksite is a private, family-owned vertical SaaS company founded in 2007 and headquartered in Overland Park, Kansas, that builds cloud-based management software exclusively for martial arts schools. The platform consolidates member management, attendance tracking, belt rank progression and promotions, billing and finances, lead capture and prospect nurturing, and email/SMS communications into a single product, with student-facing member-portal and mobile web app capabilities. Specialized workflows — including belt testing events with scoring and promotion execution, kiosk-style PIN/barcode check-in, and family-profile management — are designed specifically for martial arts curriculum rather than adapted from generic fitness CRMs.

The company's revenue model is anchored in tiered SaaS subscriptions priced from $49 to $199 per month based on active student count, with all features included at every tier. Complementary revenue streams include integrated payment processing through preferred partners Basys (US) and Stripe (international, 40+ countries), professional website design services, and local search visibility / SEO services. Distribution is primarily direct and product-led via kicksite.com with a 30-day free trial, supplemented by demo-based inside sales for larger accounts and an aggressive community-led GTM anchored by partnerships with governing bodies such as IBJJF, ADCC, USA Taekwondo, ATA, and USA Karate.

Kicksite serves approximately 2,100+ martial arts schools across 23 countries, with primary customer segments being Brazilian Jiu-Jitsu, Taekwondo, and Karate schools, plus Krav Maga, MMA, and Wrestling programs. The company operates with 11–50 employees and reports a 4.8-star customer rating, positioning itself as a long-tenured, profitable, independent operator in a niche vertical it has served for nearly two decades.

Name

Kicksite

Legal name

Kicksite

Website

https://kicksite.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Kicksite is a family-owned, Overland Park-based SaaS company founded in 2007 that provides cloud-based management software — including member management, attendance tracking, belt promotion, billing, and marketing tools — exclusively to martial arts schools.

Ownership category

akta.pro rank

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Software): Primary revenue stream from subscription fees based on number of active students at martial arts schools. Four pricing tiers ranging from $49/month for 0-25 students to $199/month for 101+ students. All features included at every tier with discounted annual pricing available.
2. Payment Processing: Integrated payment processing through preferred partner Basys (US) and Stripe (international). Revenue from competitive flat-rate processing fees. Basys offers 2.9% + $0.25 per transaction with $29/month base fee.
3. Website Design Services: Professional martial arts website design services including Basic (1-3 pages), Advanced (more content and SEO), Premium (with Local Search Visibility), and Multi-Location websites. One-time professional services revenue.
4. Local Search Visibility Services: SEO and local search optimization services including Google Business Profile optimization, directory distribution to 50+ directories, regular updates, and growth reporting. Offered as add-on to website services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Kicksite provides an all-in-one cloud-based SaaS platform built exclusively for martial arts schools, combining member management, attendance tracking, belt rank progression, billing, lead capture, email/SMS communications, and a student member portal. The company also sells integrated payment processing, professional website design, and local search visibility services as add-ons to the core CRM. Pricing is based on active student count with all features included at every tier.

Product overview

Kicksite offers an all-in-one martial arts management platform built exclusively for martial arts schools. The core product is the Kicksite Martial Arts CRM Software, a unified platform combining student/lead management, attendance tracking, belt rank progression, billing and finances, and member communications. The offering spans four main service categories: core CRM software (with member management, lead management, attendance tracking, and billing modules), integrated payment processing (via Basys for US and Stripe for international), website design services (Basic through Premium tiers), and local search visibility services. Specialized solutions exist for Brazilian Jiu-Jitsu, Taekwondo, Karate, Krav Maga, and MMA schools. Pricing is based on active student count ($49-199/month) with full feature access at all tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Kicksite Martial Arts CRM Software All-in-one cloud-based SaaS platform for martial arts schools providing student and member management, attendance tracking, belt rank progression and promotions, billing and finances, lead capture, email and SMS communications, and a student-facing member portal. Sold on a tiered subscription basis by active student count with all features included at every tier.
• Payment Processing Integrated credit and debit card payment processing for martial arts schools, offered through preferred partners Basys in the United States and Stripe internationally. Enables automated recurring billings, transaction management, and competitive flat-rate processing fees.
• Website Design Services Professional martial arts website design and development service offered in Basic, Advanced, Premium, and Multi-Location tiers, including SEO optimization, lead capture forms, and professional copywriting tailored for martial arts schools.
• Local Search Visibility SEO and local marketing service that optimizes the school's Google Business Profile, distributes business information to 50+ directories, and provides growth reporting for martial arts schools.

