KSW MMA

What KSW MMA does

KSW MMA (Konfrontacja Sztuk Walki) is a Polish mixed martial arts promotion organization founded in 2004 by Martin Lewandowski and Maciej Kawulski and headquartered in Warsaw, Poland. The company operates as KSW sp. z o.o. sp. k., a privately held Polish limited partnership with approximately 60 employees. KSW runs a regular schedule of live MMA gala events — numbering more than 100 since inception, with events scheduled through 2026 (KSW 112–121) — featuring professional fighters across ten weight divisions (seven men's and three women's), including high-profile champions such as Phil De Fries, Salahdine Parnasse, and Rafał Haratyk. Events are held primarily in major Polish arenas (Polsat Plus Arena Gdynia, COS Torwar Arena Warsaw) and have expanded internationally to France (Paris La Defense Arena) and Czech Republic (Home Credit Arena, Liberec).

The organization's core product is its live event promotion, supported by a content ecosystem that includes documentary-style originals such as KSW Battlecourse, official fighter rankings, and an active YouTube channel distributing fight previews, behind-the-scenes footage, and free preliminary bouts. KSW distributes its content through a domestic broadcast partnership with CANAL+ in Poland, an owned international streaming platform (KSWTV.COM), social media channels across Facebook, Instagram, TikTok, X, and YouTube, and an e-commerce merchandise storefront (KSW Shop). Ticket sales are handled through the third-party platform eBilet.pl.

KSW's revenue model is built on multiple streams: event ticket sales (transaction fees via eBilet.pl), broadcasting rights (subscription/recurring via CANAL+ domestically and KSWTV.COM internationally for pay-per-view), sponsorship (advertising-driven, with XTB as title sponsor alongside Monster Energy, Fortuna, Blachy Pruszyński, and Hiro.Lab), and branded merchandise sales. The customer base is a horizontal B2C segment of male and female MMA enthusiasts aged 18–45 who attend live events, purchase streaming subscriptions, and buy branded merchandise. No external funding, M&A activity, or AI/ML capabilities are disclosed in the available data.

Name

KSW MMA

Legal name

KSW sp. z o.o. sp. k.

Website

https://kswmma.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

KSW MMA is Poland's premier MMA promotion, founded in 2004, running live fighting events broadcast on CANAL+ domestically and streamed internationally via KSWTV.COM, serving MMA fans across Poland, Czech Republic, and France.

Ownership category

akta.pro rank

Product category

Combat Sports Promotion

NAICS

Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

akta.pro primary industry

Combat Sports Event Series & Tournament Operators (Grand Prix, leagues) (MPAKAHAI)

akta.pro secondary industries

Regional/Local Combat Sports Promoters (Independent circuits) (MPAKAHAL), Combat Sports Leagues (MMA, Boxing, Wrestling) (MPAKAAAI)

Keywords

• MMA event promotion
• Mixed martial arts federation
• Combat sports broadcasting
• Live fight events
• Combat sports entertainment

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Ticket Sales: KSW sells tickets to live events through eBilet.pl platform, with events held at major Polish venues like Polsat Plus Arena Gdynia, COS Torwar Arena Warsaw, and Home Credit Arena in Czech Republic.
2. Broadcasting Rights: KSW events are broadcast live on CANAL+ in Poland and on KSWTV.COM for international viewers.
3. Merchandise Sales: KSW operates KSW Shop (kswshop.com) selling branded merchandise including apparel and fight gear.
4. Sponsorship: KSW generates revenue through sponsorship deals with brands including XTB (title sponsor), Monster Energy, Fortuna (betting), Blachy Pruszyński, and Hiro.Lab.
5. Pay-Per-View Streaming: International viewers access events through KSWTV.COM streaming platform.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

KSW MMA (Konfrontacja Sztuk Walki) is Poland's premier Mixed Martial Arts federation that promotes, organizes, and broadcasts live professional MMA fighting events (galas) across 10 weight divisions in Poland and internationally. The organization sells tickets to live events through eBilet.pl, distributes broadcasts via CANAL+ in Poland and KSWTV.COM internationally, and sells branded merchandise through KSW Shop. Its business is centered on recurring fight galas featuring championship title fights and a roster of established professional fighters.

