Sacred Circle Teachings

What Sacred Circle Teachings does

Sacred Circle Teachings, operated by founder Kristen Eykel under the legal entity Big K Productions, Inc., is a private spiritual wellness and education business. It serves spiritually curious individuals, existing healers, coaches and yoga teachers, expectant mothers, and birth professionals through private hypnotherapy and coaching, group mentorship, Reiki and prenatal-yoga certification, and self-paced courses. Eykel’s more than 30 years of training across North and South American Shamanism, Kundalini Yoga, Holy Fire III and Karuna Reiki, hypnotherapy, meditation, and pregnancy yoga underpin the portfolio.

The company monetizes appointment-based services, one-time course and certification purchases, and subscription-style ongoing course access; its free community is positioned as an indirect acquisition and retention channel. Delivery is online and global through Thinkific for self-paced learning, Square for bookings and sales, Zoom for live training, Circle.so for community, and SoundCloud for meditation audio. A product-specific point of differentiation is Yoga for Labor, which combines Hatha and Kundalini yoga, Pranayama, Hypnosis for Labor, and meditation and is protected by a U.S. trademark.

Name

Sacred Circle Teachings

Legal name

Big K Productions, Inc.

Website

https://kristeneykel.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Sacred Circle Teachings is a founder-led spiritual wellness education business serving consumers, healers, coaches, yoga teachers, expectant mothers, and birth professionals through hypnotherapy, mentorship, certifications, and on-demand courses delivered globally online.

Ownership category

akta.pro rank

Product category

Holistic Wellness Education

NAICS

Educational Support Services (61171), Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

akta.pro secondary industries

Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Spiritual education services
• Hypnotherapy training
• Reiki certification courses
• Prenatal yoga training
• Online wellness coaching

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Private & Group Sessions: One-on-one hypnotherapy, coaching, and Alternate Timeline Technique sessions booked via Square site, plus group mentorship programs (Awakening Mentorship, Women's Group Bridge the Gap). Revenue is service-based, appointment-driven, with recurring engagement potential through mentorship.
2. Yoga for Labor Certification Training: Yoga Alliance CEU-accredited 20-hour teacher training plus full 85-hour Registered Prenatal Yoga Teacher (RPYT) certification. Delivered 100% online via Thinkific at self-serve pace. One-time fee per course with no recurring commitment required.
3. Holy Fire III / Karuna Reiki Certification Courses: Multi-level online Reiki certification: Levels 1 & 2, Level 3 (Advanced), Master Teacher (2-day), and Karuna Master Teacher (2.5-day). Live online sessions with scheduled dates; also available via Square shop for self-paced digital access. Revenue per certification level as one-time purchase.
4. On-Demand Courses & Training: Hypnotherapy 101, Kundalini Yoga, Pranayama, Mudra/Mantra/Meditation, Chakra Perceptions, Pregnancy & Yoga for Labor on-demand courses hosted on Thinkific. Subscription-style ongoing access model with digital product delivery.
5. Community Hub Membership: Free community membership for ongoing engagement. Revenue generation from this channel appears indirect, serving as customer acquisition and retention tool for paid offerings.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Sacred Circle Teachings provides founder-led private hypnotherapy and coaching sessions, Alternate Timeline Technique sessions, and group mentorship, alongside online Reiki, Kundalini Yoga, meditation, breathwork, chakra, and prenatal Yoga for Labor training. Offerings are delivered through individual appointments, scheduled live certifications, and self-paced Thinkific courses for spiritual development, personal transformation, and professional education.

Product overview

Sacred Circle Teachings is a spiritual wellness education brand operated by Kristen Eykel, offering a comprehensive ecosystem of spiritual development services. The core offerings include trademarked Yoga for Labor® certification (a yoga and hypnotherapy-based childbirth preparation system), Holy Fire III Usui/Karuna Reiki certification at multiple levels, and private coaching/mentorship programs. Digital education is delivered through Thinkific via on-demand courses including Yoga for Transformation (a 6-week Kundalini Yoga program), Hypnosis 101, and various specialty courses. Additional services include private hypnotherapy sessions, women's groups, and a free community platform on Circle.so. The product portfolio spans in-person/online sessions, certification programs, self-paced digital courses, and community engagement, unified by the founder's 30+ years of expertise in shamanism, yoga, energy healing, and hypnotherapy.

