Sport Fair Incorporated

What Sport Fair Incorporated does

Sport Fair Swimwear Inc. (DBA "Sport Fair") is a privately held, Arlington, Virginia-based specialty retailer of competitive swimming apparel and equipment. Founded in 1955 and operating with 11-50 employees, the company sells swimwear, accessories, training equipment, and aquatic apparel through one physical storefront at 5010 Langston Blvd, Arlington, VA, and a direct-to-consumer e-commerce site at sportfairusa.com (powered by Lightspeed).

The product portfolio centers on competitive swimwear organized into training suits, premium tech suits (e.g., Speedo LZR Pure Valor 2.0, Arena Powerskin/Carbon series), rash guards, team suits, and clearance items, complemented by structured accessories (caps, goggles, towels, earplugs, skin/hair care), training equipment (fins, kickboards, paddles, pull buoys, snorkels, drag equipment), and branded clothing including a proprietary Sport Fair house label. Pricing ranges from sub-$10 accessories to $674 premium tech suits, with mid-range training suits at $40-$90.

The business operates a dual direct-to-consumer model: walk-in retail at the Arlington store and nationwide e-commerce fulfillment. A dedicated team outfitting program serves more than 20 organized swim clubs (e.g., AAC, ASA, Potomac Marlins, RAYS, York) with custom team suits and equipment, anchoring recurring institutional demand. Marketing is conducted organically through Instagram, Facebook, and website content, with a loyalty program (1 point per $1 spent) supporting repeat purchases. No external funding, M&A activity, or revenue disclosures are present in the source data.

Name

Sport Fair Incorporated

Legal name

Sport Fair Swimwear Inc.

Website

https://sportfairusa.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Sport Fair Swimwear Inc. is a privately held, Arlington, Virginia-based specialty retailer selling competitive swimwear, team apparel, and aquatic equipment to competitive swimmers and organized swim teams via one retail store and a direct-to-consumer e-commerce site.

Ownership category

akta.pro rank

Product category

Competitive Swimwear Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Swim & Surf Performance Wear (CRAAAEAG)

akta.pro secondary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

Keywords

• Competitive swimwear
• Swimming accessories
• Aquatic training equipment
• Team apparel outfitting
• Sporting goods retail

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Swimwear Sales: One-time product sales of competitive swimwear, accessories, and equipment through both e-commerce and physical retail channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sport Fair is a brick-and-mortar and online retailer that sells competitive swimwear (training suits, tech/racing suits, team suits, rash guards), swimming accessories (caps, goggles, towels, earplugs, nose clips, skin care), and swimming training equipment (fins, kickboards, paddles, pull buoys, snorkels, backpacks). The company carries multi-brand merchandise from Speedo, Arena, Nike, Jolyn, Dolfin, and Amanzi alongside its own Sport Fair house brand, and provides team outfitting services for organized competitive swim teams.

Product overview

Sport Fair is a brick-and-mortar and online competitive swimwear retailer offering a comprehensive selection of swimming apparel and equipment. The product portfolio centers on swimwear across multiple categories (training suits, tech suits/racing suits, team suits, rash guards) for both female and male swimmers, complemented by accessories (caps, goggles, towels, earplugs, nose clips, skin care), training equipment (fins, kickboards, paddles, pull buoys, snorkels), and branded clothing. The company carries multiple third-party brands (Speedo, Arena, Nike, Dolfin, Jolyn, Amanzi) alongside its proprietary Sport Fair house brand, and provides team outfitting services for competitive swim teams. The store operates on a multi-brand retail model rather than a unified platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Sport Fair: In-house brand of swimwear, clothing, and accessories including t-shirts, crewnecks, pants, parkas, hats, and swim gear marketed under the Sport Fair label.

Products and services

• Competitive Swimwear Competitive swimwear including training suits, tech suits (high-performance racing suits from brands like Speedo LZR and Arena Powerskin), team suits, sale/clearance suits, and rash guards, sized for female and male competitive swimmers across age-group, high school, college, and elite competition levels.
• Rash Guards Rash guards for youth and adults providing sun protection and comfort during water activities.
• Swimming Accessories Swimming accessories including swim caps (latex, lycra, silicone, performance), goggles (competitive mirrored, non-mirrored, elite racing, optical, recreational), towels, earplugs, nose clips, time tags, skin and hair care, suit solution, pool toys, magnets, stickers, clog charms, and holiday ornaments.
• Swimming Training Equipment Swimming training equipment including backpacks, mesh bags, drag equipment, fins, kickboards, paddles, pull buoys/ankle bands, and snorkels used by competitive and training swimmers.
• Swim-Related Clothing and Sport Fair House Brand Swim-related apparel including Team USA merchandise, Sport Fair branded clothing (t-shirts, crewnecks, pants, swim gear with swim-themed designs), parkas, pants/shorts, shirts/hoodies, and hats.
• Team Outfitting Services Team outfitting service for organized competitive swim teams including AAC, Amberjax, ASA, ASTS, BCCY, Cavalier Aquatics, LAC, Life Time, L4 Swimming, Mechanicsburg Swim Club, Potomac Marlins, RAYS, Riptide, TCSD, York, and others, providing coordinated team apparel, suits, and equipment across age-group divisions.

