WILL Women in Leadership in Latin America | BR, US, UK

What WILL Women in Leadership in Latin America | BR, US, UK does

WILL Women in Leadership in Latin America is an international nonprofit organization founded in 2013 by Latin American women executives and headquartered in São Paulo, Brazil. Its mission is to advance gender equity and increase women's representation in senior corporate leadership across Latin America through research, mentorship, and convening. WILL operates a portfolio of programs rather than a unified product: the annual Pesquisa Mulheres na Liderança research survey (co-published with Valor Econômico, O Globo, Época Negócios, and Marie Claire using IPSOS methodology); the Dn'A Women development course for university students; the EBWL (Empower Black Women to Senior Leadership) mentorship program for mid-career Black women; the annual Convidando os Homens para o Debate CEO panel; and the weekly Mulheres em Pauta webinar series. The organization serves both individual women professionals (mentees, program participants) and corporate members/sponsors, and runs chapters in São Paulo and New York with advisory councils in Miami, Washington, Bogotá, and London.

WILL is funded primarily through undisclosed corporate sponsorship tiers (premium and general) with named premium supporters including Goldman Sachs, Microsoft, EY, Ambev, BRK Ambiental, Itaú, and Machado Meyer, alongside media partnerships that extend its reach. Distribution is event-driven and direct-to-enterprise: corporate members participate in research, sponsor employees into mentorship programs, and attend CEO-level convenings. WILL has no proprietary technology platform; its intellectual property is its research data, brand, and the network of corporate executives and media partners it has assembled over more than a decade of operation. With 13 employees, the organization operates at a small-team scale while supporting a multi-country advisory footprint and an annual research portfolio that has reached its sixth edition.

Name

WILL Women in Leadership in Latin America | BR, US, UK

Legal name

WILL - Women in Leadership in Latin America

Website

https://latamwill.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

WILL Women in Leadership in Latin America is a São Paulo-based international nonprofit that advances women's corporate leadership in Latin America through annual gender-equity research, mentorship programs (Dn'A Women, EBWL), and CEO convenings, serving corporate sponsors and women professionals across Brazil, the US, the UK, and Colombia.

Ownership category

akta.pro rank

Product category

Nonprofit Gender Equity Advocacy & Women's Leadership Development

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (813410)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Leadership, Character Education & Values Development (EDAMAIAG)

Keywords

• Gender equity advocacy
• Women's leadership development
• Corporate diversity research
• Executive mentorship programs
• Nonprofit leadership network

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Corporate Sponsorships and Membership: WILL operates as a nonprofit organization funded primarily through corporate sponsorships. Companies support the organization through premium and general sponsorship tiers to participate in rankings, research, and access best practices for gender equity. The organization also generates engagement through its programs and events with corporate partners.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

WILL is a nonprofit organization that advances gender equity and women's leadership in Latin America through annual corporate benchmarking research, mentorship programs, CEO-level events, and corporate membership. Its offerings include the Pesquisa Mulheres na Liderança research study, EBWL and Dn'A Women mentorship programs, the Convidando os Homens para o Debate annual panel, and the Mulheres em Pauta webinar series.

Product overview

WILL Women in Leadership in Latin America is a non-profit organization that operates as a platform of programs and initiatives rather than a unified software product. Its core offerings include the annual Pesquisa Mulheres na Liderança research study, the EBWL mentorship program for Black women, the Dn'A Women development program for university students, the Convidando os Homens para o Debate annual event series, and the Mulheres em Pauta webinar series. These programs work together to promote gender equity and women's leadership development across Latin America.

Differentiator

Problem solved

Functional benefit

Brands

• Dn'A Women: Develop and Achieve – a free personal and professional development course for university students, including mentoring by professionals from Goldman Sachs, BNP Paribas, Deutsche Bank, and UBS.
• EBWL – Empower Black Women to Senior Leadership
• Pesquisa Mulheres na Liderança
• Convidando os Homens para o Debate / Inviting Men for a Conversation

Products and services

• Pesquisa Mulheres na Liderança (Women in Leadership Research) Annual research initiative that maps gender equity practices and progress in senior management at Brazilian and Latin American companies, identifying best practices for women's leadership. Conducted with IPSOS methodology and co-published with major Brazilian media outlets.
• EBWL - Empower Black Women to Senior Leadership One-year specialized mentorship program designed to accelerate the career development of Black women in mid-management positions (coordination and management roles) aiming to advance to senior leadership and board roles across Latin America. Curriculum developed with HR consulting firm SERH1.
• Dn'A Women - Develop and Achieve Free personal and professional development course for university women (cisgender and transgender) providing five months of activities and four months of mentorship from banking industry professionals to develop careers in finance.
• Convidando os Homens para o Debate (Inviting Men to Debate) Annual panel event bringing together CEOs from major companies across Latin America to discuss gender equity, diversity in leadership, and ESG commitments. Live-streamed with simultaneous Spanish translation.
• Mulheres em Pauta (Women on the Agenda) Weekly live webinar series featuring WILL council members and special guests discussing topics related to women's careers, racial equity, industry leadership, and work-life balance.

Quantifiable outcome

• 52% of CEOs surveyed say gender equity is a priority on their agenda, but only 26% have a dedicated area for gender equity (2019 research)
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and flagship.