Product overview

KSW MMA (Konfrontacja Sztuk Walki) is Poland's premier Mixed Martial Arts federation offering live fighting events, international streaming via KSWTV.COM, and official merchandise through KSW Shop. The organization runs regular galas (events) featuring professional fighters across multiple weight divisions, complemented by the KSW Battlecourse documentary series and official fighter rankings. KSW operates as a single unified product centered on live MMA events, with supporting streaming and merchandise services.

Differentiator

Problem solved

Functional benefit

Products and services

• KSW Events/Galas Live Mixed Martial Arts fighting events organized by KSW federation, featuring professional fighters competing across multiple weight classes in Poland and internationally, including title fights and high-profile matchups held at major arenas.
• KSWTV.COM

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• CANAL+coreChannel Partner/ Reseller/ DistributorCANAL+ serves as the primary broadcasting partner for KSW events in Poland, providing television distribution and OTT streaming services.
• XTBcoreGTM or Marketing PartnerXTB is the title sponsor of KSW events, with events branded as XTB KSW (e.g., XTB KSW 120).
• FortunaminorGTM or Marketing PartnerFortuna is an online betting partner linked through KSW website.
• Monster EnergyminorGTM or Marketing PartnerMonster Energy sponsors KSW events.
• Blachy PruszyńskiminorGTM or Marketing PartnerBlachy Pruszyński is a sponsor of KSW events.
• Hiro.LabminorGTM or Marketing PartnerHiro.Lab is a partner of KSW, appearing on event banners and promotions.
• KSW ShopcoreChannel Partner/ Reseller/ DistributorKSW Shop (kswshop.com) is the official merchandise store for KSW branded products.
• KSWTVcoreChannel Partner/ Reseller/ DistributorKSWTV.COM is the international streaming platform for KSW events outside Poland.
• eBilet.plcoreChannel Partner/ Reseller/ DistributoreBilet.pl is the primary ticket sales platform for KSW live events.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bellator MMA: MMA promotion (now part of PFL) staging numbered events and championship tournaments across weight classes. Comparable to KSW as a directly competing MMA promotion with similar event-cadence and broadcast-driven business model.
• PFL (Professional Fighters League): US-based MMA league with season-format tournament structure and championship divisions. Highly comparable to KSW as both run multi-division championship formats, sell broadcast rights and sponsorships, and stage numbered events around the world.
• ONE Championship: Asia-headquartered combat sports promotion operating MMA, kickboxing, and Muay Thai events with championship divisions and global broadcast distribution. Comparable to KSW as a multi-discipline combat-sports event series with international broadcast monetization.
• UFC (Ultimate Fighting Championship): Global premier MMA promotion owned by TKO Group Holdings, staging numbered events and championship fights across weight divisions. Directly comparable to KSW as both operate MMA event series with broadcast partnerships, sponsorship, PPV, and merchandise — at global vs. regional scale.

Regional players

• Combate Americas: Hispanic-market MMA promotion staging events across Latin America and the US. Comparable to KSW as a regional MMA league with culturally-targeted audience, broadcast deals, and event-driven monetization.
• Cage Warriors: UK/European-based MMA promotion staging events across Europe with broadcast and streaming distribution. Closest regional peer to KSW — comparable product (live MMA events, championships, European footprint) at a similar scale in adjacent European markets.
• Brave Combat Federation (Brave CF): Bahrain-based MMA promotion staging events across MENA, Asia, Europe, and Latin America. Comparable to KSW as a regional combat-sports event series targeting international markets rather than a single home country.
• ACA (Absolute Championship Akhmat): Russia/CIS-based MMA promotion operating events across Eastern Europe and Central Asia with championship divisions. Comparable to KSW as a regionally anchored MMA league competing for European/Central-Eastern European audience attention.
• Ares Fighting Championship: French MMA promotion staging professional events primarily in France. Comparable to KSW as a European regional MMA promotion with similar event-driven and broadcast-supported model; could be a direct competitor for French-market MMA fans.
• RIZIN Fighting Federation: Japanese MMA and combat-sports promotion staging high-profile events with championship bouts and tournament formats. Comparable to KSW in product and event series structure, but serving primarily the Japanese market rather than competing in Poland/Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/KSW_MMA
• YouTubeyoutube.com/user/KSW
• Facebookfacebook.com/konfrontacja
• Instagraminstagram.com/ksw_mma
• TikToktiktok.com/@ksw
• LinkedInlinkedin.com/company/ksw-mma

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KSW MMA