Differentiator

Problem solved

Functional benefit

Brands

• Yoga for Labor: A trademarked system combining Hatha and Kundalini yoga asana with Pranayama breathwork, Hypnosis for Labor, and Meditation techniques for pregnancy and childbirth preparation. Registered Trademark in the United States (Serial Number 90518154).
• Holy Fire III / Karuna Reiki Certification
• Yoga for Transformation
• Bridge the Gap Women's Group

Products and services

• Yoga for Labor® A registered prenatal movement and childbirth-preparation system combining Hatha and Kundalini yoga postures, Pranayama breathwork, Hypnosis for Labor™, and meditation. It is offered through pregnancy classes and teacher training for expectant mothers, yoga teachers, doulas, and labor-support professionals.
• Holy Fire III Usui/Karuna Reiki Certification Online and in-person certification training for Holy Fire III Usui and Karuna Reiki Levels 1, 2, and 3, plus Master Teacher and Karuna Master Teacher pathways. Attuned students are invited to a weekly free Reiki share via Zoom.
• Online Hypnotherapy and Coaching Sessions Private one-on-one online hypnotherapy and coaching sessions addressing trauma, fears, self-limiting beliefs, and personal transformation.
• Online Alternate Timeline Technique Sessions An online session format using the Alternate Timeline Technique for personal healing and transformation, booked separately through the company's appointment system.
• Women's Group – Bridge the Gap A group mentorship program for women seeking collective support for personal development and spiritual growth.
• Awakening Mentorship Program A mentorship program for individuals on a spiritual path who seek awakening, deeper self-discovery, coaching, and guidance through an integrated group of spiritual modalities.
• Yoga for Transformation A six-week online course teaching Kundalini Yoga practices and mental, emotional, physical, and spiritual techniques for personal transformation. It includes daily five-minute practices, weekly video meditations, and live Zoom group coaching calls.
• Kundalini Yoga Classes Online Kundalini Yoga instruction and training available through the Thinkific platform.
• The Art of Pranayama An on-demand course focused on Pranayama breathing techniques and offered through Thinkific.
• Mudra, Mantra, and Meditation On-Demand Course A self-paced digital course covering mudra, mantra, and meditation practices through the on-demand training library.
• Chakra Perceptions Class An on-demand class focused on chakra perceptions and awareness of the subtle body, delivered through the digital course library.
• Hypnosis 101 An introductory self-paced course on hypnotherapy techniques available through Thinkific.

Quantifiable outcome

• First-time mother reported 3-hour labor using Yoga for Labor techniques (vs. typical 12-24 hours)
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators1 record

Recent moves3 records

Expansion highlights5 records

Direct peers

• Sounds True: Multimedia publisher and learning platform for spiritual, personal development, and holistic wellness content including courses, books, and audio. Directly comparable as a multi-channel spiritual education brand monetizing through courses, certifications, and teacher-driven content.
• Alo Moves: Premium online yoga, fitness, and mindfulness class platform with subscription and class-pack models. Comparable in on-demand yoga instruction and digital course delivery, though Alo Moves skews toward fitness rather than spiritual modalities.
• Insight Timer: Largest free meditation app with a large library of teachers offering live sessions, courses, and certification-style programs. Comparable as a direct competitor for online meditation teachers and live/spiritual content monetization.
• The International Center for Reiki Training (ICRT): Leading organization for Usui/Holy Fire and Karuna Reiki training and certification across practitioner levels. Most directly comparable peer for Sacred Circle's multi-level Holy Fire III/Karuna Reiki certification revenue stream.
• Yoga International: Online yoga and wellness platform offering on-demand classes, teacher training, and specialty programs (including prenatal) via subscription. Closely comparable in online yoga instruction and teacher certification, though Yoga International is broader in style coverage.
• Gaia: Subscription streaming platform offering thousands of yoga, meditation, and spiritual development classes. Directly comparable as an online spiritual-wellness content library serving spiritually curious consumers globally, though Gaia is far larger and broader in scope.
• Melissa Wood Health: Single-founder subscription platform for online yoga, meditation, and pilates classes monetized through personal brand. Closely comparable as a founder-led, direct-to-consumer digital wellness brand, though Melissa Wood Health is significantly larger in subscriber base.
• Kundalini Yoga (as taught by Yogi Bhajan / 3HO): Global Kundalini Yoga teacher training and certification organization offering Level 1, Level 2, and specialized programs (including prenatal). Most directly comparable peer for Sacred Circle's Kundalini-based curriculum and certification revenue stream.

Broad incumbents

• Headspace: Mass-market meditation, mindfulness, and mental health platform serving consumers and B2B employers. Comparable broad incumbent in mindfulness and meditation training, but lacks Sacred Circle's specialty certifications and pregnancy/reiki niche.
• Calm: Mass-market meditation and sleep app offering guided meditations, breathwork, and masterclasses. Comparable as a broad incumbent in the same end-customer category (meditation/mindfulness), but operates at vastly larger scale and does not specialize in certifications or pregnancy-specific niches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@KristenEykel
• Facebookfacebook.com/KristenEykelOfficial
• Instagraminstagram.com/kristeneykel
• LinkedInlinkedin.com/company/sacred-circle-teachings

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sacred Circle Teachings