La Fleur

What La Fleur does

La Fleur (legal entity: IANNIM Bouquets Private Limited) is an India-based professional flower boutique headquartered in Pune, Maharashtra, operating primarily through a WooCommerce storefront at lafleur.in and serving consumers in Mumbai, Navi Mumbai, and Pune. The company sells hand-tied fresh-cut bouquets in five flower categories (Roses, Chrysanthemums, Gerberas, Lilies, and Mixed Flowers), with a catalog of more than 30 distinct bouquet SKUs priced between ₹699 and ₹2,399, and recurring-revenue subscription plans priced from ₹3,200 (4 bouquets/year) to ₹8,000 (10 bouquets/year). Its customer base spans individual gifting consumers and retail supermarket partners including Dorabjee's, Nature's Basket, and Foodhall.

The company is vertically integrated through its two parent operating companies: Orion Flora, an Indian fresh-cut flower exporter to the UK and EU established in 2012, and Indifresh, a UK-based importer and preferred rose supplier to leading EU supermarkets. This structure provides La Fleur with end-to-end farm-sourcing, proprietary flower food for extended vase-life, temperature-controlled chilled-truck cold-chain logistics, and sustainable biodegradable packaging sourced from Holland. The organization has 24 employees and does not disclose revenue or external funding.

La Fleur's business model combines direct-to-consumer e-commerce, physical retail placement at premium grocery chains, and occasion-anchored subscription deliveries, with marketing conducted primarily through Instagram, Twitter, Facebook, and blog content. The value proposition centers on freshness, European-quality standards, and curated occasion-based arrangements (Valentine's Day, anniversaries, birthdays, weddings, get-well, romance, and everyday gifting). No proprietary technology platform, public API, or AI/ML capabilities are disclosed.

Name

La Fleur

Legal name

IANNIM Bouquets Private Limited

Website

https://lafleur.in

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

La Fleur (IANNIM Bouquets Private Limited) is a Pune-based professional flower boutique selling hand-tied fresh-cut bouquets and occasion-anchored subscriptions to individual consumers across Mumbai, Navi Mumbai, and Pune, with retail distribution through Dorabjee's, Nature's Basket, and Foodhall.

Ownership category

akta.pro rank

Product category

Online Floral Retail

NAICS

Florists (45931)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

Keywords

• Fresh-cut flowers
• Handcrafted bouquets
• Flower delivery service
• Flower subscription plans
• Floral arrangements

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. One-Time Bouquet Sales: Direct consumer purchase of individual hand-crafted bouquets ranging from ₹699 to ₹2,399. Products include roses, chrysanthemums, gerberas, lilies, and mixed flower arrangements sold through e-commerce and retail partners.
2. Flower Subscription Plans: Recurring subscription model with quarterly and yearly plans. Plans range from 4 bouquets (₹3,200) to 10 bouquets (₹8,000) delivered spread across the year based on customer-selected dates. Seasonal designs based on availability.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

La Fleur is a professional flower boutique that designs, sources, and delivers hand-tied fresh-cut flower bouquets to consumers in India. The company sells over 30 distinct bouquet products (roses, chrysanthemums, gerberas, lilies, and mixed arrangements) priced from ₹699 to ₹2,399 through its lafleur.in e-commerce store, retail supermarket partners (Dorabjee's, Nature's Basket, Foodhall), and quarterly/yearly flower subscription plans delivering 4 to 10 bouquets per year.

Product overview

La Fleur is a professional flower boutique offering hand-tied bouquets and fresh-cut flowers for the Indian market. The product portfolio includes five primary flower types (Roses, Chrysanthemums, Gerbera, Lilies, and Mixed Flowers) sold through a WooCommerce e-commerce platform. The core offering consists of 30+ distinct bouquet products ranging from entry-level single-flower arrangements (Rose Bouquet at ₹699) to premium multi-flower compositions (Super Rainbow Bouquet at ₹2,399). Beyond individual purchases, La Fleur operates a subscription service model offering quarterly and yearly plans with 4 to 10 deliveries per year, providing recurring revenue through scheduled bouquet deliveries. Products are categorized by occasion (Valentine's Day, Anniversary, Birthday, Wedding, Romance, Get Well Soon), color (Red, Pink, Yellow, Orange, White/Cream, Mixed), and recipient (Him, Her, Kids, Mother, Father, Husband, Wife).