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core.

• AAC (Arlington Aquatics Club)coreChannel Partner/ Reseller/ DistributorSwim team customer relationship where Sport Fair provides team apparel and equipment. AAC appears as an account category and brand partner on the Sport Fair website.
• ASA (All Stars Aquatics)coreChannel Partner/ Reseller/ DistributorSwim team customer purchasing team apparel, equipment, and suits from Sport Fair. ASA has dedicated product categories on the website.
• Amberjax Swim TeamcoreChannel Partner/ Reseller/ DistributorSwim team customer with dedicated product sections for apparel, juniors, and various age/skill divisions.
• SpeedocoreChannel Partner/ Reseller/ DistributorMajor brand partnership - Speedo is one of the primary brands sold by Sport Fair, including premium tech suits like LZR Pure Valor and Vanquisher lines.
• ArenacoreChannel Partner/ Reseller/ DistributorMajor brand partnership - Arena swimwear is prominently featured including Powerskin and Carbon series competition suits.
• Nike SwimmingcoreChannel Partner/ Reseller/ DistributorBrand partnership for Nike swimming products including Hydrastrong and Water Stripes lines.
• JolyncoreChannel Partner/ Reseller/ DistributorBrand partnership featuring Jolyn's fashion-forward competitive swimwear including Brandon, Jackson, and Perry lines.
• TCSD (Tri-Cities Swim Division)coreChannel Partner/ Reseller/ DistributorSwim team customer with dedicated product sections for apparel across Select, Gold, and other divisions.
• RAYS Swim TeamcoreChannel Partner/ Reseller/ DistributorSwim team customer with dedicated equipment and apparel sections on the Sport Fair website.
• Potomac MarlinscoreChannel Partner/ Reseller/ DistributorSwim team customer with dedicated team apparel and equipment sections. Also featured in holiday ornament collection.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Emerging players

• Jolyn: Fast-growing women's competitive swimwear brand carried by Sport Fair. Operates a strong direct-to-consumer site with fashion-forward designs, increasingly competing with multi-brand retailers like Sport Fair for the same female competitive swimmer customer.
• SwimZip: Online swimwear retailer focused on UPF/sun-protection swimwear for kids and families. Adjacent category overlap (rash guards, swim apparel) but with a different primary use case than competitive swimwear.
• Dolfin: U.S. competitive and team swimwear brand carried by Sport Fair. Sells directly to teams and consumers, making it both a wholesale supplier relationship and a competing channel for team outfitting business.
• A3 Performance: Competitive swimwear brand specializing in training suits and team apparel with direct team sales. Comparable to Sport Fair's team outfitting service but operates as a brand rather than multi-brand retailer.

Others

• Splash About: Children's swimwear and learn-to-swim brand. Tangentially related through the swim category but focused on early-stage / recreational swimmers rather than Sport Fair's competitive swimmer core customer.

Direct peers

• Kiefer Aquatics: Long-established swim specialty retailer (formerly Kiefer-Nolte) selling competitive swimwear, team suits, and aquatic training equipment — directly comparable to Sport Fair in assortment and target customer (competitive swimmers and teams).
• SwimOutlet.com: Largest U.S. online specialty swimwear retailer, selling competitive swimwear, team gear, and aquatic equipment from the same premium brands (Speedo, Arena, TYR) Sport Fair carries. Closest direct competitor in swim-specialty e-commerce.

Broad incumbents

• Speedo USA: The dominant competitive swimwear brand and a core supplier of Sport Fair. Operates direct e-commerce that competes with its own authorized retailers like Sport Fair, making it both a key partner and a structural competitive threat.
• TYR Sport: Major competitive swimwear and equipment brand with growing direct-to-consumer channels. Comparable to Sport Fair's assortment (tech suits, training suits, goggles, caps) but operates primarily as a manufacturer-brand rather than multi-brand retailer.
• Arena USA: Premium competitive swimwear brand (Powerskin, Carbon series) sold by Sport Fair. Operates direct-to-consumer channels and brand stores, positioning it as both a wholesale supplier and a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sportfair
• Instagraminstagram.com/sportfairinc/?hl=en
• LinkedInlinkedin.com/company/sport-fair-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport Fair Incorporated