• SERH1coreImplementation/ SI/ Consulting Partner · 1 January 2021Human resources consulting firm that developed the EBWL (Empower Black Women to Senior Leadership) program curriculum and methodology, specializing in career acceleration and minority group development.
• Machado MeyercoreImplementation/ SI/ Consulting Partner · 1 January 2021Law firm providing legal advisory for the EBWL program and participating as a corporate sponsor, providing mentors from their executive team for the mentorship initiative.
• EstadãoflagshipGTM or Marketing Partner · 1 January 2021Major Brazilian newspaper broadcasting the annual 'Convidando os Homens para Debate' event live across its YouTube, Facebook, Twitter, and LinkedIn platforms with simultaneous Spanish translation.
• 30% ClubcoreStrategic or Co-development Partner · 1 January 2020International partnership with 30% Club to promote diversity in corporate leadership. Jointly organized webinars and discussions on the importance of diversity on boards and senior leadership in Brazilian companies.
• Goldman SachsflagshipGTM or Marketing Partner · 1 January 2020Supported the 'Convidando os Homens para Debate' event and provided mentors for the Dn'A Women program. Goldman Sachs Brazil president Maria Silvia Bastos Marques opened the 2020 edition of the CEO debate event.
• EYflagshipGTM or Marketing Partner · 1 January 2020Supported the 'Convidando os Homens para Debate' event as a sponsor. EY executives participated in discussions on gender equity and diversity in corporate leadership.
• InPress Porter NovelliflagshipGTM or Marketing Partner · 1 January 2020Public relations partner supporting WILL initiatives including the 'Convidando os Homens para Debate' event and EBWL program communication strategy.
• Instituto IPSOScoreStrategic or Co-development Partner · 8 August 2019Methodological support partner for the annual 'Pesquisa Mulheres na Liderança' research survey. IPSOS provides research design, data collection methodology, and analysis for the gender equity benchmarking study conducted across Brazilian companies.
• Valor EconômicocoreGTM or Marketing Partner · 1 January 2019Media partnership for research publication. Valor Econômico co-publishes the annual 'Pesquisa Mulheres na Liderança' results and provides editorial coverage of findings through special editions and articles.
• O GlobocoreGTM or Marketing Partner · 1 January 2019Media partnership for research publication. O Globo co-publishes the annual gender equity research results through its editorial platforms, extending reach to readers across Brazil.
• Época NegócioscoreGTM or Marketing Partner · 1 January 2019Media partnership for research publication. Época Negócios magazine co-publishes the annual research findings on gender equity in corporate leadership.
• Marie ClairecoreGTM or Marketing Partner · 1 January 2019Media partnership for research publication. Marie Claire co-publishes the annual gender equity research and provides editorial coverage of women's leadership topics.
• Deutsche BankflagshipGTM or Marketing Partner · 1 January 2019Co-organizer of the Dn'A Women mentorship program, providing executive mentors and financial support for the professional development of university women interested in finance careers.
• UBSflagshipGTM or Marketing Partner · 1 January 2019Co-organizer of the Dn'A Women mentorship program, providing executive mentors and financial support for professional development of university women interested in finance careers.
• BNP ParibasflagshipGTM or Marketing Partner · 1 January 2019Co-organizer of the Dn'A Women mentorship program, providing executive mentors and financial support for professional development of university women interested in finance careers.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lean In Foundation: US-founded nonprofit empowering women through Circles, education, and corporate research (Women in the Workplace with McKinsey). Comparable in research-driven advocacy for women's advancement and corporate partnership-based delivery.
• 30% Club: International campaign driving gender balance on corporate boards and senior leadership. Already a strategic partner of WILL; comparable in mission (board/exec gender diversity), corporate-membership funding model, and CEO-engagement events (analogous to WILL's Convidando os Homens para Debate).
• Ellevate Network: Professional networking and mentorship community for women in business. Comparable in career-advancement focus, corporate sponsorship base, and programming around leadership pipelines for women.
• Catalyst: Global nonprofit operating MARC and other research/benchmarks on women in leadership and workplace inclusion. Direct peer to WILL in mission (advancing women in corporate leadership) and model (research + corporate membership + reports), though Catalyst is US-headquartered and far larger.
• International Women's Forum: Global membership organization of senior women leaders across industries and geographies. Comparable in mission, executive-level peer networking, and chapter-based international model (similar to WILL's São Paulo/New York/London/Bogotá footprint).

Regional players

• ABRACAM (Associação Brasileira de Câmeras Municipais) / Brazilian Women in Leadership community organizations: Brazilian associations and informal networks supporting women's participation in corporate and public leadership. Local/regional complement to WILL's Brazil-anchored programs.

Emerging players

• Forte Foundation: Nonprofit focused on launching women into business leadership through education and career-launch programs, with strong corporate sponsor base. Comparable pipeline-mission to WILL's Dn'A Women university program.
• AnitaB.org: Global nonprofit advancing women in technology through research (Top Companies for Women Technologists) and programs. Overlap with WILL on research-led benchmarking and corporate membership, but narrower industry focus (tech).

Broad incumbents

• McKinsey & Company (Women in the Workplace / DEI practice): Global management consultancy producing the flagship Women in the Workplace research (with Lean In) and selling DEI advisory to corporations. Overlaps with WILL's research and corporate benchmarking offering, but as a much broader commercial incumbent rather than a niche nonprofit.

Others

• IDB Group (Inter-American Development Bank) - Gender and Diversity programs: Multilateral development institution funding and publishing gender equity research and programs across Latin America. Adjacent funder/convener in the same ecosystem as WILL's research and corporate membership mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCLjMsnD5hF4CRx3dZ4ODo_w?view_as=subscriber
• Facebookfacebook.com/WillLatinAmerica
• LinkedInlinkedin.com/company/will-women-in-leadership-in-latin-america
• Instagraminstagram.com/latamwill/?igshid=rvxfwpkd79hj

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WILL Women in Leadership in Latin America | BR, US, UK