Differentiator

Problem solved

Functional benefit

Brands

• La Fleur Roses: Rose bouquets and arrangements - includes Red Rose Bouquet, 50 Red Rose Bouquets, Autumn Haze Bouquet, Rose Bouquet, Bright Bouquet, Colour Me Happy Bouquet, Cool Mix Bouquet, Hot Mix Bouquet, Jewel Bouquet, Rainbow Bouquet, Large Jewel Bouquet, Large Rainbow Bouquet, Super Rainbow Bouquet, Large Rose and Lily, Love India, Premium Love India, Purple Haze, Rose and Lily, Song of India A, Song of India B, Strawberries and Cream, Sunrise Bouquet, Super Jewel Bouquet, Super Rose & Lily, Super Zest Bouquet, Mixed Roses, Zest Bouquet, Large Zest Bouquet, Pretty in Pink
• La Fleur Charming Chrysanthemums
• La Fleur Gerberas Flowers
• La Fleur Lilies
• La Fleur Mixed Flowers

Products and services

• Hand-Tied Bouquets Hand-tied, freshly-cut bouquets offered in 30+ named variants including Rose Bouquet (₹699), Red Rose Bouquet (₹999), Autumn Haze (₹1,499), 50 Red Rose Bouquets (₹1,699), Large Jewel Bouquet (₹1,899), Super Rainbow Bouquet (₹2,399), and many others. Designed for occasions including Valentine's Day, anniversaries, birthdays, romance, get-well-soon, and weddings.
• Flower Subscription Plans Recurring flower subscription plans delivering bouquets spread across the year on customer-selected dates. Plans include 4-bouquet quarterly subscription (₹3,200), 6-bouquet yearly subscription (₹4,800), 8-bouquet yearly subscription (₹6,400), and 10-bouquet yearly subscription (₹8,000). Bouquet designs are seasonal based on availability, with savings up to 20% versus one-time purchases.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Orion FloracoreStrategic or Co-development Partner · 1 January 2012Parent company and exporter of fresh-cut flowers to UK and EU markets. Works with small, marginal, and medium-size growers in India. Provides sourcing and supply chain capabilities.
• Dorabjee'scoreChannel Partner/ Reseller/ DistributorPremium supermarket chain offering La Fleur bouquets for in-store purchase. Part of the retail distribution strategy to make bouquets accessible through physical retail locations.
• Nature's BasketcoreChannel Partner/ Reseller/ DistributorPremium grocery and specialty food retailer offering La Fleur bouquets for in-store purchase to their customer base seeking quality floral products.
• FoodhallcoreChannel Partner/ Reseller/ DistributorSpecialty food and lifestyle retailer featuring La Fleur bouquets as part of their premium product offerings.
• IndifreshcoreStrategic or Co-development PartnerParent company and importer of fresh-cut flowers in UK. Preferred supplier of roses to leading supermarkets across EU. Brings European market expertise and retail relationships.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MyFlowerTree: India-based online florist offering same-day and midnight flower delivery plus gift hampers—comparable on bouquet-led assortment, occasion-based merchandising, and multi-city delivery model.
• FlowerAura: Indian online florist and gifting platform selling bouquets, cakes, and personalized gifts for occasions (Valentine's, Anniversary, Birthday) with pan-India delivery—closely matches La Fleur's bouquet-led, occasion-driven positioning.
• Bloomsvilla: Indian online florist specializing in handcrafted bouquets and same-day flower delivery across multiple Indian cities—comparable to La Fleur on premium bouquet positioning and multi-channel gifting.
• Bloom & Wild: UK-founded premium online florist known for letterbox flowers, subscription offerings, and strong brand design—shares La Fleur's premium positioning, European quality DNA, and subscription-driven gifting model.
• The Bouqs Co. US-based online florist with a subscription-first model and farm-to-doorstep supply chain, emphasizing sustainability and longer vase-life—directly comparable to La Fleur on bouquet subscription mechanics and farm-direct sourcing narrative.
• FernsNPetals (FNP): India's largest online florist and gifting retailer, offering same-day flower, cake, and gift delivery across hundreds of cities with subscription options—directly comparable to La Fleur on product, target customer, and subscription model, but at vastly greater scale.
• YuvaFlowers: India-based online florist offering same-day flower and gift delivery across India with a bouquet and hamper catalog comparable to La Fleur's assortment and target customers.

Broad incumbents

• IGP (Indian Gifts Portal): Large Indian omnichannel gifting platform covering flowers, cakes, plants, and personalized gifts for every occasion—overlaps with La Fleur on occasion flower gifting but operates a much broader category portfolio.
• 1-800-Flowers.com: Largest US online florist with multi-brand bouquet, plant, and gift offerings plus subscription (Celebrations Passport) products—a broader incumbent in the same online bouquet category as La Fleur.
• Interflora: Global florist network with Indian presence (Interflora India) offering local same-day delivery for bouquets and gifts—an incumbent florist brand operating at broader scale than La Fleur with comparable occasion-based merchandising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LaFleurIndia
• Facebookfacebook.com/LaFleurIndia
• Instagraminstagram.com/la_fleur_in
• LinkedInlinkedin.com/company/la-fleur-india

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Fleur