Quantifiable outcome

• Schools using Kicksite have grown student bases significantly - e.g., Headnod HQ grew from 50 students/700 sq ft to 300 students/4,000 sq ft in multiple facilities
• +3 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature12 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Basys ProcessingcoreTechnology or IntegrationPreferred United States payment processing partner offering competitive flat-rate processing fees for Kicksite customers. Family-owned, Better Business Bureau A+ accredited business located near Kicksite's offices. Provides integrated credit/debit card processing with 2.9% + $0.25 per transaction and $29/month base fee.
• StripecoreTechnology or IntegrationPreferred international payment processing partner available in 40+ countries. Offers dozens of local payment methods to improve conversion rates and create better experiences for international martial arts schools using Kicksite.
• International Brazilian Jiu-Jitsu Federation (IBJJF)flagshipGTM or Marketing PartnerMajor partnership with IBJJF, the governing body for Brazilian Jiu-Jitsu competitions. Kicksite has formed strong partnerships with numerous BJJ athletes, organizations, and owners through IBJJF event presence since 2018.
• ADCC (Abu Dhabi Combat Club)flagshipGTM or Marketing PartnerPartnership with ADCC, a premier grappling and submission grappling organization. Kicksite serves the BJJ and grappling community through event presence and athlete partnerships.
• USA TaekwondocoreGTM or Marketing PartnerPartnership with USA Taekwondo, the national governing body for Taekwondo in the United States. Kicksite was originally developed from Taekwondo school needs and maintains strong ties to the Taekwondo community.
• American Taekwondo Association (ATA)coreGTM or Marketing PartnerPartnership with ATA, one of the largest Taekwondo organizations. Kicksite attended ATA events early in their community-building efforts.
• USA KarateminorGTM or Marketing PartnerSponsorship partnership with USA Karate for karate competition and school support.
• We Defy FoundationminorOthersCharitable partnership through Kicksite Gives Back initiative. Donation of time and money to support military veterans through martial arts.
• Victory Project KCminorOthersCommunity partnership through Kicksite Gives Back initiative supporting local Kansas City community organizations.
• Police Athletic LeagueminorOthersCommunity partnership supporting youth through athletics and mentoring programs.
• Tap Cancer OutminorOthersCharitable partnership supporting cancer awareness and research through martial arts community events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PushPress: PushPress provides gym management software with member management, billing, and branded apps, focused on strength/CrossFit and increasingly martial arts. Like Kicksite, it targets independent gym owners with subscription pricing tied to active members and competes for the same SMB fitness school market.
• Wodify: Wodify is a gym management platform serving CrossFit boxes, martial arts, and functional fitness gyms with attendance, billing, and performance tracking. It overlaps directly with Kicksite in martial arts and combat-sports-adjacent gyms using a similar per-member pricing model.
• Zen Planner: Zen Planner is a direct competitor in gym and martial arts school management, offering member management, billing, and scheduling for BJJ, MMA, and fitness academies. It competes head-to-head with Kicksite on the same SMB martial arts customer base with comparable pricing tiers.

Broad incumbents

• Vagaro: Vagaro is an all-in-one business management platform for salons, spas, fitness, and wellness with booking, payments, and marketing. While broader than Kicksite, it targets the same SMB owner persona and offers marketplace-driven customer acquisition that competes for the same prospect pool.
• ClubReady: ClubReady is a cloud-based club management platform for fitness studios and martial arts schools with member management, billing, and lead tools. It competes with Kicksite across both fitness and martial arts verticals, particularly with multi-location operators.
• Glofox: Glofox is a fitness studio management platform offering booking, billing, and member engagement for boutique studios and gyms. While not martial-arts-specific, it competes with Kicksite for fitness-adjacent schools and brings modern mobile-first design and branded apps to the same SMB owner persona.
• Mindbody: Mindbody is a broad-incumbent SaaS platform for fitness, wellness, and beauty businesses offering scheduling, memberships, payments, and marketing. It overlaps with Kicksite's gym/school management functionality but serves a much wider portfolio of verticals and lacks Kicksite's deep martial-arts-specific features like belt rank tracking.

Others

• Acuity Scheduling: Acuity Scheduling is a scheduling and appointment management tool used by martial arts schools and small service businesses for class booking. It is an adjacent/overlapping tool rather than a full management suite, often used as a low-cost alternative to Kicksite for very small academies.

Emerging players

• Arketa: Arketa is an emerging fitness and wellness studio management platform offering scheduling, payments, and branded experiences. It targets boutique fitness and martial arts-adjacent studios with modern UX, competing with Kicksite for design-conscious gym owners.
• TeamUp: TeamUp is a fitness and gym management platform focused on boutique studios, martial arts, and wellness businesses with class scheduling, memberships, and payment processing. It is comparable to Kicksite in target customer and feature scope, though smaller in scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kicksiteonline
• Xx.com/kicksite
• Facebookfacebook.com/kicksite

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kicksite